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- Susan at MarketingBlurb Will "the buzz marketing associated with Harry Potter, which often manifests itself in the form of real and fake spoilers, will negatively impact sales of Harry Potter and the Deathly In other words, will sales nosedive because spoilers have spilled the Bernie Botts Every Flavor Beans about ... more
- After tonight's Democratic Presidential Debate, John Edwards will use and answer questions submitted by viewers. Ustream is a platform that provides live interactive video for everyone. This use of Ustream is very innovative and should be quite exciting to I believe that all marketers should pay attention to the implementation ... more
- And are pretty excited that WalMart.com, as of Thursday, is allowing customers to rate and review all the products it sells. That's right, all of them. The feature was rushed into implementation after a testing-phase produced twice the number of expected customer This is an interesting move that puts the ... more
- The hottest topic in the MarketingProfs discussion forum -- from Day One -- has been names and taglines. There have been 2,481 conversations about In fact, there are 31 active discussions right now. Feel like brainstorming a few taglines for a house cleaning service, a software company, a savings account ... more
- Social networks are multiplying like fruit flies! , , , (out) , (in), , , , and Benny Bix's fave, ... "Socnets" offer a glimpse into the Internet's future .... which will increasingly include mobile communication from devices like the iPhone with small screens. That's what makes them so The ... more
- That's spas. Hotels -- from branded, global chains catering to business class or high end, jet-setting travelers -- have (or are building) spas. Ditto for boutique establishments and casino hotels that cater to guests seeking luxurious amenities. In fact, hotels of every stripe are hopping on this new trend. Note, ... more
- Here's Part Four of my six-part conversation about professional services firms and social networking, with Tim Gilchrist and Steve Professional service firms are very client-oriented. But in order for this social networking paradigm shift to occur, it's got to be the client of the professional service firms who wants to ... more
- John Mackey, CEO of Whole Foods, has been . It seems he's been blogging and commenting on chat lines for some time, hiding his identity and posting comments praising Whole Foods and sometimes knocking the Sneaky and For sure. Embarrassing, now that he's been Yes. But illegal? I hope And ... more
- Running a corporate blog is a totally different ballgame from running a personal blog. Based on my experience starting the blog, here's a quick primer - just 10 easy steps (encompassing strategy, tactics and measurement) that you need to focus on to get any corporate blog off the ground. The ... more
- As a relatively new blogger, I am intrigued by the process of "getting found." People spend a lot of time figuring out ways to be more Recently one of my Marketing Voices interviews for PodTech was Neil , co-founder of ACS Consulting, based in Orange County, Neil's business is search ... more
- I started a new job last week at HP as Vice President, Marketing for its Digital Photography and Entertainment businesses. Think digital cameras, photo compact printers, Snapfish, retail photofinishing and DVD on I am very excited by the tremendous growth opportunities in all these businesses for HP and by the ... more
- In time for this month's release of the new Harry Potter movie (Tuesday) and book (next week), Jelly Belly launched its new sausage and pickle flavors in the Bertie Bott's Every Flavor Beans line. Meanwhile, last week, Apu Nahasapeemapetilon's Kwik-E-Mart came to life in 12 locations in North America to ... more
- Are you interested in looking up the daily wholesale prices of electricity and using that information to decide when and how long you'll run the air conditioning or the gas dryer? Ready or not, variable pricing is about to invade your The trend towards variable pricing is becoming more pronounced. ... more
- Here's Part Three of my six-part conversation about professional services firms and social networking, with Tim Gilchrist and Steve When do you think the business world is going to "get it" about social networking, and what will it take? Do you know of any good examples of social networking from ... more
- I'm at the Nonprofit Conference in Washington this week and the keynote speaker, Alan R. Andreasen, Professor of Marketing at Georgetown , says that nonprofit and social marketers are potentially the BEST marketers because they have the toughest influence challenges. Now maybe you corporate marketers disagree, so read Professor Andreasen, ... more
- Business 's online Innovation section reported on a new cell phone designed and marketed to the 100+ million baby boomers and seniors in this country. A Cell Phone for Baby is a great case study and clearly demonstrates what business can do to capture the technophobic segment of our society ... more
- The music industry has been declared dead. CD sales experienced the steepest plunge in recent memory, according to the , with a double-digit decline of Artist management now view CD sales as supplementary to the core business of concerts and merchandising, much like dishing out single servings to passers by ... more
- Here's Part Two of my six-part conversation about professional services firms and social networking, with 's Tim Gilchrist and Steve Fisher. If you missed it, here's Part I've watched as professional firms are beginning to embrace blogs, podcasting or other social media techniques. Do you think these firms have embraced ... more
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