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- In Saturday's Wall Street Journal, there was an article called the Kos . It is about Ned Lamont trying to get into the Connecticut Democratic ...to challenge seating Senator Joe Lieberman. Now, I'm not going to try and politicize this article because most of the Kos Celeb article has to ... more
- One of my favorite quotes for years has been %3Cstrong%3E"you can't steal second base with one foot on first." Too many executives and managers trying to create demand in the form of qualified leads don't understand the risk involved in keeping their feet on first base; they see only the ... more
- I am a total sucker for community theater, especially musical theater, and especially middle or high school productions. What I ...isn't so much the corny show tunes or the predictable story lines, but the fact that the kids have such energy for taking risks. I was thinking of this over ... more
- At the recent MarketingProfs Finders Keepers , I heard, among others, William Arruda speak on Branding, during which he touched upon Personal ...as a way to perceive and to evaluate one's unique worth within the marketplace, as well as to inform one's Mr. Arruda himself possesses a clearly articulated personal ... more
- In this age of Web 2.0, what better way to stand out than to forego the job-search sites completely and pound the virtual pavement My friend Chris Clarke, who writes at , landed himself a tasty position at the Ontario office of Thornley Fallis Communications almost single-handedly through his blog ... more
- As more and more online marketers realize the importance of links to their Web success, services selling bogus and useless linking related services I get at least five inquiries a day from mostly off-shore firms offering to "Turbo Boost My Link-Building Some sell packages of links. Give them $2,000 and ... more
- In June, I'm participating in a panel discussion on direct mail strategies at the annual New England Direct Marketing Association Our obligation is to focus on what's new -- or what's changed in the last few years. Some would argue that the big news is technology -- more sophisticated data ... more
- For 4 years the results of shoddy contractor work have been staring me in the face. That is, until I employed a handyman last The gentleman was extremely polite with a candor and general mechanical knowledge that one rarely finds in the city. (He, in fact, hailed from Iowa.) Throughout ... more
- As marketing communications professionals, we've often been accused by colleagues as being anal and OCD -- always so obsessed with proper standards, spelling, formatting, etc. In larger organizations, those communications standards manuals we create for employees may sit and collect dust. It's just another chore for staff to think about, ... more
- I know you are thinking another MySpace bashing post, but that's not entirely I don't dislike MySpace, but I do think people need to put it in perspective and use it wisely for advertising. Take this article posted on the San Francisco Cronicle called, Candidates invade MySpace. Gubernatorial hopefuls seek ... more
- It's the chicken-and-the-egg quandary. As marketers, we don't have time for competitive intelligence because we're focused on direct marketing campaigns, trade shows ...anything involving creating customer interactions. However, three months later when competing in a major deal, with millions of dollars on the line, sales management wonders why marketing hasn't ... more
- One of the latest TV spots from Hershey wants us all to believe that their Take 5 Candy Bar is better than having any number of high-end The commercial opens with two dumb-asses, looking stoned out of their minds, operating an arcade crane machine. Instead of being filled with stuffed-plush ... more
- I just delivered a keynote the University of Michigan Alumni in New York ... clearly a career-minded group of They really got the message about personal branding. I was surprised, however, to learn that most of them have not focused on building their on-line . Virtually all of them had ... more