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by Sara Holoubek
As you have probably noticed, I am completely obsessed with
Every day, creative uses have come up in my life, but it wasn't until last week when I realized the B2B
Here are two examples, and I would love to hear from you on this
1) Are you using YouTube ...
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by William Arruda
I just met with a prospective client who seemed to know everything about me -- everything I have written, everything I have said to reporters, every comment I have posted to
She told me she Googles consultants before she decides if she wants to meet with
I felt fortunate that ...
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by BL Ochman
There's a lot of going on about whether bloggers should cut some now that they've finally started a (lame) . Frankly,
Like , whose social media debut, Ford Bold , is pretty flaccid, Dell is wimping out on really joining the conversation. They both needed to hit the ground Here ...
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by Lee MarcStein
My last post was about how much foresight Ted Levitt had when he published "Marketing Myopia" in 1960. That got me thinking about the eye-opening book I stumbled upon 15 years ago.
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by Karl Long
The most dangerous thing about social media for "big business" is that its influence is barely noticeable on traditional measurement
Market share, mind share, recognition, recall... all measure the mass
Would any big company recognize of their market-share disappearing? Should they really give a fuck about that paltry number, is ...
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by Eric Kintz
I have said it already in prior , but I am convinced that the global nature of the blogosphere and its rapid global penetration is
...and poorly represented in the US-centric view of blogging. According to Dave Sifry's post on the state of the blogosphere (part two), April , less ...
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by Ann Handley
It's a happy day here at the MarketingProfs Daily the great Technorati gods have updated our links and , showing after three months of publishing that this blog has garnered 990 links from 467
Prior to yesterday, the Technorati link count was like a dog with a pork chop -- ...
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by Ted Mininni
Everything in our society is packaged. As the president of a design consultancy that specializes in packaging, I have to say that I'm as concerned as every responsible citizen is about sustainability
I don't think we ought to be labeled "tree huggers" either, because we should all be concerned about ...
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by Jonathan Kranz
The Boston Business recently ran an article on marketing that caught my
Typically, when ad agency people talk about "integration," you can be sure it's a play to remain relevant in a marketing world in which traditional media purchases (i.e., how ad agencies make most of their money) are steadly ...
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by Mike Wagner
She was pleasant, smiling, knowledgeable and about to let her company's brand
I was standing in the lobby of my bank (when was the last time you were actually in a bank lobby?) and she was my teller. I was asking for a little consideration. I felt compelled to give ...
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by Allen Weiss
I just don't understand why people love the words "guru" and
Whenever I see these words used by the business press, or more likely, on various Web sites, I always think of the warlocks in the HG Wells classic The Time , where a horn sounds and all these people ...
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by William Arruda
I was reading in magazine that some of the world's strongest personal brands are lending their names to Madonna, Olivia Newton-John, Joe Montana, Francis Ford Coppola -- is there a celebrity who doesn't have a wine these days? For many, it's a high-end hobby. For others, it's a status symbol ...
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by Ann Handley
Further evidence that mainstream media is giving blogging a big group hug came last Monday, July
...when while on vacation in southern Maine I picked up a copy of the Boston Globe to find my blogging " post featured in Maura Welch's Business " column. (Apparently the Boston Globe is ...
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by Karl Long
Iain at Morrison just picked up on a previous post of mine that was, tongue in cheek, titled "YouTube Bigger Than
What Iain comments is how Revver has a long way to go before it becomes as successful as youtube, MTV, etc. In fact, this is what he Their case ...
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by Laurel Delaney
How many of you have generated revenue for your business with customers located across borders today? Yesterday? One week ago? One month
What are you waiting for? Here's what I want you to
Go to The Global Small Business Blog Click on "Connect With the World" (right sidebar) under the ...
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by Lee MarcStein
I saw in this morning's obits that Theodore Levitt, former Harvard Business School Professor, had died. Think about this: it was in 1960 that Levitt first published his classic article "Marketing Myopia."
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by Harry Joiner
All management recruiters are in the business of trying to help companies get their arms around what Peter Drucker believed was the final frontier in competitive Attracting, hiring and growing great
So much has been written on the subject -- yet so many companies get it wrong, which is why ...
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by Michael McLaughlin
AOL, the beleaguered online service, is probably glad that the month of June is
Besides aggravating many long-time customers by inserting ads into their emails, AOL execs found themselves in the spotlight for shooting themselves in the foot–again. In the now-famous "I want to cancel my account" episode, AOL subscriber, ...
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by Eric Kintz
I have always been fascinated by the impact of viral networks on social events and marketing word of
One of my favorite books is the Tipping Point by Malcom , which studies epidemics and applies the learning to explain such social phenomenon as the crime drop in NYC or Sesame ...
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by Mack Collier
Or....take Door #4. Didja know that if you drop Mentos in a Diet Coke that it will result in a chemical reaction that shoots the candy up to 20 feet in the air, resembling a geyser? Of course you
So did Fritz Grobe and Stephen Voltz. The 2 guys created ...
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by Jim Kukral
David Armano 'Is Creativity the New Innovation?' The answer is
...and all you have to do is look around the latest viral media projects that keep popping up to see that, in fact, creativity is innovating online
Viral media entrepreneurism stems from projects like the Million Dollar Home , and ...
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by Ted Mininni
No doubt about it. DIY is big business. Just take a look at the phenomenal growth of retail behemoth The Home Depot.
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by Eric Frenchman
Ok, it is the 4th of July in America so why shouldn't I participate in a little celebration. (Don't worry, I'll keep this short.) We've been TiVoing The on The History Channel and really enjoying watching it. One of the episodes featured the military campaign of
It got me a ...
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by Sara Holoubek
First it was search. Then it was media. Now it is
In recent conversations with friendly Google employees, the buzzword is most definitely "software." Make that "collaborative
And this is how I know it is When my new laptop arrived last week, I was pleased to see that MS Office ...
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by Karl Long
I love this story and hope I'm not the last person in the world to blog about it, I would hate to become totally
There's this TV pilot that was filmed last year titled, ironically enough "Nobody's Watching," and it's kind of a show within a show. It's about two ...
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