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- As a #0000ff;" marketing , increasingly I am seeing resumes in Word format that contain testimonials about the candidate at the end of the document. Great The most effective testimonials have live to the profiles of those people providing the These same testimonials are also embedded into the candidate's Linked-in ... more
- The lure of selling internationally is What easier way to expand your marketplace than to move beyond the United States? The numbers speak for themselves - a market of billions rather than millions. As the late but oft-quoted business guru Peter Drucker "E-commerce does not merely master distance, it eliminates ... more
- This is Zoë Goldring here, one of the #0000ff;" over at #0000ff;" with the honor of posting for Harry this The big kerfluffle made by Apple and Google recently to protect their brand names (thanks for the #0000ff;" #0000ff;" ), got me thinking again about personal brand and protecting your ... more
- At a local PR seminar this week, the speaker discussed a few of his company's corporate case studies, most of which focused on new technology and communication It isn't the first time I've heard marketers refer to their PR activities in podcasting, online social sites (like MySpace), and other new ... more
- MarketWire has announced that they will give the option of distributing press releases to social sites like Digg, Newsvine, and other related My friend B.L. Ochman doesn't like the (at all, in the least, I'm not so sure. Will the users of those sites just rebel? Will they ignore them? Who ... more
- I'm back from the All Things conference and it was very The panel I was on discussed best practices in online political advertising. On the panel with me was Ben Katz, from completecampaigns.com (a web site in a box solution) and a woman from a Washington based-buying group who pinch-hit ... more
- Lots has been published about the value or hype of MarketingSherpa today put out a nice piece on the subject titled MarketingSherpa's Practical Podcasting for Marketers. In typical Sherpa fashion, it's a well-thought-out collection of the usual suspects and should act as a nice guide to encourage someone to look ... more
- World class cellists and pianists descend on Meadowmount boot camp, located in Westport, N.Y., every year for a grueling summer of practice, drills and more practice. And these are some of the world's very best and up and coming talents. If the world's best musicians need the rigors and training ... more
- The hotly anticipated report (in marketing quarters) of the top 100 global brands has been recently released by Interbrand and Business Week Now in its sixth year, the "Best Global Brands report identifies the top 100 global brands that have managed to create and sustain strong performance in today's competitive ... more
- Here's a thread worth following and continuing. It deals with things every company should be monitoring (and resulting implications). I have contributed items Started Cameron Olthuis on his blog, Pronet Company Company Public facing Product Product The industry "hang Employee Brand Amplified Steve Rubel on his blog, Extended Jeremiah Owyang ... more
- I received a call this week from a My friend is a famous search engine copywriter, and the friend she referred to me is a smart, friendly, business-oriented 29-year-old internet marketer with an unblemished 8-year track record of success with the same Fortune 500 direct-to-consumer company. Four of those years ... more
- A great discussion on a Harvard Business School on the impact of the new consumerist on global trade. Here's an interesting "There is another way in which consumer market regulation drives trade. Countries tend to enjoy export success in product segments for which their domestic consumers favor high levels of ... more
- From all signs and symbols, Snakes On A will do boffo business this weekend. And if so, God help us Prepare for a glut of articles and citations about the success of the pre-release Internet "buzz." I expect these articles to be as independently-thinking as, say, each of the millions ... more
- Jones started it way back in 1998 when you could customize the soda bottle label. Now, many Consumer Packaged Goods companies are getting in on the now sells customized messages on ketchup bottle labels for $6 per bottle. And Wheaties, the breakfast of champions, lets you customize the with your ... more
- Customer experience expert Stephanie emailed me last week to see if I'd noticed the promo for a September-launching television show that goes by the "Ugly Betty" We then had a bit of an email discussion about how disturbing and misogynistic it seemed to us. Were we missing It may really ... more