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by Paul Dunay
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by Jeanne Bliss
How a company reacts to adversity reflects the humanity of an and shows its true colors more than almost another situation it might encounter. Repairing the emotional connection well is a hallmark of companies we love. It makes us love them even
Via Rail, Canada's national passenger rail network has ...
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by Ted Mininni
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by Paul Barsch
In the near future, your company may be competing with a computer. In fact, companies with the fastest computers, most sophisticated algorithms, technical know-how and most complete data sets will begin to separate themselves from competitors. In a world where milli-seconds will make or break your company, how should you ...
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by Valeria Maltoni
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by Stephanie Miller
If you could go into your boss' office and say, "I can show an additional on the bottom line next quarter from our email marketing" wouldn't that be a good
The fact is that many of us can make that promise–and deliver on it. Simply by doing all the things ...
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by Mack Collier
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by Robert Lesser
Poor quality leads and a broken lead process are warning signs that sales and marketing are not
Over the years I have witnessed the intersection point between sales and marketing to observe many of these 'canaries'. Here are the top ten signs that sales and marketing are bold;" Wrestling in ...
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by Paul Dunay
So over the last few blog posts we have looked at ways in which websites will provide you with a very different web experience today and over the next 24 months. A web that brings your search results based on what your friends clicked on and a buying experience based ...
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by Jeanne Bliss
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by Toby Bloomberg
What does social media mean to you? I've asked that question to hundreds of people and two words run through most people and . However, more frequently I'm noticing marketing campaigns that are being called "social media" where the relationship aspect is not to be
Today when I walked my ...
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by Dana VanDenHeuvel
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by Tim McAtee
I've recently joined MarketingProfs as Research Director and I'd like to offer some insight to anyone interested in my take on digital media. I have worked in digital media research my whole career, but my father started out as a reporter for Time Magazine back in the 70s and has ...
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by Stephen Denny
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by Paul Dunay
If you read the last two blog posts on Social Search could it be a Google and When is Amazon go , you would begin to get a glimpse of the web in the next 24 months. A very different web that brings your search results based on what your ...
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by Ted Mininni
Executives are fond of iterating well-worn phrases that have become so overused, so trivialized, that they've been rendered meaningless. One of my "Our greatest asset is our employees." Wish I'd received a quarter every time I've heard that
Having said that, the really smart companies take this very much to ...
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by Andrea Learned
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by Stephanie Miller
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by Jeanne Bliss
I am intrigued by . Having not eaten a Frito for years, I must say that the endeavors of this brand compel me to once again munch a
Two recent activities in particular are brilliant. Yes, of course, for the actions, but most importantly for the intent and motivation that ...
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by Paul Barsch
Strategic planning helps marketers answer what to sell, who will buy it, and how to beat competitors in the marketplace. However, in today's volatile and chaotic marketplace, some executives argue that it's better to "fly by the seat of your pants" and skip forecasting. What happens when strategic planning is ...
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by Ted Mininni
What gives? Wouldn't you think this would be the worst possible time to for McDonald's to launch more expensive Angus burgers? Will premium products of any sort sell in this tight economy? Obviously, McDonald's is betting these
After years of testing its premium Angus burgers in 1000 of its restaurants ...
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by Mark Ivey
The news that BusinessWeek is now up for sale puts to rest any doubt that traditional publications are in a death spiral. This may be old news to my counterparts in Silicon Valley, who have been writing off "traditional publications" for years. But I always felt there would be a ...
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by Randy Spurrier
Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct mail.
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by Ann Handley
Last week, my friend Jason Baer on Twitter, "People are going to freak out when they see the 8-part Art of Social Media webinar series that @marketingprofs has cooked up. Amazing
Well, prepare to
Or at least be psyched that this week we launch an 8-week Social Media Summer Series ...
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by Elaine Fogel
What's going on in ? It's awful out there. First, it was the fiasco with the airline and the travel agency that booked our flights, followed by a ridiculous experience when I tried to print our vacation photos. Thank goodness we had a good time at our destination, 'cause traveling ...
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