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by Scott Petinga
One of the latest TV spots from Hershey wants us all to believe that their Take 5 Candy Bar is better than having any number of high-end
The commercial opens with two dumb-asses, looking stoned out of their minds, operating an arcade crane machine. Instead of being filled with stuffed-plush ...
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by Roy Young
The only thing we have to fear is fear itself. In fact, fear may be very useful for marketers who need to shake up their
Best Buy's CEO Brad Anderson recognizes that fear is a strong motivator of management. Outside his office, you'll encounter a "retail hospital," incuding, "a row ...
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by Karl Long
Is the mecca of broken Macs in
Before there were Mac geniuses and genius bars to wait to be noticed at... there was Tekserve. Tekserve has always had an extremely good word of mouth, if you had a Mac and you had a problem someone would clue you in to ...
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by William Arruda
I just delivered a keynote the University of Michigan Alumni in New York ... clearly a career-minded group of
They really got the message about personal branding. I was surprised, however, to learn that most of them have not focused on building their on-line . Virtually all of them had ...
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by Gerry McGovern
You need to decide whether the value of having search on your Web site is greater than the cost of making sure that you do it
About 2,700 visitors carried out approximately 5,500 searches on my site in 2005. In total, there were 124,692 visitors and 1,232,773 page views during ...
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by Laurel Delaney
Determining how much you can afford to invest in your international expansion efforts can be a tricky
Many people ask "Will it be based on ten percent of my domestic business profits or on a pay-as-I-can-afford process?" That's an excellent question. And my answer It depends. If we lived in ...
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by Eric Frenchman
My friend Art beat me to the punch this week by a Washington Post
on a suit by Newark, NJ-based Crafts by Veronica against Yahoo. I was originally going to reference the Star article but a combination of the two will work
It seems that Crafts by Veronica brought a ...
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by Leigh Duncan-Durst
I spoke on the subject of Customer Experience Management at the annual MarketingProfs retreat a few weeks
We talked a lot about the concept I've been promoting for a few years called the "three word and went through a list of brands that really understand the rule and how to ...
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by Tom Peters
I'm on a new campaign. (Old campaign, really, but renewed vigor–and I single it out from the
I am trying to put ... SALES ... back on the pedestal it deserves. In the process I suppose I'm down-grading marketing–and that's more than okay per me. Of course I think marketing ...
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by Ann Handley
Is your expense account occasionally a source of
Have you ever walked into a conference through an unattended the door and billed your company for the admission? Did you leave one firm and take your clients with
These are the sort of issues .... some clear-cut, some ethical hair-splitting .... ...
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by Andrea Learned
I've just started to do some research on women and philanthropy for an upcoming
...and so have been focusing on what it takes to inspire women to give money to their various alumni associations, churches or
While I was online digging around for research, I came across a recent Tom ...
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by William Arruda
This week I have stayed at three different hotel chains .... , and (I am usually more loyal than this .... but had no
They are all building their brands through association with other brands. They realize that when they focus on what they do and partner with those who ...
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by Ann Handley
Philips missed an opportunity to be truly clever with the introduction of its Norelco Bodygroom
Sure, it's risque. I guess Norelco gets points for pushing the envelope a
But it's also nuts, carrots and the objects-here-are-larger-than-they-appear sort of stuff. Enough
The best part of the ad is the (Thanks to ...
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by BL Ochman
Literally of CEOs, marketing officers, analysts, engineers and other corporate employees are
Yet you'll be hard-pressed to find most corporate blogs through the company Web sites. My guess is that lawyers or PR departments are a more than a little nervous about this whole new media, "listen to your customers" ...
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by Ted Mininni
While most mainstream supermarket chains experience flat sales and profits, stores like Wegman's and Whole Foods are experiencing solid growth and great profits. Bottom line: they love their customers and cater to them. Customers respond in kind.
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by Mark Vanderbeeken
"Digital Kids" is the title of a series on the Net Web
...where Stefanie Olsen examines the young generation's unique immersion in the Web, cell phones, IM and online
Articles When digital kids rule the (26 April
Teachers may be the masters in the classroom, but when it comes to ...
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by Eric Ward
Individual and group sharing of bookmarks or cool sites is not a new thing, and has been around as long as the Web
Back then, I remember my excitement when more than a couple new Web sites launched. Ahhh, back in the
But with all the talk of Web 2.0 ...
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by Lee MarcStein
If this is where I came in 42 years ago (I started when I was six), why did I stay glued to the phone for the entire hour? Because the web has changed testing itself dramatically.
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by Sara Holoubek
This week I had the privilege of judging an undergraduate business plan
Real dollars were at stake for the top two plans, so the decision was not taken lightly. Each plan started with a good idea and a passionate team. From here, it went
Not a single player adequately defined ...
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by Scott Petinga
Large companies aren't the only one these days with dumb-ass advertising
Take the latest print ads from Widmer Hefeweizen of Portland, Oregon for
What differentiates this beer from the competitors is not the complicated brewing process, the rich taste, the aroma, the golden color, the cold temperature, or even the ...
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by Seth Godin
Here are five things I wish every marketer would realize (and a bonus that will make you feel
1. You are not in You used to be. You used to be able to dictate what people saw or heard or believed. Now, though, with all the choices in the b2b ...
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by Tom Peters
Great article in the April issue of Business 2.0, titled Best-kept Secrets of the World's Best
Normally I dislike such stuff, but I think the odds in this case of finding something you can use are remarkably
There are 25 ideas discussed. Among Toro's "Contra Team" that formally rebuts potential ...
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by Ann Handley
MarketingProfs publisher Allen is (as we say in Boston) "wicked smaht" when it comes to technology
In that way, we complement each other beautifully. As we work on opposite coasts (he's in LA), I email him and say something like, "It would be great if..." and Allen is like Staples ...
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by Eric Frenchman
Ross Levinsohn, President, Fox Interactive Eric What to Do With
Mr.
I read with interest Sunday's NY Times article regarding MySpace and then I subsequently wrote a post on my website titled My Those Are Low CPMs at MySpace. It occurred to me that while you probably read with interest ...
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by Jonathan Kranz
If you're a regular attendee of marketing association events, you've seen the Eager entrepreneurs or ambitious managers who've read every business and marketing book
They've crossed chasms, pursued excellence, painted purple cows, thought out of the box, thought in the box new book! ), jumped on the cluetrain and played ...
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