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by Eric Ward
What is The Mother of all
It's the one inbound link to your content that matters the most for your content. It's the one type of link that can make or break you. It's the one type of link that will have the greatest ability to help your site attract ...
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by John Jantsch
Two of the most important words in the marketing world are and . The best lead generation is done by providing tons of great content - .... the best lead conversion is done by providing the right kind of
Put content and contact together and you not only have a ...
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by Suzanne Lowe
One of the most important axioms I ever learn about professional services marketplace leadership was from Carl Bochmann, a former Booz Allen partner, who taught me that "quality is your best
No matter which professional sector I've advised, be it accounting or executive search, management consulting or architecture, or any ...
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by Eric Frenchman
CMO of Widget - Okay, let's get the meeting started to discuss promoting the New Widget 100. First, let's go around the table and see how everyone is making progress. Traditional Gal, you go Trad - We have billion dollars to spend on TV commercials starting Tuesday night on Nascar, ...
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by Ann Handley
The fact that the MarketingProfs blog has been down over the past day has given me an opportunity to consider some larger, more existential, issues. To Is a blogger still a blogger if she doesn't have a
Tangentially, that question made me consider the label of "blogger." For example, I ...
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by Sara Holoubek
As you have probably noticed, I am completely obsessed with
Every day, creative uses have come up in my life, but it wasn't until last week when I realized the B2B
Here are two examples, and I would love to hear from you on this
1) Are you using YouTube ...
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by William Arruda
I just met with a prospective client who seemed to know everything about me -- everything I have written, everything I have said to reporters, every comment I have posted to
She told me she Googles consultants before she decides if she wants to meet with
I felt fortunate that ...
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by BL Ochman
There's a lot of going on about whether bloggers should cut some now that they've finally started a (lame) . Frankly,
Like , whose social media debut, Ford Bold , is pretty flaccid, Dell is wimping out on really joining the conversation. They both needed to hit the ground Here ...
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by Lee MarcStein
My last post was about how much foresight Ted Levitt had when he published "Marketing Myopia" in 1960. That got me thinking about the eye-opening book I stumbled upon 15 years ago.
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by Karl Long
The most dangerous thing about social media for "big business" is that its influence is barely noticeable on traditional measurement
Market share, mind share, recognition, recall... all measure the mass
Would any big company recognize of their market-share disappearing? Should they really give a fuck about that paltry number, is ...
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by Eric Kintz
I have said it already in prior , but I am convinced that the global nature of the blogosphere and its rapid global penetration is
...and poorly represented in the US-centric view of blogging. According to Dave Sifry's post on the state of the blogosphere (part two), April , less ...
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by Ann Handley
It's a happy day here at the MarketingProfs Daily the great Technorati gods have updated our links and , showing after three months of publishing that this blog has garnered 990 links from 467
Prior to yesterday, the Technorati link count was like a dog with a pork chop -- ...
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by Ted Mininni
Everything in our society is packaged. As the president of a design consultancy that specializes in packaging, I have to say that I'm as concerned as every responsible citizen is about sustainability
I don't think we ought to be labeled "tree huggers" either, because we should all be concerned about ...
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by Jonathan Kranz
The Boston Business recently ran an article on marketing that caught my
Typically, when ad agency people talk about "integration," you can be sure it's a play to remain relevant in a marketing world in which traditional media purchases (i.e., how ad agencies make most of their money) are steadly ...
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by Mike Wagner
She was pleasant, smiling, knowledgeable and about to let her company's brand
I was standing in the lobby of my bank (when was the last time you were actually in a bank lobby?) and she was my teller. I was asking for a little consideration. I felt compelled to give ...
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by Allen Weiss
I just don't understand why people love the words "guru" and
Whenever I see these words used by the business press, or more likely, on various Web sites, I always think of the warlocks in the HG Wells classic The Time , where a horn sounds and all these people ...
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by William Arruda
I was reading in magazine that some of the world's strongest personal brands are lending their names to Madonna, Olivia Newton-John, Joe Montana, Francis Ford Coppola -- is there a celebrity who doesn't have a wine these days? For many, it's a high-end hobby. For others, it's a status symbol ...
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by Ann Handley
Further evidence that mainstream media is giving blogging a big group hug came last Monday, July
...when while on vacation in southern Maine I picked up a copy of the Boston Globe to find my blogging " post featured in Maura Welch's Business " column. (Apparently the Boston Globe is ...
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by Karl Long
Iain at Morrison just picked up on a previous post of mine that was, tongue in cheek, titled "YouTube Bigger Than
What Iain comments is how Revver has a long way to go before it becomes as successful as youtube, MTV, etc. In fact, this is what he Their case ...
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by Laurel Delaney
How many of you have generated revenue for your business with customers located across borders today? Yesterday? One week ago? One month
What are you waiting for? Here's what I want you to
Go to The Global Small Business Blog Click on "Connect With the World" (right sidebar) under the ...
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by Lee MarcStein
I saw in this morning's obits that Theodore Levitt, former Harvard Business School Professor, had died. Think about this: it was in 1960 that Levitt first published his classic article "Marketing Myopia."
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by Harry Joiner
All management recruiters are in the business of trying to help companies get their arms around what Peter Drucker believed was the final frontier in competitive Attracting, hiring and growing great
So much has been written on the subject -- yet so many companies get it wrong, which is why ...
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by Michael McLaughlin
AOL, the beleaguered online service, is probably glad that the month of June is
Besides aggravating many long-time customers by inserting ads into their emails, AOL execs found themselves in the spotlight for shooting themselves in the foot–again. In the now-famous "I want to cancel my account" episode, AOL subscriber, ...
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by Eric Kintz
I have always been fascinated by the impact of viral networks on social events and marketing word of
One of my favorite books is the Tipping Point by Malcom , which studies epidemics and applies the learning to explain such social phenomenon as the crime drop in NYC or Sesame ...
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by Mack Collier
Or....take Door #4. Didja know that if you drop Mentos in a Diet Coke that it will result in a chemical reaction that shoots the candy up to 20 feet in the air, resembling a geyser? Of course you
So did Fritz Grobe and Stephen Voltz. The 2 guys created ...
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