Go PRO Now
Get unlimited access to all of our exclusive marketing resources
- Apparently marketers aren't cutting it, according to a recent study. Marketers aren't making a mark with consumers when they launch new products. An intriguing article in MediaPost on March 6th, New Product Messages Aren't Making Intended points to data collected by Information Resources, Inc, New Products magazine, comScore and Schneider ... more
- What does your mobile phone usage say about you? Probably a lot more than you think. Mobile phone operators are using advanced analytics to "mine" call detail records hoping to use the information to improve service quality and create more personalized and relevant offers. But that's old hat compared to ... more
- "Research from The Nielsen Co. here shows that more than half of U.S. consumers would give up all forms of convenience packaging if doing so would benefit the environment," according a new article in Progressive Grocer. Nielsen's PanelViews study surveyed 65,000 U.S. Some of the of consumers surveyed would give ... more
- In this Marketing Over Coffee learn what's up with SEM and paid ads, geotargeting and the next online ad..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct Link to Show ... more
- Question for Can you collaborate with a competitor? And will you – if a client asks? Lance Thornswood, Interactive Creative Director at , talks about his success leading campaigns when multiple best-in-class agencies – or "frenemies" – are responsible for the Quick " is a relatively new word that describes ... more
- Brand building and reputation management are two sides of a coin. What brand managers do to build their company's reputation can come crashing down overnight with the keystroke of an angry Managing a company's reputation used to be a back-channel activity, known only to a few. Today, company reputation is ... more
- The New York Times After Suicide, Blog Insults Are ) reported on March 5 that, "Visitors to and , two sharp-tongued blogs written by advertising industry insiders, posted comments blaming the sites for contributing to the suicide late last month of Paul Tilley, 40, the creative director of DDB Were ... more
- You can run but you can't hide for long from social networking. At some point or another you will have to sign up for one (or probably more) social networks. But recently some early adopters have said they want out completely .... the equivalent of unplugging entirely from social networking. ... more
- An interesting article dubbed "Stimulus Plan for Pack It Full of Caffeine" appeared in the February 13th edition of the Wall Street . WSJ writer Katy McLaughlin begins by "The candy industry is rolling out new sweets packed with more than just sugar. Buzz-inducing candy, spiked with caffeine and, often, ... more
- In this Marketing Over Coffee learn what you need to get started with SEO and Organic Search, a whole boat load of tools, and some tactics to use.... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and ... more
- A ton of reports on inflation, unemployment and other economic indicators are slated to hit Wall Street. The Fed is considering dropping rates another quarter point...and the financial world braces. The thing is, everyday Americans don't need data to tell them the economy is in the Beyond the gas pump, ... more
- They're not using peanut butter and a bell to change our behavior as consumers, but the latest Visa commercials sure have behavior modification in mind. The messaging in the most recent Visa commercials is about as subtle as being hit over the head with a baseball bat; use your check ... more
- I just returned from the summit.com" Online Marketing Summit in San Diego where, among the many sessions, I found myself in a room of over 80 marketers who claimed to be testers. I could believe it if it were a direct marketing conference, but an online marketing conference? Has the ... more
- If it sounds a little like something out of Arthur C. Clarke's A Space Odyssey", it is. New technology has been developed in Berkeley, California known as NeuroFocus. According to an interesting on Reed Business's Multichannel News site, NeuroFocus is "Leveraging marketing, engineering and neuroscience expertise from the University of ... more
- I am learning the hard way that , while a valuable social media tool, can also be very high maintenance. Despite telling myself that I could handle following 400 then 500 then 600 members, I finally hit Twitter overload. It was time to re-organize my Twitter The problems started when ... more
MarketingProfs uses single