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by Guest Blogger
MarketingProfs guest blogger Andrew Reid discusses the importance of getting direct, honest information from customers and clients face to face.
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Fully two-thirds (67%) of North American information technology (IT) professionals say they find vendor-produced content such as whitepapers "extremely useful" or "useful," according a new study from IDG Connect. IT professionals say thought-leadership content is the most useful, followed by analysis and survey statistics.
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"How can SEO hurt your business?" asks Olga Taylor in an article at MarketingProfs. "Consider a site that is not user-friendly, is repulsive to visitors (or attractive to the wrong kind), isn't competitive, or is lacking a clear value proposition and the support required to respond to inquiries or follow ...
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by Dean Rieck
If you create or manage direct mail programs, the current economy probably has you pulling your hair out. Now is the perfect time to get back to basics and remind yourself of the following seven core principles of direct marketing.
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by Corey O'Loughlin
A staggering amount of horrible stock photography is available online. We've all seen the pics. Heck, most of us have been guilty of using them at one point or another. Here are 12 of the top offenders.
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by Guest Blogger
MarketingProfs guest blogger Sujata Ramnarayan discusses the various social media tools then explains how websites fit among them all ... and why it's important.
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by Ora Solomon
Humans or machines—which are superior these days? Both human and machine translation can be used when taking marketing content global. Learn three translation techniques—and when to use them.
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by Guest Blogger
MarketingProfs guest blogger Gary Gebenlian shares the three most important levers of growth for business: grow the market, grow volume for existing customers & steal share.
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by Paul Barsch
MarketingProfs blogger Paul Barsch discusses a Financial Times article in which he claims that there will never be another Leonardo da Vinci due to data overload.
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"Why does content matter?" writes Erika Potter at the OrangeSoda blog. "It's simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It's vital that visitors to your site see your online business as a trusted resource."
To help you ensure that your online content is credible, Potter ...
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by Guest Blogger
MarketingProfs guest blogger Nehemiah "Nemo" Chu shares incredible fan-reaching tips from famed bands that can work for businesses.
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You've heard of website community managers, but what about content officers? Those are the folks responsible for your site's content—what it looks like, what it reads or sounds like, where it goes in terms of subject matter or throughout the social universe.
MarketingProfs Chief Content Officer Ann Handley has written a ...
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by Guest Blogger
MarketingProfs blogger Ederick Lokpez shares some insights about marketing to the ever-evolving Latino culture.
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by Daniel Kuperman
Think content marketing is something new? Not even close. It's been a staple in the marketer's toolbox for ages. Here is a brief retrospective of some successful uses of content marketing from the past 175 years that may inspire you.
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by Christian Gulliksen
MarketingProfs blogger Christian Gulliksen names a few of his favorite marketing blogs (besides the Daily Fix). What are yours?
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by Linda Ireland
MrketingProfs blogger Linda Ireland discusses what brings customers back to a brand, creates loyalty, and strengthens financial performance.
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by Guest Blogger
MarketingProfs guest blogger Cynthia Fedor discusses 3 consumer trends businesses need to keep an eye on: integration, deeper segmentation, & the new creative.
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A strong search strategy needs content that people want to share with their friends, family and colleagues. But every business faces a serious hurdle: "Branded content is tricky because it's often viewed as 'advertising,'" writes Jon Thomas at the Post Advertising blog. "As we know, audiences trust friends and strangers ...
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by Ted Mininni
MrketingProfs blogger Ted Mininni muses on rock star Matt Bellamy of Muse's desire to convince Richard Branson to let his band go to the moon to record a video.
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by Ann Handley
MarketingProfs blogger and chief content officer Ann Handley asks B2B marketers to take a few minutes to fill out an important survey.
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by Guest Blogger
MrketingProfs guest blogger Terry Sylvan discusses five ideas for preventing your B2B branding from being too boring.
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by Guest Blogger
MarketingProfs guest blogger Z Gillispie discusses how the 3 principles of paid, owned, & earned media can boost businesses with higher ratings & return customers.
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SEO experts have spent the last decade preaching a gospel of optimized page-level elements and inbound links. "Those things are still important today," Jonathan Lawoyin writes in an article at MarketingProfs, "but getting real SEO results these days requires not only a technically optimized website and relevant inbound links but ...
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by Steve Olenski
MarketingProfs blogger Steve Olenski pays tribute to E Street musician Clarence Clemons by sharing his fav Springsteen songs ... and how they tie into marketing.
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by Michael Rubin
MarketingProfs blogger Michael Rubin shares his thoughts regarding a recent New York Times Sunday Review opinion piece on the rising relevance of influencer metrics.
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Fully two-thirds (67%) of North American information technology (IT) professionals say they find vendor-produced content such as whitepapers "extremely useful" or "useful," according a new study from IDG Connect. IT professionals say thought-leadership content is the most useful, followed by analysis and survey statistics. more
"How can SEO hurt your business?" asks Olga Taylor in an article at MarketingProfs. "Consider a site that is not user-friendly, is repulsive to visitors (or attractive to the wrong kind), isn't competitive, or is lacking a clear value proposition and the support required to respond to inquiries or follow ... more
![Top 12 Overused Stock Photos [Slide Show]](https://i.marketingprofs.com/assets/images/articles/lg/110729_disco_lg.jpg)
"Why does content matter?" writes Erika Potter at the OrangeSoda blog. "It's simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It's vital that visitors to your site see your online business as a trusted resource." To help you ensure that your online content is credible, Potter ... more
You've heard of website community managers, but what about content officers? Those are the folks responsible for your site's content—what it looks like, what it reads or sounds like, where it goes in terms of subject matter or throughout the social universe. MarketingProfs Chief Content Officer Ann Handley has written a ... more
![A Brief History of Content Marketing [Slide Show]](https://i.marketingprofs.com/assets/images/articles/lg/110722_slideshow_lg.jpg)
A strong search strategy needs content that people want to share with their friends, family and colleagues. But every business faces a serious hurdle: "Branded content is tricky because it's often viewed as 'advertising,'" writes Jon Thomas at the Post Advertising blog. "As we know, audiences trust friends and strangers ... more
SEO experts have spent the last decade preaching a gospel of optimized page-level elements and inbound links. "Those things are still important today," Jonathan Lawoyin writes in an article at MarketingProfs, "but getting real SEO results these days requires not only a technically optimized website and relevant inbound links but ... more
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