Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Niel Robertson
Love it or hate it, Quora is a phenomenon that can't be ignored. It embodies a set of principles and trends that will be critical to the future of community management and social media marketing.
more
In a post at Conversation Marketing, Ian Lurie argues that every SEO should learn at least two programming languages. And if you think you already meet that standard, consider this: "HTML doesn't count as a programming language," he says. "Javascript might, but not if you're using it to create popup ...
more
by Elaine Fogel
MrketingProfs blogger Elaine Fogel asks if fast food places that harm people's health, especially children, like McDonald's should be held accountable.
more
Home Depot recently partnered with Scanbuy to bring QR codes to its products. If you read us regularly, you know how QR codes can help a business and how users are ever more accustomed to seeing codes wherever they may roam.
Here's how Home Depot capitalizes on that new reality. When ...
more
by Guest Blogger
MarketingProfs guest blogger Darrell Davis of MediaFiche discusses Google's move to have a +1 button, which is inspired by Facebook's Likes.
more
We’ve heard it, we’ve read it, we’ve even said it: To create and maintain a successful online presence, be friendly, be helpful, and share relevant content. These 10 quick tips make it easy for others to find, use, and distribute your content... and so extend your online influence.
more
by Jim Kelly
MarketingProfs blogger Jim Kelly shares the story of how he lost his shirt and how the Internet stores got a little too aggressive with their help.
more
by Guest Blogger
MarketingProfs guest blogger C. Edward Brice of Lumension discusses Sony's handling of the security breach in PlayStations & how companies should handle a crisis.
more
by Carlos Hidalgo
MarketingProfs blogger Carlos Hidalgo discusses how important and influential MarketingProfs's B2B Forum is to him and why readers should head out to Boston in June.
more
In a post at Marketing Interactions, Ardath Albee recalls a B2B client who thought her proposed lead-nurturing messages might be too brief. Albee begged to differ.
"[I]nundating prospects with more links and choices rather than improving the personalization, value and contagiousness of your email message is not the right answer," she ...
more
by Ted Mininni
MarketingProfs blogger Ted Mininni discusses how smart packaging is important for products, and how rethinking them can add a powerful punch to your product.
more
by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski gives tips on hosting a Twitter chat, from how to get a hashtag, what type of Twitter chat to have, and how to run it.
more
by Bibi Wardak
MarketingProfs blogger Bibi Wardak discusses soon-to-be-launched Buckaroo, a new cloud-based tool that helps small businesses run their own marketing campaigns.
more
by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski interviews Erich Marx regarding his newly created role as Nissan's director of Social Media & Interactive Marketing.
more
by David Reich
MketingProfs blogger David Reich offers words of advice to the upcoming college graduates of 2011 to help them on their job search.
more
by Guest Blogger
MarketingProfs guest blogger Andrew Parker describes the LinkedIn security issue and gives five tips so users can prevent their LI accounts from being hacked.
more
by Guest Blogger
MarketingProfs guest blogger Jonathan Lewis shares his viewpoint that advertising agencies should be a little edgier and not ruled by political correctness.
more
by Paul Barsch
MarketingProfs blogger Paul Barsch discusses whether clients really want to know the intricate details of certain businesses and why transparency can be good.
more
by Guest Blogger
MarketingProfs guest blogger Spencer Broome discusses the myriad reasons why businesses should focus on the older generation, a big segment with deep pockets.
more
by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski shares tips about designing for mobile devices from Loren McDonald's kick-off speech for MarketingProfs University.
more
by Guest Blogger
MarketingProfs guest blogger Steve Haase of ThoughtLead shares five ideas from speakers at the M.Tech 2011 event regarding improving enterprise management.
more
by Ann Handley
What should a business look for in a chief content officer—the key person responsible for sharing and creating its content? To succeed in this important role, your ideal candidate should have these critical (but not so obvious) skills.
more
With one fell swoop, Google's latest algorithm update—dubbed Panda—demoted millions of Web pages. Content farms like Demand Media took a major hit, as did sites with lots of ads and little informational content. "The goal of the Google Panda update involves the filtering of low quality or duplicate pages that ...
more
by Ann Handley
MarketingProfs chief content officer and author of "Content Rules," Ann Handley shares the latest 21 words added to the AP Stylebook.
more
by David Chapman
If children learn from fairy tale characters and their actions, online marketers can learn to evaluate and improve their online campaigns—and end up with a much healthier ROI—from fairy tale antics, too.
more