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by Suzanne Lowe
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by Kathy Bushman
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by Ted Mininni
A recently published Media Post Marketing Daily piece, Some Categories May Be Vulnerable at ," points to some serious fall-out at retail after many months of sales declines. The retailers are intent on cutting inventory levels. That doesn't only mean there will be less back stock in stores. It also ...
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by Elaine Fogel
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by Matthew Grant
It's a week ago today that I departed Boston for Chicago in order to attend, and blog upon, Marketingprofs' Digital
While I live-blogged a number of sessions - on creating effective webinar ; on developing corporate social media ; on using Facebook for brand ; on deepening customer relationships with ...
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by Ann Handley
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by Ted Mininni
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by Drew McLellan
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by Beth Harte
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by Stephanie Miller
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by Ann Handley
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by Beth Harte
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by Beth Harte
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by Ted Mininni
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by Mike O'Toole
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by Paul Barsch
Besides Wall Street bankers, the poor of the world need access to financial too. But loaning money to individuals lacking credit history and formal employment can be a dicey proposition. Indeed, pitching financial services to people in the rural hinterlands takes effort, patience, and a tolerance for risk. It also ...
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by Michael Rubin
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by Paul Chaney
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by Mari Smith
The following 10 elements of dynamic Facebook fan pages will set you head and shoulders above the rest (and keep your fans coming back for more).
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by Ann Handley
A year ago, we held the first Digital Marketing near Scottsdale, Arizona. That first event proved to be so successful (and so much fun!) that we decided to make it an annual event. In fact, the second Digital Marketing Mixer takes place this month in
We called the inaugural event ...
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by Ted Mininni
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by Elaine Fogel
I had two crummy telephone experiences recently -- both to my home number and both leaving a poor brand impression. These telephone reps, who make and receive calls on behalf of their organizations, surely have plenty of influence on their brands. So why would organizations risk so much by placing ...
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by CB Whittemore
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by Andrea Learned
Why do women and men do what they do or say what they say? If marketing to women is a "science," this question gets to the "art" angle that may too often be neglected. Isn't it a bit ironic that marketers are most likely to use the route in reaching ...
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by Beth Harte
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