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Free Webinar: Mapping Social Media to B2B Sales

by Ann Handley

Content
In a story in MarketingProfs this week, Claire Coyne asks How Can You Map Social Media to B2B As it happens, that question also maps nicely to this Thursday’s free on integrating social media into your B2B marketing mix. Featuring our own Roy Young with a panel of four B2B ... more
The Starbucks of Healthy Food

by Ted Mininni

Content
MarketingProfs blogger Ted Mininni discusses the growing success of Freshii and owner Matthew Corrin's desire to be the new Starbucks. more
Incredibly Boring Web Content Challenge Poll: Which Finalist Would You Vote For?

by Ann Handley

Content
You can have a great product or service, but unless you’re telling a good story on the web with interesting content, there’s a risk of being ignored. So says Captains of Industry in announcing the finalists for its Incredibly Boring Web Content Challenge. We'd love to get your vote! The ... more
B2Bs, Your (Mobile!) Markets Need 'More Show, Less Tell'

by Christina "CK" Kerley

Content
MarketingProfs blogger Christina "CK" Kerley discusses how B2Bs need to formulate an action plan for the mobile market. more
An Email Marketing Upgrade for 2010: Are You In?

by Stephanie Miller

Content
MarketingProfs blogger Stephanie Miller discusses three new truths of email marketing and deliverability. more
3 Actions to Battle Customer Experience Fatigue

by Jeanne Bliss

Content
MarketingProfs blogger Jeanne Bliss discusses how to battle customer experience fatigue. more
A Bill of Rights for Vendors and Consultants

by Elaine Fogel

Content
I you are a marketing vendor, agency rep, or consultant, here's a Bill of Rights just for you. And if you hire vendors, agencies or consultants, read this with your own brand in mind. Negative word-of-mouth works both ways. more
Let Your Customers Guide the Way

by Abe Mezrich

Content
MarketingProfs blogger Abe Mezrich shares a video about 1-800-FLOWERS.com President Chris McCann. more
Is Your Presentation Style Out of Style?

by Helena Bouchez

Content
MarketingProfs blogger Helena Bouchez shares tips for a successful and dynamic presentation. more
Marketing 'The Shack'

by Paul Barsch

Content
MarketingProfs blogger Paul Barsch share how the author of "The Shack" marketed his work into a best-selling novel. more
The Boring Web Content Challenge: Reviewing (...yawn!) Submissions

by Ann Handley

Content
MarketingProfs blogger Ann Handley reviews entries for the most Boring Web Content Challenge. more
Don't Abandon Traditional Marketing Methods: Integrate and Interact

by Christine Perkett

Content
MarketingProfs blogger Christine Perkett discusses the importance of interacting with customers through traditional marketing, not just social media. more
Make A Referral Week: What's Your Idea?

by Ann Handley

Content
MrketingProfs blogger, Ann Handley, invites readers to participate in Make a Referral Week. more
Chocolate: the New 'Health' Food?

by Ted Mininni

Content
MarketingProfs blogger Ted Mininni discusses how to market chocolate's health benefits more
18 Use Cases That Show Business How to Finally Put Customers First

by Jeremiah Owyang

Content
"Social and How Companies Will Manage Their Customer Over the last six months, I’ve been working closely with Ray who is well known as an expert in the Customer Relationship Management space. Coupled with my focus on social technologies, we did a deep dive on how our worlds are colliding ... more
'Entitled' Gen Y: How They Add to the Integrated Hybrid

by Lauren Fernandez

Content
MarketingProfs blogger, Lauren Fernandez, tells how Generation Y can add their technology and networking skills to your business team. more
How I Was Wrong About LinkedIn (with 2 Mini Case Studies)

by Ann Handley

Content
MarketingProfs blogger, Ann Handley, rethinks LinkedIn and sees its capabilities beyond just looking for a job. more
Employees' as an Overlooked Resource: 5 Ways to Equip Employees to Help with Marketing

by Shel Holtz

Content
MarketingProfs blogger, Shel Holtz, offers tips and advice for equipping employees to help with marketing. more
Seven Advanced Habits of Highly Effective Speakers

by Paul Barsch

Content
MarketingProfs blogger, Paul Barsch, offers tips for being a highly effective speaker. more
How Toyota Missed Its Tylenol Moment

by Jeanne Bliss

Content
MarketingProfs blogger, Jeanne Bliss, tells how Toyota missed its "Tylenol Moment" to exude customer service and care during its recall. more
The End of the Long-Copy vs. Short-Copy Debate

by Barry Densa

Content
Which converts better and drives more sales: long-form copy or short-form copy? "The more you tell, the more you sell," claim the adherents of long copy. "No one has time to read below the fold," counter short-copy partisans. Of course, both sides are right... more
Is it a Drink or a Toy?

by Ted Mininni

Content
MarketingProfs blogger, Ted Mininni, shares how manufacturers of children's drinks are innovating to make them healthier yet fun. more
Considering a Social Media Monitoring Investment? Ask Questions First.

by Beth Harte

Content
MarketingProfs Daily Fix blogger, Beth Harte, shares questions that marketers should ask of social media monitoring companies. more
The Boring Web Content Challenge

by Ann Handley

Content
Ann Handley, MarketingProfs' Chief Content Officer shares details about The Boring Web Content Challenge. more
Can Texting Work As a Marketing Tool?

by David Reich

Content
MarketingProfs Daily Fix Blogger, David Reich, discusses the possibility of texting as a marketing channel. more