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by Andrea Learned
If you've been monitoring what women look for in a brand, you've long since addressed their interest in your corporation's social responsibility. If you've been a bit slow on the draw, however, the word is now out. Today's college students are judging both possible future employers and the brands they ...
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by Ted Mininni
The privately held, Rochester, New York-based supermarket chain has always been the envy of most food retailers. A highly successful operation, the Wegman family has been approached countless times to sell out to larger chains. They have steadfastly refused, preferring to operate their 70 store chain, mostly in New York, ...
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by Jim Kukral
Recently I examined the top 25 marketing on the web, as stated by The Viral
The results were interesting to say the least. Specifically, there's one stat that I wanted to focus on, and that was that only 8 out of the 25 marketing blogs chose to include ads on ...
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by Elaine Fogel
It seems that universities are on a different planet when it comes to keeping up with Web site design and development. I've been doing research for a client project and what a shock! Microsite, upon microsite - it takes a GPS system to navigate through
Whether your kids are reaching ...
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by Stephen Denny
Dear Moving product is easy. Moving knowledge, as we've recently discussed, is
We spend a considerable amount of time on branding, positioning, messaging architecture, and the outbound side of our desired self-image. Problems occur when our people can't answer the third or fourth question about "why" we feel the way ...
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by BL Ochman
A year ago, with sales dwindling and its stock in the toilet, (where it ), started a customer-focused
The blog got off to a rocky start since it shared a URL with a site, and it initially refused to talk about the in the room - Dell
Has Dell's reputation ...
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by Jim Kukral
What makes a marketer a great marketer? Here's what I mean. In order to truly be great at something, you need to have the one, most important skill or trait that you must have to excel. For example, a great track runner needs to be really fast, or a great ...
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by Gerry McGovern
The following are the steps involved in professionally managing
1. Identify the top 200-400 search terms on your website. These top 200-400 terms will usually represent a very significant percentage of search
2. Identify the correct search result for each of these search
3. Test each of ...
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by Lewis Green
Most of us learned in Business 101 or during on-the-job training that businesses have to build market trust and credibility in themselves as well as their products and services. If we succeed in doing so, business grows. If we fail to do so, business doesn't grow or at best grows ...
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by Ann Handley
When's the last time you read a poem inspired by marketing? Perhaps... Innocent
When doctors puffed their cigarettes and
Advanced unchecked, invading hordes of
When cheap thermometer and
Leaked jets of mercury like poison
When every shoe store's miracle
Displayed the bones x-rayed inside your
When like a knight in ...
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by Andrea Learned
Whether and how a brand supports a cause is becoming an increasingly relevant crossroad on a consumer's buying path. Still, this remains an oft-neglected consideration -- perhaps partially because it is difficult to measure immediate and that, in turn, can make it a hard sell for executives focused on the ...
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by Drew McLellan
I have never once had a client come to me and say, "My doctor thinks I sprained my ankle, what do you think?" Good thing, I'm not a medical
So it puzzles me when a client will say, "I showed the draft of the brochure (fill in your own blank ...
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by Lewis Green
Wouldn't it be cool With that question leading the way, 18-year-old Ben Kaufman founded , named for his two dogs, in 2005. The To create a "funky product development firm based around good people and great ideas." Today, Mophie products are in 28 countries worldwide, at Apple specialist stores, and ...
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by Ted Mininni
Who doesn't hate it when the office copier goes down? Everybody scurries away from it, yelling for the closest administrative assistant's help as they go. After all, who on earth knows how to fix these things? And who has time to figure it
Opening the side panel shows a diagram ...
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by Ann Handley
How do you create a great logo? Here are 3 excellent
* Design in black and Color can mask a design's
* Shape and style matter more than Most successful logos are sufficiently versatile to make a statement, whether on the side of a bus, on a business card or ...
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by Lewis Green
Before we get too excited about Web 2.0 and social media, here's a little reality check that may get us bloggers thinking about the importance of our blogs or at least about whether businesses should embrace Web
At the end of the day, the smart business relies on cost analysis ...
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by Laurel Delaney
Many of us have read Thomas Friedman's The World Is , and now comes a new by Ronald Aronica and Mtetwa Ramdoo who put air -- not sure hot or cold -- into Friedman's flat
After reading their let me ask you Do you think Friedman's vision of the globalized ...
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by Lewis Green
Word of Mouth . Brand . . These are not just words and phrases. These are tactics that might make the difference in your business growing or dying. Each depends on the same link for people. We sometimes call them
Like customers, we need to know what those influencers look ...
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by Gerry McGovern
Imagine you are very rich and you have a big house. One evening you have guests over. One of the guests asks you where the toilet is. You give them instructions and off they
After a few turns they end up in the garden. They backtrack, apologize for their ignorance ...
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by Andrea Learned
An NPR story I heard just moments ago inspired me to write. In Tom Goldman's about Barbaro and what his passing might mean for Derby Week, we get a little snippet of the power of
* * * *
One of the keys to transparent marketing is to "be authentic," ...
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by Ted Mininni
Harry Potter, boy wizard. Cultural phenom. This generation's Boy Wonder. The seventh and final installment about Harry's last year at Harry Potter and the Deathly –goes to press on July 21st of this year. Author J.K. Rowling made the announcement recently, but remained tight-lipped about any of the
This leads ...
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by Ann Handley
Aquent's Matt Grant emailed me the other day to request an interview to chat about my marketing career. I had to set him straight right away. I said yes to the interview, but added, "Just so you know, I'm not a marketer -- I'm an editor of a marketing publication. ...
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by Spike Jones
I don't watch much TV, but lately I've been noticing a lot of ads on the tube where companies call out their competition. And I have to tell you, it's just one of those things that gets all stuck in my craw. So I have to
Why would you spend ...
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by Mack Collier
Recently became the latest company to include bloggers in its promotional efforts when it launched its 'Picture This' blogger-outreach program. The program involved sending a Nikon D80 digital camera to 50 "online personalities," including myself. We are allowed to use the "loaner" cameras for six
At the end of the ...
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by Andrea Learned
Socially and environmentally responsible living and business practices are becoming more and more of a priority - thanks to peer influence and consumer demand. From the gem industry to the furniture industry to the lawncare industry, our and, as marketers, our customers, are questioning where things come from and where ...
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