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- I'm enjoying the second day at MarketingProfs Finders, workshop and I've noticed something The best presentations have lots of "lumps" in them. Instead of proceeding smoothly from point to point or slide to slide, the presentations that hold my interest -- and build real excitement in the audience -- are ... more
- Recognising that the role of appliances is moving away from their traditional places in the kitchen and laundry room, decided to explore a household of linked This involved two major shifts in traditional appliance design conceptualising new devices for locations where they've never been and inventing ways that they could ... more
- Last night I saw the Pacific Ocean for the first time as I flew into Santa Barbara for MarketingProfs' Finders Keepers two-day intensive marketing An hour after landing, I was drinking wine with workshop participants before resting up for the seminars ahead. I took the opportunity to ask if there ... more
- Collective intelligence will be a key competitive advantage in the 21st Never before has there been a better medium to tap the collective intelligence than the The very first issue of my newsletter that I published on June 24, 1996, was about the potential of collective intelligence. The Internet allows ... more
- Boston-based Aquent and the American Marketing Association (AMA) today announced the launch of this year's Compensation Survey of Marketing Professionals. And the news seems mostly The survey–details of which are available here –says companies are placing more emphasis on strategic marketing within their organizations and hiring more top-level marketers. In ... more
- I'm surprised this is news, but it is after a long On the front page of the Wall Street Journal there is a featured article called Once-Wary Industry Giants Embrace Internet , where it describes how package goods advertisers are racing to the internet to reach their audience. The embrace ... more
- The mass market concept of groups like "adult males 18-35" is totally dead, now it's about the massive market, the billions of interconnected customers that are just waiting to self-select to be your prospect, customer, partner, evangelist. Phew, I'm tingling just writing that, but it's happening right now. How did ... more
- Back on April 4th, MarketingVox reported how the Political Ad Blitz in Key States Tightens Ad and that marketers better get ready for ad inventory in the fall, especially in key states like New York, Florida, and Pennsylvania. Since you are reading this weeks later, you are probably wondering why ... more
- Experienced consumers are lusting after detailed information on where to get the best of the best, the cheapest of the the first of the first, the healthiest of the healthiest, the coolest of the coolest, or on how to become the smartest of the smartest. Instant information gratification is upon ... more
- Ford's North American marketing chief, Cisco Codina, quoted in today's Times, "There will always be early Actually, Cisco, the folks you mean to be talking about are "early adopters." And the distinction is critical and demonstrates a fundamental misunderstanding of what's happening. An adapter is someone who is able to ... more
- Personal branding is quickly becoming the most talked about strategy for career management, but I never thought it would be the topic of a religious That is, until I met Julie Maiz. Julie is one of the Reach Certified Personal Brand Strategists for (a cool company that helps University students ... more
- That's the question asked Wednesday night during Passover Seders attended by Jews and many non-Jews around the world. For it's the question that keeps us up at night. Whether others in our organizations understand it or not, it's the key to success. What's your Dan Herman offers help in a ... more