Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Andrea Learned
During this season of and its blur of endless, repeating television, radio and print ads, the occasional nod to social responsibility seems daring, and effective, in its
For example, yesterday morning I heard a story on Vermont Public about the Local First effort. LFVT is one of many similar organizations ...
more
by Lewis Green
For now, let's keep sharing. I for one am growing as a human being and as a consultant because of blogging and because of the willingness to share that each of you expresses when you post your ideas and thoughts and when you comment about what others write.
Notice me, please, ...
more
by Ann Handley
Big new around the blogosphere this TIME magazine gives the individuals behind "User-Generated Content" an early Christmas present by naming them -- well, YOU -- as the most important persons of 2006. Bloggers react to TIME's cover story by channeling Sally Field ("You like me! You really like me!!), which ...
more
by Gerry McGovern
Most organizations do not properly understand or manage content. They fail to realize that quality content is now key to productivity, cost effectiveness, sales, and customer Frederick is regarded by many as the father of modern management. His work at the turn of the 20th century had an extraordinary impact ...
more
by Harry Joiner
I got a call today from my new sales rep at . Smart lady. Energetic. Young, I As a marketing headhunter, I pay Linked-In a fair amount of money each year as a Pro Plus member -- which means I'm contracted for 150 In-Mails per month. Sadly, I use a ...
more
by Andrea Learned
Did anyone else pore over Sunday's New York Times ? It's Sixth Annual Year of was fascinating, so pull it out of the recycle bin if you missed
Since connecting is so key in reaching women as consumers, this idea (on page 52 of the magazine) really caught my "In ...
more
by Andrea Learned
When I was a kid, 35 seemed like just about the age when people should pre-pay for retirement homes and funerals. My how things have
In another great tidbit from the The New York Times Magazine's Sixth Annual Year of , we learn the more academic term for what might ...
more
by Jim Kukral
If you wouldn't use your own product, could you still sell it? Could you still believe in it?
I don't think so. I firmly believe that you have to believe in what you etc... or you're just pushing the company line and will never really see a success that is ...
more
by Ann Handley
Have you heard any good podcasts lately? I stumbled upon two good ones today, but I'm in the market for
First, here are my
The first is produced by my friend Eric Mattson of , who is plugging away at his ambitious goal of recording 1,000 conversations with 1,000 marketers, ...
more
by Eric Ward
Several companies have set up shop recently in the get paid to blog ..." space. There's been a natural outcry by some, resignation by others, yawns by most. But thousands of bloggers have signed up and said they are willing to take money to blog about
Does this mean the ...
more
by Lewis Green
Dear Martin:
I am sure you worked hard and had the best interests of America West foremost in mind, but this is just wrong, buddy. You can't do this stuff. It went out with burning crosses and grabbing women's private stuff. And suing the airlines doesn't make you the brightest bulb ...
more
by Ann Handley
Fridays are usually the day to wrap up unfinished business and miscellaneous tasks, but much happened over the weekend in the Daily Fix blog community. So on this Monday, I bring you the
* * * *
Most importantly, our thoughts are with Lewis Green today. Lewis's 91-year-old mother passed ...
more
by Jim Kukral
If you own a business, or are responsible for marketing a business, you know that two of the most important things you need to have fine-tuned is your USP (unique selling proposition) and your elevator
Now, normally, most businesses start with those things in a business plan. However, more often ...
more
by Christina "CK" Kerley
About 72 hours after launching the MarketingProfs Book already 450+ members' ...I'm pleased to report we've come mighty far, and from far-reaching regions. This old media (books) meets new media (the Web) meets new best practices has caught on across all continents (save
From across the pond--across both ponds!--down under ...
more
by Lewis Green
Rants and raves are good for the soul. They free our spirits. And like my cat Emily, such freedom makes me run around the house feeling good about myself. So without further ado, here are my rants and raves. Feel free to add your Good people with great Bad people ...
more
by Andrea Learned
Why bother too much with your Web site if you are a packaged-goods marketer who doesn't sell much, if any, online? Ask Procter & Gamble and about how they connect with consumers willing and motivated to engage with their
According to comScore Media , and as reported by Jack Neff ...
more
by Tim Jackson
I had a great conversation recently with some of my dear friends from the marketing world that essentially turned into a nice little Marketers Group
A few days ago I commented on David Armano's post, Finding Your Voice , and mentioned a series of posts I have been running on ...
more
by Eric Frenchman
Did you see these commercials over the weekend? I know they have been probably around for about 4 weeks now, but they slipped in past my and scared the hell out of
I don't know what freaked me out more, the Giants and Rutgers both losing this weekend or these ...
more
by Lewis Green
Some friends and I spent all day and evening in NYC. Mostly we went to visit , but of course no trip is complete without visiting Rockefeller Center to join the hordes around the christmas tree and skating rink. And then onto Times Square for a few beers and a ...
more
by Elaine Fogel
Sometimes companies make money in spite of themselves. About a month ago, I sent an email inquiry to the loyalty program associated with one of my airline reward
They were promoting a new program encouraging me to build my air mileage by participating in online research surveys. Here's what their ...
more
by Roy Young
Here's Generating $5 billion a year in organic growth at . Not an enviable position. But speaking at last week's event, Huston, who is VP Innovation, said that's what keeps him up at night and (during the day) traveling around the
At a time when of all new products fail, ...
more
by Roy Young
If you are struggling to understand the impact of new technology on consumer behavior and marketing strategy, you will find it helpful to have the classification developed by Brian Kardon, Chief Strategy and Marketing Officer of Forrester
Speaking at last week's MPlanet conference produced by the , Brian identified 10 ...
more
by Paul Barsch
Are some people born winners? Are genius marketing students coming from top MBA schools destined for greatness? Perhaps, but research shows there are additional elements, besides raw talent, to get a marketer or any other professional to "world-class"
Earlier in the year I wrote a MP Daily Fix post, "You ...
more
by Mack Collier
David Armano had a great post recently on Logic + asking his readers what, in their opinion, was the most significant event or aspect of 2006 in regards to marketing, advertising or user
Many wonderful comments were left, and as I thought about the question for myself, I came to ...
more
by Lewis Green
I admit it, you got me, I am a reading junkie, addicted to words and their meanings and implications. As any reading addict knows, because we live with it daily, they symptoms are severe and can be
Much of the time feel confused, stupid and smart all at the same ...
more
MarketingProfs uses single