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by Lewis Green
The buzz today among marketers, brand developers and those who love coffee circles around the announcement that raised its drink prices by a , its first price increase in two
So what's the big
Starbucks built its reputation on brand image, the Third Place Experience. An intangible. And intangibles are ...
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by Gavin Heaton
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by Lewis Green
But maybe you can replace it; however, I have my doubts. About what, you ask? The American Automobile , of
I begin with this simple It is stupid to create products and services based on sales data (the what) rather than on consumer wants and needs (the who). Focusing on ...
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by Tom Ehrenfeld
Last month's release of the new Captain Underpants reminded me of how very much I adore the Web site for this silly kid's book
My youngest daughter (and okay, her father) find this series absolutely hilarious. Yeah, it's mired in the potty, but it's also far smarter than one would ...
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by Ann Handley
Allen Weiss President and Founder of , published a post here titled Thought Leaders & Too Big for Their
Allen wrote, "My sense is that all of this thought-leader stuff is really just for selling something. The same goes for the word 'guru.' That's fine, I guess, if you want ...
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by Ann Handley
My friend Eileen has a grey striped cat named , whose greatest joy is to hunt in the backyard woods and drop his offerings at her back
Yesterday, he had brought a freshly slain chipmunk, and placed it lovingly on the doormat, its little velvet ears perpetually perked up–but one ...
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by Ted Mininni
Fast has a short, but very insightful, piece with Richard Branson in the magazine's September
The interview has picked up on the unique business perspective that led Sir Richard to stunning success with his Virgin Atlantic , as well as a number of other global business ventures. The interview begins ...
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by Lewis Green
Before Jonathan Kranz's wonderful post, WOM Is Not " goes cold here at Marketing Profs Daily , I want to tag along on its
As Jonathan Word of Mouth (WOM) doesn't just happen. It is a marketing tool that needs to be launched, executed upon and managed. Furthermore, it is ...
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by Eric Frenchman
Has a very interesting article called Political Ad Spending Could Hit $1.6 Billion This and I keep wondering who forgot to hand me out a slice of the ad budget
The article includes a streaming video of Evan Tracey from TNS Media Intelligence talking about the forecasted media spend for ...
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by Sara Holoubek
A week or so ago, the head of a boutique traditional agency called me in for a quick digital
They were heading off to a big pitch, and needed to know their clicks from their spiders, their banners from their rich media and so
Enter
For the past three years ...
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by Gerry McGovern
Technology can act as a wall or a door between the organization and the customer. Too often it is becoming a
I embrace technology. I love it. I'm surrounded by it. What I have to keep reminding myself is that it's not about the technology itself; it is about what ...
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by John Jantsch
Most people are familiar with the laws of motion, but few have thought of it in the context of
Newton's first law of motion "An object at rest tends to stay at rest and an object in motion tends to stay in motion with the same speed and in the ...
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by Lewis Green
I believe, and "The Happiness Quotient" argues, that those managing to the bottom line will not achieve the same results and those who manage to happiness. And their bottom lines will suffer for it.
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by Mark Vanderbeeken
Is often described as a site for teens and twentysomethings to hang out and express themselves, sharing photos and passions, listening to music, and connecting with
Well, think again, says Bruno Giussani in his blog Lunch over . He found some interesting stats in a recent Fortune which says that ...
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by Laurel Delaney
...Goes global! And for what better cause than this
PEOPLink is a US-based nonprofit organization helping artisans all over the world sell their handmade items on-line while showcasing their cultural richness. Each artisan group maintains its own current catalog with the latest offerings and lots of information on the artists ...
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by Jonathan Kranz
Hey marketers out How many times have you had this kind of
At a party or other social event, you're introduced to someone who's opening a new business. "That's great," you say politely. "How are you going to market
Their response? "Oh, I don't believe in that kind of stuff. ...
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by Harry Joiner
In an unusual move to subsidize its online business, Home Depot has begun to offer prime product placement on its homepage. #0000ff;" Click here for a According to Nielsen NetRatings, Home Depot's online store is visited by 4 million shoppers each week, nearly of whom own their own homes. And ...
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by Elaine Fogel
This has absolutely to do with marketing, but I want to share it anyway - because it's
I received this by e-mail recently and decided (at Ann's encouragement) to share it with Daily readers. Once in a while it's healthy for us to put our marketing caps down for a ...
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by Ted Mininni
The has successfully extended its popular brand into a way of life with TV, sports radio and satellite radio coverage, a super-interactive Web site, its own cable network and plenty of licensed
In the 1970s, fans could watch Sunday afternoon pro football games on the CBS and NBC networks, and ...
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by Eric Frenchman
We are back from our second vacation down in Walt Disney . One of the biggest changes since our February visit (besides the unbearable heat at the end of summer in Florida) was that almost every park is now matching your fingerprint with your park pass. Disney told us it ...
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by Scott Baradell
In the world of promotions, you know you've come up with some good chachka if the client prospect you ship it to keeps it for the next seven
Back in 1999, when I was VP of corporate communications for a company called , I was sent a coffee mug by ...
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by Suzanne Lowe
In recent weeks, we watched Pluto get demoted and Tom Cruise get
With reality shows all over the place (featuring people getting eliminated from too many contests to track), getting kicked out is almost becoming de
And now this week comes news of the latest in the revolving door at ...
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by Mack Collier
In the music industry, you could call Terry McBride a bit of a
Or a hell-raiser, a boat-rocker. The Recording Industry Association of may very well have a few other choice (four-letter) words to describe him. But coming from the customer's standpoint, I would associate a completely different type of ...
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by Ted Mininni
On August 31st, I posted a blog entry "Ask Dr.
In that post, I was ruminating about Daimler Chrysler's latest marketing campaign, which utilizes Dr. Dieter Zetsche, its chairman as spokesman, and the pros and cons of such a
The TV and radio advertising spots coordinated with a web site ...
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by Ann Handley
Last week, produced a terrible error in our own email marketing
As part of a segmented test to the MarketingProfs newsletter subscriber list, we had planned to mail seven different messages to entice MProfs subscription upgrades to Premium. But instead of getting one of those offers, as intended, each of ...
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