Like it or not, your content is constantly battling through the daily avalanche of contemporary media to reach its intended audience. Learn The Five Commandments of Editorial Excellence and conquer your content. more

MarketingProfs blogger Ted Mininni describes 2010 with six words then explains their significance for businesses last year. more

MarketingProfs chief content officer and blogger Ann Handley shares tips from Greg Verdino's book "microMARKETING" and how businesses benefit by acting small. more

MarketingProfs blogger Megan Leap chats with Digital Marketing Forum Speaker Jeffrey Cohen about the most important metric for marketers to measure in 2011. more

MarketingProfs blogger Veronica Maria Jarski shares the highlights of The Paying for Content report from Pew Internet Research. more

MarketingProfs blogger Alan Belniak asks: What do you give for free? If nothing, you need to find something. It can convince customers that you're worth it. more

MarketingProfs guest blogger, Andrew Follett (founder of ConceptFeedback) offers a 3-step plan for using conversion rate optimization to build a better website. more

You know online content should have a more conversational tone than other marketing materials. But remember that "informality" isn't a one-size-fits-all proposition. "Conversational style has room for plenty of variation," says Rick Sloboda of Webcopyplus. "For example, a conversation with your banker will differ from a conversation with your spouse." To ... more

Marketing Profs blogger Paul Barsch discusses the power of process and why there is no such thing as an overnight success. more

MarketingProfs blogger Paul Williams shares ideas for getting ideas accepted by using tricks from the publishing world. more

MarketingProfs blogger Paul Barsch discusses the competitive advantage of using algorithms for business. more

MarketingProfs blogger Jeanne Bliss shares stats about disgruntled online holiday shoppers and how their tweets impact business. more

MarketingProfs blogger Ted Mininni discusses a podcast with Procter & Gamble's VP of global sustainability regarding its environmental sustainability strategy. more

The latest recession has profoundly altered consumer behavior. As home values plummet, stock portfolios shrink, and company profits erode, prospects are less likely to make purchases, and thrift is back in vogue. Time to stop selling; instead, become a trusted adviser and start helping your customers. more

MrketingProfs blogger Michael Rubin shares recent stats about Twitter usage from the Pew Internet & American Life Project. more

MarketingProfs blogger Paul Williams discusses how to invest in your team by sharing the praise with fellow co-workers or employees. more

MrketingProfs blogger Veronica Maria Jarski asks readers to consider what makes them interesting and what they can do to stand out from the competition. more

MarketingProfs guest bloggers Maddie Grant and Lindy Dreyer discusses online community building and share an excerpt from their book "Open Community." more

MarketingProfs blogger Ted Mininni talks about cyber consumers and how hard it is to find them and then how easily they are lost. more

MarketingProfs blogger Carlos Hidalgo discusses the end of marketing automation ... and what can be done to prevent its demise and use it well. more

How do you avoid the deep deadly pit of uninspired corporate content? Simple. If you want people to come to your site, and stay there, your content should be as rich and varied as that of a good consumer magazine. Offer that kind of variety, and you'll really build a ... more

Dana VanDen Heuvel offers tips, advice, and recommendations for creating a fabulous yet simple marketing plan for 2011. more

MarketingProfs blogger Paul Williams shares tips for getting your business (and employees) ready for new customers and start new relationships. more

MarketingProfs blogger Veronica Maria Jarski shares the three traits of good content and offers tips for learning more about good content. more

MarketingProfs blogger Ted Mininni discusses Odwalla's change to PlantBottle technology and its effect on bottling of juices and soft drinks. more