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- Holly Suttmann, a former schoolteacher, started the Black & Light company. Holly really understands word of mouth. She's proof that every business can master these inexpensive techniques. There are lot of global companies that should study what she's Lessons from 1. Cultivate key She's sent me two personal notes and ... more
- Apparently, for quite a while now, some marketers have hosted focus groups using hypnosis as their tool. The wraps are off in a recent Brandweek article "Hypnosis Brings Groups into Focus." I find it interesting that the refers to hypnosis as a "secret weapon" for Fortune 500 companies and ad ... more
- Harvard Business School professor John Quelch once said, "The purpose of marketing– should be geared to changing and reinforcing customer actions rather than customer attitude." I recently revisited this quote and feel it still holds true. But in the age of social media, it is likely to come under Within ... more
- For all the talk about how individual blogs have been growing for the past years, it seems that only bloggers with massive amounts of traffic have been able to make any serious coin from their blogging. Perhaps both bloggers and advertisers should instead be looking to monetize their influence, and ... more
- Registration is now open for the next stop of the MarketingProfs B2B Forum, Driving What's New + What This time, it's June 9 and 10 right in my backyard .... Boston .... at the brand-spanking-new Renaissance Boston Waterfront Hotel. When MarketingProfs Event Manager Susanne Sicilian checked out the hotel in ... more
- This past week, TSA agents in Lubbock, Texas made a set of decisions on how to implement the rules regarding customers who set off screening devices. Clearly a debate can be had about how the front-line TSA agents translated and handled the situation. That is often where organizations care to ... more
- In this Marketing Over Coffee we discuss what Google has going on in video, the Forrester Sociographic Ladder of Engagement, and how many offers to make in email copy..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics ... more
- Last Friday, I attended the (International Management Consultants New England) ThoughtLeader Conference as both a learner and a presenter. I learned much more than I expected. The key to my learning, or -- better yet -- my , happened at the general session entitled Speaking to Different It was presented ... more
- Buffeted by globalization, regulation, politics, technology and other market forces, "marketing" stands ready to reclaim its rightful role as the voice of the customer and generator of business value through brand, loyalty, and customer management. But not all marketers are ready–or want to–take this leap into the future. Marketing is ... more
- I am continuing to be intrigued by the Democratic political campaigns which provide multiple opportunities for learning about social marketing. I believe Obama and Clinton are using social media very effectively to build communities and emotional In my opinion, they are doing the best jobs. For the video podcast I ... more
- A terrific article was published in a recent issue of CRM magazine. In Poor Customer Service Paralyzing U.S. ," customer service consultant Bobbi Paine stated, "Businesses are losing business they can't afford to lose. . .as a result, poor customer service is paralyzing American companies."The findings of a 2007 Harris ... more
- Is an internet shoe store that is known around the world for its service. One of their connections with customers is that they actively promote that they give free overnight shipping of orders and also free return Recently, Zappos decided to stop advertising that every customer would get free overnight ... more
- There is good reason for politicians to raise values as political campaign issues. Polls show time and time again that Americans care about In today's world, we divide politics into red states and blue states, primarily based on the perceived values held by the people living in those places. Car ... more
- Thinking about buying media? Well, it's no longer just about ad space or traditional print. Today media has to "sing and dance." It has to have a tight connection to the brand at the same time it distributes the brand with rich experiences online through social media .... social networks ... more
- When I say "hugely successful investor," we pretty much all think "Warren Buffett," right? Would you be surprised to find out that his style of researching and being patient with his investments is more typically feminine than masculine? Now, does that make him a A recent Motley Fool article by ... more
- Starbucks announced Wednesday that it is launching a new customer-suggestion site . The site will take customer ideas and let the community rate and vote on their favorites, similar to Dell's groundbreaking site. But the big question now Will Starbucks actually be willing to act on the ideas that the ... more
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