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- Recently became the latest company to include bloggers in its promotional efforts when it launched its 'Picture This' blogger-outreach program. The program involved sending a Nikon D80 digital camera to 50 "online personalities," including myself. We are allowed to use the "loaner" cameras for six At the end of the ... more
- Socially and environmentally responsible living and business practices are becoming more and more of a priority - thanks to peer influence and consumer demand. From the gem industry to the furniture industry to the lawncare industry, our and, as marketers, our customers, are questioning where things come from and where ... more
- I was getting some errors on the MarketingProfs content management system yesterday. So I did what any proper technophobe would do–I sent up a panicked flair to our patient and attentive Chief Technology Officer, Aaron Lorentz. As always, Aaron resolved the problem. But this time he did something a little ... more
- The Web brand is useful, clear, simple, interactive, and most importantly, "Google has knocked Microsoft off the top spot and been named the most powerful global brand of 2007," Gemma Simpson wrote for Silicon.com in April 2007. "It's the second year in a row a tech brand has beaten household ... more
- New research by Cone shows that yes, consumers are paying attention to social and environmental responsibility to a much greater extent these days -- and that they appreciate learning about it via ad campaigns. In the ecent MediaPost on the findings, Sarah Mahoney "In its survey, of respondents say that ... more
- What is it going to take to make the contamination of our pet and human food supply the number one story in America? A pile of dead babies who drank melamine-contaminated baby Where are the ads from Kraft, General Mills, McDonald's, and other huge manufacturers and sellers of foods that ... more
- Most working journalists have to deal with hundreds, if not thousands, of press releases that cross the transom every year. That's more than they're going to read, of course. And of the ones they "read," all but a few are destined to receive a half-hearted skimming, followed by a click ... more
- Sunday, April 22nd was Earth Day. Time for companies to take stock of what can be done and to applaud what's already being done This year's Fortune 500 Ranking of America's largest corporations has been published. What I focused on is the "Most Admired Companies of Fortune's survey was conducted ... more
- More than 25 percent of critical data in Fortune 1,000 companies is poor quality because organizations have little experience in managing content. Gartner believes that very few organizations are making progress towards professionally managing their most important data. Research Vice-President Andreas Bitterer said that "dirty data" is often overlooked as ... more
- One of the truths about how women buy involves the "inside scoop" factor. All things being equal experience), the smaller the perceived "club" of existing buyers, the hipper the brand will seem and the more those in-the-know will want to tell Yeah - that's women are attracted to the idea ... more
- It's not a typo. For the last nine years, I've been engulfed in permission-based marketing and I've finally come to the conclusion that it's more about a relationship -- not necessarily trying to From a technology standpoint, Customer Relationship Management is still fitting. However, I believe it's no longer appropriate ... more
- From of the 1980s to , Second and Daily almost 30 years later, people have created valued relationships online. When blogs entered the virtual scene they provided an opportunity for anyone with an internet connection to build their own Ann Handley, the fearless leader of Daily , makes it seem ... more