Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Lewis Green
In the 1950s, former Boston Red Sox Centerfielder Jimmy Piersall wrote a popular book called Fear Strikes
In it, Piersall chronicles his struggles against personal demons that threatened his sanity. Piersall's book succeeds in being both a book of hope and of the deadly dangers fear presents. In it, fear ...
more
by Mike Wagner
Tim shaves his legs. Troubling? Yes, but as usual he has a good for doing
It started as a childhood aspiration. Young Timothy was determined to join the world of professional bike racing and be like his hero, Greg . At the tender age of 12, Tim began shaving his ...
more
by Jim Kukral
Black Friday has passed. Now Cyber Monday is here. It's that time of year to shop, online, or offline. Stores are doing whatever they can to get us inside, or adding items to our shopping carts. SALES, SALES,
We're all marketers, so we get the tactics they use. You know, ...
more
by Andrea Learned
A tad sleepy and mind-aflutter with sensory input from a whole other world (quite literally), my recent trip to Dubai was a wonderful
What I was reminded Unless we make the effort to get to know more about other cultures and traditions by visiting or at least studying up on ...
more
by Lewis Green
"One thing that's somehow bothering me is that it seems we get caught up in our own BS.... I know it looks foolish if we don't follow the hottest trend in marketing, but we should know better... is it really a new big thing or did we drink some of ...
more
by Andrea Learned
When you think about the best marketing efforts, they are often the ones with which you have been able to find some common ground. Whether that be in the fact that the television ad uses a model that looks like your sister, or you see a testimonial on a Web ...
more
by Ann Handley
Many of you faithful readers of the Daily Fix know first-hand that has had a very fortunate year. After all, we this blog a mere 8 months ago and, thanks in no small part to all of you, have seen it with a big group hug by marketers around the ...
more
by Lewis Green
Whether you choose to or not, you likely will eat more than a little SPAM this holiday
According to an article at CNET "In October, 63 billion junk messages were sent daily, on average, compared with 31 billion a year ago, according to data from IronPort Systems. Another antispam specialist, ...
more
by Gerry McGovern
Admit you have a The first step to recovery is to admit that you are organization-centric. Say
Take off your coat. You can hang it over there. The evenings are closing in, aren't they? Have a seat. Have a seat. Tea or coffee? Black or white? I like mine black ...
more
by Stephan Spencer
The prospect of business blogging can terrify the inexperienced blogger. They may "What if I do it badly?" "What if I somehow manage to damage or destroy my or my company's reputation?!" Scary thought! But once you start blogging, I think you'll find those fears just melt Having a "safe ...
more
by Andrea Learned
It is no secret that, while the majority of women commit to at least the annual doctor's visit so that they'll more likely have some chance at screening for the most common health issues, men don't seem to have the same
In general, women might be more likely to consider ...
more
by Alain Thys
I'm preparing for a speech I'll be giving at the Marketing 3 conference in the Netherlands where I'll be "über-coolly" flanked by Chris , Stefan and Ilya (makes me wonder what they were smoking when they called me
While I won't use this , I did want to bring it ...
more
by BL Ochman
The fake keeps rearing its ugly head. And it's not going to go away any time Hans at Media Culpa that the url was kidnapped by an anti-Wal-mart group which launched a pretty funny parody of the Wal-mart site. Why? Because, doh, Edelman failed to register the most logical URL ...
more
by Lee MarcStein
Veterans like me know that response to our direct mail is never going to be what it was decades ago. Among the prime
* Cluttered
* Distractions from other media (and particularly now online
* The ageing of America .... young people don't respond to direct
Hmm, maybe. But I ...
more
by Spike Jones
Ad agencies - large and small - are shakin' in their boots and trying to turn the tide against the very people that they get paid to market to. Ironic, isn't
Recently a lot of negativity towards Customer Generated Media (CGM) has been showing up. And .... shocker .... it's ...
more
by Elaine Fogel
For those "people who need people" to influence their behavior and buying habits, Barbra Streisand's tour patter fulfills the definition of word-of-mouth
I saw Barbra Streisand's tour performance this week. Before I get into the marketing rationale for this post, let me share something personal with
I saw her on ...
more
by Jim Kelly
Today I received an e-mail asking how to get an article published in the newsletter I work , but since that's not my function I referred its author to the correct contact. As I looked over the pitch however, I foresaw doom for this
I saw two glaring misspellings in ...
more
by Lewis Green
Http://www.mpdailyfix.com/images/piggy.jpg
more
by Mark Vanderbeeken
More insights from the European Market Research . Today, James Surowiecki on The Wisdom of James Surowiecki is an extremely well-skilled public speaker. He managed to give a detailed and well-structured 45-minute presentation on his book The Wisdom of with many examples, without notes and without
His argument is that ...
more
by Lewis Green
Still, marketing is about story telling, and I'll share mine if you share yours. Or is that a bad idea?
more
by Jim Kukral
I come to you, the marketing elite who don't play in my circles of affiliate . Ok, well, you might, but probably not as deep in the
I say that not to be arrogant, it's just that the affiliate marketing circles are pretty small and close, therefore we need an ...
more
by Mark Vanderbeeken
The European Market Research Event (which I am attending today and tomorrow) started off with three parallel usability, online research, and best practices in research
My selection of talks is purely based on personal preferences and obviously only a snapshot of about a third of the Flemming Ostergaard,
I started ...
more
by Eric Ward
With roughly 20,000 press releases a week injected into the webosphere, I'm wistful for the day back in 1995 when I sent one of my very first email-based press releases to announce a web site for Annie
Through the magic of Google and Deja that press release is still out ...
more
by Mike Wagner
There are at least two big ways to get laughs .... - tell a joke or do
A comedian who simply tells jokes is trying to sell the audience a clever story and a punch line. Their laughter. On a good night their warehouse of punch lines "sells" like hotcakes. ...
more
by Ann Handley
Are you going to ? I am, as an invited "embedded blogger," so to speak, and I'd love to see you
I don't attend many marketing conferences these days. Fun as many are, the truth is that I am so swamped with the day-to-day business of producing all manner of ...
more
MarketingProfs uses single