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How Social Networks Are Disrupting Everything You Know About Business

by Valeria Maltoni

Content
As our customers' real-life and online lives continue to intersect, social networks are becoming the glue which holds it all together. Take , which started as a sort of online frat party. Now it's poised to become the equivalent of a bazaar, part of an online industry of web applications ... more
Social Media on the Day Everything Changed

by Michael Rubin

Content
All too often, when we talk about social media, undue attention and focus gets placed on the technology. It's easy to understand why. Technology is sexy and exciting, and it's fun to write about it with an exclamation point after it (Twitter! Facebook! There's nothing wrong with getting excited about ... more
Innovation: Full Speed Ahead

by Gwyneth Dwyer

Content
Certainly by now you've is being heralded as the key to business success in coming decade. "No matter what business you're in, your future will be shaped, even determined, by innovation," writes Michael Michalko in A Handbook of Creative Thinking For those of us in the design and creativity business, ... more
In a Snit: Are We Getting Stuck with the Dirty Work?

by Suzanne Lowe

Content
I'm having a tiff with Ford Harding, the rainmaker guru to professional service He wrote a blog , claiming that, especially in small professional service firms, marketers and business developers cannot succeed at fulfilling all the conflicting roles that are required of them, so they inevitably sink to performing the ... more
It's Awfully Crowded Out There

by Lewis Green

Content
Is too much of a good thing a bad thing? The answer to that lies somewhere between black and white, in the very depths of The easier question to answer is When many of us are doing the same thing, do customers and clients benefit? The obvious answer is yes, ... more
Be THE, not A

by Paul Williams

Content
So you ...A ...A sales ...A ...A [_ _ _ _ _ _ But is that Why be A, when you could ...THE ...THE sales ...THE ...THE [_ _ _ _ _ _ There is a BBQ rib chain in the U.S. that bills themselves as "A Place for Ribs."* ... more
Mattel Apology Leaves Social Media Toys Unwrapped and Unused

by Michael Rubin

Content
Over on the WOMMA Facebook , Shannon Stairhime has started a conversation about the Mattel . In the post, Shannon asks for evaluations of Mattel's performance in building consumer trust. Here's my It was a great apology. WOM success? Not even * * * * Over on the WOMMA Facebook ... more
Eight Warning Signs That a Reporter Plans to Flip the Script on Your CEO

by Scott Baradell

Content
I love journalists. Hell, I used to be a pretty good newspaper man myself. But let's be Reporters are known to occasionally flip the script on their * * * * I love journalists. Hell, I used to be a pretty good newspaper man myself, and the blogosphere has given ... more
If You Like Coffee, Read This

by Elaine Fogel

Content
Americans love their coffee. In fact, they consume 400 million cups of coffee daily - the equivalent to 146 billion cups of coffee per year - making the US the leading consumer of coffee in the world. So how can a small American coffee company stand out among all the ... more
Are You On Facebook Yet?

by Ann Handley

Content
Are you on Facebook yet? Maybe you should * * * * Last month, in , writer and entrepreneur Jeff that question, adding, "Maybe you should Jeff went on to explain why he has abandoned in favor of –because of Facebook's rich and flexible platform and overall experience. Pulver found ... more
Observations About Facebook

by Jennifer Jones

Content
I recently joined at the suggestion of Jeremiah Owyang. Jeremiah will soon be joining Forrester from PodTech, where he'll be covering Facebook as an analyst. He has been a big believer in the power of Facebook as a social site for some time. I am becoming more of a believer ... more
Making Beer a Girly Beverage

by Andrea Learned

Content
I am that not-so-rare a woman who drinks beer. No need for a stereotypically feminine bottle or tap - I like it just as it is. When I do drink beer, it is usually in mixed company at one of the local brewpubs -so, while Heineken might not be available ... more
The Big Brand Sell-Off

by Ted Mininni

Content
Whoever heard of multinational consumer product companies divesting themselves of category leading brands? Rumors have been flying for some time in business circles about CPG giants Kraft and P&G doing just that. In a recent Advertising Age article, Billion-Buck Brands on the , it seems this is more than just ... more
Lysol Promotion Offers $5 Off a Pediatrician's Visit

by Elaine Fogel

Content
As part of its "Disinfect to Protect" campaign, Lysol recently launched a promotion that rebates families $5 for visiting their pediatricians. Now, I've heard everything. By buying two different Lysol products, you can now save 5 bucks on your kid's next annual OK, call it my socialized medicine sensibility as ... more
$52,500 Handbag: Is This the Way to Boost a Brand?

