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"Would it shock you to learn that 68 percent of customer defections occur because customers perceive 'an attitude of indifference?'" asks Ardath Albee in a recent post at the Marketing Interactions blog. That's what the American Society for Quality has reported, she notes—and it's largely because "marketers are focused on ...
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by Michael McLaughlin
MarketingProfs blogger Michael McLaughlin discusses the importance of asking the right questions to make sure you deliver the best experience to your client.
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by Ted Page
MarketingProfs blogger Ted Page offer 13 must-do tips for improving the ranking of your corporate blog, based on his experience at Captains of Industry.
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by David Reich
MarketingProfs blogger David Reich discusses the scandal of allegations regarding PR giant Burson-Marsteller in waging a smear campaign against Google.
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"White hat search engine optimization (SEO) principles that apply to B2B online marketing also apply to B2C, but B2B is otherwise a different animal," writes Nick Stamoulis in an article at MarketingProfs.
In other words, SEO is simply not the same strategy for B2B as it is for B2C.
And to ...
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by Mark Ivey
MarketingProfs blogger Mark Ivey gives you the 7 main reasons why your blog sucks (it's the content) & offers ideas for making it an engaging, interesting read.
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski recaps Loren McDonald's class at MarketingProfs University about the top 5 email marketing trends & what to do about them.
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"The iPad 2 is here and Apple apps are hotter than ever," writes Tom Ballew in a post at the B2B Insights Blog. "Now B2B marketers are starting to want their own custom apps and are making room for these gems in their budgets." How about you? Have you jumped ...
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by Ted Mininni
MarketingProfs blogger Ted Mininni chats about the importance of brands to push into new categories of products in order to remain fresh, modern, and loved.
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by Guest Blogger
MarketingProfs guest blogger Gregg Lipman discusses Johnson & Johnson's current image problems and mishandling of vital information regarding their brands.
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by Gavin Heaton
MrketingProfs blogger Gavin Heaton shares how storytelling matters to every business and uses Google's heart-tugging Dear Sophie video as an example.
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"On one of my recent trips on the Content Revolution Tour with the great Ann Handley of Marketing Profs," writes Becki Dilworth at the Bridgeline blog, "I found myself hanging out with Ann in a seemingly unexpected place: The Mall." And as they browsed the content offered by retailers, they found ...
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Fully nine in ten (90%) female bloggers say they are somewhat or very interested to partner with brands on campaigns, provided they are compensated, but 58% have never been approached by a brand or agency to do so, according to a new survey from BlogFrog and the Social Studies Group.
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by Paul Barsch
MarketingProfs blogger Paul Barsch discusses BMW's "Dream It, Build It" program and how the customization of its cars leads to an enhanced customer experience.
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by Carlos Hidalgo
MarketingProfs blogger Carlos Hidalgo shares 3 ideas for ditching the "and" in "sales and marketing" so the department is one focused team with the same goals.
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by Guest Blogger
MarketingProfs guest blogger Jason Miller shares vital tips for providing solid customer service.
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by Ari McKee-Sexton
For some of us writerly types, content comes easy. But extracting copy from others is like pulling bad teeth. But it needn't be. Use these winning strategies to unleash the inner writer in even your most reluctant team members.
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by Paul Fabretti
MrketingProfs blogger Paul Fabretti gives the scoop on Facebook Deals and what this means for the current couponing giant, Groupon.
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"Trigger emails have thrust their way into the online marketing consciousness with a confident swagger and the promise of a brighter future for all," writes Mark Brownlow at Email Marketing Reports. "The positive press has its justification: trigger emails seem to solve the main challenges faced by the modern email ...
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by Megan Leap
MarketingProfs blogger Megan Leap shares some of the worst marketing advice received, courtesy of the MarketingProfs Facebook group, and asks readers to share.
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Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according to a new study by AOL and Nielsen.
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski interviews chief content office and "Content Rules" author Ann Handley to get the scoop on being on a book tour.
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Do you optimize all of your online content? Before you say yes, here's a question: When was the last time a press release received your SEO treatment?
"All communications, including press releases, can be 'tagged' with key words to receive priority placement in organic searches and therefore drive users to your ...
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by Drew McLellan
MarketingProfs blogger Drew McLellan discusses the debate about Empire Avenue's value and how it can be used by brands and social media personalities.
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by Ted Page
MrketingProfs blogger Ted Page explains the value of a video mash-up and offers an example of a video that his company mashed-up.
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"Would it shock you to learn that 68 percent of customer defections occur because customers perceive 'an attitude of indifference?'" asks Ardath Albee in a recent post at the Marketing Interactions blog. That's what the American Society for Quality has reported, she notes—and it's largely because "marketers are focused on ... more
"White hat search engine optimization (SEO) principles that apply to B2B online marketing also apply to B2C, but B2B is otherwise a different animal," writes Nick Stamoulis in an article at MarketingProfs. In other words, SEO is simply not the same strategy for B2B as it is for B2C. And to ... more
"On one of my recent trips on the Content Revolution Tour with the great Ann Handley of Marketing Profs," writes Becki Dilworth at the Bridgeline blog, "I found myself hanging out with Ann in a seemingly unexpected place: The Mall." And as they browsed the content offered by retailers, they found ... more
"Trigger emails have thrust their way into the online marketing consciousness with a confident swagger and the promise of a brighter future for all," writes Mark Brownlow at Email Marketing Reports. "The positive press has its justification: trigger emails seem to solve the main challenges faced by the modern email ... more
Do you optimize all of your online content? Before you say yes, here's a question: When was the last time a press release received your SEO treatment? "All communications, including press releases, can be 'tagged' with key words to receive priority placement in organic searches and therefore drive users to your ... more
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