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When Strategic Planning Gets Locked in the Basement

by Paul Barsch

Content
Strategic planning helps marketers answer what to sell, who will buy it, and how to beat competitors in the marketplace. However, in today's volatile and chaotic marketplace, some executives argue that it's better to "fly by the seat of your pants" and skip forecasting. What happens when strategic planning is ... more
McDonald's Debuting New Premium Burgers in this Economy?

by Ted Mininni

Content
What gives? Wouldn't you think this would be the worst possible time to for McDonald's to launch more expensive Angus burgers? Will premium products of any sort sell in this tight economy? Obviously, McDonald's is betting these After years of testing its premium Angus burgers in 1000 of its restaurants ... more
Why BusinessWeek Matters (from a Former BW Writer)

by Mark Ivey

Content
The news that BusinessWeek is now up for sale puts to rest any doubt that traditional publications are in a death spiral. This may be old news to my counterparts in Silicon Valley, who have been writing off "traditional publications" for years. But I always felt there would be a ... more
The New Direct Mail: Five Tips to Turn Print Campaigns Into Gold

by Randy Spurrier

Content
Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct mail. more
Introducing the Social Media Summer Series

by Ann Handley

Content
Last week, my friend Jason Baer on Twitter, "People are going to freak out when they see the 8-part Art of Social Media webinar series that @marketingprofs has cooked up. Amazing Well, prepare to Or at least be psyched that this week we launch an 8-week Social Media Summer Series ... more
What I Did on My Summer Vacation (Got Aggravated with the Airline, the Travel Agency, the Online Photo Company...)

by Elaine Fogel

Content
What's going on in ? It's awful out there. First, it was the fiasco with the airline and the travel agency that booked our flights, followed by a ridiculous experience when I tried to print our vacation photos. Thank goodness we had a good time at our destination, 'cause traveling ... more
Are You a Jack/Jane of All Marketing Trades?

by Beth Harte

Content
As marketers, sometimes we are siloed in one area or a few areas during our careers. For example, there are branding, lead generation, PR, sales, supply chain and product marketing experts. Some companies favor hiring an expert or specialist versus "a of all trades" when it comes to hiring or ... more
Runs on Dunkin' with the iPhone?

by Ted Mininni

Content
"America Runs on Dunkin" goes the tagline. Now, apparently, Dunkin' Donuts has added a new , that is being touted by the company as a new venture in social media, as recently reported MediaPost'. "The designated 'runner' can now initiate a group order through the site via computer, mobile device ... more
What Will Your 2009 Legacy Be?

by Stephanie Miller

Content
I predicted back in January that 2009 would be the year of the email marketer. Times got rough mid-last year and executives were scrambling to maintain revenue and keep customers happy. With email marketing's high ROI and low investment - and seemingly endless capacity for earning higher and higher revenue ... more
Forget Social Media ROI, What About Marketing Accountability?

by Jacob Morgan

Content
There has been a lot of much needed discussion around social media ROI but I think this is just a small topic in the overall world of marketing accountability. Here are a few things for you to A study by the CMO council found that LESS than of top technology ... more
Note to CMO: In Praise of Mono-Tasking

by Stephen Denny

Content
Dear A few minutes ago, Roger Federer defeated Andy Roddick in the 2009 Wimbledon Gentlemen's Singles Championship, 16-14 in the final fifth set. I'm the last guy to pick apart a world-class athlete's performance at the top of his game and at the apex of his chosen sport's culture, but ... more
You Don't Need Fans, You Need Junkies

by Matthew Grant

Content
I thought that the Godin (or possibly Mack ) had come up with the idea that companies should emulate rock bands and cultivate fans, not customers. But it turns out the genius behind this concept was the equally bald (as Seth, not Mack) but far nerdier Roger , erstwhile professor ... more
Why Capacity Management Matters to Marketers

by Paul Barsch

Content
In a challenging global slowdown, the world seems awash in capacity. Scans of major business publications show airlines reducing flights, companies furloughing or firing employees, and manufacturers closing plants. If you agree that it appears there is more unused capacity than demand, why should capacity management It would seem in ... more
B2B According to Me: The Winners

by Ann Handley

Content
Attendees who blogged about the MarketingProfs B2B (and let us know about it) had the opportunity to win a pass to our Digital Marketing this fall in Chicago. Well, the votes are in, and here are the We looked for blog posts that talked about the 2009 B2B Forum in ... more
Social Search: Could It Be a Google Killer?

by Paul Dunay

Content
This morning I typed into Google the search VoIP (which stands for Voice over Internet Protocol) and I got 64 Million responses. 64 Million!! How archaic is Does Google have any idea how long would it take me to go through 64 Million responses? One day we are going to ... more
A Grand-Slam for Denny's?

by Beth Harte

Content
Have you heard about the Denny's ? What about the Denny's Creature ' campaign? No? That's okay; I didn't either. It's probably a sign of the times that I am too old to appreciate staying up until 2AM and heading to Denny's for some grub after a night That said, ... more
Free eBook: 7 Ways Facebook will Change your Life

by Paul Dunay

Content
So I have just finished co-authoring a book called Facebook Marketing for (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook What you are about to see is a ... more
Community Matters

by Beth Harte

Content
When you joined MarketingProfs did you ever consider yourself to be part of a community of over 320,000 marketers? Well, you are! I know it's a huge number of nameless, faceless people to think about, but as you know, with more people embracing social media tools and how we all ... more
Marketers: More Hockey, Less Figure Skating

by Mike O'Toole

Content
I first heard the skating analogy from Evan Grossman, an old friend and former client. Evan was a founder of HookMedia back in the late 90s, a pioneer in online advertising. He used the analogy to compare the then-nascent field of digital media planning to traditional media. It went something ... more
Social Media Advertising: Does It Work... or Doesn't It?

by Paul Chaney

Content
Ther term "social media advertising" is, to some, an oxymoron. They will tell you it doesn't work for the simple reason that people don't visit social networks to view advertising, but to interact with their community. It's a mindset You may be familiar with the recent report by Knowledge , ... more
Our New Home Page

by Ann Handley

Content
This week, we introduced a new home page at . Go check it out. I'll You back? Good. We made the changes to reflect two the increasing "daily-ness" of our site, and new regular home for Premium Here's what you see, MarketingProfs has replaced the rotator in top left column ... more
Getting Back to Leadership Wins Back the Trust

by Ted Mininni

Content
Nothing gets your attention like a catchy title. A recent Forbes magazine I Took Over The Company From " sure got mine. I read the entire piece, which is short and very directly written by Todd Wille, the man who took over ailing Unify , teetering on the edge of ... more
Social Network-Based Caller Routing

by Paul Dunay

Content
Ok, let's say you are searching the web for a new fishing rod. You find the right website but you are having trouble locating the right rod and reel combination. Frustrated you consider giving up but give it one last shot and decide to call the 800 number on the ... more
Why (Digital) Small Talk Matters. Really.

by Mark Ivey

Content
This week I came across two articles that helped clarify an issue I've been pondering for many why is it hard for so many companies to make the leap into the new world of social The first was on the art of digital small talk (social media discussions) in the ... more
Creating Community Through Relevant Local Information

by CB Whittemore

Content
How do you learn about local news? You know .... news or content that's particularly relevant to you in a specific geographic area? Perhaps about an event that has taken place or one yet to happen or maybe a local store grand Would a Google alert work? Might your personal ... more