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- Virgin Mobile will launch a program dubbed "SugarMama" that allows customers to get 75 minutes of airtime For those of you who are not familiar with Virgin Mobile, that basically equates to $7.50 or $0.10 per minute for the In order to obtain thier FREE minutes, a customer will have ... more
- Yesterday, Verizon launched a new cell-phone service that will chaperone your kids (and alert you if they wander beyond a perimeter that you set for them, Poynter's Al Meanwhile, the Boston ast week ran a piece about how state and national ruling bodies for youth soccer leagues have recommended that ... more
- Gee, heard any news on the blogosphere this weekend? No? Really? Well, here's the two-cent Uber-blogger Robert Scoble was offered, and accepted, a VP position at start-up , leaving Microsoft after about three Here's the thing that you, as a marketer, to learn from this. The rumours started Saturday . ... more
- Two interesting articles came out the last few days and I finally got around to writing about The first comes courtesy of Adrants YouTube May Become Biggest Medium for Presidential ; the second one was sent to me by my friend Art. M from the Washington Post called Technology Sharpens ... more
- For marketers, the first step in understanding social is listening in on the conversations that are taking place with our Companies from Fortune 100s to small businesses are realizing the virtual buzz that occurs on blogs, in boards and in chats may provide valuable information. Monitoring the blogosphere can offer ... more
- Who can help being mesmerized by live digital images of eaglets being hatched and nurtured right in their own Not to mention images that record real-time dramatic events like the largest chick killing its youngest sibling in order to get more food and protection from Mommy and Daddy This is ... more
- E-book evangelists are still at it. They still think that e-books will make regular old paper books This, according to an article in the International Herald Tribune by Alex . The evangelists believe, as did those who pushed the original SoftBook back in 2000-2001, that people will now want to ... more
- Yesterday I played hooky from ...and attended the annual meeting of the Connecticut League of History Organizations, held at the New England Air . There, the president of the museum welcomed us with a warm yet provocative In sum, he said that museum attendance is declining (which solicited many sympathetic ... more
- The power of a strong personal brand is clear in the new deal between the Swedish clothing company H&M and The affiliation will have Madonna's dancers clad in H&M clothing. Madonna promotes the importance of personal branding in her comments about the deal "Partnering up with H&M feels like a ... more
- Three podcasts to pay attention Managing the is hosted by C.C. Chapman, the Digital Marketing Manager at Babson ...who has been doing music podcasts for a while. Managing the Grey is about "new media, social marketing, no-control PR." Hmm....those are some more terms to add to the ever growing list ... more
- Insulting your now approach is new to I just read the letters to the editor of 944, a new Phoenix-based magazine, and I have never before read editorial responses so abusive in The magazine, which targets 20 to 30-somethings is "dedicated to creating a resource guide for the culture, image, ... more
- The cover story for this week's Boston Globe Magazine says it "Single and Loving What the article's writer, Keith O'Brien, presents isn't some shocking new concept for any of you who live in the real world, right...? Still, marketers are having trouble even acknowledging there might be something other than ... more
- And said branding was dead nearly two years Maybe so, but isn't so There seems to be enough left of branding to "irritate" Johnnie , agitate Alan and ignite Neil earthly branded I've met a few business leaders who wished branding were dead. "It's confusing. Everyone tells me it's important ... more