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by Lewis Green
I am a huge fan of Word of Mouth Marketing (WOM); however, a million bucks is a ton of money. How much advertising, direct mail, advertorializing, telemarketing and event marketing could we buy with $1 million big ones? Not enough.
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by Ann Handley
My fundamentally introverted nature made me cringe a little when I read blogger Tony 's latest on his Small Business
But I admit that I'm a total sucker for the flattery of the The 5 Things That Make Ann Handley Float to the Top of the Primordial Blogosphere
How can ...
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by Tim Jackson
My wife and I were recently discussing my joining . She listened to me ramble on about how excited I am to be a part of this
...just as she has patiently listened to me ramble on and on about my new-found love for
My wife and I are both ...
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by Mack Collier
At the annual ANA conference last week, the big companies talked a good
But in the end, there was little evidence that they truly understand what in the blue hell it means to embrace and empower their community as marketing
Here's some of the quotes from a New York on ...
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by Roy Young
Yes, your CEO and CFO want to know which half of your advertising is working. They do want marketing communications -- often as much as of all expenses -- to be effective in generating
And they want marketing staff to be accountable for results, so they may even approve a ...
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by BL Ochman
The intellectual property question of ownership of material submitted to social media sites is heating up as corporate acquisition for and other startups catch
Interestingly, you don't own the rights to material you submit to video , or to , but you do own the rights to coding you do ...
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by Ted Mininni
Once in a while, the international press picks up a story that tickles the funny
On September 26th, Reuters released such a 3-Year-Old Buys Pink Convertible on
The brief account states that a British three-year-old named Jack Neal had managed to purchase, and briefly "own," a Nissan Figaro pink convertible. ...
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by Eric Frenchman
A while back I wrote a post called What Came The Chicken or The regarding advice I gave my sister for starting her own blog on raising
The background on it my sister wanted to sell decorative eggs online but she couldn't get enough traffic to her site by search ...
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by Tim Jackson
Ann and I were recently discussing how luck can sometimes overcome a lack of skill or talent or
Mostly this was in reference to me and the fact that dumb luck has been pretty good to me
I recently received a contact through our main company that was forwarded to ...
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by Eric Ward
Does the local dry cleaner really need links on his site so others might "Digg"
There's a discussion I've been lurking on elsewhere about the role of Social Media as used for corporate Public
I shared my two Social media, tagging, digging, furling etc. is a very cool Web 2.0-ish ...
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by Lewis Green
Just in from Blogs to A six-figure
Bloggers are scoring rich paydays by turning their online diaries into books, but some publishers say the craze could fizzle out with a glut of new titles destined to yield disappointing sales. Is this a good or a bad
Well, good for those ...
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by Ann Handley
Here's what's happening within the Daily Fix community these
Soon to be Daily Fix contributor Tim , brand manager for Vista, Ca.-based Masi , was featured .... with a great photo of him on his bike -- in the issue of the NY Times in a piece Blogging the Hand ...
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by Jim Kukral
Recently I've caused a bit of a stir when I said that Google does NOT define your . The discussion that ensued has been informative and constructive (mostly). I even got a few sly insults thrown my way, which is fine, I can understand that my thoughts have stirred up ...
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by Lewis Green
In writing the above headline, I couldn't decide if the statement should be declarative, rhetorical or
I went with the question only because I am uncertain of the answer. While it is clear to me that public relations (PR) is a form of propaganda (information representing the views of a ...
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by Roy Young
Fortune that Michael Dell now realizes the primary reason for his company's woes is that he has turned his back to
If your CEO does not understand the value of marketing, try telling him or her about . Dell's decline is due to managing costs at the expense of building ...
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by Gerry McGovern
Scandinavian (SAS) may be in love with itself. But it shouldn't advertise this self-love on its
There I am on a Friday evening, about to finish for the week, when I remember that flight I should have booked to Copenhagen. I'm multi-tasking here. I have the dinner on and the ...
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by Suzanne Lowe
Last spring, I learned that I'm a distant cousin of Mississippi civil rights and education pioneer James
On Monday, I returned from attending the dedication of a statue and monument honoring him on the campus of Ole , which finally admitted him as its first black student in 1962 after ...
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by Lewis Green
I just returned from a week-long road trip to Illinois and Michigan. Lines at the airports were better than expected, service on the airlines worse, and shopping experiences a mixture of
How can one walk into a cafe and be ignored for 10 minutes while the cashier stares blankly into ...
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by Ted Mininni
The wraps are off 's latest incarnation of Sesame Street's superstar with the preschool
The new Elmo T.M.X. plush character has been packaged in a "Top Secret" attaché case-like box due to months of unprecedented secrecy and buzz in the toy biz that this year's hottest holiday toy was in ...
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by Eric Kintz
My blogging friends here at sent me an advance copy of their new book, Marketing , and I like their Spencer released their updated on the length of CMO tenure, where they show surprising results that the average tenure has dropped again this year to 23.2 months, the lowest among ...
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by Sara Holoubek
Last week, I realized that my client was in serious logo
Not that there was anything wrong with the current; he simply didn't like it. Since his firm was young, and I was new to the situation, I entertained some of his
"Change it? Don't change it? Change the name? ...
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by Paul Barsch
Surely, like most Americans you fear public speaking. Sorry to disappoint, but this particular post won't offer any constructive advice on how to overcome nervousness, trembling hands, or itchy
I have, however, taken the liberty of producing working titles and summaries for the top 10 worst marketing speeches that you ...
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by John Jantsch
The current issue of Business screams across its cover Click Fraud - The Dark Side of Online
Now, I know this is a hot topic and some advertisers have been able to prove that anywhere from of the clicks coming to their sites are being generated in fraudulent manners (meaning ...
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by Andrea Learned
If it didn't yet seem official enough for you, the findings of the US Census Bureau "2005 American Community " make it Unmarried people lead 50.3 percent of U.S. households, while married couples lead 49.7
Sure, the definition of single may be a gray area (some are co-habiting or partnered ...
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by Jim Kukral
Wendy Davis over at Mediapost about hearing magazine editor Chris Anderson speak at an event today. She "Your brand is what Google says your brand is, not what you say your brand is," Anderson told staff at Universal McCann this morning in a discussion about his book, The Long Why ...
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