Marketing Articles: Content

Access thousands of our content online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

Google Helps XM Radio Target Ads

by Eric Frenchman

Content
It has been that Google will power XM Radio's commercials, giving AdWords clients the ability to target XM's customer base with As part of the deal, Google advertisers will have a simple, automated way to reach XM's millions of subscribers nationwide and XM will have access to Google's large and ... more
Uncomfortable Truths (Part One)

by Alain Thys

Content
These days, it's very fashionable to talk about things like Net Promoter , Touchpoint and Employees that Live the After all, we're -- once again -- finding out that it's the employees of the organization that ultimately define the customer's satisfaction with our products and So after spending a few ... more
Let's Go Viral, Baby!

by Mack Collier

Content
MySpace is so June. Today's hot social media site is YouTube, and that means mainstream media's new favorite buzz-phrase is 'viral It seems like the marketing Holy a message that can spread literally the world in a matter of hours if not minutes, and for little or no cost. Now ... more
Thought Made Visible

by Andrea Learned

Content
Ghost writers can't write blogs for They can't cover the unique range of topics that might pop into your head and they can't present it, no matter how much they study up on you, as authentically as, well,... as only you In an article about CEOs and blogging in last ... more
Will Bloggers Take Over Connecticut?

by Eric Frenchman

Content
So the stage is set for today's big showdown between Ned Lamont and Joe Lieberman for the democratic Senate primary in Assuming you are not, as my friend Becki D says, a political wonk, here's a run down and why I think it is very interesting On one side, you ... more
Top 10 CMO Blogs

by Mario Sundar

Content
I have a penchant for corporate blog rankings Top 10 Corporate , Top 10 CEO ) and in the spirit of extending my trivia pursuit to Corporate Marketing Blogs, I decided to investigate the state of CMO ...(meaning blogs of C-level Chief Marketing Officers at corporations, agencies). The result was ... more
What Are Their Need States?

by Michael Perla

Content
Mary , the relatively new CMO of likes to talk about 10 primal "need states" (e.g., hunger and thirst, health and beauty, etc.) in understanding the triggers around a customer purchasing one of Coke's products, according to an interesting article I read in in this It's not anything new per ... more
Building a Better Business Card

by Harry Joiner

Content
As a #0000ff;" management , job seekers frequently ask me if they should carry a business card for job searching purposes. My answer is yes, especially if they are unemployed during their job search. But what should your card Think of your business card as a tiny direct marketing ... more
Moving Towards Media Ubiquity

by Sara Holoubek

Content
I am sitting at some awful government building waiting to renew my passport before a 9pm flight tonight. I had thought the in person service was supposed to be a breeze. I was My number, A3543, is still about 100 people away and I am stuck in a dreary gray ... more
Drive-By Marketing

by Shelley Ryan

Content
Http://www.mpdailyfix.com/images/geeks.jpg more
World's Best Marriage Proposal

by Shelley Ryan

Content
I'm thinking that my tithe to might not be the best self-promotional strategy when it comes to See and you'll get what I more
Building Corporate Brand Value from the Inside Out (Redux)

by Ted Mininni

Content
Due to the interest I've gotten on a recent blog entry which was a commentary on a business I had read on employee value, and the discussion it sparked, I thought it might be a good idea to do more than comment on someone else's opinions on the What is ... more
Complaint...or Cry to Be Heard?

by Jim Kelly

Content
Our stellar customer service maven at MarketingProfs, Shelley Ryan, received a letter from a participant in a recent company event complaining about a typo in our collateral Shelley responded by saying, "Yes, this bugs me too. Have you ever read Eats, Shoots & The Zero Tolerance Approach to A brilliant ... more
Chrismakwanzanukkah In July

by Ann Handley

Content
The weekly Top 25 Marketing list has become something of an institution in BlogLand. Every Monday morning, Mack Collier updates his list, and Top 25ers and wannabes flock to The Viral like kids to Santa's This week, MarketingProfs Daily Fix debuts on the Top 25 list, making it Christmas in ... more
Measure Your Failures to Succeed

by Jim Lenskold

Content
Jeanne Bliss just wrote a wonderful article for on how survey-based success metrics are manipulated to help meet and exceed Read the article, titled "Is Your Company a Customer Survey Score Jeanne shares how companies set metrics like customer satisfaction, loyalty and net promoter scores to measure their performance without ... more
Truth Sells

by Gerry McGovern

Content
It has rarely made sense for a business to advertise its weaknesses. Until the Web, that There is a book on called Introducing Operations . It has received a one-star average from readers.One review "I am a senior in college and I have used and read many, many textbooks but ... more
Does the Best Marketing Go Unnoticed?

by Mack Collier

Content
In the past few months, I've seen a pair of perfect examples of what can happen when marketers take the time to and empower their One example came from a maker of scissors that empowered their community, and an unsigned band on MySpace that joined theirs. What intrigued me about ... more
Most Long Tails Get Slammed in the Door

by John Jantsch

Content
The business world is all abuzz with Chris Anderson's best seller, The Long , but after a read I found myself that the book's primary premise was one of those treatises that sounded good on paper, but would never really mean much to the real world business. The usual suspects, ... more
Why Are These People Crying?

by Suzanne Lowe

Content
Just today, I had conversations with two people with different levels of seniority and in different professional sectors about a scenario I had hoped would never occur as a firm rakes in the revenues and profits, resistance builds to investing in tomorrow's marketplace Conversation A marketing manager in a very ... more
Social Link Tic Tacs, Anyone?

by Eric Ward

Content
Social Linking (some call it "social annotation") is when one person tells another person about a Web site, not by email or IM, but rather by using a third party service like or Millions of people have accounts at services like these, and they are growing faster than you can ... more
Can You Define Marketing for the Small Business?

by John Jantsch

Content
The title of this post is a question I field often. When I poll a room of small business owners I get lots of different answers, most, more or less, pointing to advertising or other lead generation To some extent the confusion comes from textbook definitions that don't translate well ... more
Technorati Turns 3: Can We Get Some Service?

by Allen Weiss

Content
Congratulations to Technorati for turning 3 and changing the look and feel of its Web site, which you can read about Lots of Web sites make changes to improve the customer interface, but it's service that is still at the heart and soul of customer experience. And in that regard, ... more
Taking the Initiative in Design Innovation

by Ted Mininni

Content
Now I know this has nothing to do with marketing, PR or But Bruce Nussbaum, editor of the Innovation section of Business made a blog on July 10th that was so compelling, I just had to discuss James Dyson Sets Up the Dyson School of Design . Wow. The James ... more
Hate My Brand... Please!

by Mike Wagner

Content
Http://www.mpdailyfix.com/images/shoe.jpg more
Spellcheck: Everyone's Best Business Tool

by Elaine Fogel

Content
You've seen them before and you'll see them again. The boo-boos. The spelling errors. The simple typos that could have been avoided had someone taken the time to use spellcheck or proofed their writing one more I keep a file of marketing boo-boos. Not because I like to wallow in ... more