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3 Steps to Find Export Information by Country

by Laurel Delaney

Content
Going global doesn't have to be as complex as people make it out to be. To get started, I recommend you learn everything there is to know about a market before you do business there. And it's easy to access that kind of 1. Explore the U.S. Commercial Service site ... more
Job Titles 2.0: Brilliant, Bullshit, or Both?

by Ann Handley

Content
I'm a huge fan of Anu Garg's A Word a Day . Since way back in 1994–ancient in Web publishing!–it has offered an uncomplicated value a single vocabulary word each day–defined, deconstructed, and placed in context (historical, literary, or both). Each week is usually built around a (sometimes whacky) theme–like ... more
One Simple Link Building Tip That's Often Overlooked

by Eric Ward

Content
It's been so long since my last post that by now I really AM as old as my nickname, LinkMoses. I apologize for the unintended hiatus. Our baby is now just a few weeks away, and I have been in major nest building mode for a couple months. I'd like ... more
Reaching Voters: Personal Narrative in Politics

by Andrea Learned

Content
It would have been hard to miss all the media attention this past few weeks on Elizabeth Edwards' recurring cancer and her husband's plan to continue with his presidential campaign. While you may or may not have read all of the April 1st New York by Jane Gross, I was ... more
Store Brands Give National Brands a Run for the Money

by Ted Mininni

Content
If you missed there was an excellent article in the March 20th MarketingProfs newsletter dubbed Premium Store The Hottest Trend in . The authors, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp, hit the nail on the head in this retailers have developed, branded and positioned private label brands so effectively, that ... more
Is Your Growth Focused on Revenues or on Margins?

by Lewis Green

Content
Good and great companies don't sell price, they sell value. Still, too many businesses approach sales as if it is pricing combat between the seller and the buyer, and it is the seller's duty to win at all costs, especially by discounting. This results in two discounting to any level ... more
Two Approaches to Writing Web Pages

by Nick Usborne

Content
There are two distinct ways to approach the writing of a Web page... at least, according to this author. Here they are. more
The Downside of Social Media

by Stephen Denny

Content
I don't watch American . I'll readily admit that it's a timely concept that hopefully can breathe life into the moribund music industry. But growing up in a family of performers with a house full of "voice students in training" taught me to run from sounds that hurt my ears. ... more
'Home Cheapo': The DIY Way to Letting Down Customers and Shareholders

by Elaine Fogel

Content
Talk about letting customers and shareholders down. Robert , the former CEO of Home , is walking away with a $210 million severance package. Not bad for a company whose stock fell during the boss's six-year And this occurs concurrently with Home Depot's policy of cutting payroll hours, reducing overtime ... more
Menu Foods' Apology Goes to the Dogs

by Jeanne Bliss

Content
I've been watching intently to see how Menu Foods (the manufacturer of wet dog and cat food sold by the millions under private label brands at major stores such as Petco and Walmart) is stepping up to help their customers with the growing illness and losses of their beloved pets. ... more
The Forgotten 'P' Makes a Comeback

by Paul Barsch

Content
As marketers we've been raised on the 4 , and in fact some authors have suggested new . Of the traditional 4 Ps most marketers are consumed with "Promotion" and "Product," and fewer yet focus on However, it seems "Price" gets the short end of the stick time and again. ... more
How to Discover What Women REALLY Want

by Andrea Learned

Content
"What do women want?" may seem like the eternal quandry, but it doesn't have to be -- especially with regard to consumer behavior. Sometimes it is the easiest answer that escapes our over-thinking brains. (Now, as far as what women want in relationships, there are gazillions of books to choose ... more
ANA Survey: What Are the Top Issues for Marketers?

