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- Issuing media releases without Web site back-up is like a eunuch advertising his sexual prowess. There ain't nothing there to back up the marketing In the weekend edition of my local daily, I read a half-page article on a theater's new 2007-08 lineup. (The paper happens to be the theater's ... more
- I love my children's pediatrician. He's great not only with the kids, but also with the parents. Although he's got to be under enormous pressure, he never makes direct conversations feel He appears to be genuinely glad to answer any and all questions the parents have, and he doesn't make ... more
- Quick. If you had to come up with the way quote unquote singles were depicted in ad campaigns, would you singles are in their early 20s, city-livers, hip dressers, thin, concerned with their hair and wearing the latest clothing styles, all the while working serious careers - but also hanging ... more
- This is the email that I, and scores of other bloggers, received this afternoon from Tami Queen at , a company that claims to make PR management faster and easier. Notice that they didn't say Five Golden Rules for Blogger Countless accounts of "PR Flaks" who have spammed bloggers, mis-targeted ... more
- As spring rolled around, I started getting bombarded by resumes as college seniors figured out that pretty soon they'd need a real job. Every year I sadly shake my head at the typos, misspelling of my name and cookie cutter cover letters. So I did what any self-respecting agency owner ... more
- "Research finds price is the most important factor in consumer This is the headline from a just-released report by DoubleClick and the e-tailing group, Inc. What I find most interesting is how this will undoubtedly make headlines among various media outlets without any serious thought into what is going on ... more
- Just An interesting short article from , citing a study conducted by WPP's –a consultancy that offers advertising and marketing services worldwide. GroupM reported that, for the first time, the company will place more than $2 billion in online advertising for its clients around the globe in While that might ... more
- June's Fast magazine just published another chapter in the "CMOs-are-doomed" horror-genre of stories. This one is called The Most Dangerous Job in ." Of course, according to Fast Company, citing a survey by respected executive search firm , it's the Chief Marketing The piece breathlessly stokes fear with comments like ... more
- Howard Kurtz's about interviews in yesterday's Washington Post got me thinking about how we can protect ourselves from being misquoted. The bottom often you can't. The best defense is not to say anything stupid, but, as we all know, that's not always possible. What should you do to protect yourself ... more
- Social media is becoming a "wow" strategy and blogs a good tactic to meet some client's needs. In addition to connecting us to a variety of communities that offer various topics, ideas, and potential friendships, its best advantages to us and our clients, I think, are the sharing opportunities. We ... more
- We marketers need to start taking responsibility for everyone else's actions. Went into bankruptcy? It must be our fault. Your husband cheated? A marketer must have made him do it. Your kid is fat? Nope, it's not your fault, dear parent. A marketer force fed her that happy meal twice ... more
- American is just plain smart. Today, they launched a new initiative to cardmembers called The Members - capitalizing on the popularity of reality TV shows like American . And the winner gets..... up to $5 million big I have a bias towards American Express. They were the only credit card ... more
- If you've been monitoring what women look for in a brand, you've long since addressed their interest in your corporation's social responsibility. If you've been a bit slow on the draw, however, the word is now out. Today's college students are judging both possible future employers and the brands they ... more
- The privately held, Rochester, New York-based supermarket chain has always been the envy of most food retailers. A highly successful operation, the Wegman family has been approached countless times to sell out to larger chains. They have steadfastly refused, preferring to operate their 70 store chain, mostly in New York, ... more
- It seems that universities are on a different planet when it comes to keeping up with Web site design and development. I've been doing research for a client project and what a shock! Microsite, upon microsite - it takes a GPS system to navigate through Whether your kids are reaching ... more
- Dear Moving product is easy. Moving knowledge, as we've recently discussed, is We spend a considerable amount of time on branding, positioning, messaging architecture, and the outbound side of our desired self-image. Problems occur when our people can't answer the third or fourth question about "why" we feel the way ... more
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