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Dipping Your Toes into the Blogosphere

by Stephan Spencer

Content
The prospect of business blogging can terrify the inexperienced blogger. They may "What if I do it badly?" "What if I somehow manage to damage or destroy my or my company's reputation?!" Scary thought! But once you start blogging, I think you'll find those fears just melt Having a "safe ... more
Marketing Health: Of Men, Women and... Mustaches?

by Andrea Learned

Content
It is no secret that, while the majority of women commit to at least the annual doctor's visit so that they'll more likely have some chance at screening for the most common health issues, men don't seem to have the same In general, women might be more likely to consider ... more
I Want to Be in Advertising: The Video

by Alain Thys

Content
I'm preparing for a speech I'll be giving at the Marketing 3 conference in the Netherlands where I'll be "über-coolly" flanked by Chris , Stefan and Ilya (makes me wonder what they were smoking when they called me While I won't use this , I did want to bring it ... more
Edelman/Wal-mart Fake Blog Story Won't Go Away

by BL Ochman

Content
The fake keeps rearing its ugly head. And it's not going to go away any time Hans at Media Culpa that the url was kidnapped by an anti-Wal-mart group which launched a pretty funny parody of the Wal-mart site. Why? Because, doh, Edelman failed to register the most logical URL ... more
Another Reason Direct Mail Response Is Atrophying

by Lee MarcStein

Content
Veterans like me know that response to our direct mail is never going to be what it was decades ago. Among the prime * Cluttered * Distractions from other media (and particularly now online * The ageing of America .... young people don't respond to direct Hmm, maybe. But I ... more
The Customer Generated Media Backlash

by Spike Jones

Content
Ad agencies - large and small - are shakin' in their boots and trying to turn the tide against the very people that they get paid to market to. Ironic, isn't Recently a lot of negativity towards Customer Generated Media (CGM) has been showing up. And .... shocker .... it's ... more
When Barbra Streisand Speaks, People Listen

by Elaine Fogel

Content
For those "people who need people" to influence their behavior and buying habits, Barbra Streisand's tour patter fulfills the definition of word-of-mouth I saw Barbra Streisand's tour performance this week. Before I get into the marketing rationale for this post, let me share something personal with I saw her on ... more
Exactitude

by Jim Kelly

Content
Today I received an e-mail asking how to get an article published in the newsletter I work , but since that's not my function I referred its author to the correct contact. As I looked over the pitch however, I foresaw doom for this I saw two glaring misspellings in ... more
Those Who Do vs. Those Who Don't

by Lewis Green

Content
Http://www.mpdailyfix.com/images/piggy.jpg more
The Wisdom of Crowds

by Mark Vanderbeeken

Content
More insights from the European Market Research . Today, James Surowiecki on The Wisdom of James Surowiecki is an extremely well-skilled public speaker. He managed to give a detailed and well-structured 45-minute presentation on his book The Wisdom of with many examples, without notes and without His argument is that ... more
Where Clients Become Friends, Tread Lightly

by Lewis Green

Content
Still, marketing is about story telling, and I'll share mine if you share yours. Or is that a bad idea? more
What Is Affiliate Marketing's Brand?

by Jim Kukral

Content
I come to you, the marketing elite who don't play in my circles of affiliate . Ok, well, you might, but probably not as deep in the I say that not to be arrogant, it's just that the affiliate marketing circles are pretty small and close, therefore we need an ... more
Insights from the European Market Research Event

by Mark Vanderbeeken

Content
The European Market Research Event (which I am attending today and tomorrow) started off with three parallel usability, online research, and best practices in research My selection of talks is purely based on personal preferences and obviously only a snapshot of about a third of the Flemming Ostergaard, I started ... more
Social Media Press Release Hell and Advice

by Eric Ward

Content
With roughly 20,000 press releases a week injected into the webosphere, I'm wistful for the day back in 1995 when I sent one of my very first email-based press releases to announce a web site for Annie Through the magic of Google and Deja that press release is still out ... more
Is Your Brand a Joke?

by Mike Wagner

Content
There are at least two big ways to get laughs .... - tell a joke or do A comedian who simply tells jokes is trying to sell the audience a clever story and a punch line. Their laughter. On a good night their warehouse of punch lines "sells" like hotcakes. ... more
Are You Going to Mplanet?

by Ann Handley

Content
Are you going to ? I am, as an invited "embedded blogger," so to speak, and I'd love to see you I don't attend many marketing conferences these days. Fun as many are, the truth is that I am so swamped with the day-to-day business of producing all manner of ... more
Are You Blogging This?

by Tim Jackson

Content
As bloggers, how many times have we asked this question or had the question asked of "Are you gonna blog Last week I had my yearly with one of my major parts suppliers for the annual new product presentation. During this meeting, I get to see all of the latest ... more
It's About the 'Who' not the 'What'

by Lewis Green

Content
Since Donald resigned (or was he fired?), I keep thinking about the significance of having a personality that rubs people like sandpaper across a baby's This is significant in life and in work, I For a moment, let us forget Rumsfeld's handling of Iraq or his restructuring on military capabilities, ... more
Talk Isn't Cheap

by Ann Handley

Content
Most of you bloggers have heard about , right? But please... don't tell me you've thought of Here's the PayPerPost pitch, in a "Get Paid for Blogging. You've been writing about Web sites, products, services and companies you love for years and you have yet to benefit from all the ... more
Blogging Your Way to the Top of the Search Engines

by Stephan Spencer

Content
Getting high rankings with a blog is child's play -- with the right mentor by your side and tools at hand. With a few hours of SEO training, my 15-year-old daughter cracked the code on making money while she sleeps! A search engine optimized about Neopets, decked out with Google ... more
Authenticity -- You Be the Judge

by Gavin Heaton

Content
Ideas circulate on the blogosphere with a ferocity that can surprise us all. Often our response or reaction can be immediate and visceral -- while at other times we need a little longer to reflect on what we read, see or This week I watched a video that made me ... more
A Radar for Inconsistency (Part 2)

by Andrea Learned

Content
Given all the press that marketing to women has been getting lately, I imagine we'll see a surge of new ideas, approaches and campaigns competing for the womens' market There will be those brands that actually read the recent articles and absorbed their point - and so talked with women ... more
A Radar for Inconsistency (Part 1)

by Andrea Learned

Content
I noticed, with great interest, a brief article on the Saturn brand's "second " in Sunday's NY Early on in the 1990s, had been a shining example of transparent marketing to women. The no-dicker sticker they were known for tended to women's ways of buying without thinking The tagline back ... more
Deep Thoughts On Deep Tagging

by Sara Holoubek

Content
Deep-tagging video has me very excited. Let's start at the This year, 2006, is the year that video found success online. The majority of households have the bandwidth to experience a smooth ride, and we have collectively observed that our media consumption patterns are forever altered. We can't get enough ... more
'Road Tasted': Something to Sink Your Teeth Into

by Ted Mininni

Content
The Food debuted a new show this past summer. Billed as light fare, Road " features the brothers and , sons of the personable, well-liked Paula –on their culinary adventures as they criss-crossed the country in search of local food specialties created by small business Interestingly, the individual show episodes ... more