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- As the United States Air Force (USAF) seeks to maintain competitive advantage in the skies, it has rolled out a technological marvel–the F-22 . Indeed, the F-22 takes advantage of the latest in technology to help its pilot's process battlefield information quickly and make decisions faster. What does this advanced ... more
- Okay. Now that I have your attention, let me rephrase the title Why all strategies and tactics fail to maximize results in yesterday's and today's marketing environments. It's about the corporate culture and until that is fixed, marketing, sales and customer service will fail to communicate and connect with most ... more
- The professional golf circuit is desperately seeking sponsors, and that is no surprise in this economy. Still, hidden in the profile of that industry's core consumer, there may be a helpful clue. Consider what Carl Prine wrote in a recent Pittsburgh The typical follower of both the male and female ... more
- Social media is changing many aspects of business from how we talk to our customers to how we listen to the people who make our livelihoods possible. Over that past several years, social media marketing has been elevated to a degree of credibility within public relations, marketing communications and customer ... more
- As newspapers continue their struggle to cling to life, might they turn to philanthropic sources for much-needed capital? I've been for a while, probably with misplaced optimism, about the future of newspapers, but this might be a A recent article in Online Journalism tells how newspapers and local broadcasters may ... more
- According to findings by the CMO Council, as reported in a recent article, CMOs "don't know how to use customer input to improve operations, products and processes." The study, "Giving Customer Voice More Volume" was based on a survey with about 500 senior marketer respondents from major Here's how the ... more
- You're redesigning your website. Fabulous! Who's taking care of the Yes, yes, of course, you need more intuitive navigation, and your design is tired and needs a facelift, but what about your content? In too many web redesigns, planning for content comes last, when it should come Users visit websites ... more
- "Won't this content that we're publishing be giving away too much to our or "Our customers are going to take this great information that we're publishing and use it to shop our Are two very common objections that I often hear when introducing an organization to Thought Leadership Marketing. They ... more
- You probably receive your fair share of pitches from vendors at work. Nothing wrong with pitches. A well-crafted pitch is brief, polite, and written taking the seat of the person who is going to read it. It should really answer the question "so what?" better than anything else you do. ... more
- The Academy of Motion Picture Arts and Sciences chooses the Oscar for the "Best Picture" each year based on a host of subjective criteria, including (I'm guessing) the quality of cinematography, the brilliance of the screenplay, and ethereal performances delivered by outstanding actors. Great stories beautifully told get Oscar This ... more
- Marketers of all stripes are often tasked with forecasting–sales for next quarter or year, inventory levels to meet demand, or marketing budget to meet corporate goals. However, the process of forecasting is often rife with bias, data quality issues, mathematical error, poor planning assumptions. While no forecasting technique is perfect, ... more
- The annual Super Bowl buzz-buildup and ensuing flurry of analysis about game day ads is all just part of the entertainment. And it's continuing now, almost a full week later. These attention-getting moments on one fun-filled winter's eve reflect little, if any, true marketing wisdom. Instead, such flash-in-the-pan attempts at ... more
- Score one for ... at the expense of Starbucks and all of the other high-brow coffee shops peddling pricey lattes, cappuccino, espresso and all manner of caffeinated concoctions. Marketing message? You don't have to be a snobbish, artsy type–real or affected–to enjoy a good "cultured" brew. You don't have to ... more
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