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by Christina "CK" Kerley
Riddle me this When it comes to social media, why are so many companies having such a hard time getting it
Armed with budgets and ivy-league experts, why are more corporate blogs being laughed at rather than lauded? And why are blogs run by passionate individuals more popular than those ...
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by Tim Jackson
Blogging has been a great tool for me in the nearly two years that I have been doing it. Masi has enjoyed some great success and growth, as well as much greater brand
Sales have nearly doubled each of the past two years, though we're still a small company with ...
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by Elaine Fogel
Have you ever noticed how some Web sites make it nearly impossible to communicate with the organization they're trying to promote? It sends a message that it's OK to look -- just don't bother
Sometimes the "Contact Us" link is so buried and in such mice type, it takes my ...
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by Eric Frenchman
I found the article, Air America, Home of Liberal Talk, Files for Bankruptcy over at the NY Times
No, I'm not surprised they filed for protection, but more surprised that the NY Times didn't elaborate more on changing usage patterns of Americans when it comes to getting political According to ...
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by Toby Bloomberg
Last week the trumpets were blown and bloggers rallied to defend the culture of the media are the only strategies, that I know, that have their roots in a culture. Therein lies the
Advertising, PR, marketing research, even email and search engine optimization were developed from a need to support ...
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by Andrea Learned
This past week women worldwide -- and the amazing things they can do with even the smallest amounts of capital -- were in the news. And
When I switched on at breakfast Friday morning, I heard word that Bangladeshi economist Muhammad Yunus and his Grameen Bank had won the Nobel ...
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by Lewis Green
Writing about nuclear proliferation on a marketing blog may seem nutty, insulting and demeaning. But in trying to come to grips with North Korea possessing a nuclear weapon, I took a different path than
What if all of the fear mongering is mostly a marketing
Silly, you say? It wouldn't ...
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by Gavin Heaton
When I was at university, I had a great drama lecturer called David Ritchie. Unlike many of my other professors who arrived in the lecture theatre with an armful of books and a clipboard, David would turn up, slightly late and begin his
As he spoke, it was like he ...
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by Tom Ehrenfeld
A gallon as in....four quotes. Forgive the bad pun and the quick post, but the clients are hungry, and sated clients are what creates more good time for more good work. Here are four great sayings from unlikely
While I'm not going to state my opinion of each quote's relevance, ...
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by Mark Vanderbeeken
A few months ago I about a Guardian indicating that "if you get a group of 100 people online then one will create content, 10 will 'interact' with it (commenting or offering improvements) and the other 89 will just view
Now Jakob Nielsen is looking at this phenomenon which he ...
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by Jonathan Kranz
Pitching a book to a publisher? Chances are you'll emphasize two 1) your big idea and 2) your credentials -- your talent, expertise, experience,
But if that's all you're doing, you're missing the third, most important element -- your
Consider this
You may have heard of David Meerman , the ...
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by Lewis Green
I am a huge fan of Word of Mouth Marketing (WOM); however, a million bucks is a ton of money. How much advertising, direct mail, advertorializing, telemarketing and event marketing could we buy with $1 million big ones? Not enough.
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by Ann Handley
My fundamentally introverted nature made me cringe a little when I read blogger Tony 's latest on his Small Business
But I admit that I'm a total sucker for the flattery of the The 5 Things That Make Ann Handley Float to the Top of the Primordial Blogosphere
How can ...
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by Tim Jackson
My wife and I were recently discussing my joining . She listened to me ramble on about how excited I am to be a part of this
...just as she has patiently listened to me ramble on and on about my new-found love for
My wife and I are both ...
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by Mack Collier
At the annual ANA conference last week, the big companies talked a good
But in the end, there was little evidence that they truly understand what in the blue hell it means to embrace and empower their community as marketing
Here's some of the quotes from a New York on ...
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by Roy Young
Yes, your CEO and CFO want to know which half of your advertising is working. They do want marketing communications -- often as much as of all expenses -- to be effective in generating
And they want marketing staff to be accountable for results, so they may even approve a ...
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by BL Ochman
The intellectual property question of ownership of material submitted to social media sites is heating up as corporate acquisition for and other startups catch
Interestingly, you don't own the rights to material you submit to video , or to , but you do own the rights to coding you do ...
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by Ted Mininni
Once in a while, the international press picks up a story that tickles the funny
On September 26th, Reuters released such a 3-Year-Old Buys Pink Convertible on
The brief account states that a British three-year-old named Jack Neal had managed to purchase, and briefly "own," a Nissan Figaro pink convertible. ...
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by Eric Frenchman
A while back I wrote a post called What Came The Chicken or The regarding advice I gave my sister for starting her own blog on raising
The background on it my sister wanted to sell decorative eggs online but she couldn't get enough traffic to her site by search ...
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by Tim Jackson
Ann and I were recently discussing how luck can sometimes overcome a lack of skill or talent or
Mostly this was in reference to me and the fact that dumb luck has been pretty good to me
I recently received a contact through our main company that was forwarded to ...
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by Eric Ward
Does the local dry cleaner really need links on his site so others might "Digg"
There's a discussion I've been lurking on elsewhere about the role of Social Media as used for corporate Public
I shared my two Social media, tagging, digging, furling etc. is a very cool Web 2.0-ish ...
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by Lewis Green
Just in from Blogs to A six-figure
Bloggers are scoring rich paydays by turning their online diaries into books, but some publishers say the craze could fizzle out with a glut of new titles destined to yield disappointing sales. Is this a good or a bad
Well, good for those ...
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by Ann Handley
Here's what's happening within the Daily Fix community these
Soon to be Daily Fix contributor Tim , brand manager for Vista, Ca.-based Masi , was featured .... with a great photo of him on his bike -- in the issue of the NY Times in a piece Blogging the Hand ...
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by Jim Kukral
Recently I've caused a bit of a stir when I said that Google does NOT define your . The discussion that ensued has been informative and constructive (mostly). I even got a few sly insults thrown my way, which is fine, I can understand that my thoughts have stirred up ...
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by Lewis Green
In writing the above headline, I couldn't decide if the statement should be declarative, rhetorical or
I went with the question only because I am uncertain of the answer. While it is clear to me that public relations (PR) is a form of propaganda (information representing the views of a ...
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