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- Charged with finding new markets for growth, many Western marketers are eyeing China's rising middle and terrific GDP . And while getting Western products and services into the Chinese market is hard enough, the ability to compete and thrive in China takes mastery of specific skills and processes. Success also ... more
- Charged with finding new markets for growth, many Western marketers are eyeing China's rising middle and terrific GDP . And while getting Western products and services into the Chinese market is hard enough, the ability to compete and thrive in China takes mastery of specific skills and processes. Success also ... more
- Three people are dead and nearly two dozen hospitalized after participating in a sweat-lodge ceremony billed to help people "find a new vision for life." Behind the controversy and criminal investigation is James Arthur , a self-help guru I saw in action at one of his free seminars in Phoenix, ... more
- To compete effectively, professional firms need to ensure that marketing and sales are integrated into every function. But there are two big barriers getting in their way: how firms are structured and their existing culture, including the way they define the scope of marketing and sales. more
- A recently published Media Post Marketing Daily piece, Some Categories May Be Vulnerable at ," points to some serious fall-out at retail after many months of sales declines. The retailers are intent on cutting inventory levels. That doesn't only mean there will be less back stock in stores. It also ... more
- It's a week ago today that I departed Boston for Chicago in order to attend, and blog upon, Marketingprofs' Digital While I live-blogged a number of sessions - on creating effective webinar ; on developing corporate social media ; on using Facebook for brand ; on deepening customer relationships with ... more
- Besides Wall Street bankers, the poor of the world need access to financial too. But loaning money to individuals lacking credit history and formal employment can be a dicey proposition. Indeed, pitching financial services to people in the rural hinterlands takes effort, patience, and a tolerance for risk. It also ... more
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