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by Drew McLellan
I have never once had a client come to me and say, "My doctor thinks I sprained my ankle, what do you think?" Good thing, I'm not a medical
So it puzzles me when a client will say, "I showed the draft of the brochure (fill in your own blank ...
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by Lewis Green
Wouldn't it be cool With that question leading the way, 18-year-old Ben Kaufman founded , named for his two dogs, in 2005. The To create a "funky product development firm based around good people and great ideas." Today, Mophie products are in 28 countries worldwide, at Apple specialist stores, and ...
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by Ted Mininni
Who doesn't hate it when the office copier goes down? Everybody scurries away from it, yelling for the closest administrative assistant's help as they go. After all, who on earth knows how to fix these things? And who has time to figure it
Opening the side panel shows a diagram ...
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by Ann Handley
How do you create a great logo? Here are 3 excellent
* Design in black and Color can mask a design's
* Shape and style matter more than Most successful logos are sufficiently versatile to make a statement, whether on the side of a bus, on a business card or ...
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by Lewis Green
Before we get too excited about Web 2.0 and social media, here's a little reality check that may get us bloggers thinking about the importance of our blogs or at least about whether businesses should embrace Web
At the end of the day, the smart business relies on cost analysis ...
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by Laurel Delaney
Many of us have read Thomas Friedman's The World Is , and now comes a new by Ronald Aronica and Mtetwa Ramdoo who put air -- not sure hot or cold -- into Friedman's flat
After reading their let me ask you Do you think Friedman's vision of the globalized ...
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by Lewis Green
Word of Mouth . Brand . . These are not just words and phrases. These are tactics that might make the difference in your business growing or dying. Each depends on the same link for people. We sometimes call them
Like customers, we need to know what those influencers look ...
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by Gerry McGovern
Imagine you are very rich and you have a big house. One evening you have guests over. One of the guests asks you where the toilet is. You give them instructions and off they
After a few turns they end up in the garden. They backtrack, apologize for their ignorance ...
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by Andrea Learned
An NPR story I heard just moments ago inspired me to write. In Tom Goldman's about Barbaro and what his passing might mean for Derby Week, we get a little snippet of the power of
* * * *
One of the keys to transparent marketing is to "be authentic," ...
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by Ted Mininni
Harry Potter, boy wizard. Cultural phenom. This generation's Boy Wonder. The seventh and final installment about Harry's last year at Harry Potter and the Deathly –goes to press on July 21st of this year. Author J.K. Rowling made the announcement recently, but remained tight-lipped about any of the
This leads ...
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by Ann Handley
Aquent's Matt Grant emailed me the other day to request an interview to chat about my marketing career. I had to set him straight right away. I said yes to the interview, but added, "Just so you know, I'm not a marketer -- I'm an editor of a marketing publication. ...
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by Spike Jones
I don't watch much TV, but lately I've been noticing a lot of ads on the tube where companies call out their competition. And I have to tell you, it's just one of those things that gets all stuck in my craw. So I have to
Why would you spend ...
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by Mack Collier
Recently became the latest company to include bloggers in its promotional efforts when it launched its 'Picture This' blogger-outreach program. The program involved sending a Nikon D80 digital camera to 50 "online personalities," including myself. We are allowed to use the "loaner" cameras for six
At the end of the ...
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by Andrea Learned
Socially and environmentally responsible living and business practices are becoming more and more of a priority - thanks to peer influence and consumer demand. From the gem industry to the furniture industry to the lawncare industry, our and, as marketers, our customers, are questioning where things come from and where ...
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by Ann Handley
I was getting some errors on the MarketingProfs content management system yesterday. So I did what any proper technophobe would do–I sent up a panicked flair to our patient and attentive Chief Technology Officer, Aaron Lorentz. As always, Aaron resolved the problem. But this time he did something a little ...
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by Elaine Fogel
I'm one of those anal marketers who loves receiving direct mail each day. I review the contents as if I were giving them a marketing grade. (Must be the former teacher in
So far this week, I received a personalized letter from a local couple advertising their real estate services. ...
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by Gerry McGovern
The Web brand is useful, clear, simple, interactive, and most importantly,
"Google has knocked Microsoft off the top spot and been named the most powerful global brand of 2007," Gemma Simpson wrote for Silicon.com in April 2007. "It's the second year in a row a tech brand has beaten household ...
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by Andrea Learned
New research by Cone shows that yes, consumers are paying attention to social and environmental responsibility to a much greater extent these days -- and that they appreciate learning about it via ad campaigns. In the ecent MediaPost on the findings, Sarah Mahoney "In its survey, of respondents say that ...
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by BL Ochman
What is it going to take to make the contamination of our pet and human food supply the number one story in America? A pile of dead babies who drank melamine-contaminated baby
Where are the ads from Kraft, General Mills, McDonald's, and other huge manufacturers and sellers of foods that ...
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by Lewis Green
There are several ways to read that question. To clarify, I speak of your local Chamber of Commerce. I know. They don't seem huggable. But think of a virtual action that says, "I like you, and I want to thank you for all you do." So what would that look ...
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by Andrea Learned
Two keys to transparent marketing (which is the main concept in my book, Don't Think ) are narrowing your focus and getting to know your customer community intimately. I tend to assume that this is a lot easier for businesses to follow through on than it might be for larger ...
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by Scott Baradell
Most working journalists have to deal with hundreds, if not thousands, of press releases that cross the transom every year. That's more than they're going to read, of course. And of the ones they "read," all but a few are destined to receive a half-hearted skimming, followed by a click ...
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by Alain Thys
When last week I uploaded a endorsing the importance social media, David pointed out - tongue in cheek - that someone had forgotten to send me the memo that Web 2.0 was going down the drain. With this post on Daily , I'd like to broaden the debate and get ...
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by Ted Mininni
Sunday, April 22nd was Earth Day. Time for companies to take stock of what can be done and to applaud what's already being done
This year's Fortune 500 Ranking of America's largest corporations has been published. What I focused on is the "Most Admired Companies of
Fortune's survey was conducted ...
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by Paul Barsch
It's and you've leisurely rolled in the office, with your coffee in hand. Suddenly your boss pokes her head in your office and says, "Charlie called in sick today and he's supposed to give a customer presentation this morning in the briefing center. Can you cover it?" Are you ready ...
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