Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Ann Handley
Hewlett-Packard's new ad campaign successfully sails clear out of the ballpark, to use a seasonal metaphor. Here's
But first, some The HP campaign .... The Computer is Personal ," created by Goodby, Silverstein & .... features spots of how well-known celebrities use their personal computers. There's a print and online ...
more
by William Arruda
I jumped into a black cab yesterday in London and there it was, right in front of me, a giant TV screen. Yep, now even taxis have
And this TV was advertising Blackberry between news clips. The TV sat between two other giant advertisements on the backs of the fold-down ...
more
by Laurel Delaney
Sure, business is important, but people matter, too. All too often we forget they go hand in
Check out the Happy Planet . Here's what the site
"The Happy Planet Index addresses the relative success or failure of countries in supporting good life for their citizens, whilst repecting the environmental ...
more
by BL Ochman
Like a sleeping giant, appears to be waking
No doubt the public to their joining the conversation with their one2one has been a rude But still -- you could have knocked me over with a feather when I got a call from "Dell Resolution Rick South, who's promised to look ...
more
by Eric Ward
What is The Mother of all
It's the one inbound link to your content that matters the most for your content. It's the one type of link that can make or break you. It's the one type of link that will have the greatest ability to help your site attract ...
more
by John Jantsch
Two of the most important words in the marketing world are and . The best lead generation is done by providing tons of great content - .... the best lead conversion is done by providing the right kind of
Put content and contact together and you not only have a ...
more
by Suzanne Lowe
One of the most important axioms I ever learn about professional services marketplace leadership was from Carl Bochmann, a former Booz Allen partner, who taught me that "quality is your best
No matter which professional sector I've advised, be it accounting or executive search, management consulting or architecture, or any ...
more
by Eric Frenchman
CMO of Widget - Okay, let's get the meeting started to discuss promoting the New Widget 100. First, let's go around the table and see how everyone is making progress. Traditional Gal, you go Trad - We have billion dollars to spend on TV commercials starting Tuesday night on Nascar, ...
more
by Ann Handley
The fact that the MarketingProfs blog has been down over the past day has given me an opportunity to consider some larger, more existential, issues. To Is a blogger still a blogger if she doesn't have a
Tangentially, that question made me consider the label of "blogger." For example, I ...
more
by Sara Holoubek
As you have probably noticed, I am completely obsessed with
Every day, creative uses have come up in my life, but it wasn't until last week when I realized the B2B
Here are two examples, and I would love to hear from you on this
1) Are you using YouTube ...
more
by William Arruda
I just met with a prospective client who seemed to know everything about me -- everything I have written, everything I have said to reporters, every comment I have posted to
She told me she Googles consultants before she decides if she wants to meet with
I felt fortunate that ...
more
by BL Ochman
There's a lot of going on about whether bloggers should cut some now that they've finally started a (lame) . Frankly,
Like , whose social media debut, Ford Bold , is pretty flaccid, Dell is wimping out on really joining the conversation. They both needed to hit the ground Here ...
more
by Lee MarcStein
My last post was about how much foresight Ted Levitt had when he published "Marketing Myopia" in 1960. That got me thinking about the eye-opening book I stumbled upon 15 years ago.
more
by Karl Long
The most dangerous thing about social media for "big business" is that its influence is barely noticeable on traditional measurement
Market share, mind share, recognition, recall... all measure the mass
Would any big company recognize of their market-share disappearing? Should they really give a fuck about that paltry number, is ...
more
by Eric Kintz
I have said it already in prior , but I am convinced that the global nature of the blogosphere and its rapid global penetration is
...and poorly represented in the US-centric view of blogging. According to Dave Sifry's post on the state of the blogosphere (part two), April , less ...
more
by Ann Handley
It's a happy day here at the MarketingProfs Daily the great Technorati gods have updated our links and , showing after three months of publishing that this blog has garnered 990 links from 467
Prior to yesterday, the Technorati link count was like a dog with a pork chop -- ...
more
by Ted Mininni
Everything in our society is packaged. As the president of a design consultancy that specializes in packaging, I have to say that I'm as concerned as every responsible citizen is about sustainability
I don't think we ought to be labeled "tree huggers" either, because we should all be concerned about ...
more
by Jonathan Kranz
The Boston Business recently ran an article on marketing that caught my
Typically, when ad agency people talk about "integration," you can be sure it's a play to remain relevant in a marketing world in which traditional media purchases (i.e., how ad agencies make most of their money) are steadly ...
more
by Mike Wagner
She was pleasant, smiling, knowledgeable and about to let her company's brand
I was standing in the lobby of my bank (when was the last time you were actually in a bank lobby?) and she was my teller. I was asking for a little consideration. I felt compelled to give ...
more
by Allen Weiss
I just don't understand why people love the words "guru" and
Whenever I see these words used by the business press, or more likely, on various Web sites, I always think of the warlocks in the HG Wells classic The Time , where a horn sounds and all these people ...
more
by William Arruda
I was reading in magazine that some of the world's strongest personal brands are lending their names to Madonna, Olivia Newton-John, Joe Montana, Francis Ford Coppola -- is there a celebrity who doesn't have a wine these days? For many, it's a high-end hobby. For others, it's a status symbol ...
more
by Ann Handley
Further evidence that mainstream media is giving blogging a big group hug came last Monday, July
...when while on vacation in southern Maine I picked up a copy of the Boston Globe to find my blogging " post featured in Maura Welch's Business " column. (Apparently the Boston Globe is ...
more
by Karl Long
Iain at Morrison just picked up on a previous post of mine that was, tongue in cheek, titled "YouTube Bigger Than
What Iain comments is how Revver has a long way to go before it becomes as successful as youtube, MTV, etc. In fact, this is what he Their case ...
more
by Laurel Delaney
How many of you have generated revenue for your business with customers located across borders today? Yesterday? One week ago? One month
What are you waiting for? Here's what I want you to
Go to The Global Small Business Blog Click on "Connect With the World" (right sidebar) under the ...
more
by Lee MarcStein
I saw in this morning's obits that Theodore Levitt, former Harvard Business School Professor, had died. Think about this: it was in 1960 that Levitt first published his classic article "Marketing Myopia."
more
MarketingProfs uses single