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Supermarket As Theater?

by Ted Mininni

Content
While most mainstream supermarket chains experience flat sales and profits, stores like Wegman's and Whole Foods are experiencing solid growth and great profits. Bottom line: they love their customers and cater to them. Customers respond in kind. more
Don't Talk to Strangers

by Mark Vanderbeeken

Content
"Digital Kids" is the title of a series on the Net Web ...where Stefanie Olsen examines the young generation's unique immersion in the Web, cell phones, IM and online Articles When digital kids rule the (26 April Teachers may be the masters in the classroom, but when it comes to ... more
Power to the People: Social Linking

by Eric Ward

Content
Individual and group sharing of bookmarks or cool sites is not a new thing, and has been around as long as the Web Back then, I remember my excitement when more than a couple new Web sites launched. Ahhh, back in the But with all the talk of Web 2.0 ... more
Is This Where I Came In?

by Lee MarcStein

Content
If this is where I came in 42 years ago (I started when I was six), why did I stay glued to the phone for the entire hour? Because the web has changed testing itself dramatically. more
But a Lot of People Want It!

by Sara Holoubek

Content
This week I had the privilege of judging an undergraduate business plan Real dollars were at stake for the top two plans, so the decision was not taken lightly. Each plan started with a good idea and a passionate team. From here, it went Not a single player adequately defined ... more
Buzzed Beyond Belief!

by Scott Petinga

Content
Large companies aren't the only one these days with dumb-ass advertising Take the latest print ads from Widmer Hefeweizen of Portland, Oregon for What differentiates this beer from the competitors is not the complicated brewing process, the rich taste, the aroma, the golden color, the cold temperature, or even the ... more
5 Things Every Marketer Should Realize

by Seth Godin

Content
Here are five things I wish every marketer would realize (and a bonus that will make you feel 1. You are not in You used to be. You used to be able to dictate what people saw or heard or believed. Now, though, with all the choices in the b2b ... more
Best-Kept Secrets & Bottom-Line Design

by Tom Peters

Content
Great article in the April issue of Business 2.0, titled Best-kept Secrets of the World's Best Normally I dislike such stuff, but I think the odds in this case of finding something you can use are remarkably There are 25 ideas discussed. Among Toro's "Contra Team" that formally rebuts potential ... more
Technorati for Dummies

by Ann Handley

Content
MarketingProfs publisher Allen is (as we say in Boston) "wicked smaht" when it comes to technology In that way, we complement each other beautifully. As we work on opposite coasts (he's in LA), I email him and say something like, "It would be great if..." and Allen is like Staples ... more
An Open Letter to MySpace

by Eric Frenchman

Content
Ross Levinsohn, President, Fox Interactive Eric What to Do With Mr. I read with interest Sunday's NY Times article regarding MySpace and then I subsequently wrote a post on my website titled My Those Are Low CPMs at MySpace. It occurred to me that while you probably read with interest ... more
Are You a Business Book Junkie?

by Jonathan Kranz

Content
If you're a regular attendee of marketing association events, you've seen the Eager entrepreneurs or ambitious managers who've read every business and marketing book They've crossed chasms, pursued excellence, painted purple cows, thought out of the box, thought in the box new book! ), jumped on the cluetrain and played ... more
The Future of Pizza Delivery?

by Ann Handley

Content
Tom points to the (possible?) future of ordering ..."scary," Tom writes. But also, more
MySpace: Destroying Our Children's Future, One Profile at a Time

by Jim Kukral

Content
Today I had the great pleasure of speaking to a college class at The University of about the business of Can you believe they're teaching e-marketing in college now? To those of us who learned it "on the fly" as it grew, it's hard to believe it's a "real" curriculum ... more
Too Many Web Sites Miss the Point

by Ted Mininni

Content
We all have to remember: two things matter to customers above all else: their needs and their ability to establish a relationship with the service provider who can and will address those needs satisfactorily. more
Martha Makes a Move

by William Arruda

Content
Martha Stewart is one of the nation's strongest personal brands, but that is about to No, her brand value is not being reduced in the US. Instead, Martha is moving out .... internationally. And it has been long awaited. Oprah is global. Branson is global. Madonna is global. It's long ... more
Got Traffic?

by Ann Handley

Content
Earlier this week, I was brooding about increasing the profile and visibility of the latest MarketingProfs baby–this very Monday was a rainy, chilly morning in Boston; hoping for spring and hoping for traffic seemed equally fruitless In fact, I've come to realize that the immediacy of blogging as a publishing ... more
Do Companies Care About Customer Insight?

by Paul Barsch

Content
A Business Week survey notices that for 25% of respondents, "customer awareness remains elusive". But are the surveyed companies really trying hard to gain insight into their customer base? more
Coke: Finally Lost Its Fizz

by Scott Petinga

Content
The number one carbonated beverage company in the world has finally lost touch with Their new global slogan -- 'The Coke Side of Life' -- seems to have been created haphazardly due to Pepsi gaining ground on After being exposed to a half-dozen of these spots the last few months, ... more
Marketing the Small Business: Don't Forget the Strategy!

by Elaine Fogel

Content
Small businesses have similar challenges to many nonprofit organizations. There's never enough money or human to do what the "big boys" do. Many small business owners are Jacks or Jills of all trades - often fulfilling multiples roles - the business development rep, the service provider, the product shipper, the ... more
The True Value of MySpace

by Eric Frenchman

Content
Social networking more
Sick of Starbucks

by Ann Handley

Content
Not the coffee -- truly, I live on the stuff -- but the I was Dead Man Walking (late flight) through Boston's Logan airport last week when I saw a rack of magazines -- the free (mostly business) publications some terminals offer travelers. What caught my eye was the cover ... more
Marketing to Generation 2.0

by Sara Holoubek

Content
Face we marketers are button-downed control freaks. Once we do have that big, creative idea, we build a wall to protect it in its After that, much of marketing has to do with painful details, timing and execution. Perhaps this is why it is so hard for us to accept ... more
A Sense of Community

by William Arruda

Content
I just presented at the MarketingProfs 'Finders Keepers' event in Santa Barbara and what an inspiring MarketingProfs has been incredible at building a virtual community among its members. Santa Barbara made the virtual real. Not only was it great to see the community of marketing professionals who rely on MarketingProfs ... more
The Secret of NASCAR's Marketing

by Andrea Learned

Content
I've been hearing about NASCAR's female fans and all the clever cross-promotional ideas and licensed products for a while now, but this recent Sports Illustrated article pulled it all together for The stats, as reported "According to a pair of recent surveys, of NASCAR's 75 million fans 40 percent are ... more
A Direct Marketing Channel That Can Brand, Too

by Eric Frenchman

Content
The folks over at BurstMedia just released some new information on internet that I thought you'd find interesting. Highlights * More than half of respondents to the survey say that the internet is their primary source for information on products or * Men are more likely than women to say ... more