As companies seek more innovative employees, MBAs who have learned techniques for cutting-edge creative thinking might have an ...in the new economy, writes Jeffrey Gangemi in a Business Week article on innovation and creativity development in business An B-school students in Professor Jim Patell's "Entrepreneurial Design for Extreme Affordability" course ... more

Here is a second test of the poll concept. This also can be very short or somewhat longer. It will show up on the home page as well as dedicated page. So, here would be an example poll. Right now, I have to listen to gardners use their gas engines ... more

Seth Godin says so. At least so says the title of his latest book, All Marketers Are . However, once you start reading the book, it's clear that what Seth means ...that All Marketers Are Storytellers. He even admitted it at a recent IIR conference in Las . He is ... more

This may have slipped under the radar, but Arnold Schwarzenegger, as reported by , launched a TV campaign now, even though he is running unopposed in the Republican Primary. The commercial, produced by National Media is significant ...it is very early in the campaign Pushing out advertising now, 7 months ... more

Check out Chris p.s. Many thanks to Mark for the more

In 10 years of copywriting and consulting with clients, I can't think of a single instance where a traditional print ad made a meaningful contribution to a client's marketing and sales Not one. (Okay, perhaps one or two. But these were very deep-pocketed clients who could afford to commit to ... more

"Free beer for review!" said the I don't drink, but I always love to see how products are marketed. I'll write a review, I said, after I get a friend or two to sample the beer, which, strangely, wasn't named in the The next day, a box arrives, containing this ... more

Adam Sternbergh wrote a fun and insightful piece for the April 3, 2006 issue of New York magazine, entitled "Up With Grups*." In it, he ...about "a brave new world whose citizens are radically rethinking what it means to be a grown-up and whether being a grown-up still requires, you ... more

Think small and global marketing becomes a mouse-click away. As early as 1985, I started to view markets outside the USA ...the future of our business. We even put global, trading and sourcing in our company name. That vision, along with the new facilitator called the Internet, has broken down ... more

Britt Isaac writes in with this great before and after case study of a Super Bowl Start with this about American HomeHealth Inc. of St. Petersburg, FL. Apparently, they blew their entire wad on the big And now? If they had spent the money over the course of a year, ... more

Adam Richardson, strategy director at frog design, reflects on the fact that ten years ago this week, Palm Computing debuted the Pilot "1996 seems like eons ago, but the major PDA market has been around for a very short amount of time, really. The primitiveness of that first machine is ... more

A recent study questions the ability of individuals with M.B.A. degrees to contribute to outperforming companies, adding fuel to the debate over the value of modern-day M.B.A. programs. What's missing in today's M.B.A. programs? more

CEOs no longer need to be convinced of the importance of developing relationships with profitable customers and keeping them around. What they need now ...a way to accomplish this feat. Some are considering the creation of a C-level position to drive the Suggesting a "Chief Customer Officer" may seem frivolous ... more

I've never been at a loss for words in my life. Even in ninth grade, I remember my French teacher, M. Depigny, chastising me for talking too much and sending me to the Yes, the corner of the class in ninth grade! OK, so he was a And on my ... more

This is a good piece in the CMO of Avaya - a $5B Telco out of Basking Ridge, NJ. A couple of lines I liked She'd rather be in the field than be "someone who is pretending to do marketing in an office in headquarters," she says with an inflection ... more

If you believe the media reports, just about everyone is either reading or writing a blog at any given moment. You don't have to join them. Here are the top 10 reasons not to ...a company You can't control every message on a blog. (But message control has always been ... more

On Thursday, CNETnews.com published an article titled Blue-chip Ads, Red-light Content and it really fired me The article described how the New, New, Really New AT&T had online ads running in mature sites next to sexually explicit videos. Plus, AT&T wasn't the only one mentioned in the article; Apple, Verizon, ... more

One of Amazon's biggest sellers in recent months is Heart Surgery for . The world is now full of Do-It-Yourself (DIY) heart The concept is Save money by doing your own heart surgery. Each book comes with a free scalpel, needle and thread, a pair of gloves, and a large ... more

A. Well, it It's a classic basement inventor dreams up an idea, a product, a concept for a movie or even a new slogan for a He's sure, certain, positive, that the idea, in the right hands, has huge legs. And it's the idea that matters, "This fishing lure is ... more

Certainly benefits and features are the fuel of any sales or marketing effort. But I'd argue that the fire -- the emotional wallop that elicits response -- is usually in the Sometimes it's a big A young radio enthusiast with Morse code skills is toying with his set late one ... more

There are more and more women in marketing. But why? they are good at it. Of course, many of the more skeptical may say it's because "they can." They say the field is more open to women, unlike engineering and A convincing case is made by Patricia Hume -- Global ... more

When I started out in advertising in the early 90s, there were still a few old schoolers left at my very old school shop, Leo Burnett. These were the three-martini-lunch guys, but there was a lot to learn from them - some of it about marketing. These guys (and make ... more

The shift in how search engines treat keywords is significant. Now, they tend to ignore the keyword meta tag and rather look for keywords in the actual page content. more

If you’re writing a white paper, issue brief, article, analysis, or report, what’s the best way to conclude that document? more

The fulcrum of this headline is the word “these.” You absolutely must read further to find out what the mistakes are. more