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  • by Ann Handley
    Ad Age calls Twitter "asinine." Is it for everyone? No. But Twitter has a real use for media companies and social-media-savvy * * * * On Monday, Mark Simon his list of The 10 Most Asinine Trends and Why You Should Avoid in his Ad Age article, "Ditch the Web ... more
  • by Ted Mininni
    So how do parents and schools replace sugar-laden drinks with plain old H2O and milk as exciting, viable options? Maybe all it takes is a change in marketing and * * * * When it comes to kids, there's a golden opportunity in the marketplace right now. No doubt about ... more
  • by Jennifer Jones
    I have the opportunity to work with large companies in the implementation of their social media programs. Much of my most recent corporate work has been with 's Ken Kaplan, who is the broadcast and new media manager for Intel's Global Communications He and I have discussed lately how important ... more
  • by Andy Sernovitz
    As we get closer to the MarketingProfs BtoB , all of us speakers are going through the usual "turn in your speeches so we can make handouts" hustle. (Thanks for putting up with us, I've never been a big environmentalist. Never been anti either. Just But I'm increasingly aware of ... more
  • by Valeria Maltoni
    As our customers' real-life and online lives continue to intersect, social networks are becoming the glue which holds it all together. Take , which started as a sort of online frat party. Now it's poised to become the equivalent of a bazaar, part of an online industry of web applications ... more
  • by Michael Rubin
    All too often, when we talk about social media, undue attention and focus gets placed on the technology. It's easy to understand why. Technology is sexy and exciting, and it's fun to write about it with an exclamation point after it (Twitter! Facebook! There's nothing wrong with getting excited about ... more
  • by Gwyneth Dwyer
    Certainly by now you've is being heralded as the key to business success in coming decade. "No matter what business you're in, your future will be shaped, even determined, by innovation," writes Michael Michalko in A Handbook of Creative Thinking For those of us in the design and creativity business, ... more
  • by Suzanne Lowe
    I'm having a tiff with Ford Harding, the rainmaker guru to professional service He wrote a blog , claiming that, especially in small professional service firms, marketers and business developers cannot succeed at fulfilling all the conflicting roles that are required of them, so they inevitably sink to performing the ... more
  • by Lewis Green
    Is too much of a good thing a bad thing? The answer to that lies somewhere between black and white, in the very depths of The easier question to answer is When many of us are doing the same thing, do customers and clients benefit? The obvious answer is yes, ... more
  • by Paul Williams
    So you ...A ...A sales ...A ...A [_ _ _ _ _ _ But is that Why be A, when you could ...THE ...THE sales ...THE ...THE [_ _ _ _ _ _ There is a BBQ rib chain in the U.S. that bills themselves as "A Place for Ribs."* ... more
  • by Michael Rubin
    Over on the WOMMA Facebook , Shannon Stairhime has started a conversation about the Mattel . In the post, Shannon asks for evaluations of Mattel's performance in building consumer trust. Here's my It was a great apology. WOM success? Not even * * * * Over on the WOMMA Facebook ... more
  • by Scott Baradell
    I love journalists. Hell, I used to be a pretty good newspaper man myself. But let's be Reporters are known to occasionally flip the script on their * * * * I love journalists. Hell, I used to be a pretty good newspaper man myself, and the blogosphere has given ... more
  • by Elaine Fogel
    Americans love their coffee. In fact, they consume 400 million cups of coffee daily - the equivalent to 146 billion cups of coffee per year - making the US the leading consumer of coffee in the world. So how can a small American coffee company stand out among all the ... more
  • by Ann Handley
    Are you on Facebook yet? Maybe you should * * * * Last month, in , writer and entrepreneur Jeff that question, adding, "Maybe you should Jeff went on to explain why he has abandoned in favor of –because of Facebook's rich and flexible platform and overall experience. Pulver found ... more
  • by Jennifer Jones
    I recently joined at the suggestion of Jeremiah Owyang. Jeremiah will soon be joining Forrester from PodTech, where he'll be covering Facebook as an analyst. He has been a big believer in the power of Facebook as a social site for some time. I am becoming more of a believer ... more
  • by Andrea Learned
    I am that not-so-rare a woman who drinks beer. No need for a stereotypically feminine bottle or tap - I like it just as it is. When I do drink beer, it is usually in mixed company at one of the local brewpubs -so, while Heineken might not be available ... more
  • by Ted Mininni
    Whoever heard of multinational consumer product companies divesting themselves of category leading brands? Rumors have been flying for some time in business circles about CPG giants Kraft and P&G doing just that. In a recent Advertising Age article, Billion-Buck Brands on the , it seems this is more than just ... more
  • by Elaine Fogel
    As part of its "Disinfect to Protect" campaign, Lysol recently launched a promotion that rebates families $5 for visiting their pediatricians. Now, I've heard everything. By buying two different Lysol products, you can now save 5 bucks on your kid's next annual OK, call it my socialized medicine sensibility as ... more
  • by Jeanne Bliss
    Louis Vuitton has created a Tribute Patchwork priced at $52,500. It is created by dissecting 14 already pricey Louis Vuitton bags and rebuilding them into one bag as an iconic symbol of the Here's a photo, below. What do you Milton Pedraza, chief executive of market-research firm The Luxury Institute, ... more
  • by Lewis Green
    Even the best bread goes stale in a few days. After a year of blogging and sharing marketing ideas, is it possible bloggers go stale, as well? I think the answer is yes. But does that mean we should shut the doors on our blogs and fade quietly into the ... more
  • by Gwyneth Dwyer
    Yes, of course spam is a nuisance, but it can also be a source of inspiration. Take five minutes to scan your junk folder, and you just may find the marketing headline you need. Or at least the start of I harvested 25 headlines with potential. (All of them up ... more
  • by Jennifer Jones
    YouTube's success illustrates just how viral video is. Live, interactive video is even more interesting and has good potential for marketers, in my opinion. Chris Yeh, CEO of , was a recent interview on Marketing Voices, a show I host for We spent some time together talking about how with ... more
  • by David Reich
    There's been some heated discussion lately about licensing of public relations I first heard of it a week ago, in a story about the Public Relations Society of America (PRSA) making a push to have PR pros be licensed. (Will we have to be leashed and get rabies shots, The ... more
  • by Gavin Heaton
    There has been a feast of BSP (blogger sensory perception) this week over two converging topics -- and "participation"... and I have been fascinated by the Drew points out that a number of corporations are banning the use of Facebook during work hours. One of those companies is Telstra -- ... more
  • by Sara Holoubek
    Mom. It's one of the first words any of us learns. The concept is universal; motherhood precedes every living being on this planet. So who, I ask, decided that motherhood should suddenly become fashionable? Or that it was at one time unfashionable? And how is it possible that something so ... more

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