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- A in Advertising Age put forth an interesting re-branding proposition. The "Tampa Bay Rays Get a P&G-Style Makeover," caught my eye. After all, it focuses on pro sports as well as brand revitalization. What's not to Of course it helps that the Tampa Bay team has an in-house marketing guru, ... more
- Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Of course, Green IT are available to companies, but what else can businesses do to become more green? BearingPoint is searching for some new thinking on the We launched a contest ... more
- A survey of 600+ members conducted this past week reveals that the majority of marketers have already started adjusting plans and budgets for 2009 as a result of the financial The MarketingProfs survey raises two important But first, some details from our * The majority of marketers are already making ... more
- Have you ever wondered about the real people who run the biggest corporate blogs? We're sitting down with a few to get their thoughts about the broader issues and landscape of social media at the corporate Today's Q&A is with Lindsay , Public Relations and Social Media Manager for Describe ... more
- Now that green products and organics, have made their way into the mainstream, gaining widespread acceptance, are Fair Trade Certified products Hard to say. However, Fair Trade products are increasingly being added to retail assortments and many marketers feel this is the next logical step in sourcing and supporting socially ... more
- With all the hype and rallying going around these couple topics, there's a lot of misconceptions on what they relates to environmental and biological health Social relates to taking or refraining from action that promotes or protects the well-being of individuals, communities, and nature whether the party's relationship to recipient(s) ... more
- Yet another week that promises to be chock full of politics is upon us. But this week is different... because this week ends on an opening. That's right, Oliver Stone's much-hyped film that comically chronicles George W. Bush's rise and fall, launches this From the movie's official Web , the ... more
- As we bemoan the economy and head into year-end, I sense an undercurrent of a new gender trend in Men are getting comfortable with the opportunities to walk a less linear path toward their purchase decisions, and more men's brands are leveraging two strategies that have been so successful with ... more
- Multi-tasking and constant use of internet, video games and "always-on" technologies may be rewiring our brains in unintended ways. By clicking and skimming our way through the internet we could be losing our ability to concentrate and contemplate–in a sense, training our minds to be more like a computer. Is ... more
- A very interesting recently appeared in Advertising Age. "Will All-in-One Products End Their Reign?" discusses the recent trend of many CPG companies, Procter & Gamble included, to launch and market "complete You Tide Total Care laundry detergent, Downy Total Care fabric softener, Olay Total Effects and Crest Complete were a ... more
- What if the American business community adopted the same advertising approach as politicians? Now, that's a scenario worth exploring! Philip Barnett, a colleague and fundraising marketer in Phoenix, came up with TV commercials we'd likely Here's some of Philip's Now, I can understand a commercial that says, "Our Chevy gets ... more
- In my , I've said I'm determined to learn from the MBA students I'm teaching while in Armenia. So far, I've garnered a few insights that might be of interest to you, Acting collectively has its - OK, collective answer-sharing during tests (which frequently happens) is not good. But you ... more
- A compelling marketing article appeared in Brandweek titled The Story of " that was published on September 7th. It's terrific because it also enables me to follow up on my recent post dubbed "Sharing the The article centers on California supermarket chain Safeway's O Organics private label food line, which ... more
- A live interview with the CEO, Peter Friedman, from at Web 2.0 about the launch of their new product called If you ever dreamed of adding community to your website without having the hassle of a major integration effort involving your IT department then LiveWorld's newest product called LiveBar is ... more
- With the U.S. economy experiencing major challenges amidst bank failures and Wall Street woes, what's next for marketing? Do we go back to business as usual once we have a bipartisan agreement in place? Or are things going to change for The system is so complicated and perhaps so broken, ... more
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