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  • The Future of Pizza Delivery?
    by Ann Handley
    Content
    Tom points to the (possible?) future of ordering ..."scary," Tom writes. But also, more
  • MySpace: Destroying Our Children's Future, One Profile at a Time
    by Jim Kukral
    Content
    Today I had the great pleasure of speaking to a college class at The University of about the business of Can you believe they're teaching e-marketing in college now? To those of us who learned it "on the fly" as it grew, it's hard to believe it's a "real" curriculum ... more
  • Too Many Web Sites Miss the Point
    by Ted Mininni
    Content
    We all have to remember: two things matter to customers above all else: their needs and their ability to establish a relationship with the service provider who can and will address those needs satisfactorily. more
  • Martha Makes a Move
    by William Arruda
    Content
    Martha Stewart is one of the nation's strongest personal brands, but that is about to No, her brand value is not being reduced in the US. Instead, Martha is moving out .... internationally. And it has been long awaited. Oprah is global. Branson is global. Madonna is global. It's long ... more
  • Got Traffic?
    by Ann Handley
    Content
    Earlier this week, I was brooding about increasing the profile and visibility of the latest MarketingProfs baby–this very Monday was a rainy, chilly morning in Boston; hoping for spring and hoping for traffic seemed equally fruitless In fact, I've come to realize that the immediacy of blogging as a publishing ... more
  • Do Companies Care About Customer Insight?
    by Paul Barsch
    Content
    A Business Week survey notices that for 25% of respondents, "customer awareness remains elusive". But are the surveyed companies really trying hard to gain insight into their customer base? more
  • Coke: Finally Lost Its Fizz
    by Scott Petinga
    Content
    The number one carbonated beverage company in the world has finally lost touch with Their new global slogan -- 'The Coke Side of Life' -- seems to have been created haphazardly due to Pepsi gaining ground on After being exposed to a half-dozen of these spots the last few months, ... more
  • Marketing the Small Business: Don't Forget the Strategy!
    by Elaine Fogel
    Content
    Small businesses have similar challenges to many nonprofit organizations. There's never enough money or human to do what the "big boys" do. Many small business owners are Jacks or Jills of all trades - often fulfilling multiples roles - the business development rep, the service provider, the product shipper, the ... more
  • The True Value of MySpace
    by Eric Frenchman
    Content
    Social networking more
  • Sick of Starbucks
    by Ann Handley
    Content
    Not the coffee -- truly, I live on the stuff -- but the I was Dead Man Walking (late flight) through Boston's Logan airport last week when I saw a rack of magazines -- the free (mostly business) publications some terminals offer travelers. What caught my eye was the cover ... more
  • Marketing to Generation 2.0
    by Sara Holoubek
    Content
    Face we marketers are button-downed control freaks. Once we do have that big, creative idea, we build a wall to protect it in its After that, much of marketing has to do with painful details, timing and execution. Perhaps this is why it is so hard for us to accept ... more
  • A Sense of Community
    by William Arruda
    Content
    I just presented at the MarketingProfs 'Finders Keepers' event in Santa Barbara and what an inspiring MarketingProfs has been incredible at building a virtual community among its members. Santa Barbara made the virtual real. Not only was it great to see the community of marketing professionals who rely on MarketingProfs ... more
  • The Secret of NASCAR's Marketing
    by Andrea Learned
    Content
    I've been hearing about NASCAR's female fans and all the clever cross-promotional ideas and licensed products for a while now, but this recent Sports Illustrated article pulled it all together for The stats, as reported "According to a pair of recent surveys, of NASCAR's 75 million fans 40 percent are ... more
  • A Direct Marketing Channel That Can Brand, Too
    by Eric Frenchman
    Content
    The folks over at BurstMedia just released some new information on internet that I thought you'd find interesting. Highlights * More than half of respondents to the survey say that the internet is their primary source for information on products or * Men are more likely than women to say ... more
  • Dirty Laundry and Clean Relationships
    by Lee MarcStein
    Content
    I've spoken numerous times on "Creative Strategies in the Age of Disbelief." One of the key premises is that DECEPTION IS VERBOTEN. One of the "10 Ways to Suspend Disbelief" is to admit fallability. more
  • Marketers Who Give a Damn
    by Jonathan Kranz
    Content
    I'm getting ready to leave Santa Barbara at the end of the Finders, Keepers After two wonderful days of presentations, this is the most important thing that's coming home with It's not the beauty of Santa Barbara, impressive as it It's not the luxury of the Upham hotel, as relaxing ... more
  • When the Presentation Doesn't Go Well
    by Jonathan Kranz
    Content
    I'm enjoying the second day at MarketingProfs Finders, workshop and I've noticed something The best presentations have lots of "lumps" in them. Instead of proceeding smoothly from point to point or slide to slide, the presentations that hold my interest -- and build real excitement in the audience -- are ... more
  • Designing a Household of Linked Appliances
    by Mark Vanderbeeken
    Content
    Recognising that the role of appliances is moving away from their traditional places in the kitchen and laundry room, decided to explore a household of linked This involved two major shifts in traditional appliance design conceptualising new devices for locations where they've never been and inventing ways that they could ... more
  • How Do You Know When Your Copy Sucks?
    by Jonathan Kranz
    Content
    Last night I saw the Pacific Ocean for the first time as I flew into Santa Barbara for MarketingProfs' Finders Keepers two-day intensive marketing An hour after landing, I was drinking wine with workshop participants before resting up for the seminars ahead. I took the opportunity to ask if there ... more
  • Toward Ethical Word of Mouth
    by Ann Handley
    Content
    I've been trying to prod my friend Andy Sernovitz, who heads the Word of Mouth Marketing , to write something for this blog, but he's constantly blowing me He's air quotes SO BUSY air quotes , he tells Well, sure. Who isn't? I'm just kidding ya, Andy. The truth is ... more
  • The Marketing Crosswalk
    by Sara Holoubek
    Content
    One of the best things about living in Manhattan is that pedestrians rule. Well, except when you are the driver. While I walk just about everywhere, I seem to forget this once I am behind the On an average day, I am the pedestrian, cursing the drivers that prematurely roll ... more
  • What If the Search Engines Vanished?
    by Eric Ward
    Content
    I type this from a Web conference in Boston, where everyone remains obsessed with search engine Those of you who know me or have read my columns over the past 12 years know I'm not a big fan of search engine rankings obsession.... In fact, for me the mark of ... more
  • Innovation, Creativity, Design: What It All Means to Business
    by Ted Mininni
    Content
    "What excites me. . .is the way these kinds of companies have chosen to implement innovation inwardly. . . reinventing the way they think, their business processes, internal operations and strategies should lead the way to a lot of new possibilities." more
  • Smell the Comfort
    by William Arruda
    Content
    Branding is more and more becoming a multi-sensory And no industry is employing sensory branding more than the hotel industry. If you opened your New Yorker magazine recently, you probably saw the new ad for . But this ad didn't include the picture of a Heavenly Bed or a trendy ... more
  • Are You Tapping the Collective Intelligence?
    by Gerry McGovern
    Content
    Collective intelligence will be a key competitive advantage in the 21st Never before has there been a better medium to tap the collective intelligence than the The very first issue of my newsletter that I published on June 24, 1996, was about the potential of collective intelligence. The Internet allows ... more

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