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Let's Talk Scoble Effect

by Tris Hussey

Content
Gee, heard any news on the blogosphere this weekend? No? Really? Well, here's the two-cent Uber-blogger Robert Scoble was offered, and accepted, a VP position at start-up , leaving Microsoft after about three Here's the thing that you, as a marketer, to learn from this. The rumours started Saturday . ... more
How I Invented Blogging

by Ann Handley

Content
When I was a kid growing up in the '70s, and my parents' friends would ask me the inevitable question, "So, what do you want to be when you grow up?" I would look them square in the eye and say definitively, "I want to be a Well, that's not ... more
It's a Political Digital World, Part 1

by Eric Frenchman

Content
Two interesting articles came out the last few days and I finally got around to writing about The first comes courtesy of Adrants YouTube May Become Biggest Medium for Presidential ; the second one was sent to me by my friend Art. M from the Washington Post called Technology Sharpens ... more
Making the Customer Your CEO

by Gerry McGovern

Content
The key revolution of the Web is customer empowerment and The Web empowers the customer more than it empowers the organization. The implications are There is one trend above all others that marks this out as the age of the Web. It is customer power. It is the informed, empowered, ... more
Is There Something Rotten in CGM Research?

by Toby Bloomberg

Content
For marketers, the first step in understanding social is listening in on the conversations that are taking place with our Companies from Fortune 100s to small businesses are realizing the virtual buzz that occurs on blogs, in boards and in chats may provide valuable information. Monitoring the blogosphere can offer ... more
Bird's Eye View

by Suzanne Lowe

Content
Who can help being mesmerized by live digital images of eaglets being hatched and nurtured right in their own Not to mention images that record real-time dramatic events like the largest chick killing its youngest sibling in order to get more food and protection from Mommy and Daddy This is ... more
First Impressions, Blogs, and Your Personal Brand

by David Armano

Content
What kind of first impression does your blog make? And do design + usability I'm going to answer the question I just posed. Design and usability Why am I so confident about this answer? Because in addition to common sense, communications design has been my world for close to 14 ... more
Back at It: The E-book Believers

by Allen Weiss

Content
E-book evangelists are still at it. They still think that e-books will make regular old paper books This, according to an article in the International Herald Tribune by Alex . The evangelists believe, as did those who pushed the original SoftBook back in 2000-2001, that people will now want to ... more
Communications and Connecting to Culture

by Jonathan Kranz

Content
Yesterday I played hooky from ...and attended the annual meeting of the Connecticut League of History Organizations, held at the New England Air . There, the president of the museum welcomed us with a warm yet provocative In sum, he said that museum attendance is declining (which solicited many sympathetic ... more
Madonna's Brand Build H&Ms

by William Arruda

Content
The power of a strong personal brand is clear in the new deal between the Swedish clothing company H&M and The affiliation will have Madonna's dancers clad in H&M clothing. Madonna promotes the importance of personal branding in her comments about the deal "Partnering up with H&M feels like a ... more
Read This Book!

by Tom Peters

Content
The hardback was published in 2005; the softback this year. I unflinchingly anoint it a "Top 5" biz ...for the last couple of years. " Naked in the , by entrepreneur and wildly successful BigCo exec Robin It is by far (assuming I know the turf, which I think I ... more
Useless Competitive Intelligence

by Paul Barsch

Content
The competitive intelligence produced internally by most companies can be considered useless or near useless... more
People Who Need People

by Lee MarcStein

Content
There are two kinds of people in the U.S. No, not Red Staters and Blue Staters, but people who are comfortable with responding to and buying from direct response advertising vs. people who are not at all comfortable. Let's call the latter group "people who need people." more
OOBE: Out-of-Box Experience

by Karl Long

Content
One of the often-overlooked parts of the Customer Lifecycle is the point at which a customer opens the This is referred to by industrial and product designers as the OOBE or the Out Of Box Experience. There are a couple of notable companies that give good OOBE, Apple being , ... more
Meaningless Words Lead to Stupid Marketing Surveys

by Allen Weiss

Content
I participated in a survey today for a big magazine that deals with the computer industry. The survey used words that were, well, As a result, the survey results they will get from me (and everybody else who fills out the survey) will be relatively useless as Here is the ... more
Podcasts about New Marketing

by Karl Long

Content
Three podcasts to pay attention Managing the is hosted by C.C. Chapman, the Digital Marketing Manager at Babson ...who has been doing music podcasts for a while. Managing the Grey is about "new media, social marketing, no-control PR." Hmm....those are some more terms to add to the ever growing list ... more
Berating Your Customers: Is This a New Trend?

by Elaine Fogel

Content
Insulting your now approach is new to I just read the letters to the editor of 944, a new Phoenix-based magazine, and I have never before read editorial responses so abusive in The magazine, which targets 20 to 30-somethings is "dedicated to creating a resource guide for the culture, image, ... more
Cars Rule

by Ted Mininni

Content
"Cars" will likely become a hot branded entertainment vehicle because it's got it all. Great theme, lots of consumer passion; a tale parents will want their kids to see since it has a great moral to the story. more
Single and Loving It: A New Perspective on Marketing to Solo Women

by Andrea Learned

Content
The cover story for this week's Boston Globe Magazine says it "Single and Loving What the article's writer, Keith O'Brien, presents isn't some shocking new concept for any of you who live in the real world, right...? Still, marketers are having trouble even acknowledging there might be something other than ... more
Why Blog Post Frequency Does Not Matter Anymore

by Eric Kintz

Content
"Thou shall post every day" is the most fundamental and most well known principle of Every new blogger is warned about "the" ultimate rule and is confronted with the pressure of a day going by with no new post. Every one has in mind the examples of successful bloggers, like ... more
Branding Is Dead .... Long Live Branding!

by Mike Wagner

Content
And said branding was dead nearly two years Maybe so, but isn't so There seems to be enough left of branding to "irritate" Johnnie , agitate Alan and ignite Neil earthly branded I've met a few business leaders who wished branding were dead. "It's confusing. Everyone tells me it's important ... more
Marketing 2.0: What's In a Name?

by Karl Long

Content
It's funny, but even though Web 2.0 is argued by many to be meaningless , designed to extract money from ...it really has come to encompass several hard to understand concepts. Ideas like Ajax, tagging, mashups...all the technologies that make Web sites seem more expressive, interconnected, and social. Web 2.0 ... more
What's Holding You Back?

by Laurel Delaney

Content
That is, on going global. Most people "I find it too risky; I don't know how to get paid; I have no clue as to where to go ...or I'm just flat-out How do you overcome these fears? Pick one problem area and deal with it. If your concern is ... more
Experience Files: The Chop Shoppe

by Leigh Duncan-Durst

Content
Lately, I've been spending a lot of time with my fiancee, Brent, in Sioux Falls, South Experiencing new cities is always interesting, and finding small business that offer great experience is my equivilent of treasure hunting.... This week, I encoutered a little experience gem we may well see more of ... more
Seth Joins In!

by David Armano

Content
Seth Godin extends an invitation to participate on his blog. It's leading by example–good for bloggers ...Seth Godin's last post includes the option to post comments! I'm heartned by this gesture. In Seth's most recent post, he cites that bloggers should "Include comments so your blog becomes a virtual water ... more