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- Good and great companies don't sell price, they sell value. Still, too many businesses approach sales as if it is pricing combat between the seller and the buyer, and it is the seller's duty to win at all costs, especially by discounting. This results in two discounting to any level ... more
- Talk about letting customers and shareholders down. Robert , the former CEO of Home , is walking away with a $210 million severance package. Not bad for a company whose stock fell during the boss's six-year And this occurs concurrently with Home Depot's policy of cutting payroll hours, reducing overtime ... more
- "What do women want?" may seem like the eternal quandry, but it doesn't have to be -- especially with regard to consumer behavior. Sometimes it is the easiest answer that escapes our over-thinking brains. (Now, as far as what women want in relationships, there are gazillions of books to choose ... more
- The top concerns on the minds of senior marketing executives are "integrated marketing communications" and "marketing accountability," according to a recent by the Association of National . Guess which one of these two jumped to #1 from #4 last The ANA asked over 100 senior marketers to select from a ... more
- An interesting story in the Houston says that Austin-based Whole Foods Market will be opening a spanking new store smack-dab in the middle of London this coming June. Does anybody out there doubt that Whole Foods CEO John Mackey has any plans for global expansion With the Continent a Chunnel ... more
- This just As per , is launching Forbes Life Executive in October. I am all for better serving the businesswoman reader, but am wondering if entire new magazines need to be created to do Forbes is an established, well-read publication. What about just working to make its content and delivery ... more
- This turns one year old this week. I've already celebrated the occasion–back in January, on the one-year anniversary of its conception, with an article Seven Lessons from a Blogging , that ran in the MarketingProfs newsletter. But since then,I've noticed a whole bunch of birthday posts or mentions on other ... more
- Debra Guzov of Guzov Ofsink LLC , a New York-based international law firm, takes the personality of each new marketplace into account when building the company's global "To establish our brand overseas, we selectively market by going to conferences domestically and overseas where we will be able to target particular ... more
- One of the best things about being a #3300ff;" recruiter" marketing who specializes in multichannel ecommerce is that I get to deal with some of the smartest people on earth. Honestly, they're amazing. There's just so much happening in the multichannel marketing arena, what with all of the changes in ... more
- The shift from organization power to customer power continues, as customers use the Web to organize themselves like never The Web gives organizational tools to the customer. The ability to organize 100 or 10,000 people used to be the exclusive domain of nations or well-funded private companies. Not "The power ... more
- Even after writing and speaking about marketing to women for all these years, I must admit I still have trouble confidently deciding which of these words to "female" vs. "woman" or "gender" vs. "sex." Of course, for some inexplicable reason, I have never taken the time to look it up ... more
- Dear I won't go political. Not here, not anywhere. We keep our political rants well away from our marketing discussions just like we keep our peas from touching our carrots. Usually. Sometimes, succotash happens. But someone has to give a great big "Wow, did you see that?" to the 1984 ... more
- Just as I put the final touches on "Marketing Through Storytelling" for MarketingProfs (tomorrow, Thursday, noon eastern time), I read Steve Miller's story in on the how some 30-second ads are evolving into several minute videos. He points to two examples I will be using Thursday, as well - the ... more
- Now, I love! has essentially hired a Chief Forgiveness A fellow named Fred Taylor Jr., with the formal title of Senior Manager of Proactive Customer , spends his 12-hour workdays finding out how Southwest disappointed its customers. He then fires off homespun letters of apology and "touches" to ease the ... more
- As my regular blog readers know, before becoming a #3300ff;" recruiter" marketing I owned a B2B inside sales consultancy called "Reliable Growth." Essentially, I taught companies like NCR and Aflac how to research, identify, and develop new business with a phone, an internet connection and a fax Telemarketing was the ... more
- Telling a good story is at the core of good marketing or branding. But what happens when the story is tongue-in-cheek and the audience doesn't "get it?" Has the average audience become When average consumers or business people believe the message and the message or story is bogus -- just ... more
- Eric , CEO of search giant , told an investors group this week that the market for targeted advertising is at a very early stage with lots of innovation still to come, according to Internet Discussing the inefficiency of random ads in traditional media, Schmidt noted, "It's a constant barrage ... more
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