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- Over the past few years marketers have been working on tracking conversations about their brands on the Web. (You are tracking and listening, aren't you?) But once you have that in place, then Strategies for understanding and dealing with the flow of all these conversations are the natural next step. ... more
- In this Marketing Over Coffee we discuss buying lists, Google Audio Ads, the fishbowl and applying Marketing 2.0 strategies to local markets..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct ... more
- A short, interesting piqued my interest in Packaging World recently. The "Braille 'signed' on sleeved bottles" simply discloses how Italian milk producer Milk Depot, based in Brescia, Italy, has added expiration dates on its packaging in Braille. While this may not seem like much to some, the addition of Braille ... more
- Many marketers believe that innovation and competitive differentiation arise from giving customers more choices and options. But through the strategy of "offering more choice", marketers may actually end up increasing complexity, costs and causing customers "mental fatigue." Is there a better way to win over A typical big box retailer ... more
- It seems that department store retailers, faced with sagging sales and a slumping economy, have made what appears to be a logical Re-brand and reposition teen apparel to capture that Of course, this is a tall order. Teens have long eschewed department stores in favor of shopping at hip, trendy ... more
- Against the backdrop of incessant about record reductions in newspaper subscriptions and advertising revenue, I read a recent that stated the Pittsburgh is losing about $20 million per This made me wonder about not only newspapers, but also all content publishers in a world filled with information foragers who are ... more
- The automotive industry's first Customer Advisory Board (CAB) has arrived. Thanks to Palo Alto, California-based Passenger, a technology company, which created the platform for Chrysler's CAB virtual forum. to invite 2000 consumers as well as Chrysler vehicle owners via a new consumer web , which is being promoted via a ... more
- Imagine walking down a busy street when suddenly you hear a voice in your head. Is it schizophrenia? The demonic? No, you've been subjected to modulated ultrasound from an advertiser, a beam of sound directed only at you. Is this the beginning of the end of mental Frequent columnist Clive ... more
- White papers and webinars proliferate now, a common lead generation tool for many companies. This week's free download from is an excellent example of viral marketing that uses a free download to gain attention for its advocacy I received the link in an e-mail from a friend in Chicago. With ... more
- What does a consumer goods product - Dove soap, a search engine portal - Yahoo!, "That Girl" Marlo Thomas, an advertising guru Mary Wells, and a gossip columnist - Liz Smith - have in They are exploiting the hottest demographic trend in social media networking .. women. Did you know ... more
- The U.K. is introducing a new that states that some stealth marketing practices are illegal. Honest word of marketers already oppose those particular practices, but it's time for a 1. Word of mouth marketing is safe and Honest word of mouth marketing is when you inspire your fans to talk ... more
- In this Marketing Over Coffee we discuss Chris' email newsletter video test, doing business on FaceBook and being able to survive in New Media on 1,000 true fans..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and ... more
- There's been much discussion , and some , over the idea that as our blog content becomes more easily distributed, that the overall conversation around each post may The thinking is that if people discover our blog posts on another site besides our blogs (such as Twitter, Friendfeed, or even ... more
- When looking for good ideas about customer service, ask around. Exceptional services experiences are rarely forgotten and something we all experience. I'm spending time this week with my parents, and in asking them about any remarkable ideas they could think of... offered these two great These ideas share a few ... more
- According to an article in The Times and newspaper in Orangeburg, South Carolina, local grocery chain Piggly Wiggly might be on to something revolutionary and important in the supermarket business. This month, the retailer will unveil this country's first "completely restructured grocery store model designed to fit how people intuitively ... more
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