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Home Depot recently partnered with Scanbuy to bring QR codes to its products. If you read us regularly, you know how QR codes can help a business and how users are ever more accustomed to seeing codes wherever they may roam.
Here's how Home Depot capitalizes on that new reality. When ...
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by Guest Blogger
MarketingProfs guest blogger Darrell Davis of MediaFiche discusses Google's move to have a +1 button, which is inspired by Facebook's Likes.
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We’ve heard it, we’ve read it, we’ve even said it: To create and maintain a successful online presence, be friendly, be helpful, and share relevant content. These 10 quick tips make it easy for others to find, use, and distribute your content... and so extend your online influence.
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by Jim Kelly
MarketingProfs blogger Jim Kelly shares the story of how he lost his shirt and how the Internet stores got a little too aggressive with their help.
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by Guest Blogger
MarketingProfs guest blogger C. Edward Brice of Lumension discusses Sony's handling of the security breach in PlayStations & how companies should handle a crisis.
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by Carlos Hidalgo
MarketingProfs blogger Carlos Hidalgo discusses how important and influential MarketingProfs's B2B Forum is to him and why readers should head out to Boston in June.
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In a post at Marketing Interactions, Ardath Albee recalls a B2B client who thought her proposed lead-nurturing messages might be too brief. Albee begged to differ.
"[I]nundating prospects with more links and choices rather than improving the personalization, value and contagiousness of your email message is not the right answer," she ...
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses how smart packaging is important for products, and how rethinking them can add a powerful punch to your product.
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski gives tips on hosting a Twitter chat, from how to get a hashtag, what type of Twitter chat to have, and how to run it.
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by Bibi Wardak
MarketingProfs blogger Bibi Wardak discusses soon-to-be-launched Buckaroo, a new cloud-based tool that helps small businesses run their own marketing campaigns.
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski interviews Erich Marx regarding his newly created role as Nissan's director of Social Media & Interactive Marketing.
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by David Reich
MketingProfs blogger David Reich offers words of advice to the upcoming college graduates of 2011 to help them on their job search.
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by Guest Blogger
MarketingProfs guest blogger Andrew Parker describes the LinkedIn security issue and gives five tips so users can prevent their LI accounts from being hacked.
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by Guest Blogger
MarketingProfs guest blogger Jonathan Lewis shares his viewpoint that advertising agencies should be a little edgier and not ruled by political correctness.
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by Paul Barsch
MarketingProfs blogger Paul Barsch discusses whether clients really want to know the intricate details of certain businesses and why transparency can be good.
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by Guest Blogger
MarketingProfs guest blogger Spencer Broome discusses the myriad reasons why businesses should focus on the older generation, a big segment with deep pockets.
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski shares tips about designing for mobile devices from Loren McDonald's kick-off speech for MarketingProfs University.
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by Guest Blogger
MarketingProfs guest blogger Steve Haase of ThoughtLead shares five ideas from speakers at the M.Tech 2011 event regarding improving enterprise management.
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by Ann Handley
What should a business look for in a chief content officer—the key person responsible for sharing and creating its content? To succeed in this important role, your ideal candidate should have these critical (but not so obvious) skills.
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With one fell swoop, Google's latest algorithm update—dubbed Panda—demoted millions of Web pages. Content farms like Demand Media took a major hit, as did sites with lots of ads and little informational content. "The goal of the Google Panda update involves the filtering of low quality or duplicate pages that ...
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by Ann Handley
MarketingProfs chief content officer and author of "Content Rules," Ann Handley shares the latest 21 words added to the AP Stylebook.
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by David Chapman
If children learn from fairy tale characters and their actions, online marketers can learn to evaluate and improve their online campaigns—and end up with a much healthier ROI—from fairy tale antics, too.
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"Would it shock you to learn that 68 percent of customer defections occur because customers perceive 'an attitude of indifference?'" asks Ardath Albee in a recent post at the Marketing Interactions blog. That's what the American Society for Quality has reported, she notes—and it's largely because "marketers are focused on ...
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by Michael McLaughlin
MarketingProfs blogger Michael McLaughlin discusses the importance of asking the right questions to make sure you deliver the best experience to your client.
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by Ted Page
MarketingProfs blogger Ted Page offer 13 must-do tips for improving the ranking of your corporate blog, based on his experience at Captains of Industry.
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Home Depot recently partnered with Scanbuy to bring QR codes to its products. If you read us regularly, you know how QR codes can help a business and how users are ever more accustomed to seeing codes wherever they may roam. Here's how Home Depot capitalizes on that new reality. When ... more
![10 Ways to Distribute Your Content and Extend Your Brand [Slideshow]](https://i.marketingprofs.com/assets/images/articles/lg/110610_distribute-content_lg.jpg)
In a post at Marketing Interactions, Ardath Albee recalls a B2B client who thought her proposed lead-nurturing messages might be too brief. Albee begged to differ. "[I]nundating prospects with more links and choices rather than improving the personalization, value and contagiousness of your email message is not the right answer," she ... more
With one fell swoop, Google's latest algorithm update—dubbed Panda—demoted millions of Web pages. Content farms like Demand Media took a major hit, as did sites with lots of ads and little informational content. "The goal of the Google Panda update involves the filtering of low quality or duplicate pages that ... more
"Would it shock you to learn that 68 percent of customer defections occur because customers perceive 'an attitude of indifference?'" asks Ardath Albee in a recent post at the Marketing Interactions blog. That's what the American Society for Quality has reported, she notes—and it's largely because "marketers are focused on ... more
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