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by Andrea Learned
This past week or so, the topic of saleswomen vs. salesmen has come up a few times, and then a friend forwarded this Wall Street piece to me
titled "Car Dealers Recruit Saleswomen at the Mall." (reg. required) So, I thought I'd take it as a sign and share my ...
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by Laurel Delaney
When it comes to exporting, you cannot be all things to all
Decide on something. Then stick with it. But how do select a product for
What gives you the most pleasure as a businessperson? Is it creating satisfaction by meeting consumer demands? Is it the challenge of spotting a ...
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by Eric Frenchman
I'm surprised this is news, but it is after a long
On the front page of the Wall Street Journal there is a featured article called Once-Wary Industry Giants Embrace Internet , where it describes how package goods advertisers are racing to the internet to reach their audience. The embrace ...
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by Karl Long
The mass market concept of groups like "adult males 18-35" is totally dead, now it's about the massive market, the billions of interconnected customers that are just waiting to self-select to be your prospect, customer, partner, evangelist. Phew, I'm tingling just writing that, but it's happening right now. How did ...
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by Eric Frenchman
Back on April 4th, MarketingVox reported how the Political Ad Blitz in Key States Tightens Ad and that marketers better get ready for ad inventory
in the fall, especially in key states like New York, Florida, and Pennsylvania. Since you are reading this weeks later, you are probably wondering why ...
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by Seth Godin
That was the phrase that got my
I was talking to an exec at a 1999 new media company... one of those anchor tenants on the web, a big content website. She said something that, in retrospect was obvious, but so shocking it made me sit up
"Google doesn't help ...
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by Mark Vanderbeeken
Experienced consumers are lusting after detailed information on where to get the best of the best, the cheapest of the
the first of the first, the healthiest of the healthiest, the coolest of the coolest, or on how to become the smartest of the smartest. Instant information gratification is upon ...
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by Seth Godin
Ford's North American marketing chief, Cisco Codina, quoted in today's Times, "There will always be early
Actually, Cisco, the folks you mean to be talking about are "early adopters." And the distinction is critical and demonstrates a fundamental misunderstanding of what's happening. An adapter is someone who is able to ...
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by Jonathan Kranz
It's amazing, sometimes, how a little piece of information can be just what you need to take your next
That's why the Web can be so powerful .... it's just chock-a-block with information that could be useful to you. I say "could" because there's a you have to find it ...
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by William Arruda
Personal branding is quickly becoming the most talked about strategy for career management, but I never thought it would be the topic of a religious
That is, until I met Julie Maiz. Julie is one of the Reach Certified Personal Brand Strategists for (a cool company that helps University students ...
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by Lee MarcStein
I am blown away by the sights and sounds. Beautiful displays of prepared foods, more kinds of asiago and other cheese than I ever knew existed, chocolates, produce rivaled only by what I saw in the open markets in Siracusa.
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by Roy Young
That's the question asked Wednesday night during Passover Seders attended by Jews and many non-Jews around the world. For
it's the question that keeps us up at night. Whether others in our organizations understand it or not, it's the key to success. What's your
Dan Herman offers help in a ...
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by Jim Kukral
This is my first entry at the MarketingProfs Daily . So I'm like the new guy in prison, and that means I need to pick out a few of the heavy hitters and "kick their butt" on my first day, or else I'm going to become their "you know
Of ...
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by Elaine Fogel
When we think of branding genius, it's Corporate America that comes to
All those award-winning TV spots and ads over the years have helped create some incredibly strong brands. Yet no matter how much is invested in those brands, it isn't always enough. Unless companies "live" their brands at all ...
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by BL Ochman
The question I am asked more often than any other is "how do you keep up with all the information coming at you from every direction?" So I thought I'd share some of the research tools I can't blog and News Alerts send me emails when artilces with my name ...
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by Eric Frenchman
You've probably already seen the announcement, but Disney plans to offer many TV shows for free on the Web. Literally, this is the BIG news of the
even making the front page of the Newark Star . There are a ton of articles out there including The Wall Street Journal's ...
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by Seth Godin
Two things marketers
1. Do the work necessary to be sure that your perception of the world is similar to the world as it
2. Create the stories (and the experiences to back them up) that change the world as it
Most marketers fail at #1. By focusing on what ...
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by Sara Holoubek
Recently I waited in ridiculous line for the hottest opening in Manhattan. A new musical? Nope. A SOHO gallery? Guess again. A Barney's Co-op sale? I don't think
As embarrassing as it is to admit, I was actually waiting to be let in to the new Trader Joe's on Union ...
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by Karl Long
Carnival of "X" is a recent meme in the blogosphere that is essentially a group of topical blogs taking turns, on a weekly basis, identifying and aggregating the "best of the best" of blog posts on a particular
For example, quite a well established carnival is the Carnival of , ...
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by Ann Handley
Why spend $80,000 and take two years off to become senior management material? So asks in a write-up on our pal Seth , P&G brand manager Josh , and other proponents of the self-education movement called the Personal
Inspired by Seth (seriously, who isn't?), Kaufman developed a manifesto on mastering ...
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by Michael Perla
If you haven't read Chasing Daylight by Gene O'Kelly, you are in for some deep thought and
Gene was CEO of the large accounting giant KPMG when he was told he had inoperable brain cancer and had "about" 3 months to live (he died last Sept.). He resigned from KPMG ...
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by Jeanne Bliss
I walked into a store today to hear the tail end of a disturbing
The store manager was on the phone with the phone company. She had FINALLY gotten a live person after being on hold for 10 minutes and was begging to know why there was no 800-number listed ...
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by Karl Long
Blogging isn't easy. Setting up a blog is easy, but the actual writing requires some effort, not quite as much effort as most professional writers, but effort, creativity and the ability to filter and grok an unending torrent of information. Anyway, as corporations wrestle with establishing ROI and start up ...
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by William Arruda
Branding with the senses is powerful. The sound of honking horns always said New York to
that is, until I visited Cairo. It is my second trip to Cairo and I am amazed at the consistency of the brand
As soon as I left the airport, I could tell I ...
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by Eric Frenchman
Not sure if you saw this, but Google recently settled a $90 million lawsuit over click
The search business of Yahoo!, Walt Disney Co., Lycos Inc., LookSmart Ltd. and Findwhat.com Inc., which is now known as MIVA Inc. were also included in the lawsuit. As defined by Google, click fraud ...
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