After listening and reading for a few months now about the various ways to leverage as a marketing and professional resource, I went ahead and created a MarketingProfs group there. Less than 24 hours later, 1,002 MarketingProfs members have joined, and now, I'm inviting all of you to join it, ... more

Media Post's Marketing newsletter dated July 8, 2008 had an interesting column, titled, "What's That You Say?" In it were the Top 10 newly coined words compiled from various sources by those wacky folks at , the Chicago-based v. - As the economy continues to hit consumers' wallets affecting their ... more

This week Dr. Allen Weiss talks about Value-Added Relationships in this recording from the MarketingProfs Business-to-Business Marketing , June 2008 in Direct Link to Show length From the conference Most companies believe they should be building long term with all their customers. They call these Value-Added and they indeed can ... more

It seems that South Carolina is not the place for gays to vacation. The state just doesn't want them. A UK poster ad campaign, planned to coincide with London's Gay Pride Week, was pulled once Republican state Sen. David Thomas of Greenville heard about it and called for an audit ... more

Consumer product industry watchers have known for some time that P&G's Febreze brand has been an unqualified success. Launching hot selling new products out of the gate is quite a feat in these days of market saturation, but developing new categories and then positioning products for success within them is ... more

In a couple of months I'll be speaking at a small business conference where I already 'know' many of the attendees, even though I've never actually met them. How is that possible? Because of For all the (deserved) criticism that myself and many others have heaped on Twitter recently, the ... more

Have estimated that the volume of data in enterprises of all sizes is doubling every two to three years. With the deluge of data, some companies are finding it makes more sense to discover and act upon patterns (i.e. customers who buy item X also buy item Y), rather than ... more

A few weeks ago, the folks at dropped by Heather Armstrong's house for a Wii Fit party. Armstrong, who is better known as uber-blogger , invited 10 of her friends and later blogged the event. An added bonus was that Nintendo gave Dooce 5 Wiis along with 5 Wii , ... more

Does sales really care about leads? Maybe If you ask Bill Binch, VP of Sales from demand generation provider Marketo, he prefers pipeline and bookings to leads. Ironically, as much as lead nurturing and lead scoring can help generate pipeline and revenue, by framing the discussion around leads too many ... more

My wife Kay and I own our own businesses, giving us flexibility in our work schedules. Last Friday, we went on a midday three-hour date. First, we exchanged (for the third time) Kay's not-working MP3 at Best Buy (but that's another story) and lastly we gathered some groceries at Trader ... more

Tim Brunelle is playing games. He decided to celebrate the one year anniversary of his agency with a game - Viking . You can play it alone or with friends. He is onto something. You can use an iPhone and iPod Touch. Having seen the iPod Touch at work when ... more

The lagging nose-diving) economy is creating additional dimensions of customer need that may well force many companies to re-think their value propositions. Here's a good case in My husband decided to take a road trip with our 17-year-old this summer. With gas at a national average of $4.10 a gallon, ... more

It's always tough to use the word "feminist" or "feminism" in a post. Those terms can seem to throw all sorts of people of both genders into a tizzy. So, why would I risk the possible comment backlash looking at how feminism applies to marketing, anyway? Let me tell I ... more

Was it Shakespeare who said "A rose by any other name would smell as sweet..."? It seems that the Bard didn't know what he was saying, if modern surveys are to be believed. At least, when it comes to consumer product According to a recent Wall Street Journal book review, ... more

One of the natural byproducts of Twitter's constant downtime, is that users are changing how they spend their time on the site. Many are simply spending less time there, and more time on other sites such as and . But I'm also noticing that the site is becoming less Earlier ... more

We all have the friend whose quirks are mildly amusing in person. But place them under the magnifying glass of social media and those minor quirks become major, hard-to-ignore annoyances. Or, as one friend recently remarked about an acquaintance of ours, "I'm embarrassed for him every time I go on ... more

Last week we unveiled the agenda for our Digital Marketing , which takes place this October 22 and 23 near Phoenix. While the term "Mixer" might confuse some .... Attention, folks! This is not a singles party for .... the description actually is more It refers to the "mix" of ... more

Rather than storing data and software applications down the hall in your office or in a big data center .... there is a shift towards storing them on the web. And that's the shift that Nick Carr has built his book We (America) need to jump on this paradigm shift ... more

Weekly Reader, a publisher of materials for elementary and secondary schools, needed to improve direct mail renewal rates, which had been trending downward. A simple redesign and copy change worked to increase the response rate and orders for the fall school year. more

Fellow Daily Fix contributor Paul posted a comment to a recent post of mine Functional ) that got me thinking. Paul "With food costs going through the roof, consumers are getting less for more, or sometimes less for the same Isn't that the truth? It made me wonder about how ... more

One of my goals this year was to do a study on reputation management. As we all factor in the effects of new media on our brands, I felt this was a topic with long-lasting appeal to every My hypothesis going into the creation of these questions was that B2B ... more

To compete for lucrative Wall Street or consulting jobs, students across the United States are joining on-campus investment clubs to help prepare them for real-world situations. And while marketing students don't–yet–have similar clubs, students in all disciplines are racing harder and faster than ever to differentiate themselves before they graduate. ... more

Did you know that over 57 million Americans read blogs? U.S. blog readers average 23 hours online each week! An average of of Canadians visited blogs in 2007. And of online consumers in the U.K. read blogs at least once a I converted a valuable list designed for nonprofits Net2 ... more

As the July 11th launch date for the iPhone in Canada approaches, there's a real brewing up here in Canada. The question is, will it be powerful enough to achieve the change Canadians are desperately On Friday (June 27), Rogers, Canada's exclusive iPhone carrier, announced the voice and data plans ... more

Marketing recently conducted an interview with The CMO Council's Donovan Neale-May, who divulged some starting information. It appears that in a survey conducted by The CMO Council and the Boston Consulting Group of 1000 senior marketing execs, only of respondents felt that their "go to market" capabilities were "very good." ... more