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  • MPlanet 2006: What Keeps P&G's Larry Huston Up at Night?
    by Roy Young
    Content
    Here's Generating $5 billion a year in organic growth at . Not an enviable position. But speaking at last week's event, Huston, who is VP Innovation, said that's what keeps him up at night and (during the day) traveling around the At a time when of all new products fail, ... more
  • MPlanet 2006: Shining a Light on Web 2.0
    by Roy Young
    Content
    If you are struggling to understand the impact of new technology on consumer behavior and marketing strategy, you will find it helpful to have the classification developed by Brian Kardon, Chief Strategy and Marketing Officer of Forrester Speaking at last week's MPlanet conference produced by the , Brian identified 10 ... more
  • Does the 10-Year Rule Apply to Marketing?
    by Paul Barsch
    Content
    Are some people born winners? Are genius marketing students coming from top MBA schools destined for greatness? Perhaps, but research shows there are additional elements, besides raw talent, to get a marketer or any other professional to "world-class" Earlier in the year I wrote a MP Daily Fix post, "You ... more
  • It's 2007: Do We Embrace the Community...or Leave it?
    by Mack Collier
    Content
    David Armano had a great post recently on Logic + asking his readers what, in their opinion, was the most significant event or aspect of 2006 in regards to marketing, advertising or user Many wonderful comments were left, and as I thought about the question for myself, I came to ... more
  • Confused, Stupid and Too Smart...at the Same Time
    by Lewis Green
    Content
    I admit it, you got me, I am a reading junkie, addicted to words and their meanings and implications. As any reading addict knows, because we live with it daily, they symptoms are severe and can be Much of the time feel confused, stupid and smart all at the same ... more
  • Fear Strikes Us Out
    by Lewis Green
    Content
    In the 1950s, former Boston Red Sox Centerfielder Jimmy Piersall wrote a popular book called Fear Strikes In it, Piersall chronicles his struggles against personal demons that threatened his sanity. Piersall's book succeeds in being both a book of hope and of the deadly dangers fear presents. In it, fear ... more
  • Aspire to Greatness: Shave Your Legs!
    by Mike Wagner
    Content
    Tim shaves his legs. Troubling? Yes, but as usual he has a good for doing It started as a childhood aspiration. Young Timothy was determined to join the world of professional bike racing and be like his hero, Greg . At the tender age of 12, Tim began shaving his ... more
  • Retailers: Want My Business? Don't Waste My Time!
    by Jim Kukral
    Content
    Black Friday has passed. Now Cyber Monday is here. It's that time of year to shop, online, or offline. Stores are doing whatever they can to get us inside, or adding items to our shopping carts. SALES, SALES, We're all marketers, so we get the tactics they use. You know, ... more
  • Marketing in the Middle East, Part 1: Make No Assumptions
    by Andrea Learned
    Content
    A tad sleepy and mind-aflutter with sensory input from a whole other world (quite literally), my recent trip to Dubai was a wonderful What I was reminded Unless we make the effort to get to know more about other cultures and traditions by visiting or at least studying up on ... more
  • Open and Look Inside the Box
    by Lewis Green
    Content
    "One thing that's somehow bothering me is that it seems we get caught up in our own BS.... I know it looks foolish if we don't follow the hottest trend in marketing, but we should know better... is it really a new big thing or did we drink some of ... more
  • Finding Common Ground in Humor: Let's Give Thanks
    by Andrea Learned
    Content
    When you think about the best marketing efforts, they are often the ones with which you have been able to find some common ground. Whether that be in the fact that the television ad uses a model that looks like your sister, or you see a testimonial on a Web ... more
  • Counting Our Blessings
    by Ann Handley
    Content
    Many of you faithful readers of the Daily Fix know first-hand that has had a very fortunate year. After all, we this blog a mere 8 months ago and, thanks in no small part to all of you, have seen it with a big group hug by marketers around the ... more
  • Have Some SPAM with Your Ham and Turkey
    by Lewis Green
    Content
    Whether you choose to or not, you likely will eat more than a little SPAM this holiday According to an article at CNET "In October, 63 billion junk messages were sent daily, on average, compared with 31 billion a year ago, according to data from IronPort Systems. Another antispam specialist, ... more
  • Recovering from Organization-Centricity
    by Gerry McGovern
    Content
    Admit you have a The first step to recovery is to admit that you are organization-centric. Say Take off your coat. You can hang it over there. The evenings are closing in, aren't they? Have a seat. Have a seat. Tea or coffee? Black or white? I like mine black ... more
  • Dipping Your Toes into the Blogosphere
    by Stephan Spencer
    Content
    The prospect of business blogging can terrify the inexperienced blogger. They may "What if I do it badly?" "What if I somehow manage to damage or destroy my or my company's reputation?!" Scary thought! But once you start blogging, I think you'll find those fears just melt Having a "safe ... more
  • Marketing Health: Of Men, Women and... Mustaches?
