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Why do women and men do what they do or say what they say? If marketing to women is a "science," this question gets to the "art" angle that may too often be neglected. Isn't it a bit ironic that marketers are most likely to use the route in reaching ... more

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Let's have a show of Who attended last week's virtual Digital Marketing I know a lot of you did, and thanks for coming. It was an amazing event (and don't worry, if you missed the September 16th event, the whole thing is still available On One of my favorite sessions ... more

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We all know what brands are. But what are "megabrands"? A recent Brandweek article tackled this topic recently, and I think they did a masterful job of explaining what a megabrand is, and what it As the article, What Makes a ," points out, most people, if asked about what ... more

For small companies, technology whitepapers can be time-consuming and expensive to produce. Depending on the topic, they can also be highly perishable, with a relatively short shelf life. So it makes sense to get the most out of them as soon as they are published. In Michael Stelzner's Writing White ... more

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For jaded consumers who think their concerns aren't heard or responded think again. In a recent Advertising Age Marketers Answer Call to Eliminate High-Fructose Corn ," grassroots concerns are leading to food manufacturers reformulating their products without the popular Nutritionists have long expressed concern over the dietary implications of high-fructose ... more

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Remember my recent post about having social media rejection syndrome? Well, did I ever learn a lot! It seems that most of the people who commented here at the Daily Fix, and in my LinkedIn discussion groups, use this social networking tool similarly. And, it's not what I had anticipated. ... more

Without careful planning, your e-book may become a sinkhole of confused agendas, missed opportunities, and poor distribution. Here are a few key things that might help you avoid the pains and achieve the gains. more

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Imagine it is New Years Eve 2011, just two short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in social Its now 2011 and everyone in your company has ... more

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An obvious win for companies looking to jump into social media is in the customer support area. As more and more customers voice their opinions online, the choice is not if you should be responding using social media, but when are you going to start I recently saw figures from ... more

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