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When Barbra Streisand Speaks, People Listen

by Elaine Fogel

Content
For those "people who need people" to influence their behavior and buying habits, Barbra Streisand's tour patter fulfills the definition of word-of-mouth I saw Barbra Streisand's tour performance this week. Before I get into the marketing rationale for this post, let me share something personal with I saw her on ... more
Exactitude

by Jim Kelly

Content
Today I received an e-mail asking how to get an article published in the newsletter I work , but since that's not my function I referred its author to the correct contact. As I looked over the pitch however, I foresaw doom for this I saw two glaring misspellings in ... more
Those Who Do vs. Those Who Don't

by Lewis Green

Content
Http://www.mpdailyfix.com/images/piggy.jpg more
The Wisdom of Crowds

by Mark Vanderbeeken

Content
More insights from the European Market Research . Today, James Surowiecki on The Wisdom of James Surowiecki is an extremely well-skilled public speaker. He managed to give a detailed and well-structured 45-minute presentation on his book The Wisdom of with many examples, without notes and without His argument is that ... more
Where Clients Become Friends, Tread Lightly

by Lewis Green

Content
Still, marketing is about story telling, and I'll share mine if you share yours. Or is that a bad idea? more
What Is Affiliate Marketing's Brand?

by Jim Kukral

Content
I come to you, the marketing elite who don't play in my circles of affiliate . Ok, well, you might, but probably not as deep in the I say that not to be arrogant, it's just that the affiliate marketing circles are pretty small and close, therefore we need an ... more
Insights from the European Market Research Event

by Mark Vanderbeeken

Content
The European Market Research Event (which I am attending today and tomorrow) started off with three parallel usability, online research, and best practices in research My selection of talks is purely based on personal preferences and obviously only a snapshot of about a third of the Flemming Ostergaard, I started ... more
Social Media Press Release Hell and Advice

by Eric Ward

Content
With roughly 20,000 press releases a week injected into the webosphere, I'm wistful for the day back in 1995 when I sent one of my very first email-based press releases to announce a web site for Annie Through the magic of Google and Deja that press release is still out ... more
Is Your Brand a Joke?

by Mike Wagner

Content
There are at least two big ways to get laughs .... - tell a joke or do A comedian who simply tells jokes is trying to sell the audience a clever story and a punch line. Their laughter. On a good night their warehouse of punch lines "sells" like hotcakes. ... more
Are You Going to Mplanet?

by Ann Handley

Content
Are you going to ? I am, as an invited "embedded blogger," so to speak, and I'd love to see you I don't attend many marketing conferences these days. Fun as many are, the truth is that I am so swamped with the day-to-day business of producing all manner of ... more
Are You Blogging This?

by Tim Jackson

Content
As bloggers, how many times have we asked this question or had the question asked of "Are you gonna blog Last week I had my yearly with one of my major parts suppliers for the annual new product presentation. During this meeting, I get to see all of the latest ... more
It's About the 'Who' not the 'What'

by Lewis Green

Content
Since Donald resigned (or was he fired?), I keep thinking about the significance of having a personality that rubs people like sandpaper across a baby's This is significant in life and in work, I For a moment, let us forget Rumsfeld's handling of Iraq or his restructuring on military capabilities, ... more
Talk Isn't Cheap

by Ann Handley

Content
Most of you bloggers have heard about , right? But please... don't tell me you've thought of Here's the PayPerPost pitch, in a "Get Paid for Blogging. You've been writing about Web sites, products, services and companies you love for years and you have yet to benefit from all the ... more
Blogging Your Way to the Top of the Search Engines

by Stephan Spencer

Content
Getting high rankings with a blog is child's play -- with the right mentor by your side and tools at hand. With a few hours of SEO training, my 15-year-old daughter cracked the code on making money while she sleeps! A search engine optimized about Neopets, decked out with Google ... more
Authenticity -- You Be the Judge

by Gavin Heaton

Content
Ideas circulate on the blogosphere with a ferocity that can surprise us all. Often our response or reaction can be immediate and visceral -- while at other times we need a little longer to reflect on what we read, see or This week I watched a video that made me ... more
A Radar for Inconsistency (Part 2)

by Andrea Learned

Content
Given all the press that marketing to women has been getting lately, I imagine we'll see a surge of new ideas, approaches and campaigns competing for the womens' market There will be those brands that actually read the recent articles and absorbed their point - and so talked with women ... more
A Radar for Inconsistency (Part 1)

by Andrea Learned

Content
I noticed, with great interest, a brief article on the Saturn brand's "second " in Sunday's NY Early on in the 1990s, had been a shining example of transparent marketing to women. The no-dicker sticker they were known for tended to women's ways of buying without thinking The tagline back ... more
Deep Thoughts On Deep Tagging

by Sara Holoubek

Content
Deep-tagging video has me very excited. Let's start at the This year, 2006, is the year that video found success online. The majority of households have the bandwidth to experience a smooth ride, and we have collectively observed that our media consumption patterns are forever altered. We can't get enough ... more
'Road Tasted': Something to Sink Your Teeth Into

by Ted Mininni

Content
The Food debuted a new show this past summer. Billed as light fare, Road " features the brothers and , sons of the personable, well-liked Paula –on their culinary adventures as they criss-crossed the country in search of local food specialties created by small business Interestingly, the individual show episodes ... more
Borat vs. Snakes on a Plane

by Mario Sundar

Content
Five reasons why Borat boldly goes where "Snakes on a Plane" could Snakes on a Opened in 3,555 1st Weekend $15.3 Fahrenheit Opened in 868 1st Weekend ~$24 Opens in 837 1st Weekend $26 In spite of alleged comparisons to Snakes on a , I'm convinced more than ever that ... more
Stupid Is As Stupid Does

by Lewis Green

Content
Not long ago, I wrote a piece called "Stupid Things Corporations Do." But never did I think that stupid could fall into the moronic range. proved me According to a Nov. 2 AP , WalMart's revised attendance policy forbids lateness due to snow. Apparently, Forrest Gump thought WalMart when he ... more
What's It Gonna Take? Maybe Rubber Chicken Marketing...

by Jim Kukral

Content
Did you ever read a business book that filled you with enough creative energy and inspiration to just about make your head explode– in a good way? That's what happened to me last week when I picked up a copy of Marketing by Jon . Foreword by Mark I was ... more
Do We Still Need to Grab 'Em Young?

by Jonathan Kranz

Content
In Sunday's Boston , Chris Reidy's article, Experienced Musician for , addressed the growing phenomenon of famous-name music acts pitching products via songs or even TV ad In Reidy's words, "The trend comes as advertisers avidly woo the 18-to-25 market, a coveted group to win over because people this age ... more
What Does It Mean to Be a Good Blogger?

by Tim Jackson

Content
As a blogging advocate and a non-stop blogging dork, I get asked a lot of questions from peers and other folks about what it means to be a good Smart ass that I am, I am usually tempted to reply "good spelling and an endless amount of opinions," but I ... more
Can Marketing Tactics Be Proven?

by Allen Weiss

Content
The other day I was reading a press release. The company said it wrote articles on "proven tactics" that marketers could use. This got me thinking about whether you can prove anything works in After all, you can't prove anything in science. What you can do is provide a growing ... more