    by Andrea Learned
    Content
    It is no secret that, while the majority of women commit to at least the annual doctor's visit so that they'll more likely have some chance at screening for the most common health issues, men don't seem to have the same In general, women might be more likely to consider ... more
  • I Want to Be in Advertising: The Video
    by Alain Thys
    Content
    I'm preparing for a speech I'll be giving at the Marketing 3 conference in the Netherlands where I'll be "über-coolly" flanked by Chris , Stefan and Ilya (makes me wonder what they were smoking when they called me While I won't use this , I did want to bring it ... more
  • Edelman/Wal-mart Fake Blog Story Won't Go Away
    by BL Ochman
    Content
    The fake keeps rearing its ugly head. And it's not going to go away any time Hans at Media Culpa that the url was kidnapped by an anti-Wal-mart group which launched a pretty funny parody of the Wal-mart site. Why? Because, doh, Edelman failed to register the most logical URL ... more
  • Another Reason Direct Mail Response Is Atrophying
    by Lee MarcStein
    Content
    Veterans like me know that response to our direct mail is never going to be what it was decades ago. Among the prime * Cluttered * Distractions from other media (and particularly now online * The ageing of America .... young people don't respond to direct Hmm, maybe. But I ... more
  • The Customer Generated Media Backlash
    by Spike Jones
    Content
    Ad agencies - large and small - are shakin' in their boots and trying to turn the tide against the very people that they get paid to market to. Ironic, isn't Recently a lot of negativity towards Customer Generated Media (CGM) has been showing up. And .... shocker .... it's ... more
  • When Barbra Streisand Speaks, People Listen
    by Elaine Fogel
    Content
    For those "people who need people" to influence their behavior and buying habits, Barbra Streisand's tour patter fulfills the definition of word-of-mouth I saw Barbra Streisand's tour performance this week. Before I get into the marketing rationale for this post, let me share something personal with I saw her on ... more
  • Exactitude
    by Jim Kelly
    Content
    Today I received an e-mail asking how to get an article published in the newsletter I work , but since that's not my function I referred its author to the correct contact. As I looked over the pitch however, I foresaw doom for this I saw two glaring misspellings in ... more
  • Those Who Do vs. Those Who Don't
    by Lewis Green
    Content
    Http://www.mpdailyfix.com/images/piggy.jpg more
  • The Wisdom of Crowds
    by Mark Vanderbeeken
    Content
    More insights from the European Market Research . Today, James Surowiecki on The Wisdom of James Surowiecki is an extremely well-skilled public speaker. He managed to give a detailed and well-structured 45-minute presentation on his book The Wisdom of with many examples, without notes and without His argument is that ... more
  • Where Clients Become Friends, Tread Lightly
    by Lewis Green
    Content
    Still, marketing is about story telling, and I'll share mine if you share yours. Or is that a bad idea? more

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