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by Karen Talavera
It's easy to bore your customers to death with email when you're sending them the same type of message repeatedly. Keep them interested by weaving these message types into your email marketing stream throughout the year.
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by Guest Blogger
MarketingProfs guest blogger Jason Miller shares links to his favorite tools for listening to online conversations about your business and brand.
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by Guest Blogger
MarketingProfs guest blogger Daniel Cassady discusses how to best reach out to one of the most influential groups in society: mothers.
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski shares author Guy Winch's 3 steps for repairing a relationship with customers from his keynote at the B2B Forum 2011.
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Unless your company finds itself at the epicenter of a major scandal—à la BP—social media chatter can be a valuable sales-generating tool.
"[C]onsider every mention of your brand for potential use in your email marketing campaigns," writes Hal Licino in an article at MarketingProfs. "Doing so demonstrates to your subscribers that ...
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by Paul Fabretti
MarketingProfs blogger Paul Fabretti asks Daily Fix readers how social media has made a difference in their lives & asks them to add their stories to the comments.
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by Niel Robertson
Love it or hate it, Quora is a phenomenon that can't be ignored. It embodies a set of principles and trends that will be critical to the future of community management and social media marketing.
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In a post at Conversation Marketing, Ian Lurie argues that every SEO should learn at least two programming languages. And if you think you already meet that standard, consider this: "HTML doesn't count as a programming language," he says. "Javascript might, but not if you're using it to create popup ...
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by Elaine Fogel
MrketingProfs blogger Elaine Fogel asks if fast food places that harm people's health, especially children, like McDonald's should be held accountable.
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Home Depot recently partnered with Scanbuy to bring QR codes to its products. If you read us regularly, you know how QR codes can help a business and how users are ever more accustomed to seeing codes wherever they may roam.
Here's how Home Depot capitalizes on that new reality. When ...
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by Guest Blogger
MarketingProfs guest blogger Darrell Davis of MediaFiche discusses Google's move to have a +1 button, which is inspired by Facebook's Likes.
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We’ve heard it, we’ve read it, we’ve even said it: To create and maintain a successful online presence, be friendly, be helpful, and share relevant content. These 10 quick tips make it easy for others to find, use, and distribute your content... and so extend your online influence.
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by Jim Kelly
MarketingProfs blogger Jim Kelly shares the story of how he lost his shirt and how the Internet stores got a little too aggressive with their help.
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by Guest Blogger
MarketingProfs guest blogger C. Edward Brice of Lumension discusses Sony's handling of the security breach in PlayStations & how companies should handle a crisis.
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by Carlos Hidalgo
MarketingProfs blogger Carlos Hidalgo discusses how important and influential MarketingProfs's B2B Forum is to him and why readers should head out to Boston in June.
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In a post at Marketing Interactions, Ardath Albee recalls a B2B client who thought her proposed lead-nurturing messages might be too brief. Albee begged to differ.
"[I]nundating prospects with more links and choices rather than improving the personalization, value and contagiousness of your email message is not the right answer," she ...
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses how smart packaging is important for products, and how rethinking them can add a powerful punch to your product.
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski gives tips on hosting a Twitter chat, from how to get a hashtag, what type of Twitter chat to have, and how to run it.
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by Bibi Wardak
MarketingProfs blogger Bibi Wardak discusses soon-to-be-launched Buckaroo, a new cloud-based tool that helps small businesses run their own marketing campaigns.
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski interviews Erich Marx regarding his newly created role as Nissan's director of Social Media & Interactive Marketing.
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by David Reich
MketingProfs blogger David Reich offers words of advice to the upcoming college graduates of 2011 to help them on their job search.
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by Guest Blogger
MarketingProfs guest blogger Andrew Parker describes the LinkedIn security issue and gives five tips so users can prevent their LI accounts from being hacked.
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by Guest Blogger
MarketingProfs guest blogger Jonathan Lewis shares his viewpoint that advertising agencies should be a little edgier and not ruled by political correctness.
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by Paul Barsch
MarketingProfs blogger Paul Barsch discusses whether clients really want to know the intricate details of certain businesses and why transparency can be good.
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by Guest Blogger
MarketingProfs guest blogger Spencer Broome discusses the myriad reasons why businesses should focus on the older generation, a big segment with deep pockets.
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Unless your company finds itself at the epicenter of a major scandal—à la BP—social media chatter can be a valuable sales-generating tool. "[C]onsider every mention of your brand for potential use in your email marketing campaigns," writes Hal Licino in an article at MarketingProfs. "Doing so demonstrates to your subscribers that ... more
In a post at Conversation Marketing, Ian Lurie argues that every SEO should learn at least two programming languages. And if you think you already meet that standard, consider this: "HTML doesn't count as a programming language," he says. "Javascript might, but not if you're using it to create popup ... more
Home Depot recently partnered with Scanbuy to bring QR codes to its products. If you read us regularly, you know how QR codes can help a business and how users are ever more accustomed to seeing codes wherever they may roam. Here's how Home Depot capitalizes on that new reality. When ... more
![10 Ways to Distribute Your Content and Extend Your Brand [Slideshow]](https://i.marketingprofs.com/assets/images/articles/lg/110610_distribute-content_lg.jpg)
In a post at Marketing Interactions, Ardath Albee recalls a B2B client who thought her proposed lead-nurturing messages might be too brief. Albee begged to differ. "[I]nundating prospects with more links and choices rather than improving the personalization, value and contagiousness of your email message is not the right answer," she ... more
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