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- To compete for lucrative Wall Street or consulting jobs, students across the United States are joining on-campus investment clubs to help prepare them for real-world situations. And while marketing students don't–yet–have similar clubs, students in all disciplines are racing harder and faster than ever to differentiate themselves before they graduate. ... more
- As the July 11th launch date for the iPhone in Canada approaches, there's a real brewing up here in Canada. The question is, will it be powerful enough to achieve the change Canadians are desperately On Friday (June 27), Rogers, Canada's exclusive iPhone carrier, announced the voice and data plans ... more
- Marketing recently conducted an interview with The CMO Council's Donovan Neale-May, who divulged some starting information. It appears that in a survey conducted by The CMO Council and the Boston Consulting Group of 1000 senior marketing execs, only of respondents felt that their "go to market" capabilities were "very good." ... more
- Harris Interactive just released it's 9th Annual of the 60 most visible US companies. Their of consumers say the reputation of corporate America is "poor," but consumers will buy, recommend and invest in companies that concentrate on building their corporate What are those building ? More than emotional social workplace ... more
- Lately I've been seeing a troubling trend on some blogs, and especially on Twitter. What I'm noticing is that some well-known and established players in the social media space are using these tools not as ways to interact and be "social," but instead as channels to "broadcast" the media they ... more
- Ever wondered what the "rhythm" of your city looks like? In cities like Rome and New York, aggregated real-time data from mobile providers is helping government officials monitor traffic flows, efficiently utilize transportation networks, and even plan for large-scale events helping to improve overall "citizen satisfaction." Is real-time data visualization ... more
- Entrepreneurialism is alive and well in America. Just ask Tom Szaky, the founder of . His big a commercialized liquid plant food made from biological waste–or as Szaky calls it "worm poop," in reused soda bottles from school recycling programs (after making donations for Cleaning the bottles, slapping homey labels ... more
- Sometimes you just have to ask a question and see where it takes you. Twitter started off with the same premise. What are you doing? Eliciting a variety of responses and prompting a banal moment-by-moment commentary before the community kicked-in and reshaped Twitter's reason for But while I have a ... more
- In this Marketing Over Coffee we discuss closed loop marketing, B2B show wrap up, and Marketing Metrics covering outcomes rather than activities..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct ... more
- If your company is ready to dive into the social media waters, which tools such they examine first? Blogs? Facebook? Twitter? Wrong. Try Google Blog Search, Summize, and Before you can launch a successful social media strategy, you begin monitoring existing conversations about your company. This has several 1 - ... more
- A recent Washington Post article caught my Sweet ," Under Siege, Companies Begin Replacing Familiar Junk Food Pitches and The first paragraph is especially telling. "An industry that has been skewered repeatedly during the past decade–blamed for the super-sizing of millions of American children–is altering how it makes and markets ... more
- It amazes me how some people and organizations succeed even when they screw up. Many of us at MarketingProfs have discussed the need for consistency in building a solid brand. When we exceed customer expectations, we score. But what about those who don't walk the talk. How do they stay ... more
- This conference has flown by and by all accounts (all the smiling attendees) has really been a great success. Here are some quick tidbits and insights from today's Michael Stelzner presented, "Attracting Quality Leads with White Papers" and encouraged attendees to create reader-focused white papers instead of self-interest focused white ... more