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- Companies are still struggling to determine social media ROI. There are some quantifiable metrics that are being used to determine ROI such as keyword rankings, site traffic, conversion rates, sales, etc. However we're still missing a piece of the The reason why it's difficult for a lot of companies to ... more
- As China slowly transforms its economy from dependence on exports to one driven by consumers, the emphasis will shift to retail sales. Indeed, with nearly $9 trillion lost in Western stock and housing markets since 2008, the world urgently needs a new consumer. Marketers–will the Chinese middle class be the ... more
- By Mark Ivey Sometimes I walk away from a conference with as many questions as answers. Such was the case at last week's Inbound Marketing in SF. Great speakers, great content, great ideas-- an idea-fest for social media types like me. But after the two day session ended, I couldn't ... more
- Frozen food is a gamble if ever there was one. Sometimes you luck out and lunch is a 5-minute microwaveable miracle. And other times? You kick yourself for being so easily seduced by the scrumptious images on the package– since the product inside tastes less like those pictures and far ... more
- When times get tough, enterprising small business owners rethink their strategies and MOs in order to survive and thrive. Apparently, the old "there's strength in numbers" has taken on a whole new meaning these days. A recent LA Times article points exciting possibilities if business owners–even competitors--are willing to break ... more
- Nonprofits are increasingly using social networking platforms. That's the good news. According to the newly released, Nonprofit Social Network Survey ," sponsored by , Common , and , over are using commercial networking sites for marketing purposes, while almost a third use house networks. So, why the dilemma in One ... more
- Let's start off by discussing what marketing is. According to the American Marketing Association (from "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which ... more
- There's been so much talk about the need for true innovation in recent years, it's bound to be a surprise when a consumer product touts the fact that it's saying "no" to innovation. A short MediaPost article, Post Shredded Wheat Celebrates , was startling, refreshing and downright terrific–for just that ... more
- We know plenty about Twitter's crazy growth rates and mushrooming membership. We know about brands on Twitter, celebrities on Twitter, politicians on Twitter. We know Twitter apps, hashtags, trends, tools, tips and tricks. But we understand less about the motivations of Why do people use How do its users feel ... more
- The global financial crisis of 2008 and beyond has shaken countries, markets, and individuals, in turn causing increased pessimism, angst and even anger. And yet, for those wishing for things to "return to normal", a new survey argues that we're in the "new normal". What are the lasting impacts of ... more
- According to a recent Reuter's "Foodmakers tout innovation to battle imitation," food manufacturers stated at the Reuters Food and Agriculture Summit in Chicago in mid-March "that they are the ones who develop innovative new products and spend marketing dollars to draw shoppers into retailers' This statement was issued, no doubt, ... more
- By Kevin Horne Several iconic brands of note such as Heinz and Bumble Bee have recently revived once-memorable taglines, for nostalgic purposes or maybe because the newer ones weren't any good. Among them is Nationwide Insurance, who is bringing back its "on your side" theme. (If you're as old as ... more
- By Kevin Horne Several iconic brands of note such as Heinz and Bumble Bee have recently revived once-memorable taglines, for nostalgic purposes or maybe because the newer ones weren't any good. Among them is Nationwide Insurance, who is bringing back its "on your side" theme. (If you're as old as ... more
- Business Week published its 50 Best in the magazine's April 6th issue. The caption, "Our 13th annual ranking of the top-performing companies in America shows innovation remains a powerful engine of success." No surprise Consumer product companies have long known that continually filling the pipeline with innovative new products is ... more
- Social Marketers beware. Tapping in to highly vocal, critical, loyal, active and chatty network on Twitter may seem like a great opportunity - but it isn't for the faint of heart. Further, you can't just take traditional marketing tactics, throw stuff at the wall and see what sticks - or ... more
- I recently registered for a business summit that includes a year's subscription to a national business publication. If I don't want to receive this magazine, I need to send a copy of my registration e-mail to a third-party fulfillment company in order to get $12 refunded. What would you do? ... more