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- A strong brand helps to communicate that a company and its offerings are relevant and uniquely able to meet customer needs. Most companies today pour millions into brand-building campaigns to generate that external awareness, which in theory can speed up the sales cycle. This has become the accepted norm, taught ... more
- You never see this one on a consulting or professional services firm "We offer excellent services and deliver superior value, but our prices are negotiable. What you'll pay really depends on whether we're hurtin' for business this month, whether you're a marquee client we want to have on our roster, ... more
- Green is the new e-. It used to be that anyone worth their buzzword bingo card could slap "e-" in front of practically anything and expect their valuation to double. "E-enabled," "e-business," et cetera, ad nauseum. Post-bubble, we experienced a short-lived affair with "X-treme." We had "X-treme sports," the "X-Games," ... more
- Learn some tips for blog damage control as part of SEO, how to avoid Banner Armaggeddon, and what's cool in new hardware this month... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the ... more
- Learn what Metcalfe's Law has to do with marketing and networking, hear some best practices with PURLs, and why January is Tech Geek Nirvana. All that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the ... more
- The supermarket chain, headquartered in Pleasanton, California, has had its share of challenges in the mid-Atlantic region of the country. In a short, interesting Washington Post article, dubbed The Lifestyles of the Prawns and , comes a very tantalizing tidbit -- one that points to the future of food retailing ... more
- Marketers call what they do "engagement," "interaction," "relationship-building" or worse yet, "encouraging the customer to experience the brand." However, substitute "brand" with "Tabasco enema," and you can picture the usefulness of such tactics and how uncomfortable your audience is with * * * * You must admit -- marketers have ... more
- Online reputation management, be it a personal reputation or a corporate reputation, has become a growing issue for marketers over the past few years. Groups are popping up devoted to helping you manage, and in some cases clean up, your digital On the flip side of that, there is another ... more
- This week at CES, Deloitte released a second edition of its State of the Media Democracy , designed to examine how Americans are interacting with emerging technologies and content. The survey's finding were interesting, and reinforce the notion that social and digital content continues to enjoy healthy Some of the ... more
- Walk around any marketing conference and you can hear folks talking about brand. Typically much of the discussion centers around brand how to create a brand identity, how to build brand messages, how to test for brand penetration, and how to implement a brand, etc. The question I often get ... more
- Marketing professionals around the world lament pitiful budgets, poor executive visibility, and lack of a central role in helping drive corporate strategy. And while we've made progress with tracking the right metrics and aligning more closely with the executive suite, would marketing .... as a function ... be better served ... more
- Learn some tips for writing provocative and compelling copy, how to best use online calendaring services and how these services differ, and New Year's resolutions that are important AND achievable. All that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing ... more
- You can't hop into a cab, step into an elevator or walk down the street without passing someone using a Blackberry, iPhone or other type of mobile device. Business professionals, students, police and even your kids are connected every second of the As a result, more and more carriers are ... more
- A recent Advertising article made me sit up and take notice. The article opens in this "What's the hottest category in digital marketing? Package goods. Yes, you read that right. Staid old supermarket staples, once scoffed at as laggards in digital media, are charging online at an unprecedented pace–and their ... more
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