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  • by Ann Handley
    Last week we unveiled the agenda for our Digital Marketing , which takes place this October 22 and 23 near Phoenix. While the term "Mixer" might confuse some .... Attention, folks! This is not a singles party for .... the description actually is more It refers to the "mix" of ... more
  • by Paul Dunay
    Rather than storing data and software applications down the hall in your office or in a big data center .... there is a shift towards storing them on the web. And that's the shift that Nick Carr has built his book We (America) need to jump on this paradigm shift ... more
  • Case Study: How Weekly Reader Boosted Renewals by Altering Its Direct Marketing Package and Collateral
    by Nettie Hartsock
    Weekly Reader, a publisher of materials for elementary and secondary schools, needed to improve direct mail renewal rates, which had been trending downward. A simple redesign and copy change worked to increase the response rate and orders for the fall school year. more
  • by Ted Mininni
    Fellow Daily Fix contributor Paul posted a comment to a recent post of mine Functional ) that got me thinking. Paul "With food costs going through the roof, consumers are getting less for more, or sometimes less for the same Isn't that the truth? It made me wonder about how ... more
  • by Paul Dunay
    One of my goals this year was to do a study on reputation management. As we all factor in the effects of new media on our brands, I felt this was a topic with long-lasting appeal to every My hypothesis going into the creation of these questions was that B2B ... more
  • by Paul Barsch
    To compete for lucrative Wall Street or consulting jobs, students across the United States are joining on-campus investment clubs to help prepare them for real-world situations. And while marketing students don't–yet–have similar clubs, students in all disciplines are racing harder and faster than ever to differentiate themselves before they graduate. ... more
  • by Elaine Fogel
    Did you know that over 57 million Americans read blogs? U.S. blog readers average 23 hours online each week! An average of of Canadians visited blogs in 2007. And of online consumers in the U.K. read blogs at least once a I converted a valuable list designed for nonprofits Net2 ... more
  • by Mark Goren
    As the July 11th launch date for the iPhone in Canada approaches, there's a real brewing up here in Canada. The question is, will it be powerful enough to achieve the change Canadians are desperately On Friday (June 27), Rogers, Canada's exclusive iPhone carrier, announced the voice and data plans ... more
  • by Ted Mininni
    Marketing recently conducted an interview with The CMO Council's Donovan Neale-May, who divulged some starting information. It appears that in a survey conducted by The CMO Council and the Boston Consulting Group of 1000 senior marketing execs, only of respondents felt that their "go to market" capabilities were "very good." ... more
  • by Drew McLellan
    I've been an beta tester for the couple months or so and I have to say -- love it! I think of it as a box I carry around with me and anything I might want to keep -- I toss in the box. In reality, I am clipping, dragging, ... more
  • by Paul Dunay
    B2B marketers with highly complex products and services have been given a gift in the last few years in the form of Social In my opinion, Social Media doesn't easily equate to Lead Generation for the complex sale. For example a prospect reading a blog entry doesn't mean they want ... more
  • by Ted Mininni
    Back in March, I posted on a new trend in the candy industry that in my view, was quite Caffeinated What's Now, Brandweek reports on a new take on a former idea in the mainstream candy business, in a recent article dubbed Wrigley, Cadbury, Hershey's Sweet on Functional . Functional ... more
  • by Valeria Maltoni
    Harris Interactive just released it's 9th Annual of the 60 most visible US companies. Their of consumers say the reputation of corporate America is "poor," but consumers will buy, recommend and invest in companies that concentrate on building their corporate What are those building ? More than emotional social workplace ... more
  • by Mack Collier
    Lately I've been seeing a troubling trend on some blogs, and especially on Twitter. What I'm noticing is that some well-known and established players in the social media space are using these tools not as ways to interact and be "social," but instead as channels to "broadcast" the media they ... more
  • by Elaine Fogel
    What is it with the British? They have a monopoly on great humor. This must-see video clip is for all you creative types out there - the writers, producers, bloggers, artists, designers, etc. Trust me; you'll get a kick out of this One of my company designers sent this to ... more
  • by Lewis Green
    I am a stickler for marketing and sales results. Everything we do should be measured, including our social media and social networking efforts. If what we do doesn't return ROI, we should stop doing it. Of course, to measure ROI, it must first be defined. I define ROI by asking ... more
  • by Paul Barsch
    Ever wondered what the "rhythm" of your city looks like? In cities like Rome and New York, aggregated real-time data from mobile providers is helping government officials monitor traffic flows, efficiently utilize transportation networks, and even plan for large-scale events helping to improve overall "citizen satisfaction." Is real-time data visualization ... more
  • by Andrea Learned
    Ever notice how life lessons come when and where you least expect them? Sometimes, the best insights really do emerge, and the person becomes more engaged, when a negative (I could never do that!) transforms into a positive (I had no idea it would be that It's the same when ... more
  • by Paul Dunay
    Classically marketers have always been protective of their content locking them up in PDFs and then putting a registration page in front of them. This behavior is known to have a 1 in 10 download rate, which isn't bad by marketing standards. But on the flip side, that means there ... more
  • by Ted Mininni
    Entrepreneurialism is alive and well in America. Just ask Tom Szaky, the founder of . His big a commercialized liquid plant food made from biological waste–or as Szaky calls it "worm poop," in reused soda bottles from school recycling programs (after making donations for Cleaning the bottles, slapping homey labels ... more
  • by Ann Handley
    There's been lots of great buzz about the MarketingProfs B2B Driving Sales forum. Matt , Greg , Jayne , Amanda , Kirk , Lewis , and " Robert shared the love on their own (If I didn't mention you here, please add your link The pretty girl at the dance ... more
  • by Elaine Fogel
    Moving to the U.S. has certainly required adjustments on my part. One major thing I've noticed is the difference in sexual attitudes in the American advertising world. What is "no big deal" in Europe or Canada, is totally taboo in the U.S. Take this hilarious TV spot from the U.K. ... more
  • by Paul Dunay
    It should come as no surprise that the online gaming market is exploding. In fact, last year online gaming attracted 28 percent of the total worldwide online -- almost 217 million For a long time gamers were thought of as young guys with glasses and zits playing for 14 hours ... more
  • by Gavin Heaton
    Sometimes you just have to ask a question and see where it takes you. Twitter started off with the same premise. What are you doing? Eliciting a variety of responses and prompting a banal moment-by-moment commentary before the community kicked-in and reshaped Twitter's reason for But while I have a ... more
  • by John WallChristopherPenn
    In this Marketing Over Coffee we discuss closed loop marketing, B2B show wrap up, and Marketing Metrics covering outcomes rather than activities..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct ... more

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