In an unusual move to subsidize its online business, Home Depot has begun to offer prime product placement on its homepage.  #0000ff;" Click here for a According to Nielsen NetRatings, Home Depot's online store is visited by 4 million shoppers each week, nearly of whom own their own homes.  And ... more

This has absolutely to do with marketing, but I want to share it anyway - because it's I received this by e-mail recently and decided (at Ann's encouragement) to share it with Daily readers. Once in a while it's healthy for us to put our marketing caps down for a ... more

The has successfully extended its popular brand into a way of life with TV, sports radio and satellite radio coverage, a super-interactive Web site, its own cable network and plenty of licensed In the 1970s, fans could watch Sunday afternoon pro football games on the CBS and NBC networks, and ... more

We are back from our second vacation down in Walt Disney . One of the biggest changes since our February visit (besides the unbearable heat at the end of summer in Florida) was that almost every park is now matching your fingerprint with your park pass. Disney told us it ... more

In the world of promotions, you know you've come up with some good chachka if the client prospect you ship it to keeps it for the next seven Back in 1999, when I was VP of corporate communications for a company called , I was sent a coffee mug by ... more

In recent weeks, we watched Pluto get demoted and Tom Cruise get With reality shows all over the place (featuring people getting eliminated from too many contests to track), getting kicked out is almost becoming de And now this week comes news of the latest in the revolving door at ... more

In the music industry, you could call Terry McBride a bit of a Or a hell-raiser, a boat-rocker. The Recording Industry Association of may very well have a few other choice (four-letter) words to describe him. But coming from the customer's standpoint, I would associate a completely different type of ... more

On August 31st, I posted a blog entry "Ask Dr. In that post, I was ruminating about Daimler Chrysler's latest marketing campaign, which utilizes Dr. Dieter Zetsche, its chairman as spokesman, and the pros and cons of such a The TV and radio advertising spots coordinated with a web site ... more

Last week, produced a terrible error in our own email marketing As part of a segmented test to the MarketingProfs newsletter subscriber list, we had planned to mail seven different messages to entice MProfs subscription upgrades to Premium. But instead of getting one of those offers, as intended, each of ... more

Last month Publishers published a great article on by John Hodgman, a favorite writer of mine (his The Areas of My is the funniest book published in the past His piece triggers a core belief of mine, which is that the one common thread you'll find among good business books ... more

Ahhh, that time of life when you've got to begin paying (really) for your clothes yourself, and when those four-years-of-college food impact whether you'll really ever wear low-rise jeans As a NY Times article states, however, the post-college space is rapidly becoming a pretty crowded In the past year, Abercrombie ... more

Going viral is just like being cool. Just ask the , you're either cool, or you aren't. You're either going to go viral, or you aren't. The Fonz knows... Look, if you're trying too hard to be viral, well, it just ain't gonna happen. Ok, well maybe if you pay ... more

I have noticed a lot of blog posts talking about cars or motorbikes There are articles on new cars, on vintage cars, on toy cars and even model racing cars. Motorbikes on the other hand seem to polarise a little, with people either loving or hating But no matter whether ... more

I apologize that I can't remember where I read this quote earlier this ...I believe that it was on a blog post somewhere (so if you know, tell me and I'll make it right). And it went something "Word of mouth marketing isn't cheap. It's What a beautiful set of ... more

My youngest grandchild, Samantha, will turn two at Thanksgiving She's just starting to speak words adults can recognize. Of course, the first words were "Mama" and "Dada," but the word she now says most distinctly and emphatically is This is her first four-letter street word. Or maybe she learned it ... more

I launched a years ago to support my book The Startup , and eventually let it go dark. Or dim, I It just got too hard to write frequently, and I lost sight of what the site was meant to do. This month I've been more regular, as it were, ... more

Whirlpool has just launched an effort to pull together single men and women, especially second-time singles (a new-to-me term, otherwise known as divorced) and singles over 30, around their In partnership with the relationship-connecting site , they are hosting "Spin Cycle" starting today that will include laundry-themed games, karaoke "Duets" ... more

My two kids went back to school yesterday. And the Chex Mix of their unique genetic makeup revealed itself again in their very different approaches to school My teenage son pulled his messenger bag out from somewhere deep in his closet yesterday morning, tore out the used pages in a ... more

In marketing circles, we focus on brand-building by effectively reaching customers, and getting their The business intelligentsia has been preaching about the need to connect with customers on both intellectual and emotional levels. Most of us would readily agree with that. But as marketers, we ought to ask ourselves which ... more

I received a resume today from a guy who's a former NFL player with the NY Jets and Oakland Raiders. I freaking love that. Why? Because it shows that ...the guy understands the Law of the   You can't cram on the farm.  Plan.  Sow.  Nurture.  Reap.  That's the deal.  Season after season.  ... more

Trying to keep up with who is linking to your site or mentioning your company or name can be quite a I can use my own server logs to spot a new referrer, but this isn't accurate, since that only happens if someone actually clicks on the link. There are ... more

In a cost-cutting move, many companies are selling real estate holdings, consolidating corporate campuses and encouraging employees to work from Marketing, unlike a job in manufacturing, seems to be one function suitable for telework. Is this a positive or negative trend for A recent Wall Street article titled, "When Working ... more

The Web has encouraged a belief that things can be free, or at least very cheap. It seems everyone is looking for a deal on the When the recently-leaked 20 million America Online search queries were analyzed, it was found that a great deal of people wanted free sex, free ... more

Last month I left a post on The Viral about a promotion that T-Mobile was using in the UK where they sponsored free concerts for their I wrote that I thought that the promotion was a 'step in the right direction,' but that it could be a bit better, and ... more

This week's profile of Mack Collier reveals a little about Mr. the man behind the Top 25 Marketing list as well as his 100 CDs for 100 Bloggers This series of mini-interviews is an attempt to bring you the personalities behind this blog, to connect a bit on a human ... more