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- For most businesses, customer segmentation -- the act of dividing customers into similar groups for the purpose of targeting -- is something that you did as a marketing exercise many years ago or at best, at the beginning of last year. In a challenging economy, a different and very powerful ... more
- Dale Carnegie's timeless classic How to Win Friends and Influence " is a book about building winning , both business and personal. As an example, his advice about how to make people like you Become genuinely interested in other Smile. (i.e. Have a sense of Remember that a person's name ... more
Have you ever fantasized about curling up by a roaring fire with a cup of cocoa and your favorite whitepaper? Probably not. Because, while we crave the information they contain, they are too often dry and long-winded. But in an article at MarketingProfs, Jonathan Kranz explains how to improve your ... more- Cognitive enhancement drugs such as are routinely used in an off " manner by students, doctors and other professionals to increase memory and concentration. And while the use of any medication–especially for off label purposes should be strongly cautioned–some experts are now saying cognitive enhancement drugs are no more dangerous ... more
- Cognitive enhancement drugs such as are routinely used in an off " manner by students, doctors and other professionals to increase memory and concentration. And while the use of any medication?especially for off label purposes should be strongly cautioned?some experts are now saying cognitive enhancement drugs are no more dangerous ... more
- It seems like months since I have been participating in my usual rounds of marketing world discussions. Probably because it has. My travel schedule has been "nutty" for the past several months, to say the least. To borrow from oh-so-many of my ex-girlfriends from over the years, "it's not you, ... more
- Christmas might be over but the spirit of giving continues here at MarketingProfs. Until New Year's Eve, December 31, you can buy a Premium Membership for someone else, and get another one for yourself, ! That means that as a MarketingProfs Premium Member, each week you'll get exclusive new case ... more
- I have established brands of gifts that suit Christmas, weddings and funerals. I use them whenever I need to and feel that they enhance and express my personal brand with humor, compassion and taste .... all qualities I strive towards. I'm not a pitchman for any of these products (last ... more
- I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You know the kind with a stage, lighting, stadium seating and a day or two of PowerPoint presentations designed to pump up the troops. Interestingly enough, he reported their business ... more
- Remember when store grocery brands used to come in generic packaging? You plain white packages with black stenciled lettering, no brand names and just a one word descriptor as to the products CAKE MIX, CEREAL, DOG Those days are gone forever. And so is the supermarket practice of merchandising their ... more
- One of the great things about social media is that it lets you so quickly and easily connect with others and communicate with them. But we need to keep in mind that online conversations are really public conversations. And they aren't one-to-one, they have three We've all heard that there's ... more
- One of our clients sent an overwhelmingly passionate plea the other day. We're helping her develop and sharpen her blogging and social networking strategy and she wrote, "Can't I do just a little selling on my blog? Maybe some product images in the margin? A little. I thought this was ... more
- I've been meaning to post about this since last week, but here you Tomorrow, December 16th, Jeremiah , Senior Analyst for Forrester , and I will collectively present on "Content and Engaging Your Customers Online" in an online seminar scheduled for 2 PM AM PT. The webinar is sponsored by ... more
- I remember a time when I slogged through developing a marketing plan that looked rather like a grid. It had sections, objectives, columns for deadlines. It was parsed out into separate pieces - PR, branding, internal communications, client services, business development. Each piece, if you will, plugged in to the ... more
- When I left the military and enrolled at the University of Florida Journalism School, I did so because the college had a reputation for teaching students how to write. Here was the school's Don't tell, show. Draw a picture for your readers. Thirty-plus years later, I believe that mantra applies ... more
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