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  • by Paul Barsch
    Many marketers believe that innovation and competitive differentiation arise from giving customers more choices and options. But through the strategy of "offering more choice", marketers may actually end up increasing complexity, costs and causing customers "mental fatigue." Is there a better way to win over A typical big box retailer ... more
  • by Paul Dunay
    Lots of brands are finding out the hard way that there are plenty of conversations taking place about them online. For good or bad. Many brands choose to ignore this. But hope is not a Since consumers rely heavily on the Web as an authoritative source of information, managing a ... more
  • by Valeria Maltoni
    By raise of hands, how many of you think that Web sites are going to go away? With all this talk of social media on one hand, and the clicks version of bricks on the other, there might remain little appeal for a static, brochure-like online presence. Business directories and ... more
  • by Mack Collier
    I attended a conference in Houston this week and I lost count on how many times I heard "I don't know what I'd say" in response to why that person wasn't blogging or on Twitter. But by the end of the conference on Tuesday, I was talking to many of ... more
  • by Tangerine Toad
    Rubicon Consulting came out with an interesting earlier this month about the iPhone and how people are using it. There were a number of key findings you can read about there or on . But the one I want to focus on–because I see it happening more and more–is that ... more
  • by Ted Mininni
    It seems that department store retailers, faced with sagging sales and a slumping economy, have made what appears to be a logical Re-brand and reposition teen apparel to capture that Of course, this is a tall order. Teens have long eschewed department stores in favor of shopping at hip, trendy ... more
  • by Cam Beck
    Against the backdrop of incessant about record reductions in newspaper subscriptions and advertising revenue, I read a recent that stated the Pittsburgh is losing about $20 million per This made me wonder about not only newspapers, but also all content publishers in a world filled with information foragers who are ... more
  • by Mark Goren
    Http://www.mpdailyfix.com/images/flipinhand.jpg more
  • by Ted Mininni
    The automotive industry's first Customer Advisory Board (CAB) has arrived. Thanks to Palo Alto, California-based Passenger, a technology company, which created the platform for Chrysler's CAB virtual forum. to invite 2000 consumers as well as Chrysler vehicle owners via a new consumer web , which is being promoted via a ... more
  • by Paul Dunay
    Ok, here is something I'm wrestling Can a community be successful with low brand awareness? If you are a big tech brand like Dell or Microsoft, you have no problem launching a community. In fact, many of these organizations have several But what if you are a small SaaS vendor? ... more
  • by Lewis Green
    As America seems to be less and less about values in the eyes of most of my boomer friends, one has to wonder if they matter in business. I call my business a values-based business, because we stated the values that underpin the business in our business plan before the ... more
  • by Paul Barsch
    Imagine walking down a busy street when suddenly you hear a voice in your head. Is it schizophrenia? The demonic? No, you've been subjected to modulated ultrasound from an advertiser, a beam of sound directed only at you. Is this the beginning of the end of mental Frequent columnist Clive ... more
  • by Stephen Denny
    Dear When we think of our relationships to institutions, we can categorize them in one of several ways. There are brands, and we talk a lot about them here and elsewhere. There are causes. There are memes, ideas, manifestos, and viruses. And then there are All of these are pushed ... more
  • by Elaine Fogel
    White papers and webinars proliferate now, a common lead generation tool for many companies. This week's free download from is an excellent example of viral marketing that uses a free download to gain attention for its advocacy I received the link in an e-mail from a friend in Chicago. With ... more
  • by Toby Bloomberg
    What does a consumer goods product - Dove soap, a search engine portal - Yahoo!, "That Girl" Marlo Thomas, an advertising guru Mary Wells, and a gossip columnist - Liz Smith - have in They are exploiting the hottest demographic trend in social media networking .. women. Did you know ... more
  • by Andy Sernovitz
    The U.K. is introducing a new that states that some stealth marketing practices are illegal. Honest word of marketers already oppose those particular practices, but it's time for a 1. Word of mouth marketing is safe and Honest word of mouth marketing is when you inspire your fans to talk ... more
  • by John WallChristopherPenn
    In this Marketing Over Coffee we discuss Chris' email newsletter video test, doing business on FaceBook and being able to survive in New Media on 1,000 true fans..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and ... more
  • by Mack Collier
    There's been much discussion , and some , over the idea that as our blog content becomes more easily distributed, that the overall conversation around each post may The thinking is that if people discover our blog posts on another site besides our blogs (such as Twitter, Friendfeed, or even ... more
  • by Paul Williams
    When looking for good ideas about customer service, ask around. Exceptional services experiences are rarely forgotten and something we all experience. I'm spending time this week with my parents, and in asking them about any remarkable ideas they could think of... offered these two great These ideas share a few ... more
  • by Ted Mininni
    According to an article in The Times and newspaper in Orangeburg, South Carolina, local grocery chain Piggly Wiggly might be on to something revolutionary and important in the supermarket business. This month, the retailer will unveil this country's first "completely restructured grocery store model designed to fit how people intuitively ... more
  • by Harry Joiner
    ROCHESTER, - Big According to Monday's Wall Street Journal, #3300ff;" Jennifer was named Kodak's first Chief Blogger.  Ms. Cisney, a 34-year-old non-smoking Taurus who watches Desperate Housewives and might someday have kids (see #3300ff;" MySpace ), was most recently an information designer for Kodak.com.  See #3300ff;" press Ms. , if ... more
  • by Paul Dunay
    A growing trend in B2B marketing today is in the realms of "lead nurturing" and "lead I have often found the best way to impress the sales team is to feed them a stream of high-quality leads. Events, webinars, account-based marketing, trade events and speaking engagements all offer opportunities to ... more
  • by Jeanne Bliss
    Is Blogging the Sweat Shop of Technology? Are you one of those world-class bloggers bit by the bug of competition and the rewards of being heard around the world? Bravo if you are -- but please take care and remember that you are not a veal. Lift yourself up out ... more
  • by Paul Dunay
    I can't get an idea out of my mind that I think is profound for this social media age. Recently I blogged about giving your customers and prospects the opportunity and the permission to start a dialog with your brand. Here's the important follow-up to that idea .... don't do ... more
  • by Elaine Fogel
    Have you been inundated with political robo calls during the primary season? It seems that some people have received up to 15 calls a day! I recently intereviewed Shaun Dakin, the president and CEO of the Political Do Not Contact , a national nonprofit organization. It allows people to opt ... more

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