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- Lately, as my readership grows and as I focus more and more on growing that readership, my attention turns to two questions that seem key to communications success (specifically, Does my content meet my readers' wants and needs and (if so) how? and How do I inspire more comments and ... more
- Business writer Reena Jana published a great article recently. The Innovation " is a must-read for business executives and marketers In her article, Ms. Jana cites a rising number of influential business thinkers' books, articles, surveys and podcasts on the subject of innovation, or rather -- the abuse and overuse ... more
- Dear The exigencies of rapidly evolving markets often create strange bedfellows. One look no further than the wild west of the entertainment industry to see as many examples as you care to suggests DRM-free music to the major labels, which are desperate to find a way to save themselves from ... more
- Rebates can be great incentives, but are they worth the consumer's effort? Are the companies legitimate in these marketing Frankly, I'm not so sure. When we purchased a warranty replacement laptop for my son, they featured a Canon Pixma MP160 for $89.99. The lure of a $50 mail-in rebate and ... more
- Hot off the presses, blog site Starbucks Gossip has published a to Monday's Wall Street Journal article just published on February 26th. The WSJ article, "Starbucks Stirred to Refocus on Coffee," centers on a memo that Chairman Howard Schultz sent to executives company-wide on February In the memo, Mr. Schultz ... more
- Ever since Ozzy announced it February 6th I've been thinking about--and meaning to blog about--the very interesting format of this summer's Ozzfest. I actually should attribute this innovation to his marketing savvy manager-wife Sharon (leave it to a woman to get it done), as it appears she brainstormed the new ... more
- My repetitive stress syndrome is becoming so painful that I went entirely ergonomic this week -- keyboard, mouse and mouse pad -- but not without some The keyboard arrived first but the software for the extra features needed to identify the mouse, and since I hadn't yet received the mouse, ... more
- Have you noticed the new Wall Street Journal ad campaign yet? "Every journey needs a Journal" uses celebrities from the spectrum of industries (Sheryl Crow and Jake Burton, to Alice Waters and Oscar De La Hoya), who are telling their histories -- with the relevant news tied in along the ... more
- Current styles find lots of sites copying what I can only call Web2.0-ish designs drawn from some of the more popular blog templates. While I personally kind of like this style, I wonder if enough business owners question what look and feel, as well as content and features, really makes ... more
- I read a great article in a recent issue of Fast , titled No Accounting for that I urge all marketers to read. The article profiles 's highly-regarded, much-talked-about, resident design expert, Chuck Jones, and topic du how consumer product companies can gauge the financial return (ROI) that an investment ... more
- I imagine a fair number of you read the cover story on Toyota's (reg. required) in The New York Times this past Sunday. What I loved was that much of what was highlighted about the car manufacturer's success had to do with their management team's more Throughout Jon Gertner's article, ... more
- Jet this past week has joined the ranks of airlines who have had an operational melt-down with the results landing in a heap in their customers' laps. Unfortunate timing this is, too, since many families are traveling as it is mid-winter break for many Suffering cancelled flights, long lines of ... more
- To be honest, in more than 12 years running my own firm, I've only fired two clients. Both because I misjudged their values before taking on the work, and then discovered they required things of me that I would not But recently several of my marketing friends have expressed frustration ... more
- Even if you're serving the same group of customers, their needs may have changed. This may mean having to change some deep-rooted Ireland is my home. However, there are certain things about Ireland that drive me crazy. For the sake of my mental health, I avoid buying a newspaper. Whenever ... more
- It's Presidents' Day, an appropriate time to provide commentary on the presidential hopefuls' interactive strategies. For the first time in history, a presidential hopeful's Web site has become the most critical communications vehicle, equivalent to what the television was for the 1952 Incidentally, 2008 is the first election since 1952 ... more
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