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- I read a great article in a recent issue of Fast , titled No Accounting for that I urge all marketers to read. The article profiles 's highly-regarded, much-talked-about, resident design expert, Chuck Jones, and topic du how consumer product companies can gauge the financial return (ROI) that an investment ... more
- I imagine a fair number of you read the cover story on Toyota's (reg. required) in The New York Times this past Sunday. What I loved was that much of what was highlighted about the car manufacturer's success had to do with their management team's more Throughout Jon Gertner's article, ... more
- Jet this past week has joined the ranks of airlines who have had an operational melt-down with the results landing in a heap in their customers' laps. Unfortunate timing this is, too, since many families are traveling as it is mid-winter break for many Suffering cancelled flights, long lines of ... more
- To be honest, in more than 12 years running my own firm, I've only fired two clients. Both because I misjudged their values before taking on the work, and then discovered they required things of me that I would not But recently several of my marketing friends have expressed frustration ... more
- Even if you're serving the same group of customers, their needs may have changed. This may mean having to change some deep-rooted Ireland is my home. However, there are certain things about Ireland that drive me crazy. For the sake of my mental health, I avoid buying a newspaper. Whenever ... more
- It's Presidents' Day, an appropriate time to provide commentary on the presidential hopefuls' interactive strategies. For the first time in history, a presidential hopeful's Web site has become the most critical communications vehicle, equivalent to what the television was for the 1952 Incidentally, 2008 is the first election since 1952 ... more
- The Massachusetts Institute of Technology is spearheading a movement of major universities to put online lecture notes, coursework and required readings for MBA courses and other classes on the internet–for no charge! Why would prestigious universities consider giving away some of their intellectual property? The answer might surprise According to ... more
- Coffee drinkers are pretty passionate about their favorite brews. As freelance NYC writer Carol Vinzant recently wrote in an "After Starbucks proved that Americans were willing to spend more for a better–or at least fancier–cup of coffee, everyone wanted in on what is now an $8.4 billion retail coffee market. ... more
- I've been ranting in a series of posts lately about what should be expected of marketing experts (and of course what we should expect from ourselves). Fiona Czerniawska's article on thought leadership last week from Mike McLaughlin's fantastic Management Consulting News brought new Czerniawska reported on her research about the ... more
- In an age of instant messaging, you should take a lot more than an instant to consider what exactly it is you're communicating. tell us that controversial bloggers, Amanda Marcotte and Melissa , hired by the John Edwards US presidential , are in trouble. Their previous blog posts are being ... more
- I was on my annual, too-short, snowboarding trip this past week, and came upon a great coffee shop in Breckenridge, CO (comfy couches and little nooks). While standing at the counter, I picked up a fancy brochure thing produced by American Express, entitled something like "the insider's guide to When ... more
- A revelation is taking hold in medical schools across the country that deprving medical students may not be good for their cognitive skills required to care for patients! Talk about great customer In an industry that actually takes an oath to do the right thing for the people they serve, ... more
- The Wall Street Journal deconstructed the job of "Blogger" in its "Paygrade" section yesterday, under Blogging for Web . The got some things right, Full-time news bloggers work like Mario Lavandeira, author of the Hollywood gossip blog , says he averages 19-hour workdays that start at a.m. Blogging is an ... more
- Things have been so hectic here at the World Headquarters of that I completely skipped our birthday celebration last month. But here it With the start of 2007, MP celebrates its sixth That's six years of publishing marketing know-how from professors and professionals who have contributed close to 2,000 articles ... more