Go PRO Now
Get unlimited access to all of our exclusive marketing resources
- Learn what Metcalfe's Law has to do with marketing and networking, hear some best practices with PURLs, and why January is Tech Geek Nirvana. All that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the ... more
- The supermarket chain, headquartered in Pleasanton, California, has had its share of challenges in the mid-Atlantic region of the country. In a short, interesting Washington Post article, dubbed The Lifestyles of the Prawns and , comes a very tantalizing tidbit -- one that points to the future of food retailing ... more
- Marketers call what they do "engagement," "interaction," "relationship-building" or worse yet, "encouraging the customer to experience the brand." However, substitute "brand" with "Tabasco enema," and you can picture the usefulness of such tactics and how uncomfortable your audience is with * * * * You must admit -- marketers have ... more
- Online reputation management, be it a personal reputation or a corporate reputation, has become a growing issue for marketers over the past few years. Groups are popping up devoted to helping you manage, and in some cases clean up, your digital On the flip side of that, there is another ... more
- This week at CES, Deloitte released a second edition of its State of the Media Democracy , designed to examine how Americans are interacting with emerging technologies and content. The survey's finding were interesting, and reinforce the notion that social and digital content continues to enjoy healthy Some of the ... more
- Walk around any marketing conference and you can hear folks talking about brand. Typically much of the discussion centers around brand how to create a brand identity, how to build brand messages, how to test for brand penetration, and how to implement a brand, etc. The question I often get ... more
- Marketing professionals around the world lament pitiful budgets, poor executive visibility, and lack of a central role in helping drive corporate strategy. And while we've made progress with tracking the right metrics and aligning more closely with the executive suite, would marketing .... as a function ... be better served ... more
- Learn some tips for writing provocative and compelling copy, how to best use online calendaring services and how these services differ, and New Year's resolutions that are important AND achievable. All that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing ... more
- You can't hop into a cab, step into an elevator or walk down the street without passing someone using a Blackberry, iPhone or other type of mobile device. Business professionals, students, police and even your kids are connected every second of the As a result, more and more carriers are ... more
- A recent Advertising article made me sit up and take notice. The article opens in this "What's the hottest category in digital marketing? Package goods. Yes, you read that right. Staid old supermarket staples, once scoffed at as laggards in digital media, are charging online at an unprecedented pace–and their ... more
- As 2008 begins, learning to overcome the omni-present curse of knowledge is perhaps the best advice for Face it. Just when you think you know everything about your brand, your industry, or your customer, you get blindsided. So instead, let us learn from the findings of Next Level Strategic Marketing ... more
- Learn how YouTube is affecting the idea of Personal Branding, and how Google is using audio services to power video search. That and a whole lot of talk about the holidays in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's ... more
- "Looking at design as part of the total customer experience is -- Claudia Kotchka, VP Design Innovation & Strategy, As the president of a design firm, who wholeheartedly agrees that product and package design play a vital role in creating customer experiences, a recent in ADWEEK really hit the Check ... more
- Your instructions are clear; proceed to a nearby bakery and give them the name "Robin Banks" (Robbin' Banks, get it?). There you'll receive a cake with the words "Call Me Now!" written in icing, along with a phone But you don't have a phone. Unless...you don't suppose that there's a ... more
- The debate over how to make money with podcasts began shortly after they were rolled out. At first, the natural inclination was to do pre-roll or post-roll ads on podcasts .... much like existing media such as TV and radio. But some very successful companies have ignored this strategy. They ... more
MarketingProfs uses single