When we think of branding genius, it's Corporate America that comes to All those award-winning TV spots and ads over the years have helped create some incredibly strong brands. Yet no matter how much is invested in those brands, it isn't always enough. Unless companies "live" their brands at all ... more

The question I am asked more often than any other is "how do you keep up with all the information coming at you from every direction?" So I thought I'd share some of the research tools I can't blog and News Alerts send me emails when artilces with my name ... more

You've probably already seen the announcement, but Disney plans to offer many TV shows for free on the Web. Literally, this is the BIG news of the even making the front page of the Newark Star . There are a ton of articles out there including The Wall Street Journal's ... more

Two things marketers 1. Do the work necessary to be sure that your perception of the world is similar to the world as it 2. Create the stories (and the experiences to back them up) that change the world as it Most marketers fail at #1. By focusing on what ... more

Recently I waited in ridiculous line for the hottest opening in Manhattan. A new musical? Nope. A SOHO gallery? Guess again. A Barney's Co-op sale? I don't think As embarrassing as it is to admit, I was actually waiting to be let in to the new Trader Joe's on Union ... more

Carnival of "X" is a recent meme in the blogosphere that is essentially a group of topical blogs taking turns, on a weekly basis, identifying and aggregating the "best of the best" of blog posts on a particular For example, quite a well established carnival is the Carnival of , ... more

Why spend $80,000 and take two years off to become senior management material? So asks in a write-up on our pal Seth , P&G brand manager Josh , and other proponents of the self-education movement called the Personal Inspired by Seth (seriously, who isn't?), Kaufman developed a manifesto on mastering ... more

If you haven't read Chasing Daylight by Gene O'Kelly, you are in for some deep thought and Gene was CEO of the large accounting giant KPMG when he was told he had inoperable brain cancer and had "about" 3 months to live (he died last Sept.). He resigned from KPMG ... more

I walked into a store today to hear the tail end of a disturbing The store manager was on the phone with the phone company. She had FINALLY gotten a live person after being on hold for 10 minutes and was begging to know why there was no 800-number listed ... more

Blogging isn't easy. Setting up a blog is easy, but the actual writing requires some effort, not quite as much effort as most professional writers, but effort, creativity and the ability to filter and grok an unending torrent of information. Anyway, as corporations wrestle with establishing ROI and start up ... more

Branding with the senses is powerful. The sound of honking horns always said New York to that is, until I visited Cairo. It is my second trip to Cairo and I am amazed at the consistency of the brand As soon as I left the airport, I could tell I ... more

Not sure if you saw this, but Google recently settled a $90 million lawsuit over click The search business of Yahoo!, Walt Disney Co., Lycos Inc., LookSmart Ltd. and Findwhat.com Inc., which is now known as MIVA Inc. were also included in the lawsuit. As defined by Google, click fraud ... more

Burger King's chairman and chief executive resigned today after starting a turnaround at the number-two hamburger restaurant chain, but his departure raised questions about the company's impending initial public offering and its continued revolving door for leaders, MSNBC. Greg Brenneman, 44, is a veteran of fixing troubled companies, including Continental ... more

When I started in direct marketing in 1964, not only were there no blogs and Internet, but there wasn't even "direct marketing." You didn't tell people you did "direct mail," as that didn't smell so sweet. And there was something dank and dark about being involved in ... more

As the Chinese observe the Qing Ming festival honoring the dead, a man in Jiaxing, near Shanghai, attempted to auction his on Taobao, China's top auction Web site, says . The 29-year-old attracted 58 bids from "soul-searching buyers" before the post was "We reviewed Taobao's policies and realized we had ... more

This morning I got a rather frantic phone call from a Seems her company sent out a press release to some bloggers and Steve picked up on it "Can I run with this?" he emailed her. But she says she didn't respond for half an hour, and by then, he'd ... more

Like many people, I tend to regard Microsoft as a necessary I respect their accomplishments, but often find myself cursing in frustration at their Chief among my frustrations is Power Point, a dastardly little program that's the bane of presenters and audience alike. But last Wednesday evening, I attended an ... more

The primary purpose of Web navigation is to help people to move forward. It is not to tell them where they have been, or where they could have Web behavior is impatient. The eye darts across a page. Decisions of what link to click on are made quickly. That's why ... more

A new wave of startups are making hay out of the Internet's ability to empower citizens and enrich those who help with the The massive success of MySpace and the exemplary strategy of Flickr are milestones in a new high-tech wave reminiscent of the craziness of the early dot-com days. ... more

Hispanics are the largest minority group and fastest growing American market segment. With a purchasing power of over $700 billion annually, is it any wonder marketers are seeking ways to infiltrate this A MarketingProfs study and article released this talks about the opportunities within the Hispanic In reality, the term ... more

Disney is launching a US service that will enable parents to monitor how their children use their mobile They will be able to track voice, text, video and picture messages and set limits on their children's The phone will also allow parents to locate where their children are via a ... more

Taking your business global means searching for new customers and new markets. More than 95 percent of the world's consumers live outside the United States. Where in the world are your cross-border Here are 12 places to 1. The Federation of International Trade Associations Furnishes trade leads, news, events and ... more

MTV Networks has conducted a study which proves multichannel/multiplatform brands have a higher level of "transference" (or positive brand association for advertisers) than brands that are promoted within a single channel. more

I just had lunch with Rosemary Brutico of Quintessence where we had a terrific conversation about marketing, consulting and One of the recurring themes of our the value of publishing -- and the way the Web has changed Take articles, for instance. In the old days (not so long ago), ... more

In Sunday's NY , a front-page article titled Internet Injects Sweeping Change into US , gave what I believe is a really one-sided view on how politicians are going to use the Internet in the No, I'm not talking about left versus right views or Democrat versus Republican, although there ... more