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by Eric Ward
Does the local dry cleaner really need links on his site so others might "Digg"
There's a discussion I've been lurking on elsewhere about the role of Social Media as used for corporate Public
I shared my two Social media, tagging, digging, furling etc. is a very cool Web 2.0-ish ...
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by Lewis Green
Just in from Blogs to A six-figure
Bloggers are scoring rich paydays by turning their online diaries into books, but some publishers say the craze could fizzle out with a glut of new titles destined to yield disappointing sales. Is this a good or a bad
Well, good for those ...
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by Ann Handley
Here's what's happening within the Daily Fix community these
Soon to be Daily Fix contributor Tim , brand manager for Vista, Ca.-based Masi , was featured .... with a great photo of him on his bike -- in the issue of the NY Times in a piece Blogging the Hand ...
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by Jim Kukral
Recently I've caused a bit of a stir when I said that Google does NOT define your . The discussion that ensued has been informative and constructive (mostly). I even got a few sly insults thrown my way, which is fine, I can understand that my thoughts have stirred up ...
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by Lewis Green
In writing the above headline, I couldn't decide if the statement should be declarative, rhetorical or
I went with the question only because I am uncertain of the answer. While it is clear to me that public relations (PR) is a form of propaganda (information representing the views of a ...
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by Roy Young
Fortune that Michael Dell now realizes the primary reason for his company's woes is that he has turned his back to
If your CEO does not understand the value of marketing, try telling him or her about . Dell's decline is due to managing costs at the expense of building ...
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by Gerry McGovern
Scandinavian (SAS) may be in love with itself. But it shouldn't advertise this self-love on its
There I am on a Friday evening, about to finish for the week, when I remember that flight I should have booked to Copenhagen. I'm multi-tasking here. I have the dinner on and the ...
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by Suzanne Lowe
Last spring, I learned that I'm a distant cousin of Mississippi civil rights and education pioneer James
On Monday, I returned from attending the dedication of a statue and monument honoring him on the campus of Ole , which finally admitted him as its first black student in 1962 after ...
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by Lewis Green
I just returned from a week-long road trip to Illinois and Michigan. Lines at the airports were better than expected, service on the airlines worse, and shopping experiences a mixture of
How can one walk into a cafe and be ignored for 10 minutes while the cashier stares blankly into ...
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by Ted Mininni
The wraps are off 's latest incarnation of Sesame Street's superstar with the preschool
The new Elmo T.M.X. plush character has been packaged in a "Top Secret" attaché case-like box due to months of unprecedented secrecy and buzz in the toy biz that this year's hottest holiday toy was in ...
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by Eric Kintz
My blogging friends here at sent me an advance copy of their new book, Marketing , and I like their Spencer released their updated on the length of CMO tenure, where they show surprising results that the average tenure has dropped again this year to 23.2 months, the lowest among ...
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by Sara Holoubek
Last week, I realized that my client was in serious logo
Not that there was anything wrong with the current; he simply didn't like it. Since his firm was young, and I was new to the situation, I entertained some of his
"Change it? Don't change it? Change the name? ...
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by Paul Barsch
Surely, like most Americans you fear public speaking. Sorry to disappoint, but this particular post won't offer any constructive advice on how to overcome nervousness, trembling hands, or itchy
I have, however, taken the liberty of producing working titles and summaries for the top 10 worst marketing speeches that you ...
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by John Jantsch
The current issue of Business screams across its cover Click Fraud - The Dark Side of Online
Now, I know this is a hot topic and some advertisers have been able to prove that anywhere from of the clicks coming to their sites are being generated in fraudulent manners (meaning ...
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by Andrea Learned
If it didn't yet seem official enough for you, the findings of the US Census Bureau "2005 American Community " make it Unmarried people lead 50.3 percent of U.S. households, while married couples lead 49.7
Sure, the definition of single may be a gray area (some are co-habiting or partnered ...
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by Jim Kukral
Wendy Davis over at Mediapost about hearing magazine editor Chris Anderson speak at an event today. She "Your brand is what Google says your brand is, not what you say your brand is," Anderson told staff at Universal McCann this morning in a discussion about his book, The Long Why ...
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by Tom Ehrenfeld
Five years ago I published The Startup , a book which reflected my lessons about
I wrote the book to be a What Color Is Your for people launching businesses, a personal guide to help take the next step
After publication, I launched a to promote the book and eventually, ...
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by Lee MarcStein
"Listen to the music," they sang. And why should direct marketers listen to the
Because the great composers are masters at creating tension to bring you along into the piece and then putting you at ease within specific movements. It is this dueling dialectic that creates great direct mail as ...
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by Lewis Green
The Happiness Quotient is defined and measured based on meeting people's wants, needs and desires, which may or may not tickle their emotional sides
Those who question the thesis in earlier comments are We cannot, nor should we try to, control people's emotions. That is not what The Happiness Quotient ...
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by Elaine Fogel
How many business cards have you collected in your inventory? Hundreds? Maybe
If you haven't discarded them (after scanning them into business card software), try this
Take out 10 random business cards from your collection and for each one, score two points for each of the criteria below. If a ...
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by Spike Jones
The boys and girls over at MediaPost that is planning to launch a "no-holds-barred blog" by the end of the
What does that mean? Either that Verizon wants to start a dialogue with their customers or that it's open season on one of the nation's largest wireless carriers. They claim ...
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by Tom Ehrenfeld
As several recent books, most notably Joseph Badaracco's lovely Questions of , have pointed out, managers can draw meaningful lessons from great literature and apply them to the practice of
I fully agree, and find the mention this week of three great works of art confirmation of this
A recent ...
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by Eric Kintz
New technologies are enabling a subtle shift that marketers have yet to recognize and adapt to .... I call it "dissociative identity
Marketers have recognized the need for a fundamental re-design of marketing practices linked to the technology-driven explosion of media vehicles, from the Internet, to cable TV, blogging or ...
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by Lewis Green
A crowd of motorcycles, from Triumphs to Harleys to Hondas, cool quietly in front of in one of Connecticut's most upscale, suburban town
West Hartford is not for the weak of wallet, and neither is Starbucks. But inside the cafe sit bearded, braided and bold men, proud of their colors ...
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by Karl Long
I had heard a week ago from the blog of Shel (of For Immediate fame) that a PR agency called had set up an office in , and my immediate reaction was somewhat
With , American , and the Starwood Hotel opening, I ignored it as a sort of "me ...
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