MarketingProfs blogger Shelley Ryan shares tips for what makes a successful webinar. more

MarketingProfs blogger Mack Collier discusses how retailers, such as Ann Taylor, are tapping into Foursquare. more

MarketingProfs blogger Andy Sernovitz shares six big, practical ideas on how to get people talking about you, inspired by GasPedal's upcoming Word of Mouth Supergenius conference. more

MarketingProfs blogger Elaine Vogel shares some examples about true social media marketing dummies ... and gives advice about what not to do. more

MarketingProfs blogger Helena Bouchez shares five tips for asking questions for great content on your website or blog. more

Marketing automation—one of the new buzzwords in marketing—bridges the gap between lead generation and the sales force. Its goal is to improve Sales and Marketing alignment by passing over only sales-ready leads. There are really good reasons why you should be interested in marketing automation. There are really bad ones, ... more

Most marketers are eager to achieve a level of engagement with current and prospective customers, but the majority stop dead in their tracks when they consider this question: Where am I going to find the time to develop all the content necessary to do it? But here's a little secret: ... more

MarketingProfs blogger Jeff Rohrs shares info about helping C-suites get serious about social media. more

MarketingProfs blogger Ted Mininni discusses the minimalist, accessible packaging style of Help Remedies. more

MarketingProfs blogger Paul Barsch shares thoughts about the importance of risk management in today's interconnected, immediate business environment. more

Roy Young, president of MarketingProfs, discusses possible names for the new era of marketing. more

MarketingProfs blogger Carlos Hidalgo shares a lesson about communication taken from a classic episode of "Seinfeld." more

This post is a guest post by Sam Rosen, CEO of . On Tuesday, July 6, my company is putting on “the shortest marketing conference ever.” It’s called the Influencer , and it features new media luminaries like MarketingProfs' own Ann Handley, Guy Kawasaki, Robert Scoble, Gary Vaynerchuk, John Jantsch, ... more

MarketingProfs blogger Steve Woodruff discusses the importance of businesses to provide blog-worthy service. more

MrketingProfs blogger Stephen Denny discusses how building brand rituals forges critical behavioral changes in our customers. Here are a few examples and an exhortation to do this on purpose. more

MarketingProfs blogger Ted Mininni discusses how food companies are adding bolder, spicier flavors to their product lines. more

"Marketers must become accountable for the effects of their marketing efforts on the bottom line and the success or failure of marketing must be judged based on its return on investment," says marketing and new media leader Christopher S. Penn. Penn currently is VP of strategy and innovation for email ... more

In 2001, ten-year-old Laura Buxton released a helium balloon. On one side she wrote "please return to Laura Buxton", and on the other she wrote her address. Where would this balloon land? A tree outside her village in Staffordshire, UK? A lake? A It was found by a man in ... more

Those who write in corporatese love a paradigm, whether it's new, shifting, or otherwise. And they would never think of simply using something when they can leverage it. But there's a better way. more

Scotts Miracle-Gro Company, like many consumer packaged goods companies, has no direct online sales channel—but it finds that email-newsletter subscriptions boost purchases on average 1.5 times annually. Perhaps the reason the Scotts Lawn Care Update email newsletter is so successful is its commitment to the roots of the program—customer service. more

The three new Ps of Marketing and other highlights from Silverpop's Consumer Summit Marketing Event more

MarketingProfs blogger Paul Williams shares ideas for keeping your customers from straying. more

MrketingProfs blogger Veronica Maria Jarski shares how business lessons can be learned form a World Cup game. more

MrketingProfs blogger Ted Mininni discusses the iPhone 4's obvious appeal to emotions. more

MarketingProfs blogger Elaine Fogel shares the latest information from Giving USA Foundation's study of current corporate giving. more