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- Marketing researchers conducted a global survey recently to find out which of the advertising platforms in use today, including new media technologies, are most trusted by consumers. Since marketers have increasingly powerful tools they can utilize to reach the consumer, why not get a reading on how they are performing? ... more
- Marketers may be from Venus and IT guys from Mars, but Marketing nonetheless needs to understand what IT is talking about. This week, we introduce a new short video series for , produced by Matt in association with MarketingProfs. First RSS, now really, The video is part of a regular ... more
- Moore's which essentially states that the processing speed of an integrated circuit doubles every 18-24 months, will have a significant impact on marketing in the 21st century. However, for this impact to occur, marketers must make use of today's technology–and prepare for the technology of Last week, I gave a ... more
- Baby Boomers are a curious bunch. And by "curious" I mean "unexpected," not "inquisitive." After a recent survey of 26,000 Boomers, Mediamark Research called those born between 1946 and 1964 - which includes me - an "optimistic group." But are we optimistic - or just So goes the start of ... more
- This is exactly how a recent Associated Press on men selling Avon products began (and, please it is not Bobbi with an Meet Bobby McKinney. Your local Avon "Forget the product, forget it's Avon. This is a very viable business," says the 58-year-old fire code inspector from Winter Haven, Fla. ... more
- Healthy junk food for the masses... what a concept! has decided to launch healthier snacks, either because it's the right thing to do as the general populace packs on the pounds, or because of Pressure from consumers who are demanding healthier choices, pressure from competitors who have made inroads into ... more
- "Interruptions are the enemy of productivity," says Jason Fried, founder of . "Interruptions break your day into small, incoherent pieces and prevent you from getting in the Fried should know. While in the zone, he and his colleagues created a suite of productivity software for designers, publishers, marketers, and small ... more
- Day 2 of the inaugural MarketingProfs B2B in Chicago started out with a discussion between MP President Roy Young and Forrester Research Senior Analyst Laura Ramos examining "What's New for B2B Marketers." Amidst her comments, Laura expressed her take on corporate that it should only take place after a corporation ... more
- On October 4, 1957, a small sphere roughly the size of a beach ball hurtled around the Earth. It had been catapulted into orbit from an unnamed town in central Kazakhstan by a team whose identity would be cloaked in secrecy for decades. Quietly broadcasting a simple series of beeps, ... more
- In the new world of work, your reputation is the only accepted currency. Whether you're looking to move up the corporate ladder at your current organization, find a position at another company, make a major career change, or start your own enterprise, you'll no longer be hunting for your next ... more
- I recently had a wonderful customer service experience with an outsourced Expedia CSR. Clem in the Philipines was warm, polite, helpful and eager to please me, unlike my experience with U.S.-based, US Airways CSR's the day before. I was not a happy Now, how did I realize that Clem wasn't ... more
- "How do we define service at this If you were to send that question in an e-mail to the person responsible for operations, the person responsible for hiring, the person responsible for marketing, the person responsible for sales, the head of your company, and a front-line employee (assuming these aren't ... more
- An interesting article caught my eye in the September issue of Progressive Grocer. The article titled, Ring Bros. In-store Experiment to Turn Waste Into , struck a familiar chord with me as a Many ask how community-based independents can carve a place out for themselves–or even survive--in today's super-charged, highly ... more
- I recently interviewed Intel's Nancy , VP, Sales and Marketing Group and Director, Integrated Marketing at the Intel IDF Upload for the I host for PodTech.net called Marketing At IDF, professionals from various groups and skill sets teamed up to share their IDF experiences using social media side-by-side with more ... more
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