Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Jim Kukral
David Armano 'Is Creativity the New Innovation?' The answer is
...and all you have to do is look around the latest viral media projects that keep popping up to see that, in fact, creativity is innovating online
Viral media entrepreneurism stems from projects like the Million Dollar Home , and ...
more
by Ted Mininni
No doubt about it. DIY is big business. Just take a look at the phenomenal growth of retail behemoth The Home Depot.
more
by Eric Frenchman
Ok, it is the 4th of July in America so why shouldn't I participate in a little celebration. (Don't worry, I'll keep this short.) We've been TiVoing The on The History Channel and really enjoying watching it. One of the episodes featured the military campaign of
It got me a ...
more
by Sara Holoubek
First it was search. Then it was media. Now it is
In recent conversations with friendly Google employees, the buzzword is most definitely "software." Make that "collaborative
And this is how I know it is When my new laptop arrived last week, I was pleased to see that MS Office ...
more
by Karl Long
I love this story and hope I'm not the last person in the world to blog about it, I would hate to become totally
There's this TV pilot that was filmed last year titled, ironically enough "Nobody's Watching," and it's kind of a show within a show. It's about two ...
more
by Jim Lenskold
There is an ongoing argument that ROI threatens brand
The concern expressed is that measuring return on investment for certain advertising and marketing initiatives does not take into account the long-term contribution to the brand. There was an article last month where this message was being expressed at a publishing ...
more
by Paul Barsch
Http://blog.marketingprofs.com/images/megaphone.jpg
more
by Karl Long
Not really, I'm just reading into
JupiterResearch claims of all fortune 500 companies will have corporate blogs by the end of this , which even for an enthusiastic blogger like me seems a little... optimistic. Wait, here's a JupiterResearch, a leading authority on the impact of the Internet and emerging ...
more
by Eric Frenchman
A few days ago on my site I wrote this post called Since When Is the Net in response to all of the Net Neutrality
While I'd like to say how brilliant the post was, the debate that it sparked in my comments section was far more enlightening to me ...
more
by Ann Handley
Are you trying to figure out how to help your company "? Or figure out just you need to in the first Amy points to an excellent article Steve Outing wrote in yesterday's Editor and Publisher . At first pass, How to Make Your Web Site More focuses on techniques ...
more
by Jonathan Kranz
Numbers move people to
A couple of years ago, I called my heating oil company to complain about prices. The call went nowhere until I read off a list of better prices from the company's competitors (a list I found on the Web). I got a better
Same with my ...
more
by Ann Handley
It's been 3 months since this blog launched. And the learning curve .... as for any new venture .... has been steep as
Which was surprising. For some reason, I was under the ridiculous impression that launching a blog and building its traffic and profile would be little more than ...
more
by Eric Ward
Since my last few posts have been mostly about what NOT to do when building links, how about if we take some time for some actual link building tips and advice?
more
by Laurel Delaney
...Particularly in the Middle East. The ME Excellence Awards Institute focuses on merits, rewards best practices and recognizes outstanding
Does your
And how about taking a break for a moment to find out what's really going on in the world? For example, have a clue as to how many people ...
more
by Lee MarcStein
So this current post is the other shoe dropping, the confession, the session with my shrink.
more
by Elaine Fogel
It's unprecedented. It's astonishing. The nonprofit world is reeling. Philanthropy will never be the same. So, why should your company care about this
With Bill Gates' recent decision to leave his corporate duties to focus on The Bill & Melinda Gates Foundation, and now Warren Buffet's announcement that he's giving ...
more
by Karl Long
Not really, I'm just reading into this statement by the Worldwide Chief Creative Officer of one of the world's largest advertising agencies (Mark Tutssel of Leo YouTube, which publishes video clips and has greater US reach than
This was part of a financial times article titled YouTube bigger than MTV' ...
more
by Mack Collier
Tara Hunt creates a Pinko Marketing '. David doesn't like
In fact David gives an almost point by point explanation for why he thinks the 'Pinko Marketing Manifesto' is
As I was reading David's post, I would agree with him on one point, then disagree with him on the next ...
more
by Suzanne Lowe
The June 20 Wall Street Journal "Page One" featured a laugh-out-loud article, "Perpetrator It's Hard to Run Away In Falling
I loved reading the examples about cops catching the bad guys, who keep tripping while running away from the scene of the
I'm not the only one who has wondered ...
more
by Ann Handley
I was talking to my pal " Mike today. In passing he mentioned that a good number of his reader comments come from folks in Europe. "So I can't complain that I'm stuck in Des Moines, Iowa any more. With my blog I'm not stuck anywhere," Mike
Contrast Mike's perspective ...
more
by Ted Mininni
Apparently, this is a brave new world, that is, we're boldly going where no man has gone before.
more
by BL Ochman
Tech billionaire Mark , whose forthright communication makes him one of my heroes, has turned off comments on his
He that "they have devolved to the point where they add no value." I hope he won't take offense that I am taking one of his quotes out of context, but ...
more
by Andrea Learned
Philanthropy lingers on my mind after a presentation I gave last week to alumni and development officers from New England
So, I took note of new IEG research (as in PROMO magazine) indicating that spending on cause-related marketing is on a steep
The
* Cause-marketing spending will rise this year ...
more
by Scott Baradell
Emotional detachment makes people cruel. It's easy to turn people into caricatures when you don't really know or care about
Take Britney Spears. She's been lampooned by the tabloids, chased down by the paparazzi, and had fingers wagged at her by every so-called child care expert who could find their ...
more
by Mike Wagner
Business people are practical. They are reasonable people making reasonable decisions - and that's their problem. Begin with and you kill the brand. A pragmatic point of view can be your worst
Following are five pragmatic questions often asked of any new idea. If you are building a new brand ...
more
MarketingProfs uses single