The mass market concept of groups like "adult males 18-35" is totally dead, now it's about the massive market, the billions of interconnected customers that are just waiting to self-select to be your prospect, customer, partner, evangelist. Phew, I'm tingling just writing that, but it's happening right now. How did ... more

Back on April 4th, MarketingVox reported how the Political Ad Blitz in Key States Tightens Ad and that marketers better get ready for ad inventory in the fall, especially in key states like New York, Florida, and Pennsylvania. Since you are reading this weeks later, you are probably wondering why ... more

That was the phrase that got my I was talking to an exec at a 1999 new media company... one of those anchor tenants on the web, a big content website. She said something that, in retrospect was obvious, but so shocking it made me sit up "Google doesn't help ... more

Experienced consumers are lusting after detailed information on where to get the best of the best, the cheapest of the the first of the first, the healthiest of the healthiest, the coolest of the coolest, or on how to become the smartest of the smartest. Instant information gratification is upon ... more

Ford's North American marketing chief, Cisco Codina, quoted in today's Times, "There will always be early Actually, Cisco, the folks you mean to be talking about are "early adopters." And the distinction is critical and demonstrates a fundamental misunderstanding of what's happening. An adapter is someone who is able to ... more

It's amazing, sometimes, how a little piece of information can be just what you need to take your next That's why the Web can be so powerful .... it's just chock-a-block with information that could be useful to you. I say "could" because there's a you have to find it ... more

Personal branding is quickly becoming the most talked about strategy for career management, but I never thought it would be the topic of a religious That is, until I met Julie Maiz. Julie is one of the Reach Certified Personal Brand Strategists for (a cool company that helps University students ... more

I am blown away by the sights and sounds. Beautiful displays of prepared foods, more kinds of asiago and other cheese than I ever knew existed, chocolates, produce rivaled only by what I saw in the open markets in Siracusa. more

That's the question asked Wednesday night during Passover Seders attended by Jews and many non-Jews around the world. For it's the question that keeps us up at night. Whether others in our organizations understand it or not, it's the key to success. What's your Dan Herman offers help in a ... more

This is my first entry at the MarketingProfs Daily . So I'm like the new guy in prison, and that means I need to pick out a few of the heavy hitters and "kick their butt" on my first day, or else I'm going to become their "you know Of ... more

When we think of branding genius, it's Corporate America that comes to All those award-winning TV spots and ads over the years have helped create some incredibly strong brands. Yet no matter how much is invested in those brands, it isn't always enough. Unless companies "live" their brands at all ... more

The question I am asked more often than any other is "how do you keep up with all the information coming at you from every direction?" So I thought I'd share some of the research tools I can't blog and News Alerts send me emails when artilces with my name ... more

You've probably already seen the announcement, but Disney plans to offer many TV shows for free on the Web. Literally, this is the BIG news of the even making the front page of the Newark Star . There are a ton of articles out there including The Wall Street Journal's ... more

Two things marketers 1. Do the work necessary to be sure that your perception of the world is similar to the world as it 2. Create the stories (and the experiences to back them up) that change the world as it Most marketers fail at #1. By focusing on what ... more

Recently I waited in ridiculous line for the hottest opening in Manhattan. A new musical? Nope. A SOHO gallery? Guess again. A Barney's Co-op sale? I don't think As embarrassing as it is to admit, I was actually waiting to be let in to the new Trader Joe's on Union ... more

Carnival of "X" is a recent meme in the blogosphere that is essentially a group of topical blogs taking turns, on a weekly basis, identifying and aggregating the "best of the best" of blog posts on a particular For example, quite a well established carnival is the Carnival of , ... more

Why spend $80,000 and take two years off to become senior management material? So asks in a write-up on our pal Seth , P&G brand manager Josh , and other proponents of the self-education movement called the Personal Inspired by Seth (seriously, who isn't?), Kaufman developed a manifesto on mastering ... more

If you haven't read Chasing Daylight by Gene O'Kelly, you are in for some deep thought and Gene was CEO of the large accounting giant KPMG when he was told he had inoperable brain cancer and had "about" 3 months to live (he died last Sept.). He resigned from KPMG ... more

I walked into a store today to hear the tail end of a disturbing The store manager was on the phone with the phone company. She had FINALLY gotten a live person after being on hold for 10 minutes and was begging to know why there was no 800-number listed ... more

Blogging isn't easy. Setting up a blog is easy, but the actual writing requires some effort, not quite as much effort as most professional writers, but effort, creativity and the ability to filter and grok an unending torrent of information. Anyway, as corporations wrestle with establishing ROI and start up ... more

Branding with the senses is powerful. The sound of honking horns always said New York to that is, until I visited Cairo. It is my second trip to Cairo and I am amazed at the consistency of the brand As soon as I left the airport, I could tell I ... more

Not sure if you saw this, but Google recently settled a $90 million lawsuit over click The search business of Yahoo!, Walt Disney Co., Lycos Inc., LookSmart Ltd. and Findwhat.com Inc., which is now known as MIVA Inc. were also included in the lawsuit. As defined by Google, click fraud ... more

Burger King's chairman and chief executive resigned today after starting a turnaround at the number-two hamburger restaurant chain, but his departure raised questions about the company's impending initial public offering and its continued revolving door for leaders, MSNBC. Greg Brenneman, 44, is a veteran of fixing troubled companies, including Continental ... more

When I started in direct marketing in 1964, not only were there no blogs and Internet, but there wasn't even "direct marketing." You didn't tell people you did "direct mail," as that didn't smell so sweet. And there was something dank and dark about being involved in ... more

As the Chinese observe the Qing Ming festival honoring the dead, a man in Jiaxing, near Shanghai, attempted to auction his on Taobao, China's top auction Web site, says . The 29-year-old attracted 58 bids from "soul-searching buyers" before the post was "We reviewed Taobao's policies and realized we had ... more