Like many people, I tend to regard Microsoft as a necessary I respect their accomplishments, but often find myself cursing in frustration at their Chief among my frustrations is Power Point, a dastardly little program that's the bane of presenters and audience alike. But last Wednesday evening, I attended an ... more

The primary purpose of Web navigation is to help people to move forward. It is not to tell them where they have been, or where they could have Web behavior is impatient. The eye darts across a page. Decisions of what link to click on are made quickly. That's why ... more

A new wave of startups are making hay out of the Internet's ability to empower citizens and enrich those who help with the The massive success of MySpace and the exemplary strategy of Flickr are milestones in a new high-tech wave reminiscent of the craziness of the early dot-com days. ... more

Hispanics are the largest minority group and fastest growing American market segment. With a purchasing power of over $700 billion annually, is it any wonder marketers are seeking ways to infiltrate this A MarketingProfs study and article released this talks about the opportunities within the Hispanic In reality, the term ... more

Disney is launching a US service that will enable parents to monitor how their children use their mobile They will be able to track voice, text, video and picture messages and set limits on their children's The phone will also allow parents to locate where their children are via a ... more

Taking your business global means searching for new customers and new markets. More than 95 percent of the world's consumers live outside the United States. Where in the world are your cross-border Here are 12 places to 1. The Federation of International Trade Associations Furnishes trade leads, news, events and ... more

MTV Networks has conducted a study which proves multichannel/multiplatform brands have a higher level of "transference" (or positive brand association for advertisers) than brands that are promoted within a single channel. more

I just had lunch with Rosemary Brutico of Quintessence where we had a terrific conversation about marketing, consulting and One of the recurring themes of our the value of publishing -- and the way the Web has changed Take articles, for instance. In the old days (not so long ago), ... more

In Sunday's NY , a front-page article titled Internet Injects Sweeping Change into US , gave what I believe is a really one-sided view on how politicians are going to use the Internet in the No, I'm not talking about left versus right views or Democrat versus Republican, although there ... more

Machine translations can be quite a hoot. Unless you are depending on them in business. Misled ladies and horsemen of " began the advice in BabelFish to English of a blog post -- written in Spanish -- by Andrés , manager of Grey Interactive, , tracking from his blog, , ... more

Have you ever noticed when a store's online look and feel don't match it's offline experience, or vice You've built up expectations of a certain standard, but one just isn't even in the same league as the other in anticipating the needs of your buying For the "it all matters" ... more

Did anyone see the Business online The Skinny on Plus-Size Retailers specializing in women's sizes 14 to 32 are ringing up big sales gains, and their stocks are rising, Surprise, surprise, the forgotten masses of women (who are more like normal women than those sticks who walk down the runway ... more

It's 1964 and you are sitting in front of the T.V. with your kid sister. Mom and Dad are on the couch. There is no arguing about what to watch; "The Ed Sullivan Show" wins hands Fast-forward 42 years and you are watching video from your computer at work. Your ... more

Well, of course it had to happen. The marketing hordes are descending upon the passalong ...without really understanding what they're doing. Check out this stupid Dancing . It's sort of like the original dancing baby, but without the panache, the eeriness or the surprising What marketers need to understand about ... more

I've worked on both sides of the consulting I've been part of a senior management team that used a variety of consultants on a regular basis, and now, I am the consultant. What a difference a day I'm encountering a whole new realm of experience. Business development - not for ... more

As companies seek more innovative employees, MBAs who have learned techniques for cutting-edge creative thinking might have an ...in the new economy, writes Jeffrey Gangemi in a Business Week article on innovation and creativity development in business An B-school students in Professor Jim Patell's "Entrepreneurial Design for Extreme Affordability" course ... more

Here is a second test of the poll concept. This also can be very short or somewhat longer. It will show up on the home page as well as dedicated page. So, here would be an example poll. Right now, I have to listen to gardners use their gas engines ... more

Seth Godin says so. At least so says the title of his latest book, All Marketers Are . However, once you start reading the book, it's clear that what Seth means ...that All Marketers Are Storytellers. He even admitted it at a recent IIR conference in Las . He is ... more

This may have slipped under the radar, but Arnold Schwarzenegger, as reported by , launched a TV campaign now, even though he is running unopposed in the Republican Primary. The commercial, produced by National Media is significant ...it is very early in the campaign Pushing out advertising now, 7 months ... more

Check out Chris p.s. Many thanks to Mark for the more

In 10 years of copywriting and consulting with clients, I can't think of a single instance where a traditional print ad made a meaningful contribution to a client's marketing and sales Not one. (Okay, perhaps one or two. But these were very deep-pocketed clients who could afford to commit to ... more

"Free beer for review!" said the I don't drink, but I always love to see how products are marketed. I'll write a review, I said, after I get a friend or two to sample the beer, which, strangely, wasn't named in the The next day, a box arrives, containing this ... more

Adam Sternbergh wrote a fun and insightful piece for the April 3, 2006 issue of New York magazine, entitled "Up With Grups*." In it, he ...about "a brave new world whose citizens are radically rethinking what it means to be a grown-up and whether being a grown-up still requires, you ... more

Think small and global marketing becomes a mouse-click away. As early as 1985, I started to view markets outside the USA ...the future of our business. We even put global, trading and sourcing in our company name. That vision, along with the new facilitator called the Internet, has broken down ... more

Britt Isaac writes in with this great before and after case study of a Super Bowl Start with this about American HomeHealth Inc. of St. Petersburg, FL. Apparently, they blew their entire wad on the big And now? If they had spent the money over the course of a year, ... more