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- Today the Blog Council unveils a disclosure . Before I get into what these checklists are designed to do, a word about what the council It is a volunteer group of designed for members to share insights and experience with each other. Period. We participate in monthly conversations to learn ... more
- If you've ever been on the receiving end of bad pitches, you know the feeling of sheer exasperation when yet another example of terrible PR arrives in your inbox. In that moment, someone could be excused for agreeing with the statement "Pitch=Spam." But it isn't true in a general sense. ... more
- A property of Accoona Corp., is a free service that aims to help users search for opinions, information, and conversations that match their particular interest–however obscure that particular interest may be. The site encourages users to get in on the conversation by enabling them to find communities relevant to their ... more
- Earlier this year, Michael Stelzner predicted a jump in demand for white papers by B2B marketers. That prediction is apparently coming true: financial and Internet-service companies are just two examples of B2B firms discovering the power of white papers. Why the white-paper mania? Stelzner cites the usual culprits—social media and the economy—as trend ... more
- Last year, Forrester Research's Jeremiah predicted that 2008 would be the first time that we'd see companies begin to set aside budgets specifically for social media . Looks like Jeremiah was right, as three recent news stories seem to suggest that corporations are moving quickly into the social media First, ... more
- After listening and reading for a few months now about the various ways to leverage as a marketing and professional resource, I went ahead and created a MarketingProfs group there. Less than 24 hours later, 1,002 MarketingProfs members have joined, and now, I'm inviting all of you to join it, ... more
- Media Post's Marketing newsletter dated July 8, 2008 had an interesting column, titled, "What's That You Say?" In it were the Top 10 newly coined words compiled from various sources by those wacky folks at , the Chicago-based v. - As the economy continues to hit consumers' wallets affecting their ... more
- This week Dr. Allen Weiss talks about Value-Added Relationships in this recording from the MarketingProfs Business-to-Business Marketing , June 2008 in Direct Link to Show length From the conference Most companies believe they should be building long term with all their customers. They call these Value-Added and they indeed can ... more
- Consumer product industry watchers have known for some time that P&G's Febreze brand has been an unqualified success. Launching hot selling new products out of the gate is quite a feat in these days of market saturation, but developing new categories and then positioning products for success within them is ... more
- In a couple of months I'll be speaking at a small business conference where I already 'know' many of the attendees, even though I've never actually met them. How is that possible? Because of For all the (deserved) criticism that myself and many others have heaped on Twitter recently, the ... more
- Does sales really care about leads? Maybe If you ask Bill Binch, VP of Sales from demand generation provider Marketo, he prefers pipeline and bookings to leads. Ironically, as much as lead nurturing and lead scoring can help generate pipeline and revenue, by framing the discussion around leads too many ... more
- My wife Kay and I own our own businesses, giving us flexibility in our work schedules. Last Friday, we went on a midday three-hour date. First, we exchanged (for the third time) Kay's not-working MP3 at Best Buy (but that's another story) and lastly we gathered some groceries at Trader ... more
- The lagging nose-diving) economy is creating additional dimensions of customer need that may well force many companies to re-think their value propositions. Here's a good case in My husband decided to take a road trip with our 17-year-old this summer. With gas at a national average of $4.10 a gallon, ... more
- We all have the friend whose quirks are mildly amusing in person. But place them under the magnifying glass of social media and those minor quirks become major, hard-to-ignore annoyances. Or, as one friend recently remarked about an acquaintance of ours, "I'm embarrassed for him every time I go on ... more