2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers who capitalize on them are better positioned to reach their goals. more

One way to build trust is to position yourself as an authority on topics associated with your product or service. Blogging helps, but any blogger knows that expert blogging demands research, dedication of time, community management, consistent cross-marketing—and it can take months, even years, to gain an appreciative audience. So you say ... more

"In today's economic climate, content syndication is one of the lowest risk lead generation vehicles there is," writes Howard J. Sewell at The Point. "At our agency, the programs we negotiate for our clients are almost all performance-based," he says; that is, "they guarantee a minimum number of leads at ... more

MarketingProfs blogger Carlos Hidalgo shares the three top reasons why marketing and sales departments clash ... and describes what can be done to align them. more

Studies show that online video improves email click-through rates, sales conversions, and search engine rankings; it's no wonder marketers are funneling more budget dollars into this tantalizing medium. Learn eight ways to make your video content last 18 months. more

MarketingProfs blogger Ted Mininni shares the top 5 brands that were voted favorites by kids and parents in the Young Love survey by Smarty Pants. more

MarketingProfs blogger Helena Bouchez shares the most important questions to ask yourself when planning your blog and an excerpt from Mark O'Brien's new book. more

Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven of the Top 10 articles, which also covered subjects such as email, mobile, marketing budgets, and content marketing. more

You've no doubt optimized your site and marketing materials for top keywords, but have you thought about the influence they can wield in less traditional ways? Consistently optimized messaging across all of your company content—from its name and description to your employees' titles to your site content—helps create an image ... more

Although content marketing spans across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts, according to new MarketingProfs research of B2B marketers. Our analysis of the survey data reveals a dozen recommendations for creating relevant content that will have a direct impact on ... more

Few things are more fun than learning about yourself, right? At least when the Net makes it easy. Consider the explosion of personality test apps on sites like Facebook or MySpace—or quizzes on their own hosted sites: You can learn what superhero you are, what your kissing style is, or what city ... more

How does advertising yield improve when targeting digital ads to certain audiences? How much influence does the type of content users are reading when the ad is shown have on yield? This article summarizes the results of an extensive study on the subject. more

MrketingProfs blogger Stephen Denny shares tips about creating unusual products from Vibram, the footwear brand that makes the Five Fingers shoe. more

Marketing Profs blogger Paul Barsch discusses the "decline effect" where previous facts from scientific studies can no longer be proven. more

MarketingProfs blogger Drew McLellan shares how he handled the rants of an angry person reacting to being mentioned negatively in a blog comment box. more

Like it or not, your content is constantly battling through the daily avalanche of contemporary media to reach its intended audience. Learn The Five Commandments of Editorial Excellence and conquer your content. more

MarketingProfs blogger Ted Mininni describes 2010 with six words then explains their significance for businesses last year. more

MarketingProfs chief content officer and blogger Ann Handley shares tips from Greg Verdino's book "microMARKETING" and how businesses benefit by acting small. more

MarketingProfs blogger Megan Leap chats with Digital Marketing Forum Speaker Jeffrey Cohen about the most important metric for marketers to measure in 2011. more

MarketingProfs blogger Veronica Maria Jarski shares the highlights of The Paying for Content report from Pew Internet Research. more

MarketingProfs blogger Alan Belniak asks: What do you give for free? If nothing, you need to find something. It can convince customers that you're worth it. more

MarketingProfs guest blogger, Andrew Follett (founder of ConceptFeedback) offers a 3-step plan for using conversion rate optimization to build a better website. more

You know online content should have a more conversational tone than other marketing materials. But remember that "informality" isn't a one-size-fits-all proposition. "Conversational style has room for plenty of variation," says Rick Sloboda of Webcopyplus. "For example, a conversation with your banker will differ from a conversation with your spouse." To ... more

Marketing Profs blogger Paul Barsch discusses the power of process and why there is no such thing as an overnight success. more

MarketingProfs blogger Paul Williams shares ideas for getting ideas accepted by using tricks from the publishing world. more