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Avaya CMO - Good Interview

by Michael Perla

Content
This is a good piece in the CMO of Avaya - a $5B Telco out of Basking Ridge, NJ. A couple of lines I liked She'd rather be in the field than be "someone who is pretending to do marketing in an office in headquarters," she says with an inflection ... more
Top 10 Reasons Your Company Should Not Blog

by BL Ochman

Content
If you believe the media reports, just about everyone is either reading or writing a blog at any given moment. You don't have to join them. Here are the top 10 reasons not to ...a company You can't control every message on a blog. (But message control has always been ... more
Much To Do About Nothing

by Eric Frenchman

Content
On Thursday, CNETnews.com published an article titled Blue-chip Ads, Red-light Content and it really fired me The article described how the New, New, Really New AT&T had online ads running in mature sites next to sexually explicit videos. Plus, AT&T wasn't the only one mentioned in the article; Apple, Verizon, ... more
Heart Surgery for Dummies

by Gerry McGovern

Content
One of Amazon's biggest sellers in recent months is Heart Surgery for . The world is now full of Do-It-Yourself (DIY) heart The concept is Save money by doing your own heart surgery. Each book comes with a free scalpel, needle and thread, a pair of gloves, and a large ... more
Q: How Do I License This Great Idea?

by Seth Godin

Content
A. Well, it It's a classic basement inventor dreams up an idea, a product, a concept for a movie or even a new slogan for a He's sure, certain, positive, that the idea, in the right hands, has huge legs. And it's the idea that matters, "This fishing lure is ... more
What's your story?

by Jonathan Kranz

Content
Certainly benefits and features are the fuel of any sales or marketing effort. But I'd argue that the fire -- the emotional wallop that elicits response -- is usually in the Sometimes it's a big A young radio enthusiast with Morse code skills is toying with his set late one ... more
Women Excel In Marketing

by Roy Young

Content
There are more and more women in marketing. But why? they are good at it. Of course, many of the more skeptical may say it's because "they can." They say the field is more open to women, unlike engineering and A convincing case is made by Patricia Hume -- Global ... more
Marketing's Bane: Movement from a Culture of Craft

by Tig Tillinghast

Content
When I started out in advertising in the early 90s, there were still a few old schoolers left at my very old school shop, Leo Burnett. These were the three-martini-lunch guys, but there was a lot to learn from them - some of it about marketing. These guys (and make ... more
Metadata: Seven Tips for Writing Better Keywords

by Gerry McGovern

Content
The shift in how search engines treat keywords is significant. Now, they tend to ignore the keyword meta tag and rather look for keywords in the actual page content. more
Strong Finish: Writing Effective Conclusions

by Amy Gahran

Content
If you’re writing a white paper, issue brief, article, analysis, or report, what’s the best way to conclude that document? more
Do You Make These Mistakes in Copywriting?

by Lee Marc Stein

Content
The fulcrum of this headline is the word “these.” You absolutely must read further to find out what the mistakes are. more
Seven Deadly Sins of Web Writing

by Gerry McGovern

Content
What’s the single most important thing that could improve the Web? It’s not broadband. It’s better writing. more
10 Rules of Writing for the Web

by Gerry McGovern

Content
Here are 10 rules for writing effective web content. more
10 Online Writing Concepts That Work Wonders Offline, Too

by Suzan St Maur

Content
After the agony of attempting to make offline text work online, we’ve finally turned the tables. more
Rev Up Your Writing

Content
Here’s how to write copy to nudge the brain in just the right way. more