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- It seems like months since I have been participating in my usual rounds of marketing world discussions. Probably because it has. My travel schedule has been "nutty" for the past several months, to say the least. To borrow from oh-so-many of my ex-girlfriends from over the years, "it's not you, ... more
- Christmas might be over but the spirit of giving continues here at MarketingProfs. Until New Year's Eve, December 31, you can buy a Premium Membership for someone else, and get another one for yourself, ! That means that as a MarketingProfs Premium Member, each week you'll get exclusive new case ... more
- I have established brands of gifts that suit Christmas, weddings and funerals. I use them whenever I need to and feel that they enhance and express my personal brand with humor, compassion and taste .... all qualities I strive towards. I'm not a pitchman for any of these products (last ... more
- I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You know the kind with a stage, lighting, stadium seating and a day or two of PowerPoint presentations designed to pump up the troops. Interestingly enough, he reported their business ... more
- Remember when store grocery brands used to come in generic packaging? You plain white packages with black stenciled lettering, no brand names and just a one word descriptor as to the products CAKE MIX, CEREAL, DOG Those days are gone forever. And so is the supermarket practice of merchandising their ... more
- One of the great things about social media is that it lets you so quickly and easily connect with others and communicate with them. But we need to keep in mind that online conversations are really public conversations. And they aren't one-to-one, they have three We've all heard that there's ... more
- One of our clients sent an overwhelmingly passionate plea the other day. We're helping her develop and sharpen her blogging and social networking strategy and she wrote, "Can't I do just a little selling on my blog? Maybe some product images in the margin? A little. I thought this was ... more
- I've been meaning to post about this since last week, but here you Tomorrow, December 16th, Jeremiah , Senior Analyst for Forrester , and I will collectively present on "Content and Engaging Your Customers Online" in an online seminar scheduled for 2 PM AM PT. The webinar is sponsored by ... more
- I remember a time when I slogged through developing a marketing plan that looked rather like a grid. It had sections, objectives, columns for deadlines. It was parsed out into separate pieces - PR, branding, internal communications, client services, business development. Each piece, if you will, plugged in to the ... more
- When I left the military and enrolled at the University of Florida Journalism School, I did so because the college had a reputation for teaching students how to write. Here was the school's Don't tell, show. Draw a picture for your readers. Thirty-plus years later, I believe that mantra applies ... more
- On a company web site, the 'About Us' page can be a tricky thing. You need one, Jakob Nielsen , because effectively explaining the company's purpose and what it stands for "provides essential support for all other website goals." Ah yes– but explaining it in a compelling and interesting manner ... more
- The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they changes in Technology, Consumer Behavior and the Media Landscape. In a recent research report entitled Future the Global published by the Economist Intelligence Unit, ... more
- No doubt, we live in volatile . The complexity, interconnectedness and intricacy of global markets is causing executives around the globe to check decisions once, twice and even delay important decisions because they cannot "peer around the corner." Some marketing executives are asking themselves, "What are the odds of–" to ... more
- B2B magazine ran a series of articles which, taken collectively, make a clear and definite statement that good old, tried-and-true, ROI-proven forms of online marketing such as email remain the bastions and that social media is still viewed with a slightly sidewards Here's a roll-up of those Email remains top ... more
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