When a journalist takes on a company, brand, individual or other entity -- they are protected by the big media companies that employ them. Bloggers, not so much. Leslie Richards is learning this lesson the hard She runs a small organic clothing store, Oko , and writes a blog that ... more

Behavioral targeting has caught the attention of the US congressional leaders, as privacy advocates grow concerned with the tremendous amount of web data collected by internet businesses such as ISPs and search engines. Consumers, lawyers, congressional leaders, and businesses are now opining regarding necessary disclosures and the appropriateness of targeting ... more

Any teacher can tell you that students have three basic learning channels: auditory (written and spoken words); visual (pictures and graphics); and kinesthetic (hands-on activities). If you had to choose your preferred channel for online communication, you'd probably pick verbal communication. But, says Rick Sloboda of Webcopyplus, only 20 percent ... more

A recent NPR profiled an intriguing artist and entrepreneur named Justin Gignac. In that story, titled "Treasure or Trash? Artist Says It's in the Packaging," Gignac puts forth a persuasive While an intern at MTV, Gignac relates that he engaged in a discussion with his fellow workers. One of them ... more

For years, classic brand strategy has always been about the creation of a single message that can be used with all of your constituents; investors, employees, senior management and customers about who you are and what value your company provides. Brand managers tend to write it up and paste it ... more

I'm attending the Inbound Marketing September 8th in Cambridge, MA, listening to the likes of Seth , David Meerman , Greg , Chris , Christopher S. , Mike , and many others. And, as it happens, there may be something in it for My friends at are offering TWO extra ... more

Why is it that so many Webinars are bad? The technology makes it easy, but that doesn't mean that the presenter is good, the content valuable, or the topic of interest. I signed up for an association Webinar on marketing communications this week. I bugged out early. Want to know ... more

A Pro Membership at MarketingProfs includes access to case studies that examine a new story of marketing success each week. A recent example—written by Kimberly Smith—looks at Tripmela, a site that aggregates and broadcasts travel bargains to India through a weekly "10 Best Deals" newsletter. In the study's Quick Read ... more

Ardath Albee has a word for the marketing copy that loiters at your website without any clear goals or ambition: Unemployed. "[C]ontent, to be of value to anyone, must do something," she says in a post at her Marketing Interactions blog. In other words, it should have a job. According to ... more

The microblogging platform Twitter has had anything but a relaxing summer, plagued as it has been by outages, brownouts, disabilities, and new competition in the form of and others. But still, brands continue to invest time and energy building connections and communities Take a look at this impressive list of ... more

There's been a whole lot written about why calling an online video "viral" doesn't make it Scott did an excellent take on it a few weeks back. But what I wanted to point out here is that those videos that do go "viral" often aren't what the ad industry's narrow ... more

Why are some Buzz Marketing programs better than others? What makes one program more Buzz worthy than These questions and more are why I interviewed Jim Calhoun the CEO of Popular for his advice on how to really make your Buzz Marketing programs So what's Jim's advice on how to ... more

A recent points out that "Nutraceuticals May Be Near Tipping Point in the U.S." While the average American is spending $90 per year on functional health ) foods and beverages to the tune of a whopping $27 billion last year, the Center for Culinary Development and Packaged Facts claim that ... more

File Sharing is very binary .... either you share a file online or you don't. Well not anymore! .... enter Drop.io allows consumers to create their own private online spaces where they can easily and privately share photos, videos, documents, and other types of media with others. By default, drops ... more

Beyond key words, beyond placement tactics, there is one unchangeable Golden Rule of SEO for content, according to Ray "Catfish" Comstock: Once you create online content, don't move it. "I used to think that this was obvious," Comstock says. "… But I found that there are many clients that still do ... more

Truvia. Remember that name. It's a natural, no-calorie sweetener derived from compounds found in the leaves of an herb called stevia. Agribusiness giant Cargill is about to roll out Truvia, which is being positioned as a natural alternative to artificial sweeteners. D'Agostino markets in Manhattan will debut the product shortly. ... more

Enterprises are starting to deploy advanced speech technologies that can identify when a customer is angry, confused or even lying. By listening to call center feeds, these applications are often able to troubleshoot a given situation or route the call to a live agent with a specialization in solving critical ... more

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Earlier this week I talked about how corporations are beginning to experiment more with social media. But a couple of recent studies suggest that companies are still not utilizing blogs very First, a study released earlier this by Forrester Research showed that B2B blogging growth slowed dramatically in 2007. After ... more

Today the Blog Council unveils a disclosure . Before I get into what these checklists are designed to do, a word about what the council It is a volunteer group of designed for members to share insights and experience with each other. Period. We participate in monthly conversations to learn ... more

Sitting in on a PR meeting last week, I was pondering the thought of my internal consulting teams starting to blog and participate in social media when someone from across the room said Social Media is more relative to the younger demographics we have in our Of course the more ... more

If you've ever been on the receiving end of bad pitches, you know the feeling of sheer exasperation when yet another example of terrible PR arrives in your inbox. In that moment, someone could be excused for agreeing with the statement "Pitch=Spam." But it isn't true in a general sense. ... more

A property of Accoona Corp., is a free service that aims to help users search for opinions, information, and conversations that match their particular interest–however obscure that particular interest may be. The site encourages users to get in on the conversation by enabling them to find communities relevant to their ... more

Earlier this year, Michael Stelzner predicted a jump in demand for white papers by B2B marketers. That prediction is apparently coming true: financial and Internet-service companies are just two examples of B2B firms discovering the power of white papers. Why the white-paper mania? Stelzner cites the usual culprits—social media and the economy—as trend ... more

Last year, Forrester Research's Jeremiah predicted that 2008 would be the first time that we'd see companies begin to set aside budgets specifically for social media . Looks like Jeremiah was right, as three recent news stories seem to suggest that corporations are moving quickly into the social media First, ... more