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  • Is Your Content Too Focused?
    Any SEO strategy hinges on offering relevant, valuable information. But that might not mean what you think it does. According to the Todaymade blog, we content marketers gravitate toward discussions of our core businesses. "But the challenge that we all have in marketing is moving past those spheres of immediate influence ... more
  • 5 Email Marketing Lessons from Nigerian Scam Letters
    by Megan Leap
    MrketingProfs blogger Megan Leap shares five quick lessons from Nigerian scam letters and what marketers can do to NOT sound like them. more
  • Time-Tested Tips and Tools for Faster Blogging
    In 2008, Lifehacker published a list of 10 ways to get blogging done without it becoming a chore. "Writing your blog should be a fun way to stretch your mind and stay connected to trends, friends, and the greater world," they note, "not another computer task."  Best practices for blogging haven't ... more
  • How to Be Authentic to Your Customers
    by Guest Blogger
    MarketingProfs guest blogger Sherry Orel of Brand Connections share four tips for letting customers know that your business is the real deal. more
  • Flash Sale Emails Boost Transaction Rates
    The flash sale is one of the hottest tools being used today to capture customers' attention, and email is a key driver of such campaigns, generating on average 18% of referral traffic to websites advertising flash sales, higher than social media (13%) and search (11%), according to a report by ... more
  • Should You Change Your From Line?
    Should you change the from line you use in email campaigns? According to Mark Brownlow, most people would advise against it—strenuously—on the grounds that messages might be ignored or marked as spam. "This argument is perfectly logical," he writes at Email Marketing Reports. "However, the problem is not changing your ... more
  • 10 Tips for Producing Tantalizing Business Video Tours
    by Cara Barineau
    If the term "video tour" makes you think of something you'd find only on a real estate website, think again! Video tours are a great way to market a wide array of products and services—if you do it the right way.. more
  • Brands to Focus on Localized Content Marketing
    Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it relates to demand generation and sell-through of products and services, according to a study by the CMO Council. Moreover, 86% of ... more
  • Social Conversations Becoming More Positive and Global
    Conversations taking place on blogs, forums, and major news platforms have grown more positive in sentiment over the past two years, and the rise in social media adoption worldwide has slightly diminished North America's position as the center of the social media universe, according to a report by Sysomos. more
  • An Argument for Content Creation Before Optimization
    "Search engines rank individual pages, not your site as a whole," writes Nick Stamoulis at the Search Engine Optimization Journal. "This means that each page needs to be optimized for itself by choosing the keywords that most accurately reflect the content." As a result, many companies build Web pages around ... more
  • 5 Content Writing Lessons from Bone-Chilling Tales
    by Verónica Jarski
    MarketingProfs celebrates Halloween with blogger Veronica Maria Jarski's writing lessons about what we can learn from classic scary stories to make our content last forever. more
  • Four Reasons to Reconsider Automated Content Sharing
    We've emphasised multiple times the importance of sharing content and of being a good curator of the latest and greatest info out there. You've no doubt developed a list of sites you read regularly, and you try to tweet or share nearly everything noteworthy that is posted at them. But now ... more
  • Trick or Tweet: Top 8 Twitter Pet Peeves
    by Megan Leap
    MarketingProfs blogger Megan Leap divulges 8 Twitter pet peeves, from automated direct messages to sexy bots and bio typos, that make us cringe in disgust and disbelief. more
  • The Importance of Variety in Email Campaigns
    Have your email campaigns gotten into a rut? When you bombard subscribers with the same basic message over and over again, your offers start to lose their power—even when they herald the tantalizing discounts and free shipping that customers typically crave. Consider the case of one hapless retailer, which sent ... more
  • Three Things Marketers Can Learn From a Law Firm (Yes, a Law Firm) About Creating Awesome Content
    by Ann Handley
    What can you learn about content marketing from video vignettes of lawyers speaking candidly about their professional philosophies and personal viewpoints? For one, you can humanize your business and show off your personality in a creative, interesting, and wholly unexpected way. more
  • Social, Interactive Options Boost Influence of B2B Content
    Prospective technology buyers who consume whitepapers and other types of tech content say they perceive marketing collateral to be more influential when it displays a social sharing option, or when audio or video content is embedded within it. more
  • by Ted Mininni
    MarketingProfs blogger Ted Mininni discusses the latest findings mentioned in an Adweek article regarding marketers targeting newborns and toddlers up to age 3. more
  • The Scariest Traits a Marketer Can Possess
    by Corey O'Loughlin
    MrketingProfs blogger Corey O'Loughlin shares the top three scariest traits that a marketer can possess and why these traits are so harmful to business. more
  • Think Landing Page, Not Phone Number [Video]
    by Brent Walker
    Throughout the 40 years I've produced radio advertising, one question has come up more than all others: Should we put our phone number in the commercial? Anyone with a reasonable amount of marketing experience knows: Don't do it. Think "landing page" instead. more
  • How to Evolve With the New Rules of SEO
    "Not long ago in the world of online content, the top search engines were a lot like the most popular casinos in Las Vegas," writes Brendan Cournoyer at the Business 2 Community blog. "Millions came to test their luck at the tables, but the few who knew the tricks—assuming they ... more
  • 5 Monsters That Suck the Life Out of Your Blog Post
    by Verónica Jarski
    MarketingProfs blogger Veronica Maria Jarski kicks off Halloween week at the Daily Fix by discussing the top five monsters that suck the life out of your blog post. more
  • Five Ways to Make Your Website Tablet-Friendly
    You're seeing tablets more and more: on subways, in planes and in waiting rooms. To ensure you don't miss out during this cultural switch in reading habits, a number of publications have covered ways to ensure your site is tablet-friendly. We've decided to highlight the tips provided by CIK Marketing, as ... more
  • Know Your Buyer: Two Marketing Case Studies
    by Alan Belniak
    MrketingProfs Alan Belniak shares two inspiring stories of businesses that understand who their customers are. more
  • by Verónica Jarski
    MarketingProfs blogger Veronica Maria Jarski shares a few favorite writing-related posts and a hilarious video about buzzwords (and what you sound like when you use them). more
  • Four Ways to Keep Your Online Audience Interested
    by Tim Eyre
    Much like an attractive store, a well-designed website will attract customers who will be happy to be there—and happy to stay. Avoid these four common mistakes that can turn visitors away and hurt your business. more

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