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- Running a corporate blog is a totally different ballgame from running a personal blog. Based on my experience starting the blog, here's a quick primer - just 10 easy steps (encompassing strategy, tactics and measurement) that you need to focus on to get any corporate blog off the ground. The ... more
- As a relatively new blogger, I am intrigued by the process of "getting found." People spend a lot of time figuring out ways to be more Recently one of my Marketing Voices interviews for PodTech was Neil , co-founder of ACS Consulting, based in Orange County, Neil's business is search ... more
- I started a new job last week at HP as Vice President, Marketing for its Digital Photography and Entertainment businesses. Think digital cameras, photo compact printers, Snapfish, retail photofinishing and DVD on I am very excited by the tremendous growth opportunities in all these businesses for HP and by the ... more
- In time for this month's release of the new Harry Potter movie (Tuesday) and book (next week), Jelly Belly launched its new sausage and pickle flavors in the Bertie Bott's Every Flavor Beans line. Meanwhile, last week, Apu Nahasapeemapetilon's Kwik-E-Mart came to life in 12 locations in North America to ... more
- Are you interested in looking up the daily wholesale prices of electricity and using that information to decide when and how long you'll run the air conditioning or the gas dryer? Ready or not, variable pricing is about to invade your The trend towards variable pricing is becoming more pronounced. ... more
- Here's Part Three of my six-part conversation about professional services firms and social networking, with Tim Gilchrist and Steve When do you think the business world is going to "get it" about social networking, and what will it take? Do you know of any good examples of social networking from ... more
- I'm at the Nonprofit Conference in Washington this week and the keynote speaker, Alan R. Andreasen, Professor of Marketing at Georgetown , says that nonprofit and social marketers are potentially the BEST marketers because they have the toughest influence challenges. Now maybe you corporate marketers disagree, so read Professor Andreasen, ... more
- Business 's online Innovation section reported on a new cell phone designed and marketed to the 100+ million baby boomers and seniors in this country. A Cell Phone for Baby is a great case study and clearly demonstrates what business can do to capture the technophobic segment of our society ... more
- The music industry has been declared dead. CD sales experienced the steepest plunge in recent memory, according to the , with a double-digit decline of Artist management now view CD sales as supplementary to the core business of concerts and merchandising, much like dishing out single servings to passers by ... more
- Here's Part Two of my six-part conversation about professional services firms and social networking, with 's Tim Gilchrist and Steve Fisher. If you missed it, here's Part I've watched as professional firms are beginning to embrace blogs, podcasting or other social media techniques. Do you think these firms have embraced ... more
- Today is the first business day of our Web 's new look. This change isn't just cosmetic. Instead, it highlights and incorporates the many valuable components that now make up A little historical MarketingProfs was born in June of 2000, when USC professor Allen Weiss thought that the two camps ... more
- As marketers and business people, our time is spent coming up with creative ideas, problem solving, and decision making. With focus, concentration and inspiration, we are better and faster at these applied thinking Your boss just let you know - due in 48 hours - is the "big idea" that ... more
- I'm alive, but man -- what an insane last couple of weeks, both personally and professionally. I'll be blogging about the executive search-related issues after they get resolved, but not On the personal front, my wife gave birth to our new baby daughter, Vivian Marie, on June 18. Mom and ... more
- Your client is a large retailer, Cooper's Pharmacopia. Among their customer group, they are very well known and established. They have done a good job of consistently branding themselves. Both their logo and tagline achieve high marks on recall research. They are the market They have also "owned" a signature ... more
- Briton Richard is taking on the huge problem of plastic waste in his country, and the impact of his efforts is creating a ripple effect --not only in Britain, but around the world. In a terrific Business Week article entitled Richard Liddle's War on , the sustainable designer explains how ... more
- Many of my readers know I publish a newsletter called The Marketplace as a companion to my book, Marketplace Masters, How Professional Service Firms Compete to . The focus of my May 2007 issue was social ...arguably the strategic springboard for professional service firms' embrace of social media .... blogging, ... more
- Product placement became a hot topic a few years ago with the influx of placement on TV reality shows, taken to its most blatantly obnoxious peak by Donald Trump on NBC's The Product placement has been around for decades, perhaps getting most noticed by marketers back in 1982 when Steven ... more
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