Go PRO Now
Get unlimited access to all of our exclusive marketing resources
- June's Fast magazine just published another chapter in the "CMOs-are-doomed" horror-genre of stories. This one is called The Most Dangerous Job in ." Of course, according to Fast Company, citing a survey by respected executive search firm , it's the Chief Marketing The piece breathlessly stokes fear with comments like ... more
- Howard Kurtz's about interviews in yesterday's Washington Post got me thinking about how we can protect ourselves from being misquoted. The bottom often you can't. The best defense is not to say anything stupid, but, as we all know, that's not always possible. What should you do to protect yourself ... more
- Social media is becoming a "wow" strategy and blogs a good tactic to meet some client's needs. In addition to connecting us to a variety of communities that offer various topics, ideas, and potential friendships, its best advantages to us and our clients, I think, are the sharing opportunities. We ... more
- We marketers need to start taking responsibility for everyone else's actions. Went into bankruptcy? It must be our fault. Your husband cheated? A marketer must have made him do it. Your kid is fat? Nope, it's not your fault, dear parent. A marketer force fed her that happy meal twice ... more
- American is just plain smart. Today, they launched a new initiative to cardmembers called The Members - capitalizing on the popularity of reality TV shows like American . And the winner gets..... up to $5 million big I have a bias towards American Express. They were the only credit card ... more
- If you've been monitoring what women look for in a brand, you've long since addressed their interest in your corporation's social responsibility. If you've been a bit slow on the draw, however, the word is now out. Today's college students are judging both possible future employers and the brands they ... more
- The privately held, Rochester, New York-based supermarket chain has always been the envy of most food retailers. A highly successful operation, the Wegman family has been approached countless times to sell out to larger chains. They have steadfastly refused, preferring to operate their 70 store chain, mostly in New York, ... more
- It seems that universities are on a different planet when it comes to keeping up with Web site design and development. I've been doing research for a client project and what a shock! Microsite, upon microsite - it takes a GPS system to navigate through Whether your kids are reaching ... more
- Dear Moving product is easy. Moving knowledge, as we've recently discussed, is We spend a considerable amount of time on branding, positioning, messaging architecture, and the outbound side of our desired self-image. Problems occur when our people can't answer the third or fourth question about "why" we feel the way ... more
- The following are the steps involved in professionally managing 1. Identify the top 200-400 search terms on your website. These top 200-400 terms will usually represent a very significant percentage of search 2. Identify the correct search result for each of these search 3. Test each of ... more
- When's the last time you read a poem inspired by marketing? Perhaps... Innocent When doctors puffed their cigarettes and Advanced unchecked, invading hordes of When cheap thermometer and Leaked jets of mercury like poison When every shoe store's miracle Displayed the bones x-rayed inside your When like a knight in ... more
- Whether and how a brand supports a cause is becoming an increasingly relevant crossroad on a consumer's buying path. Still, this remains an oft-neglected consideration -- perhaps partially because it is difficult to measure immediate and that, in turn, can make it a hard sell for executives focused on the ... more
- Wouldn't it be cool With that question leading the way, 18-year-old Ben Kaufman founded , named for his two dogs, in 2005. The To create a "funky product development firm based around good people and great ideas." Today, Mophie products are in 28 countries worldwide, at Apple specialist stores, and ... more
MarketingProfs uses single