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  • by Beth Harte
    A few weeks back I wrote a post on how writing a plan could help companies to determine ROI on social , which generated a lot of great discussion by the Daily Fix readers. The same day I asked on how many marketers actually write a plan, stick to it ... more
  • by Ted Mininni
    Remember when store grocery brands used to come in generic packaging? You plain white packages with black stenciled lettering, no brand names and just a one word descriptor as to the products CAKE MIX, CEREAL, DOG Those days are gone forever. And so is the supermarket practice of merchandising their ... more
  • by Michael Rubin
    Over at Communication Overtones, Kami Huyse shared a beautiful "The blog content should feel like a gift to the reader."  She went on to share her ideas for 10 types of corporate blogs with a sense of purpose and mission to their reason for The Insider. Give an insider's look ... more
  • by Mack Collier
    One of the great things about social media is that it lets you so quickly and easily connect with others and communicate with them. But we need to keep in mind that online conversations are really public conversations. And they aren't one-to-one, they have three We've all heard that there's ... more
  • by Elaine Fogel
    Leave it to the Brits to come up with a really effective (and provocative) social marketing campaign that promotes safe condom use. Set to the tune of The 12 Days of , this new version is not only funny and entertaining, it even has little animations to go with With ... more
  • by Valeria Maltoni
    Getting people to do anything they don't want to do has always been hard. These days, customers and prospects seem to be made of Teflon, nothing you send out seems to stick very much. Direct response is running out of juice in its current incarnation. If we step back for ... more
  • by Mario Sundar
    New York Times' Randall Stross wrote a piece , outlining some of the "difficulties in making brand advertising work on social networking sites. Members of social networks want to spend time with friends, not That's a theme I've stressed on in posts as far back as in August, when I ... more
  • by Lena West
    One of our clients sent an overwhelmingly passionate plea the other day. We're helping her develop and sharpen her blogging and social networking strategy and she wrote, "Can't I do just a little selling on my blog? Maybe some product images in the margin? A little. I thought this was ... more
  • by Ann Handley
    I've been meaning to post about this since last week, but here you Tomorrow, December 16th, Jeremiah , Senior Analyst for Forrester , and I will collectively present on "Content and Engaging Your Customers Online" in an online seminar scheduled for 2 PM AM PT. The webinar is sponsored by ... more
  • by Ann Handley
    It's that time of year the holidays are upon us, a new year looms, and the pundits polish their crystal balls and make their predictions for what's in the offing. This year, Daily Fix Peter assembled some 13 of us to answer the question, "What will 2009 hold for Social ... more
  • by Amber Naslund
    I remember a time when I slogged through developing a marketing plan that looked rather like a grid. It had sections, objectives, columns for deadlines. It was parsed out into separate pieces - PR, branding, internal communications, client services, business development. Each piece, if you will, plugged in to the ... more
  • by Paul Dunay
    As the economy twists and turns with more layoffs mounting .... having a strong personal brand is becoming ever more important from a career But what does that mean? Do you launch a blog? Do you start a Twitter account? Do you launch your own Vlog? Or maybe some combination ... more
  • by Christina "CK" Kerley
    Every holiday there emerges that one special story, so I hope you'll pardon me for deviating from my marketing beat. This year the tale is not the stuff of Christmas miracles, but about 200 guys who, through fighting to be treated fairly, have inspired an entire If you've not been ... more
  • by Ted Mininni
    So how could Nike take its share of all the running shoe business in the U.S. in 2006 and grow that business? The company's marketers may have found the answer in its social marketing Analysts debate whether or not the site is directly responsible for Nike's current share of the ... more
  • by Lewis Green
    When I left the military and enrolled at the University of Florida Journalism School, I did so because the college had a reputation for teaching students how to write. Here was the school's Don't tell, show. Draw a picture for your readers. Thirty-plus years later, I believe that mantra applies ... more
  • by Ann Handley
    On a company web site, the 'About Us' page can be a tricky thing. You need one, Jakob Nielsen , because effectively explaining the company's purpose and what it stands for "provides essential support for all other website goals." Ah yes– but explaining it in a compelling and interesting manner ... more
  • by Paul Dunay
    The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they changes in Technology, Consumer Behavior and the Media Landscape. In a recent research report entitled Future the Global published by the Economist Intelligence Unit, ... more
  • by Christina "CK" Kerley
    A rat inspired this post. I know that sounds ludicrous. (Actually, if you've read my posts for a while, it may not seem so ludicrous.) While reading The New York this weekend I was taken aback by a and the interesting findings shared by the author. First, I need to ... more
  • by Paul Barsch
    No doubt, we live in volatile . The complexity, interconnectedness and intricacy of global markets is causing executives around the globe to check decisions once, twice and even delay important decisions because they cannot "peer around the corner." Some marketing executives are asking themselves, "What are the odds of–" to ... more
  • by Paul Chaney
    B2B magazine ran a series of articles which, taken collectively, make a clear and definite statement that good old, tried-and-true, ROI-proven forms of online marketing such as email remain the bastions and that social media is still viewed with a slightly sidewards Here's a roll-up of those Email remains top ... more
  • Web Site Content—It's All About the Why
    by Jerry Bader
    This focus on "The What" is exacerbated by some search engine optimization techniques intended to drive traffic rather than to brand product, sell services, or convert traffic into customers. Traffic is important, but converting that traffic into paying customers is more important. Even the best and brightest search engine optimizers ... more
  • by Michael Rubin
    It's sometimes hard to remember this, but corporate social media is still in its relative infancy.  At the Blog Council, we talk with many smart people at large companies who often say something like, "But we are only just get started."  There is good news, I often reply. The reality ... more
  • by Paul Dunay
    These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is actually hard to come by. Most of the time, it is just interesting theory without any proof. Moreover, does the ... more
  • by Jay Baer
    It's fantastic that interest in social media is so high, but I'm alarmed at the number of brands and agencies that are ready to jump into social media to take "advantage" of audience concentration in Facebook, Twitter, and other fast-growth outposts. What's lacking in most social media programs is an ... more
  • by Andrea Learned
    Marketing to women isn't dead - but, with men shopping more and starting to pay attention to the things women have long noticed, it might be time to call it "marketing to feminine brain traits" (a mouthful, I In a recently recorded interview on this , Maria Reitan of Purse ... more

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