by Elaine Fogel

Content
The top concerns on the minds of senior marketing executives are "integrated marketing communications" and "marketing accountability," according to a recent by the Association of National . Guess which one of these two jumped to #1 from #4 last The ANA asked over 100 senior marketers to select from a ... more
Mr. Mackey Goes to London

by Ted Mininni

Content
An interesting story in the Houston says that Austin-based Whole Foods Market will be opening a spanking new store smack-dab in the middle of London this coming June. Does anybody out there doubt that Whole Foods CEO John Mackey has any plans for global expansion With the Continent a Chunnel ... more
Do Women Need Gender-Specific Business Magazines?

by Andrea Learned

Content
This just As per , is launching Forbes Life Executive in October. I am all for better serving the businesswoman reader, but am wondering if entire new magazines need to be created to do Forbes is an established, well-read publication. What about just working to make its content and delivery ... more
'Blogger Boomers': Now What?

by Ann Handley

Content
This turns one year old this week. I've already celebrated the occasion–back in January, on the one-year anniversary of its conception, with an article Seven Lessons from a Blogging , that ran in the MarketingProfs newsletter. But since then,I've noticed a whole bunch of birthday posts or mentions on other ... more
Building a Global Brand: Start by Educating Your Customers

by Laurel Delaney

Content
Debra Guzov of Guzov Ofsink LLC , a New York-based international law firm, takes the personality of each new marketplace into account when building the company's global "To establish our brand overseas, we selectively market by going to conferences domestically and overseas where we will be able to target particular ... more
How to Prepare for a Job Interview

by Harry Joiner

Content
One of the best things about being a #3300ff;" recruiter" marketing who specializes in multichannel ecommerce is that I get to deal with some of the smartest people on earth. Honestly, they're amazing. There's just so much happening in the multichannel marketing arena, what with all of the changes in ... more
The 'Intention Economy': Customer Power That's Driven by the Web

by Gerry McGovern

Content
The shift from organization power to customer power continues, as customers use the Web to organize themselves like never The Web gives organizational tools to the customer. The ability to organize 100 or 10,000 people used to be the exclusive domain of nations or well-funded private companies. Not "The power ... more
Sales and Marketing: Making the Marriage Work

by Lewis Green

Content
Sometimes I think those of us who run marketing firms or work in a marketing department forget that although we are the beginning of the sales process, we also need to be involved in the middle and the end. For at the end of the day, our bottom lines and ... more
Hey, Lady! William Safire on 'Woman' v. 'Female'

by Andrea Learned

Content
Even after writing and speaking about marketing to women for all these years, I must admit I still have trouble confidently deciding which of these words to "female" vs. "woman" or "gender" vs. "sex." Of course, for some inexplicable reason, I have never taken the time to look it up ... more
Who Are Today's Boomer Consumers?

by Lewis Green

Content
I'm a Baby Boomer. In fact, I'm on the leading edge, having popped into this world in 1946. Although at 12 lbs. exiting a 90-pound mother, it was Iess a pop than a . And I'm still causing thuds -- the good kind, I On Wednesday, March 21, CK posted ... more
How 1984 Influences 2008

by Stephen Denny

Content
Dear I won't go political. Not here, not anywhere. We keep our political rants well away from our marketing discussions just like we keep our peas from touching our carrots. Usually. Sometimes, succotash happens. But someone has to give a great big "Wow, did you see that?" to the 1984 ... more
Video Stories: Subtle And Humanizing

by Andrea Learned

Content
Just as I put the final touches on "Marketing Through Storytelling" for MarketingProfs (tomorrow, Thursday, noon eastern time), I read Steve Miller's story in on the how some 30-second ads are evolving into several minute videos. He points to two examples I will be using Thursday, as well - the ... more
Southwest Hires a 'Chief Forgiveness Officer'

by Jeanne Bliss

Content
Now, I love! has essentially hired a Chief Forgiveness A fellow named Fred Taylor Jr., with the formal title of Senior Manager of Proactive Customer , spends his 12-hour workdays finding out how Southwest disappointed its customers. He then fires off homespun letters of apology and "touches" to ease the ... more