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by Ann Handley
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by Beth Harte
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by Beth Harte
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by Ted Mininni
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by Mike O'Toole
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by Paul Barsch
Besides Wall Street bankers, the poor of the world need access to financial too. But loaning money to individuals lacking credit history and formal employment can be a dicey proposition. Indeed, pitching financial services to people in the rural hinterlands takes effort, patience, and a tolerance for risk. It also ...
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by Michael Rubin
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by Paul Chaney
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by Mari Smith
The following 10 elements of dynamic Facebook fan pages will set you head and shoulders above the rest (and keep your fans coming back for more).
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by Ann Handley
A year ago, we held the first Digital Marketing near Scottsdale, Arizona. That first event proved to be so successful (and so much fun!) that we decided to make it an annual event. In fact, the second Digital Marketing Mixer takes place this month in
We called the inaugural event ...
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by Ted Mininni
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by Elaine Fogel
I had two crummy telephone experiences recently -- both to my home number and both leaving a poor brand impression. These telephone reps, who make and receive calls on behalf of their organizations, surely have plenty of influence on their brands. So why would organizations risk so much by placing ...
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by CB Whittemore
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by Andrea Learned
Why do women and men do what they do or say what they say? If marketing to women is a "science," this question gets to the "art" angle that may too often be neglected. Isn't it a bit ironic that marketers are most likely to use the route in reaching ...
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by Beth Harte
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by Paul Barsch
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by Liz Bothwell
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by Ted Mininni
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by Beth Harte
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by Dana VanDenHeuvel
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by Ann Handley
Let's have a show of Who attended last week's virtual Digital Marketing
I know a lot of you did, and thanks for coming. It was an amazing event (and don't worry, if you missed the September 16th event, the whole thing is still available On
One of my favorite sessions ...
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by Leigh Duncan-Durst
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by Ted Mininni
We all know what brands are. But what are "megabrands"? A recent Brandweek article tackled this topic recently, and I think they did a masterful job of explaining what a megabrand is, and what it
As the article, What Makes a ," points out, most people, if asked about what ...
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For small companies, technology whitepapers can be time-consuming and expensive to produce. Depending on the topic, they can also be highly perishable, with a relatively short shelf life. So it makes sense to get the most out of them as soon as they are published. In Michael Stelzner's Writing White ...
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by Jeanne Bliss
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For small companies, technology whitepapers can be time-consuming and expensive to produce. Depending on the topic, they can also be highly perishable, with a relatively short shelf life. So it makes sense to get the most out of them as soon as they are published. In Michael Stelzner's Writing White ... more
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