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- Day 2 of the inaugural MarketingProfs B2B in Chicago started out with a discussion between MP President Roy Young and Forrester Research Senior Analyst Laura Ramos examining "What's New for B2B Marketers." Amidst her comments, Laura expressed her take on corporate that it should only take place after a corporation ... more
- On October 4, 1957, a small sphere roughly the size of a beach ball hurtled around the Earth. It had been catapulted into orbit from an unnamed town in central Kazakhstan by a team whose identity would be cloaked in secrecy for decades. Quietly broadcasting a simple series of beeps, ... more
- In the new world of work, your reputation is the only accepted currency. Whether you're looking to move up the corporate ladder at your current organization, find a position at another company, make a major career change, or start your own enterprise, you'll no longer be hunting for your next ... more
- I recently had a wonderful customer service experience with an outsourced Expedia CSR. Clem in the Philipines was warm, polite, helpful and eager to please me, unlike my experience with U.S.-based, US Airways CSR's the day before. I was not a happy Now, how did I realize that Clem wasn't ... more
- "How do we define service at this If you were to send that question in an e-mail to the person responsible for operations, the person responsible for hiring, the person responsible for marketing, the person responsible for sales, the head of your company, and a front-line employee (assuming these aren't ... more
- An interesting article caught my eye in the September issue of Progressive Grocer. The article titled, Ring Bros. In-store Experiment to Turn Waste Into , struck a familiar chord with me as a Many ask how community-based independents can carve a place out for themselves–or even survive--in today's super-charged, highly ... more
- I recently interviewed Intel's Nancy , VP, Sales and Marketing Group and Director, Integrated Marketing at the Intel IDF Upload for the I host for PodTech.net called Marketing At IDF, professionals from various groups and skill sets teamed up to share their IDF experiences using social media side-by-side with more ... more
- It was a thrill to be among 270 business-to-business marketers for two days of learning and inspiration at the first ever MarketingProfs conference. I knew for several months that we had an excellent program with high quality speakers covering the complete scope of topics, which would appeal to a range ... more
- In a late-morning session on direct marketing, Inga Broerman–the senior manager of interactive marketing for Siemens–explained the unique challenges facing her company's medical solutions * Siemens is already well established with its core American The big hospital. As Broerman puts it, "You don't have a new hospital popping up on ... more
- Paul Dunay did a nice blog post recapping the Day 1 morning intensive Email . I'll just briefly add to his coverage. I want to highlight an interesting rich media newsletter IBM has been doing for SMB Called , two full-time employees (with agency help) produce the monthly newsletter in ... more
- Following a dinner best described as highbrow surf-and-turf, William closed out the first day of our conference with a pitch for the value of personal branding. The scope of his program sounds a little exhausting–frankly–but he makes a compelling case for its The alliterative process includes three * Extract. Start ... more
- This morning at the MarketingProfs , Stephanie Miller led a discussion on How to make your B2B email programs scale for higher impact throughout the customer Stephanie did a great job of engaging the audience in some open dialog. She also presented some stats that I think are noteworthy and ... more
- It's the first session of the morning and we're learning all about Antonio Perez, a 38-year-old former teacher responsible for standardized testing in the Sunnydale High School We get detailed information on his personal life–married, with twin sons–and even more about his professional concerns. (He's frustrated, for instance, with profit-oriented ... more