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- I've talked about The Power of Persona and how using personas can foster a more tangible understanding of a target audience's needs, desires, pet peeves and behavior. Here's more detailed information on how to create personas and apply What is a persona? Personas create "real life" scenarios that support customer ... more
- Anita Campbell posted an interesting article on her blog, Small Business , two days ago entitled It Takes A Million-Dollar . Here are a few "Women own half of the businesses in the United States, yet less than have revenues greater than $1 Million," said Senator Hillary Clinton at last ... more
- I've cajoled, poked and prodded. I've shouted from the hilltops. The silence was Last year, I wrote an article for the newsletter titled Who Comes Good to Great in which I argued that too often marketing professionals are focused on "the WHAT." tradeshows should be reviewed, t types of direct ... more
- Sing it with me, to the theme from TV's Bad blog, bad blog, watcha gonna Many thanks to Ann for starting up the conversation around the blog honor I threw together last week. There's some great conversation beginning to happen about this topic (check the comments on Ann's post) from ... more
- If your blog accepts comments, then you have four alternatives when you receive a negative comment on your One of the biggest concerns companies have over starting a blog is how to deal with negative comments. If your blog accepts comments, then you have four alternatives when you receive a ... more
- Stop and think before you delete! If you don't, you risk killing your brand and ultimately your In today's marketplace, ignoring the e-mail inbox could shorten your business lifespan by killing your brand Think about Would you intentionally ignore your clients and send messages saying you don't care about them ... more
- Kudos to rocker Bono and Bobby Shriver, son of Sargent and Eunice Kennedy Shriver, for conceiving Product RED, "...a global initiative whose primary objective is to engage the private sector in the fight against AIDS in Africa by chanelling funds from the sale of (RED) products to the Global to ... more
- It sounds like a late night infomercial "Now! Make $300 a year working from your kitchen table in your Yesterday's Washington has Fraud Estimated at #3300ff;" an interesting about about click fraud -- and what Google and Yahoo are doing about it. Google estimates that less that 10 percent of its ... more
- Like all great self-service organizations, knows that you should never keep the customer The July 2006 like-for-like sales for Starbucks were lower than expected. This was rare for such a high-performance company and resulted in an 11 percent decline in the share price after the news was According to Starbucks' ... more
- "Don't think I'm stupid, but I'm writing that down," said my Stupid? I should think not, dear client! I wish this light bulb would go on more often. This is particularly true for early-stage firms where every day is a cacophony of tactics. The objectives and strategies are usually implied, ... more
- One of the questions I often field comes from business owners and marketers who are thinking of launching a blog but are wondering, "What can I write A recent post by Poynter contributor Vince Maher does an excellent job of giving some guidance on businesses can write about, and, more ... more
- Business Week magazine has launched a portable electronic version of its content called Business Week Mobile , according to a short and sweet news flash on B to B magazine's online site on September The news bulletin states that Business Week launched this service "in response to growing demand" for ... more
- When it comes to blogging, nobody the blah-blah-blog talk like Edelman Public . Now Edelman has but one more strike before their new media credibility is shot Their client, the ethics-challenged biggest employer in America, has just been caught -- for the second time -- in an unethical and entirely ... more
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