MrketingProfs blogger Megan Leap offers five tips for producing great thought leadership content. more

Observing that the typical short (<25 word) marketing message produces almost nothing of value, Adele Revella has set herself to correcting this grave error. According to Revella, the typical business product is a multi-tasker with a long list of features and benefits, meaning we have to get its key merits out ... more

MarketingProfs blogger Alan Belniak's vacation was overtaken by a storm, yet amid the safety preparations, shining customer service from a local market helped his mood. more

MarketingProfs blogger and chief content officer Ann Handle shares concerns about what happens when Content World attendees return to their daily routines and how they can keep the content fires burning. more

You and two friends have spent the last three hours climbing up the edge of a giant pizza crust. Finally reaching the top, you look out over the vast plain of pepperoni and green peppers. The aroma causes you to lose your balance and tumble down into a pool of ... more

MarketingProfs blogger and MPU marketing specialist Matt Snodgrass is thrilled about the upcoming MPU course, Search Marketing School, and offers 5 reasons why. more

When email subscribers share and discuss your content with friends and social networks, they start to sound like insiders. "Others will want to be insiders, too," says Stephanie Miller at MarketingProfs' Daily Fix blog. As a result, your list will grow—and so will your reach. "Customer-instigated sharing acts as a ... more

If you're a small business, building backlinks to your website can be an effective way to gain traffic and increase revenue—no matter what your industry. Here are five ways to kick off your link-building with ease. more

MarketingProfs blogger Ted Mininni discusses the recent findings of a Research Brief study and the pessimistic outlook of consumers. more

"Every brand wants a cadre of evangelists who can help sway millions of readers with product reviews, blog posts, videos, tweets, etc.," write the Ivy Worldwide team in an article at MarketingProfs, "but the only way to do that is to allow influencers to make up their own minds, post ... more

MarketingProfs guest blogger Mimi Sells attended the Oregon Shakespeare Festival and learned four valuable marketing (and customer service) lessons from her time with the Bard. more

Busy marketers like you don't have time to create content. Considering all the campaigns going on, how could you? But content marketing doesn't have to be an intensive, all-consuming task if you start with small steps. more

Penetration levels of microblogging and social networking continue to grow worldwide, driven by increased adoption in emerging countries; but as the Web has evolved, Internet users have moved toward consuming and transmitting content rather than producing it themselves, according to Wave 5 of the GlobalWebIndex by Trendstream. more

MarketingProfs blogger Corey O'Loughlin provides a step-by-step plan for tackling the concerns of your senior team regarding content marketing. You'll learn exactly how to approach them! more

If the only thing consistent about your radio spots is that they always sound different, you may have a problem. If you're aiming for a brand sound, you'll never hit your mark if you constantly change elements. more

MrketingProfs blogger Helena Bouchez shares tips from speaker and author Cheryl Cran regarding how to give presentations that pop and leave a lasting impression with your audience. more

"Have you noticed spelling errors on the websites of major, legitimate retailers and/or service providers?" asks Julia Rubiner in the Editorial Emergency newsletter. "The answer is almost certainly 'no.'" Large corporations set a high bar for the rest of us: A single error looks sloppy and unprofessional to visitors, who ... more

MarketingProfs blogger Megan Leap shares the top three myths about social media marketing. She busts these myths and offers suggestions that really work. more

MarketingProfs blogger Paul Fabretti reports on the steady decline of the amount of people using Groupon and suggests reasons for it. more

Many businesses take great pains to build and nurture their offline brand, yet they drop the ball when they take their messages online. Avoid that problem with these five tips to connecting your online and offline identities. more

MarketingProfs guest blogger Jamie Klemcke shares ideas for the best customers to target for receiving direct mail and what you can do to make direct mail effective. more

Content is more than just words. Content experiences that are strategic, planned, structured, and measured can develop a new customer narrative that'll bring companies and customers closer than ever. more

You're driving. Through Iowa. Endless fields of corn. Row after row of stalks the same size, the same height, the same color. That, actually, is much like a drive through radio advertising. How can you hope to stand out? more

MarketingProfs guest blogger Kalen Smith discusses three good reasons why it is important to have consistent pricing, especially during a recession. more

"People have limited attention to spare," writes Mark Brownlow at Email Marketing Reports. "They focus on those messages perceived as deserving that attention: messages that are clearly important, personal or something they want and expect." There are, however, a number of barriers that stand between your email campaigns and your subscribers' ... more