by Jeanne Bliss

Content
Louis Vuitton has created a Tribute Patchwork priced at $52,500. It is created by dissecting 14 already pricey Louis Vuitton bags and rebuilding them into one bag as an iconic symbol of the Here's a photo, below. What do you Milton Pedraza, chief executive of market-research firm The Luxury Institute, ... more
10 Tips for Keeping Your Blog Fresh

by Lewis Green

Content
Even the best bread goes stale in a few days. After a year of blogging and sharing marketing ideas, is it possible bloggers go stale, as well? I think the answer is yes. But does that mean we should shut the doors on our blogs and fade quietly into the ... more
Junk-Mail Gems

by Gwyneth Dwyer

Content
Yes, of course spam is a nuisance, but it can also be a source of inspiration. Take five minutes to scan your junk folder, and you just may find the marketing headline you need. Or at least the start of I harvested 25 headlines with potential. (All of them up ... more
Interactive Live Video & Marketing: Ustream's Chris Yeh

by Jennifer Jones

Content
YouTube's success illustrates just how viral video is. Live, interactive video is even more interesting and has good potential for marketers, in my opinion. Chris Yeh, CEO of , was a recent interview on Marketing Voices, a show I host for We spent some time together talking about how with ... more
License and Registration, Please

by David Reich

Content
There's been some heated discussion lately about licensing of public relations I first heard of it a week ago, in a story about the Public Relations Society of America (PRSA) making a push to have PR pros be licensed. (Will we have to be leashed and get rabies shots, The ... more
Employers and Facebook: Turn the Other Cheek

by Gavin Heaton

Content
There has been a feast of BSP (blogger sensory perception) this week over two converging topics -- and "participation"... and I have been fascinated by the Drew points out that a number of corporations are banning the use of Facebook during work hours. One of those companies is Telstra -- ... more
The Marketing of Motherhood

by Sara Holoubek

Content
Mom. It's one of the first words any of us learns. The concept is universal; motherhood precedes every living being on this planet. So who, I ask, decided that motherhood should suddenly become fashionable? Or that it was at one time unfashionable? And how is it possible that something so ... more
i-Yi-Yi! The iPhone Bill!

by Jeanne Bliss

Content
Nuts, this is nuts! Anyone who's an early adopter of the iPhone is likely also to be a big user of their phone. So get ready for the bill coming your way - it might be in a Here's the nutso-cuckoo U-tube of Justine Ezarik, who's a graphic designer in ... more
Everyone Hates YouTube's New, 'Dumb' Video Ads?

by Jim Kukral

Content
Everyone hated ads on blogs too... years ago. Believe me, I know. I wrote an ebook about how to make money blogging years before bloggers were making money. "Blogging isn't about money," people wrote to me. Countless emails like that. Now look around So are ads in video now bad ... more
From YouTube to BooTube: A Giant (and Dumb!) Leap Backwards

by Joseph Jaffe

Content
YouTube this week caved to pressure to turn its consumer-friendly platform into just another intrusive ad vehicle. While some users have reacted positively, most are not * * * * Doctor to I have good news and bad What's the bad You have 1 month to live, give or take ... more
Netflix v. Blockbuster: Let the Service Wars Begin!

by Jeanne Bliss

Content
Has recognized that they need to go back to the "olden times" of providing people on the phone to talk to customers. The New York pays homage to the I agree. With the world of automation, what was considered to be a move into the future has actually exhausted and ... more