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by Mack Collier
If your blog accepts comments, then you have four alternatives when you receive a negative comment on your
One of the biggest concerns companies have over starting a blog is how to deal with negative comments. If your blog accepts comments, then you have four alternatives when you receive a ...
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by Lewis Green
Stop and think before you delete! If you don't, you risk killing your brand and ultimately your
In today's marketplace, ignoring the e-mail inbox could shorten your business lifespan by killing your brand
Think about Would you intentionally ignore your clients and send messages saying you don't care about them ...
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by Ted Mininni
Kudos to rocker Bono and Bobby Shriver, son of Sargent and Eunice Kennedy Shriver, for conceiving Product RED, "...a global initiative whose primary objective is to engage the private sector in the fight against AIDS in Africa by chanelling funds from the sale of (RED) products to the Global to ...
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by Harry Joiner
It sounds like a late night infomercial "Now! Make $300 a year working from your kitchen table in your
Yesterday's Washington has Fraud Estimated at #3300ff;" an interesting about about click fraud -- and what Google and Yahoo are doing about it. Google estimates that less that 10 percent of its ...
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by Gerry McGovern
Like all great self-service organizations, knows that you should never keep the customer
The July 2006 like-for-like sales for Starbucks were lower than expected. This was rare for such a high-performance company and resulted in an 11 percent decline in the share price after the news was
According to Starbucks' ...
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by Roy Young
I gave a presenation to 40 mid-career marketers "in transition" the past week on the topic of Seven Types of Marketing Which One Are
It was clear this group could relate to my explanation about why marketing is undervalued, and the steps I recommend for getting a seat at the ...
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by Sara Holoubek
"Don't think I'm stupid, but I'm writing that down," said my
Stupid? I should think not, dear client! I wish this light bulb would go on more often. This is particularly true for early-stage firms where every day is a cacophony of tactics. The objectives and strategies are usually implied, ...
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by Spike Jones
I'm sitting here listening to a colleague have a conversation about a college football game this weekend. He keeps referring to the team as
And not only is he not on the football team .... he didn't even go to that
I think it's great that he refers to the ...
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by Eric Frenchman
I went out today to get the mail and lo and behold I found a blue box in my mailbox with this very tantalizing "Open for an uplifting
So naturally I was excited until I realized it was a sample for an Always feminine hygiene
Hold on -- did I ...
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by Lewis Green
Only a decade ago, I dreamed of carefree travel and sleeping late once I
That was back when I worked for a corporation and my life looked differently. Back then, I could count
1. A monthly
2. Health
3. Paid
4. Matching payments to my
5. Enough money left over ...
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by Andrea Learned
This just in, and it needs little comment from me - other than that Dove continues to raise the bar in marketing to Watch this (also embedded below), and have your tween and teenage daughters watch too. Pretty powerful,
When will these ads, or ones like them, run in the
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by Ann Handley
One of the questions I often field comes from business owners and marketers who are thinking of launching a blog but are wondering, "What can I write
A recent post by Poynter contributor Vince Maher does an excellent job of giving some guidance on businesses can write about, and, more ...
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by Tim Jackson
I've got to admit that I am probably too much of a blogging nerd to be exactly qualified to comment, but MySpace really stinks. It is clunky, ugly, hard to customize and just plain functions
Hi, my name is Tim. I'm a blogaholic. I'm addicted to blogahol. MySpace just isn't ...
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by Andrea Learned
Katya Andresen, the author of Robin Hood , was just one of the "9 Minds On I interviewed for my newly published
One of her points really resonated for me this week, so I thought I'd share that snippet from my essay (entitled, "Marketing A Just Be Passionately
Non-profit marketers, ...
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by Ted Mininni
Business Week magazine has launched a portable electronic version of its content called Business Week Mobile , according to a short and sweet news flash on B to B magazine's online site on September
The news bulletin states that Business Week launched this service "in response to growing demand" for ...
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by Gerry McGovern
Practical and functional Web sites rarely win prizes for design, but they do win sales and make
Recently, I did a masterclass on Web sales with about 50 Danish Web managers. I gave them a list of issues and asked them to choose the most important ones for them. The ...
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by Lewis Green
If any of you read my recent comments and posts regarding the Edelman , you discovered my hot
I am intolerant of errors that should have been prevented and could have been prevented if every business decision is filtered through values that speak to honesty and
I believe that the ...
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by Mack Collier
Embrace the chaos, or be consumed by it. The future of the music industry lies in the hands of those labels, artists and individuals that are brave enough to relinquish control
At first I wasn't sure what I'd found. A Google search for a post I was working on for ...
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by BL Ochman
When it comes to blogging, nobody the blah-blah-blog talk like Edelman Public . Now Edelman has but one more strike before their new media credibility is shot
Their client, the ethics-challenged biggest employer in America, has just been caught -- for the second time -- in an unethical and entirely ...
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by Tim Jackson
In this crazy world of blogs and blogging, I'm pretty well known as the , or just
I've spent countless hours over the past almost two years building a very loyal following of readers on my blog titled . It's gotten mentioned and featured in the bicycle industry trade publications, ...
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by Christina "CK" Kerley
Riddle me this When it comes to social media, why are so many companies having such a hard time getting it
Armed with budgets and ivy-league experts, why are more corporate blogs being laughed at rather than lauded? And why are blogs run by passionate individuals more popular than those ...
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by Tim Jackson
Blogging has been a great tool for me in the nearly two years that I have been doing it. Masi has enjoyed some great success and growth, as well as much greater brand
Sales have nearly doubled each of the past two years, though we're still a small company with ...
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by Elaine Fogel
Have you ever noticed how some Web sites make it nearly impossible to communicate with the organization they're trying to promote? It sends a message that it's OK to look -- just don't bother
Sometimes the "Contact Us" link is so buried and in such mice type, it takes my ...
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by Eric Frenchman
I found the article, Air America, Home of Liberal Talk, Files for Bankruptcy over at the NY Times
No, I'm not surprised they filed for protection, but more surprised that the NY Times didn't elaborate more on changing usage patterns of Americans when it comes to getting political According to ...
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by Toby Bloomberg
Last week the trumpets were blown and bloggers rallied to defend the culture of the media are the only strategies, that I know, that have their roots in a culture. Therein lies the
Advertising, PR, marketing research, even email and search engine optimization were developed from a need to support ...
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