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- In business, a consistent experience is often the key to establishing comfort among your consumers. While I'm not suggesting that you shouldn't surprise them by going above and beyond their expectations, it's important to get the basics right first and deliver on your Here's a recent example of a situation ... more
- One of my most trusted friends and mentors recently joined a very intriguing company called .... SuccessFactors (stock symbol ). They specialize in HR software with a SaaS product that is second to none in the From a marketing and social media perspective several things about this company got my ... more
JER Envirotech, a manufacturer of environmentally friendly thermoplastic biocomposite materials, needed to stand out in the green manufacturing industry. Its solution: create a white paper to both explain and build credibility for its offerings. Here's how that led to 500 new leads over 60 days. more- This afternoon had the pleasure of sitting in on Chris Brogan's session, "Successful Lead Generation in a Social Media World," at our B2B Marketing Forum in Boston. The session was superb and my favorite quotes from the session are as On corporate blogging - "If you can't take criticism, your ... more
- Nancy Harhut presented, "Secrets and What's Really Working in B2B Creative" and covered the most common misconceptions about business-to-business creative and provided tips for identifying those lies and reinvigorating direct mail Here are three of the ten lies Harhut cited in her Lie Everything must come in an Sure envelopes ... more
- We're all gathered at the MarketingProfs B2B Marketing Forum 2008 in Boston where it's nearly 90 degrees today! The morning kicked off with a great intro by Roy Young and Ann Handley and tons of inspiring presentations. I attended the B2B Web Delivering on the Vision of Lead Generation helmed ... more
- In this Marketing Over Coffee we discuss spinning a PR Crisis, Marketers as deceivers and liars, and the Google Dance..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct Link to ... more
- There's an interesting experiment going on - well, if you're reading this any time after AM EDT on June 6, 2008, it already has finished - that involves five prominent social media marketing experts and a charitable . If you don't typically follow social media (wait - you're reading this ... more
- An interesting study from the University of Texas recently showed that the typical information posted on social networking sites .... favorite books, movies, music, and quotes; major; hometown; and similar personal items .... doesn't always give others an accurate impression of When the researchers tested so called "friends" of a ... more
- Think marketing doesn't have much to do with mathematics? An unseen mathematical world is giving some companies a competitive edge in better understanding customers. Indeed, companies across all industries are now capturing data and creating rich profiles of customers to "predict" their wants, needs and future Mathematics has left the ... more
- In this Marketing Over Coffee we discuss why bulk commercial email is different from spam, what's going on with Social Media Consultants, and how to monitor your brand on the web..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic ... more
- Founder Aruni Gunasegaram found herself in a position that any company would dread. She had launched a new product that she had hoped would be well-received by her target audience, mothers who breastfeed their children. Unfortunately, the product was immediately reviewed, and shredded, by Jennifer Laycock, a very popular mommy-blogger ... more
- Here was a great statement in a recent Reuters article, Food makers look to health as downturn "Industry giants such as Kraft, General Mills, Sara Lee, ConAgra, Unilever and Danone all told the Reuters Food Summit in Chicago that healthy products were on top of their menus in insulating themselves ... more
- Seriously, we need to For the past few days, the site's been going through another of its infamous 's down again, isn't it?" spells. These problems always lead to grumpiness from many of those using Twitter, and the inevitable "where else could we go?" discussion pops up. This time, many ... more
- As marketers become more tech-savvy, the demands they place on corporate information technology (IT) departments often increase. Unable and reluctant to meet the demands of marketing, IT sometimes turns a deaf ear to change and budget requests causing marketers to go it alone. However, going it alone–without IT–can create headaches, ... more
- Right now, your customers are writing about your products on blogs and reediting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon – the groundswell – that has created a permanent, ... more
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