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Values Don't Belong on a Shelf

by Lewis Green

Content
If any of you read my recent comments and posts regarding the Edelman , you discovered my hot I am intolerant of errors that should have been prevented and could have been prevented if every business decision is filtered through values that speak to honesty and I believe that the ... more
Welcome to Music 2.0

by Mack Collier

Content
Embrace the chaos, or be consumed by it. The future of the music industry lies in the hands of those labels, artists and individuals that are brave enough to relinquish control At first I wasn't sure what I'd found. A Google search for a post I was working on for ... more
Social Media Strike Two for Edelman PR and Wal-Mart

by BL Ochman

Content
When it comes to blogging, nobody the blah-blah-blog talk like Edelman Public . Now Edelman has but one more strike before their new media credibility is shot Their client, the ethics-challenged biggest employer in America, has just been caught -- for the second time -- in an unethical and entirely ... more
What's In A Name?

by Tim Jackson

Content
In this crazy world of blogs and blogging, I'm pretty well known as the , or just I've spent countless hours over the past almost two years building a very loyal following of readers on my blog titled . It's gotten mentioned and featured in the bicycle industry trade publications, ... more
Goin' Social: Hard Because It's Simple

by Christina "CK" Kerley

Content
Riddle me this When it comes to social media, why are so many companies having such a hard time getting it Armed with budgets and ivy-league experts, why are more corporate blogs being laughed at rather than lauded? And why are blogs run by passionate individuals more popular than those ... more
Small Business Can't Afford Not to Blog

by Tim Jackson

Content
Blogging has been a great tool for me in the nearly two years that I have been doing it. Masi has enjoyed some great success and growth, as well as much greater brand Sales have nearly doubled each of the past two years, though we're still a small company with ... more
Contact Us - But Don't Bother Us

by Elaine Fogel

Content
Have you ever noticed how some Web sites make it nearly impossible to communicate with the organization they're trying to promote? It sends a message that it's OK to look -- just don't bother Sometimes the "Contact Us" link is so buried and in such mice type, it takes my ... more
Air America Files for Bankruptcy, Surprised?

by Eric Frenchman

Content
I found the article, Air America, Home of Liberal Talk, Files for Bankruptcy over at the NY Times No, I'm not surprised they filed for protection, but more surprised that the NY Times didn't elaborate more on changing usage patterns of Americans when it comes to getting political According to ... more
The Culture Of Blogs

by Toby Bloomberg

Content
Last week the trumpets were blown and bloggers rallied to defend the culture of the media are the only strategies, that I know, that have their roots in a culture. Therein lies the Advertising, PR, marketing research, even email and search engine optimization were developed from a need to support ... more
Women Influencing Economies Worldwide

by Andrea Learned

Content
This past week women worldwide -- and the amazing things they can do with even the smallest amounts of capital -- were in the news. And When I switched on at breakfast Friday morning, I heard word that Bangladeshi economist Muhammad Yunus and his Grameen Bank had won the Nobel ... more
It's Scary, But Is It Good Marketing?

by Lewis Green

Content
Writing about nuclear proliferation on a marketing blog may seem nutty, insulting and demeaning. But in trying to come to grips with North Korea possessing a nuclear weapon, I took a different path than What if all of the fear mongering is mostly a marketing Silly, you say? It wouldn't ... more
What Happened to Great Speeches?

by Gavin Heaton

Content
When I was at university, I had a great drama lecturer called David Ritchie. Unlike many of my other professors who arrived in the lecture theatre with an armful of books and a clipboard, David would turn up, slightly late and begin his As he spoke, it was like he ... more
A Gallon of Entrepreneurial Inspiration

by Tom Ehrenfeld

Content
A gallon as in....four quotes. Forgive the bad pun and the quick post, but the clients are hungry, and sated clients are what creates more good time for more good work. Here are four great sayings from unlikely While I'm not going to state my opinion of each quote's relevance, ... more
Jakob Nielsen on Getting More Users to Contribute

by Mark Vanderbeeken

Content
A few months ago I about a Guardian indicating that "if you get a group of 100 people online then one will create content, 10 will 'interact' with it (commenting or offering improvements) and the other 89 will just view Now Jakob Nielsen is looking at this phenomenon which he ... more
The Real Way to Attract a Publisher's Attention

by Jonathan Kranz

Content
Pitching a book to a publisher? Chances are you'll emphasize two 1) your big idea and 2) your credentials -- your talent, expertise, experience, But if that's all you're doing, you're missing the third, most important element -- your Consider this You may have heard of David Meerman , the ... more
How to Spend a Million Dollars

by Lewis Green

Content
I am a huge fan of Word of Mouth Marketing (WOM); however, a million bucks is a ton of money. How much advertising, direct mail, advertorializing, telemarketing and event marketing could we buy with $1 million big ones? Not enough. more
Out of the Primordial Ooze

by Ann Handley

Content
My fundamentally introverted nature made me cringe a little when I read blogger Tony 's latest on his Small Business But I admit that I'm a total sucker for the flattery of the The 5 Things That Make Ann Handley Float to the Top of the Primordial Blogosphere How can ... more
Is Marketing a Four-Letter Word?

by Tim Jackson

Content
My wife and I were recently discussing my joining . She listened to me ramble on about how excited I am to be a part of this ...just as she has patiently listened to me ramble on and on about my new-found love for My wife and I are both ... more
What It Means to 'Walk the Walk'

by Mack Collier

Content
At the annual ANA conference last week, the big companies talked a good But in the end, there was little evidence that they truly understand what in the blue hell it means to embrace and empower their community as marketing Here's some of the quotes from a New York on ... more
ROMI Won't Get You to the Strategy Table

by Roy Young

Content
Yes, your CEO and CFO want to know which half of your advertising is working. They do want marketing communications -- often as much as of all expenses -- to be effective in generating And they want marketing staff to be accountable for results, so they may even approve a ... more
Real Intellectual Property Issues Heating Up in Virtual Worlds

by BL Ochman

Content
The intellectual property question of ownership of material submitted to social media sites is heating up as corporate acquisition for and other startups catch Interestingly, you don't own the rights to material you submit to video , or to , but you do own the rights to coding you do ... more
So Simple...Even a Toddler Can Use It

by Ted Mininni

Content
Once in a while, the international press picks up a story that tickles the funny On September 26th, Reuters released such a 3-Year-Old Buys Pink Convertible on The brief account states that a British three-year-old named Jack Neal had managed to purchase, and briefly "own," a Nissan Figaro pink convertible. ... more
What's Your Blogging Storey?

by Eric Frenchman

Content
A while back I wrote a post called What Came The Chicken or The regarding advice I gave my sister for starting her own blog on raising The background on it my sister wanted to sell decorative eggs online but she couldn't get enough traffic to her site by search ... more
When Lucky Is Profitable (Potentially)

by Tim Jackson

Content
Ann and I were recently discussing how luck can sometimes overcome a lack of skill or talent or Mostly this was in reference to me and the fact that dumb luck has been pretty good to me I recently received a contact through our main company that was forwarded to ... more
Public Relations Social Link Invasion

by Eric Ward

Content
Does the local dry cleaner really need links on his site so others might "Digg" There's a discussion I've been lurking on elsewhere about the role of Social Media as used for corporate Public I shared my two Social media, tagging, digging, furling etc. is a very cool Web 2.0-ish ... more