MarketingProfs blogger Mark Ivey discusses how to have better bloggers for your business ... which results in better business. more

MarketingProfs blogger Tobias Schremmer recaps the highlights of the Omniture Summit 2011. more

MarketingProfs blogger Elaine Fogel discusses the lack of any new content under the sun and challenges content creators to share tips for new ideas. more

It was an innocent mistake that had dramatic—and costly—consequences. Employees of Canadian copywriting company Webcopyplus believed that Web images without copyright notices were in the public domain. And, operating on that assumption, they used Google Images to source an unmarked scenic photo for a client's travel blog. Soon after publication, however, ... more

The other day, my cousin (who teaches high school in New Hampshire) started following me on . I was surprised because ---while my cousin is nowhere near a Luddite---she also isn’t steeped in the social media world. She doesn't suffer from what is known as Social Tool "ADOS" (Attention Deficit ... more

MarketingProfs blogger and managing editor Matthew T. Grant discusses whether Internet businesses really can adopt the 'winner take all' mentality. more

MarketingProfs blogger Ted Mininni discusses how Justin Bieber seems to be overexposed in his endorsement of products and wonders if celeb endorsements work. more

MarketingProfs blogger Paul Barsch discusses the advantages that some businesses are finding in bringing production back to the United States. more

MarketingProfs blogger Alan Belniak shares how being an impassioned marketer is good---except when it clouds your judgment about making marketing decisions. more

MarketingProfs guest blogger Duncan Heath of Extreme Sports Trader shares how customers pay businesses with Facebook Wall posts, blog posts, etc. for services. more

Though social media has brought clients and vendors together, it's still a tough sell to get clients to agree to do case studies. But the B2B marketers who produce dozens of case studies know a few secrets... and this article shares them with you. more

Search engine optimization (SEO) is a common theme of website-redesign projects these days. RFPs dedicate entire sections to the topic, but it's still confusing to some. Here are the must-know, fundamental basics of SEO. more

MarketingProfs blogger Lauren Fernandez discusses the traits of a healthy vendor-client relationship and tips that she learned from her marketing-savvy father. more

"Although content marketing is a widespread practice across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts," Roy Young notes in a recent MarketingProfs article. Young offers key insights for B2B marketers from the new MarketingProfs report, What Works in 2011: Content Marketing, ... more

Humans need their stories to be fast, frugal, and fascinating. That's why marketers need to tell their stories in Micro-Scripts. Learn the greatest marketing secret about your customers that'll get you results. more

MarketingProfs blogger Veronica Maria Jarski offers tips from Jeremiah Owyang's seminar about keeping a social media strategist focused, not troubleshooting. more

"The experts have apparently decided that content marketing is back for 2011," writes Mark Brownlow at Email Marketing Reports. "The new (old) mantra is 'quality content.' And everyone should be producing it: publishers, retailers, service companies." If you're wondering what quality content is—and how it might differ from what you've ... more

MarketingProfs guest blogger Jason Miller of Zoomerang shares ideas for companies to empower their employees already using social media to promote the business. more

MarketingProfs guest blogger Jason Lemkin, CEO of EchoSign, debunks the top 3 myths of electronic signatures. Plus, he advocates contracts in the cloud. more

MrketingProfs blogger Ted Mininni discusses Starbucks's adding the option of a large drink, the Trenta. more

MarketingProfs blogger Mark Ivey shares advice about implementing social media into a large organization, tips taken from his years with Hewlett-Packard. more

MarketingProfs blogger Carlos Hidalgo offers four reasons why the rumors of B2B's demise have been greatly exaggerated. B2B is alive and kicking! more

MarketingProfs blogger Elaine Fogel shares a negative experience in car-shopping and how the salesperson could have built more trust by sharing pertinent info. more

MrketingProfs guest blogger and director of Product Management for PRWeb, Jiyan Wei shares four steps for making the most of your video content for business. more

MarketingProfs blogger Christine Whittemore asks businesses why they participate in social media (and if they do) then suggests 10 reasons to use social media. more