"Every brand wants a cadre of evangelists who can help sway millions of readers with product reviews, blog posts, videos, tweets, etc.," write the Ivy Worldwide team in an article at MarketingProfs, "but the only way to do that is to allow influencers to make up their own minds, post ... more

MarketingProfs guest blogger Mimi Sells attended the Oregon Shakespeare Festival and learned four valuable marketing (and customer service) lessons from her time with the Bard. more

Busy marketers like you don't have time to create content. Considering all the campaigns going on, how could you? But content marketing doesn't have to be an intensive, all-consuming task if you start with small steps. more

Penetration levels of microblogging and social networking continue to grow worldwide, driven by increased adoption in emerging countries; but as the Web has evolved, Internet users have moved toward consuming and transmitting content rather than producing it themselves, according to Wave 5 of the GlobalWebIndex by Trendstream. more

MarketingProfs blogger Corey O'Loughlin provides a step-by-step plan for tackling the concerns of your senior team regarding content marketing. You'll learn exactly how to approach them! more

If the only thing consistent about your radio spots is that they always sound different, you may have a problem. If you're aiming for a brand sound, you'll never hit your mark if you constantly change elements. more

MrketingProfs blogger Helena Bouchez shares tips from speaker and author Cheryl Cran regarding how to give presentations that pop and leave a lasting impression with your audience. more

"Have you noticed spelling errors on the websites of major, legitimate retailers and/or service providers?" asks Julia Rubiner in the Editorial Emergency newsletter. "The answer is almost certainly 'no.'" Large corporations set a high bar for the rest of us: A single error looks sloppy and unprofessional to visitors, who ... more

MarketingProfs blogger Megan Leap shares the top three myths about social media marketing. She busts these myths and offers suggestions that really work. more

MarketingProfs blogger Paul Fabretti reports on the steady decline of the amount of people using Groupon and suggests reasons for it. more

Many businesses take great pains to build and nurture their offline brand, yet they drop the ball when they take their messages online. Avoid that problem with these five tips to connecting your online and offline identities. more

MarketingProfs guest blogger Jamie Klemcke shares ideas for the best customers to target for receiving direct mail and what you can do to make direct mail effective. more

Content is more than just words. Content experiences that are strategic, planned, structured, and measured can develop a new customer narrative that'll bring companies and customers closer than ever. more

You're driving. Through Iowa. Endless fields of corn. Row after row of stalks the same size, the same height, the same color. That, actually, is much like a drive through radio advertising. How can you hope to stand out? more

MarketingProfs guest blogger Kalen Smith discusses three good reasons why it is important to have consistent pricing, especially during a recession. more

"People have limited attention to spare," writes Mark Brownlow at Email Marketing Reports. "They focus on those messages perceived as deserving that attention: messages that are clearly important, personal or something they want and expect." There are, however, a number of barriers that stand between your email campaigns and your subscribers' ... more

MarketingProfs blogger Veronica Maria Jarski offers tips for writing clear objectives from the MarketingProfs PRO seminar Measuring & Sustaining Social Success. more

Whether it's listening to an iTunes 30-second free snippet or grabbing a snack pack of chips, people like to sample. Apply that idea to marketing, and learn why it pays to create consumable, snackable content. more

"As you get started in SEO, you'll read a lot about things you should be doing to optimize your website for organic search," writes Marty Diamond at the Diamond Website Conversion blog. "What you may not hear as much about, however, is what you should avoid doing." To help you identify ... more

MarketingProfs blogger Jason Miller shares 5 ideas for making sure that your business takes advantage of the social couponing craze. more

MarketingProfs blogger Carlos Hidalgo shares tips inspired by Bono in how to be more interested in customers rather than have business be just all about you. more

What can marketers learn from journalists? Good storytelling. Here are seven ways marketers can wield journalism skills to produce content that grabs attention and encourages conversation. more

MarketingProfs guest blogger Gary Gebenlian shares the different stages of your customers' purchasing process so that you can better reach them. more

As marketers gear up for the fourth quarter, the busiest time on their marketing calendars, nearly two-thirds (63.4%) say they are planning to increase focus on social media over the next 12 months, while nearly one-half plan to increase focus on email (45.5%) and content marketing (45.3%), according to a ... more

MarketingProfs blogger Ted Mininni discusses how annoying and pointless pop-up ads are and expresses surprise that businesses still use this attention-seeking ploy. more