MarketingProfs blogger Carlos Hidalgo interviews Marketing Automation and asks about its purpose, reputation, and the misconceptions regarding its use. more

A recent edition of "Which Test Won" recounts an A/B test in which DIYthemes, a template system for WordPress, invited visitors to sign up for email newsletters. Version A used the headline "Get Email Updates (it's free!)," and used social proof messaging to encourage registration: "Join 14,752 others and get ... more

MarketingProfs blogger Ekaterina Walter discusses how businesses ask for Facebook likes and whether it's best to have many quiet followers or a few active ones. more

If you are a content creator, use Content Rules to break through writer’s block. If you are a content manager, use the book to elevate the quality and impact of the output. Regardless of your level in the organization and your responsibilities, you will use this book to guide your ... more

Is duplicate content causing indexing issues for your site? In a recent post at the State of Search blog, Nichola Stott describes how multiple instances of similar pages, especially at the product level, are a common problem for larger sites. According to Stott, duplicate content doesn't necessarily mean that an exact ... more

MarketingProfs blogger Linda Ireland shares advice from talking to line executives and business leaders about the impact of customer experience on business. more

MarketingProfs blogger Mark Ivey discusses how to have better bloggers for your business ... which results in better business. more

MarketingProfs blogger Tobias Schremmer recaps the highlights of the Omniture Summit 2011. more

MarketingProfs blogger Elaine Fogel discusses the lack of any new content under the sun and challenges content creators to share tips for new ideas. more

It was an innocent mistake that had dramatic—and costly—consequences. Employees of Canadian copywriting company Webcopyplus believed that Web images without copyright notices were in the public domain. And, operating on that assumption, they used Google Images to source an unmarked scenic photo for a client's travel blog. Soon after publication, however, ... more

The other day, my cousin (who teaches high school in New Hampshire) started following me on . I was surprised because ---while my cousin is nowhere near a Luddite---she also isn’t steeped in the social media world. She doesn't suffer from what is known as Social Tool "ADOS" (Attention Deficit ... more

MarketingProfs blogger and managing editor Matthew T. Grant discusses whether Internet businesses really can adopt the 'winner take all' mentality. more

MarketingProfs blogger Ted Mininni discusses how Justin Bieber seems to be overexposed in his endorsement of products and wonders if celeb endorsements work. more

MarketingProfs blogger Paul Barsch discusses the advantages that some businesses are finding in bringing production back to the United States. more

MarketingProfs blogger Alan Belniak shares how being an impassioned marketer is good---except when it clouds your judgment about making marketing decisions. more

MarketingProfs guest blogger Duncan Heath of Extreme Sports Trader shares how customers pay businesses with Facebook Wall posts, blog posts, etc. for services. more

Though social media has brought clients and vendors together, it's still a tough sell to get clients to agree to do case studies. But the B2B marketers who produce dozens of case studies know a few secrets... and this article shares them with you. more

Search engine optimization (SEO) is a common theme of website-redesign projects these days. RFPs dedicate entire sections to the topic, but it's still confusing to some. Here are the must-know, fundamental basics of SEO. more

MarketingProfs blogger Lauren Fernandez discusses the traits of a healthy vendor-client relationship and tips that she learned from her marketing-savvy father. more

"Although content marketing is a widespread practice across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts," Roy Young notes in a recent MarketingProfs article. Young offers key insights for B2B marketers from the new MarketingProfs report, What Works in 2011: Content Marketing, ... more

Humans need their stories to be fast, frugal, and fascinating. That's why marketers need to tell their stories in Micro-Scripts. Learn the greatest marketing secret about your customers that'll get you results. more

MarketingProfs blogger Veronica Maria Jarski offers tips from Jeremiah Owyang's seminar about keeping a social media strategist focused, not troubleshooting. more

"The experts have apparently decided that content marketing is back for 2011," writes Mark Brownlow at Email Marketing Reports. "The new (old) mantra is 'quality content.' And everyone should be producing it: publishers, retailers, service companies." If you're wondering what quality content is—and how it might differ from what you've ... more

MarketingProfs guest blogger Jason Miller of Zoomerang shares ideas for companies to empower their employees already using social media to promote the business. more

MarketingProfs guest blogger Jason Lemkin, CEO of EchoSign, debunks the top 3 myths of electronic signatures. Plus, he advocates contracts in the cloud. more