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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses how Justin Bieber seems to be overexposed in his endorsement of products and wonders if celeb endorsements work.
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by Paul Barsch
MarketingProfs blogger Paul Barsch discusses the advantages that some businesses are finding in bringing production back to the United States.
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by Alan Belniak
MarketingProfs blogger Alan Belniak shares how being an impassioned marketer is good---except when it clouds your judgment about making marketing decisions.
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by Guest Blogger
MarketingProfs guest blogger Duncan Heath of Extreme Sports Trader shares how customers pay businesses with Facebook Wall posts, blog posts, etc. for services.
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by Paul McKeon
Though social media has brought clients and vendors together, it's still a tough sell to get clients to agree to do case studies. But the B2B marketers who produce dozens of case studies know a few secrets... and this article shares them with you.
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by Sean Sweeney
Search engine optimization (SEO) is a common theme of website-redesign projects these days. RFPs dedicate entire sections to the topic, but it's still confusing to some. Here are the must-know, fundamental basics of SEO.
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by Lauren Fernandez
MarketingProfs blogger Lauren Fernandez discusses the traits of a healthy vendor-client relationship and tips that she learned from her marketing-savvy father.
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"Although content marketing is a widespread practice across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts," Roy Young notes in a recent MarketingProfs article. Young offers key insights for B2B marketers from the new MarketingProfs report, What Works in 2011: Content Marketing, ...
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by Bill Schley
Humans need their stories to be fast, frugal, and fascinating. That's why marketers need to tell their stories in Micro-Scripts. Learn the greatest marketing secret about your customers that'll get you results.
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski offers tips from Jeremiah Owyang's seminar about keeping a social media strategist focused, not troubleshooting.
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"The experts have apparently decided that content marketing is back for 2011," writes Mark Brownlow at Email Marketing Reports. "The new (old) mantra is 'quality content.' And everyone should be producing it: publishers, retailers, service companies."
If you're wondering what quality content is—and how it might differ from what you've ...
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by Guest Blogger
MarketingProfs guest blogger Jason Miller of Zoomerang shares ideas for companies to empower their employees already using social media to promote the business.
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by Guest Blogger
MarketingProfs guest blogger Jason Lemkin, CEO of EchoSign, debunks the top 3 myths of electronic signatures. Plus, he advocates contracts in the cloud.
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by Ted Mininni
MrketingProfs blogger Ted Mininni discusses Starbucks's adding the option of a large drink, the Trenta.
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by Mark Ivey
MarketingProfs blogger Mark Ivey shares advice about implementing social media into a large organization, tips taken from his years with Hewlett-Packard.
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by Carlos Hidalgo
MarketingProfs blogger Carlos Hidalgo offers four reasons why the rumors of B2B's demise have been greatly exaggerated. B2B is alive and kicking!
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by Elaine Fogel
MarketingProfs blogger Elaine Fogel shares a negative experience in car-shopping and how the salesperson could have built more trust by sharing pertinent info.
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by Guest Blogger
MrketingProfs guest blogger and director of Product Management for PRWeb, Jiyan Wei shares four steps for making the most of your video content for business.
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by CB Whittemore
MarketingProfs blogger Christine Whittemore asks businesses why they participate in social media (and if they do) then suggests 10 reasons to use social media.
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by Paul Barsch
MarketingProfs blogger Paul Barsch shares five tips to transform a ho-hum presentation into a more engaging presentation.
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by Guest Blogger
MrketingProfs guest blogger Eliott Wolbrom shares three quick and easy suggestions for making the most of the inevitable downtime.
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by Guest Blogger
MarketingProfs guest blogger John Haydon of Inbound Zombie shares the hottest 10 tips for making Facebook work best for your non-profit organization.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses how Safeway is using a custom package shape to its private label—with cost savings.
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by Ben Straley
Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough: "Social" is not the same as "sharing." And social content works best when it's shared. Here's how you can activate viral sharing of your content.
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by Guest Blogger
MarketingProfs guest blogger Liz Elting, co-founder and co-CEO of Translations.com, discusses 8 ways that companies can grow interest globally for their brands.
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"Although content marketing is a widespread practice across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts," Roy Young notes in a recent MarketingProfs article. Young offers key insights for B2B marketers from the new MarketingProfs report, What Works in 2011: Content Marketing, ... more
"The experts have apparently decided that content marketing is back for 2011," writes Mark Brownlow at Email Marketing Reports. "The new (old) mantra is 'quality content.' And everyone should be producing it: publishers, retailers, service companies." If you're wondering what quality content is—and how it might differ from what you've ... more
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